SEMA Show Guide for Truck, SUV & Off-Road Members

By Ashley Reyes

Happy HourWith a focus on new products and innovations, the 2021 SEMA Show in Las Vegas will provide the truck and off-road industry a chance to strengthen existing business relationships, develop new contacts and learn about trends and opportunities in the truck and off-road market. In addition to exhibitors on the Show floor, education sessions and display vehicles, the November 2–5 trade show will include networking events specifically for the truck and off-road segment.

On the Show floor, attendees will be able to check out the latest products and meet face-to-face with nearly 200 truck and off-road exhibitors. Members are also invited and encouraged to join the SEMA Truck and Off-Road Alliance (TORA) at the following events:

TORA-Sponsored Networking

Click here to RSVP in advance.

TORA Booth Happy Hour

  • Tuesday, November 2, from 4:00 p.m.–5:30 p.m., LVCC West Hall TORA Booth #56155

Network with friends and colleagues in the truck and off-road industry while expanding and growing your network during the TORA Booth Happy Hour. Current and prospective council members will connect through open conversation while winding down from a busy day on the Show floor. Awards for the Best New Light-Truck Product and Best New Off-Road Product will also be presented.

TORA Industry Reception

  • Wednesday, November 3, from 5:00 p.m.–7:00 p.m., LVCC West Hall 3rd Floor Terrace

The TORA Industry Reception will bring together truck and off-road colleagues and friends to unwind after a busy day at the Show, host the Pinewood Drags in support of SEMA Cares and honor leading companies and individuals in the truck and off-road market. During the awards presentation, the council will recognize and announce the recipients of the 2021 TORA Retailer of the Year, Business of the Year, TORA Jessi Combs Ambassador Award winner and TORA Hall of Fame Inductee(s).

TORA ReceptionTORA Featured Vehicles

Five vehicles have been selected to participate in the TORA Feature Vehicle program. New this year, attendees can vote on the TORA Feature Vehicle Best in Show Award. Simply scan the QR code displayed on the signage next to one of the vehicles to vote for your favorite. The winner will be announced during the TORA Industry Reception, Wednesday, November 3.

The ’20 CAN-AM X3 will be displayed in the TORA booth #56155, while the other four vehicles will be displayed in premier locations outside of the new West Hall.

Category: Jeep
Armorlight/Warn: ’20 Jeep Gladiator

Category: Lifted
Magelssen/Borla: ’20 Chevrolet Silverado

Category: UTV/Side-by-side
BOOSTane: ’20 CAN-AM X3

Category: Lifted
Defco/Truck Hero: ’21 Ford F-450

Category: Jeep
Covercraft Industries, LLC, ’20 Jeep Gladiator

SEMA Education

Why Truck and Off-Road Builders Are Thriving, Powered by TORA

  • Wednesday, November 3, from 11:00 a.m.–12:00 p.m., LVCC W235

Truck and off-road is among the aftermarket’s hottest accessories categories, and gaining momentum as one of the most lucrative and influential builder segments. With the market’s growth, vintage truck and SUV models are finally having their day. When paired with the performance modern truck segment, builders are seeing a banner year. Add this session to your Show Planner when registering for the SEMA Show to learn what these builders consider to be some of the aftermarket’s best business opportunities.

SEMA Overland Experience
  • Monday-Friday, November 2–5 during Show hours, LVCC West Hall

SEMA Show attendees will be able to see essential gear and customized vehicles specifically for the red-hot overlanding market in the SEMA Overland Experience area. Products include rooftop tents, sunshades, portable kitchen systems and much more. While popular in remote parts of the world for many years, overlanding has taken off in the United States. The SEMA Overland Experience will feature industry experts identifying key overlanding opportunities and trends that can add important new profit centers for your business.

Attendees planning on attending the 2021 SEMA Show can see who's exhibiting and where by visiting the updated floorplan. If you have not yet registered for the SEMA Show, visit to register.