With the SEMA Show just weeks away, automotive restylers are gearing up to reconnect in Las Vegas for the 2021 SEMA Show taking place November 2–5.

One hundred and fifty-three exhibitors in the restyling and car care areas will be on-site ready to connect with buyers and educate the industry on their latest products and innovative displays. As the first industry-wide, in-person gathering since 2019, the 2021 SEMA Show is the best place to see new products and custom vehicles, reconnect with the industry and advance one’s career and business.

PRO members are invited to participate in the following events to make the most out of their SEMA Show experience:

PRO Cup Challenge
PRO Booth #51085
Voting Open to Showgoers: Monday, November 1 – Wednesday, November 3 at 3:00 p.m.
Winners Announced: Wednesday, November 3 at 4:00 p.m.

In an effort to raise awareness and encourage customization of new model cars and trucks for mainstream consumers, PRO is conducting the second SEMA PRO Cup Challenge. Through the competition, seven popular new model vehicles are customized by restylers in an easy-to-replicate restyling package that is quick (max 20 hours) and affordable (no more than $12,000).

All seven competitors will be graded on marketability of the build, ease of reproduction, creativity and profitability by a panel of judges. Meanwhile, Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth.

The SEMA PRO Cup Challenge Competitors are:
Auto Image, 2021 Ford F150
Automotive Concepts, 2021 Ford Bronco
DPS Automotive, 2021 Volkswagen Atlas
On The Rocks 4x4, 2021 Chevrolet Silverado
Integrity Customs, 2021 Jeep Gladiator
City Kia / Vaccar Co., 2021 Kia Sorento
Crush Customs, 2021 Kia Telluride

Good luck to all the competitors!

PRO Sponsored Networking

Click here to RSVP for events in advance.

PRO Reception
Tuesday, 11/2, 5:00 p.m. – 7:30 p.m., LVCC West Hall 3rd Floor Deck
Join PRO for an evening of celebration and networking at the 2021 SEMA Show. Highly anticipated among Showgoers in the automotive restyling market, this event will bring together colleagues, leaders and enthusiasts to celebrate their passion for new-vehicle accessorization. An awards ceremony will also take place to honor the individuals and companies whose work has made a significant impact on the automotive restyling industry.

PRO Booth Happy Hour
Wednesday, 11/3, 4:00 p.m. – 5:30 p.m., LVCC West Hall, PRO Booth #50185
Wind down from a busy day on the SEMA Show floor and network with automotive restyling professionals. In addition to open discussion and an opportunity to connect with the council's select committee, this event will include the PRO Cup Challenge winner announcements and a Q&A with the PRO Cup Challenge builders.

Lunch with the PROs: PRO General Membership Meeting
Thursday, 11/4, 11:30 a.m. – 1:00 p.m., LVCC West Hall #W219
This general membership meeting and lunch will serve as a great opportunity to hear council updates directly from PRO leadership and learn about the benefits and resources available to PRO members.

SEMA Education

How the Pandemic Moved Buyers From Your Showroom to Online, Powered by PRO
Wednesday, 11/3, 9:00 a.m. – 10:00 a.m., LVCC West Hall #W235
This education session looks at the impact of the COVID-19 crisis on the dealership experience as well as the changing online consumer landscape. A panel of experts will share how aftermarket manufacturers and distributors can leverage the changing dealership industry to sell more accessories. Add this session to your Show Planner when registering for the SEMA Show.

Individuals planning on attending the 2021 SEMA Show can prepare for the Show by seeing who’s exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting https://www.semashow.com/attendee.