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Movers & Shakers: Pirelli Tire North America Names New CEO

Compiled by SEMA Editors

PirelliPirelli Tire North America Names New CEO

Pirelli has announced that Pietro Berardi, currently CEO of Pirelli Tire North America, is leaving the company to pursue a new professional challenge. He will be replaced by Claudio Zanardo beginning November 1. Zanardo will join the North American team from Pirelli’s Milan headquarters, where he has most recently served as senior vice president, Moto and Velo. He has extensive experience in the automotive industry including working for Ducati Motor Holding. As CEO of the North American region, Zanardo will be responsible for the car, motorcycle and cycling businesses, as well as manufacturing facilities in Rome, Georgia, and Silao, Guanajuato, Mexico. In 2015, he joined Pirelli overseeing marketing and controlled retail for Region Europe until assuming responsibility for Driver Italia (Pirelli’s franchise network) in 2016. He was then appointed country CEO of Italy, before moving to the role of senior vice president, Moto, in January 2020. In February 2021, he was also given responsibility for Business Velo.

Lucas Oil Appoints New General Counsel Heather Cameron

Lucas Oil Products, the distributor of high-performance automotive additives and lubricants, has announced the addition of Heather Cameron as the new general counsel. In her role with the company, Cameron will advise executive management and the business teams on a variety of different matters. She will provide advice on current and future products, business processes, and legal and regulatory compliance. She will also develop and maintain corporate policies and procedures.

E.C.D. Automotive Design Recruits Professional Racecar Engineer Cody Ragone

E.C.D. Automotive Design has retained the services of racecar engineer and consultant Cody Ragone to refine the drivability and overall performance of the company’s restored classic Defenders and Range Rovers. A specialist in grand tourer sports cars and touring car racing, Ragone has a storied pedigree with luxury racecar brands, such as Audi Sport, Porsche, Lamborghini and more. He has experience in both the factory and customer racing fields and collaborated with more than 40 different teams, 17 different cars and eight different series. In addition to remote support and in-person consultation services, Ragone will source connections with top-tier vendors. This will allow each E.C.D. vehicle to be fitted with the most advanced parts and quality materials for peak performance.

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