Engage both traditional media and emerging content channels at the MTC to stay relevant and competitive in today's market.
Whether it's a CEO transition or a new team manager, shifts in leadership can affect retention, morale, productivity and performance.
July 23, 2026
Get to know Cook in his interview with SEMA News
- Read more about Registration Opens for ADAS Symposium, Co-Hosted by SEMA Garage and MEMA in Michigan
This year's symposium by SEMA Garage and MEMA is designed as a highly focused gathering of industry leaders actively shaping the future of ADAS service and calibration.
From Battle of the Builders and the New Products Showcase to SEMA Education and FutureTech Studio, here's a look at the experiences waiting for attendees in Las Vegas, November 3-6.
By SEMA News Editors
Deja Mitchell is the founder and CEO of Driving With Dej, an accident and insurance education company.
Join fellow industry professionals for an engaging, myth-busting discussion on how common misconceptions can shape customer perceptions, purchasing decisions and business success.
Several SEMA Show partners are offering exclusive discounts on for attendees to help you make the most of your trip and maximize your ROI.