eNews Article
Specific badge types are available for the following groups who should not be registered as staff or booth personnel.
Press Release Article
Victoria Newton is the president of marine and motorsports aftermarket at Digital Throttle, located in San Juan Capistrano, California. What does your company do?Digital Throttle is a vertical ad network, providing online advertising through independent automotive, powersports and marine aftermarket...
Press Release Article
Karen Vielkind is the owner and editor-in-chief of Girls ‘N Garages, based in Plympton, Massachusetts. What does your company do?Girls ‘N Garages is a women's automotive magazine that is currently published four times a year. What is your position?Editor-in-chief and owner. What is the most...
Magazine (News) Article
Like so many small-business owners involved in automotive retail companies, David and Kevin Walker were enthusiasts early on. They loved anything with an engine, and they helped pay their way through college by working at a truck accessories store. That experience gave them a foundation in auto...
Magazine (News) Article
Readers know that this is an industry of passion, so the media is quick to share the news and spread the word when legislation comes up that affects the industry. This is a good thing for readers, since legislation can change quickly, and staying up to date on the current status is important.
Magazine (News) Article
SEMA has sought to protect motorized recreation on public lands for decades—with good reason. SEMA’s mission is to protect enthusiasts from unreasonable government actions that threaten their rides, whether on the highway or backcountry trails. It’s also harder to market off-road products when there...
Magazine (News) Article
SEMA members manufacture, distribute and retail parts and accessories for use on passenger cars, trucks, recreational and special-interest collector vehicles of all kinds. These products include performance, functional, restoration and styling-enhancement equipment of various designs and performance...
Magazine (News) Article
While trade events and large automotive gatherings such as the upcoming SEMA Show in November offer manufacturers unparalleled opportunities to introduce products to hungry buyers, they also present a challenge. How does a company break out and get noticed amid a sea of competitors and busy floor...
Magazine (News) Article
Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the...
Magazine (News) Article
The fight against unfair automotive laws has been spearheaded by the SEMA Action Network (SAN) for nearly two decades. Citizen advocates—individuals from the industry and hobby alike—help shape the course of automotive-related proposals before they become law. While keeping its membership posted on...