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SEMA Show Guide for Truck, SUV & Off-Road Members

With a focus on new products and innovations, the 2021 SEMA Show in Las Vegas will provide the truck and off-road industry a chance to strengthen existing business relationships, develop new contacts and learn about trends and opportunities in the truck and off-road market.

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SEMA Show Itinerary for the Restyling and Accessory Market

As part of its commitment to raise awareness of the benefits of vehicle accessorization, the SEMA Professional Restylers Organization (PRO), will host several activities throughout SEMA Show week.

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Cast Your Vote in the SEMA PRO Cup Challenge at the SEMA Show

Seven vehicles vie for the award, including this week’s featured contenders: a ‘21 Chevrolet Silverado and ‘21 Jeep Gladiator.

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Industry Mourns Loss of Dart Machinery Founder Richard Maskin

Dart Machinery has announced its founder Richard Maskin has passed away at the age of 74.

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Movers & Shakers: Pirelli Tire North America Names New CEO

News and updates from the specialty-equipment industry.

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Spy photo email

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New Hotel Available in SEMA Show Block

Three top-tier Hilton brands—Hilton, Conrad and the Crockfords— are under one roof named Resorts World.

Council or Network Update

SEMA Show Events for PRO Members

With the SEMA Show just weeks away, automotive restylers are gearing up to reconnect in Las Vegas for the 2021 SEMA Show taking place November 2–5. One hundred and fifty-three exhibitors in the restyling and car care areas will be on-site ready to connect with buyers and educate the industry on...

Council or Network Update

PRO Volunteer Spotlight: Dennis Lerdahl, President of Accessory Parts

PRO named Dennis Lerdahl as the council’s latest volunteer spotlight member. Lerdahl is the president of Accessory.Parts, a wholesaler of automotive aftermarket accessories for car and truck enthusiasts. Get to know Lerdahl in his interview with SEMA below. SEMA: Why did you decide to volunteer for...

Council or Network Update

Key Elements of a Sales Strategy: How to Stay Ahead of Your Customers

Automotive restylers are discovering new ways to increase their sales profits through the help of the SEMA PRO Sales Training Manual, a unique resource developed by PRO to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from...