Tweaking your website for higher rankings on search engines may seem daunting, but there is a slew of free tools you can use that make the job much easier. Sure, there’s a bit of jargon you may want to brush up on to get the most from these search-engine optimization (SEO) tools, but with just a bit...

SEMA members once again joined with car clubs, automotive businesses and enthusiasts nationwide to celebrate the 12th annual Collector Car Appreciation Day (CCAD) on July 9, 2021. A wide range of events was held across America to commemorate the special day. The celebration was designated with SEMA...

The SEMA Memorial Scholarship Fund awarded $296,000 to 119 individuals this year. The financial awards include scholarships for current students and loan-forgiveness awards to employees of SEMA-member companies.

When the doors of the 2021 SEMA Show officially open Tuesday, November 2, attendees will scope the Show floor for new and trendsetting products, meet with customers, and see nearly 2,000 custom vehicles with the latest in performance and styling upgrades. With the Show floor brimming with eye candy...

If you are a fan of the historic photos that appear in the SEMA Heritage department of SEMA News, you have Bob D’Olivo to thank—in more ways than one. D’Olivo, who passed away in July at age 94, shot many of those photos during his 40-plus-year career at Petersen Publishing Company.

The Specialty Equipment Market Association (SEMA) was founded to represent a community of companies that serve the needs and passions of automotive enthusiasts around the world. There are a few different categories of SEMA membership—manufacturers, distributors/retailers, and a variety of service...

As the industry gets ready to reconnect in person at the 2021 SEMA Show, the excitement and pace of both domestic and international buyer registrations are building. This article focuses on the international buyer—those residing outside the United States seeking products to meet local demand...

While the SEMA Market Research department is widely recognized for its annual “SEMA Market Report,” other lesser-known services it offers include consulting to help members understand what data is available to them—even beyond what is provided directly in its reports—and their potential business...

The annual SEMA Installation Gala is a long-established tradition where individuals who have made extraordinary contributions to the automotive specialty-equipment industry are recognized and celebrated. But this year’s Installation Gala, held July 30 in the new West Hall of the Las Vegas Convention...

SEMA’s Truck & Off-Road Alliance (TORA) is planning for a dynamic week at the SEMA Show, beginning with a new location and culminating in the TORA Awards Reception.