SEMA Show Itinerary for the Restyling and Accessory Market

By Ashley Reyes

Lunch with PROIn less than two weeks, 153 exhibitors in the restyling and car-care areas will be in Las Vegas and ready to connect with buyers at the 2021 SEMA Show.

As part of its commitment to raise awareness of the benefits of vehicle accessorization, the SEMA Professional Restylers Organization (PRO), will also host several activities throughout the week. These events provide the ideal opportunity to learn about challenges and opportunities facing the restyling segment and the importance and benefits of working with a professional accessory provider.

All SEMA Show attendees serving the restyling and accessory market—whether they’re manufacturers, warehouse distributors, manufacturers reps or restylers and installers—are invited to join PRO for the following events:  

PRO Cup Challenge
Location: PRO Booth #51085
Voting Open to Showgoers: Monday, November 1, at 9:00 a.m.–Wednesday, November 3, at 3:00 p.m.
Winners Announced: Wednesday, November 3, at 4:00 p.m.

In an effort to raise awareness and encourage customization of new-model cars and trucks for mainstream consumers, PRO is conducting the second SEMA PRO Cup Challenge. Through the competition, seven popular new-model vehicles are customized by restylers in an easy-to-replicate restyling package that is quick (max 20 hours) and affordable (no more than $12,000).

All seven competitors will be graded on build marketability, ease of reproduction, creativity and profitability by a panel of judges. Meanwhile, Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth.

The SEMA PRO Cup Challenge Competitors are:

  • Auto Image, ’21 Ford F-150
  • Automotive Concepts, ’21 Ford Bronco
  • DPS Automotive, ’21 Volkswagen Atlas
  • On The Rocks 4x4, ’21 Chevrolet Silverado
  • Integrity Customs, ’21 Jeep Gladiator
  • City Kia/Vaccar Co., ’21 Kia Sorento
  • Crush Customs, ’21 Kia Telluride
ReceptionPRO-Sponsored Networking

Click here to RSVP for events in advance.

PRO Reception

  • Tuesday, November 2, 5:00 p.m.–7:30 p.m., LVCC West Hall 3rd Floor Deck

Highly anticipated among Showgoers in the automotive restyling market, this event will bring together colleagues, leaders and enthusiasts to celebrate their passion for new-vehicle accessorization. An awards ceremony will also take place to honor the PRO Manufacturer of the Year, PRO Nat Danas Person of the Year, PRO Restyler of the Year and the PRO Jim Borré Lifetime Achievement Award recipient.

PRO Booth Happy Hour

  • Wednesday, November 3, 4:00 p.m.–5:30 p.m., LVCC West Hall, PRO Booth #50185

Wind down from a busy day on the SEMA Show floor and network with automotive restyling professionals. In addition to open discussion and an opportunity to connect with the council's select committee, this event will include the PRO Cup Challenge winner announcements and a Q&A with the PRO Cup Challenge builders.

Lunch with the PROs: PRO General Membership Meeting

  • Thursday, November 4, 11:30 a.m.–1:00 p.m., LVCC West Hall #W219

This general membership meeting and lunch will serve as a great opportunity to hear council updates directly from PRO leadership and learn about the benefits and resources available to PRO members.

SEMA Education

How the Pandemic Moved Buyers From Your Showroom to Online, Powered by PRO

  • Wednesday, 11/3, 9:00 a.m. – 10:00 a.m., LVCC West Hall #W235

This education session looks at the impact of the COVID-19 crisis on the dealership experience as well as the changing online consumer landscape. A panel of experts will share how aftermarket manufacturers and distributors can leverage the changing dealership industry to sell more accessories. Add this session to your Show Planner when registering for the SEMA Show.

Attendees planning on attending the 2021 SEMA Show can see who’s exhibiting and where by visiting the updated floorplan. If you have not yet registered for the SEMA Show, visit to register.