Get to know Sietsma in this SEMA News interview.

This year's symposium by SEMA Garage and MEMA is designed as a highly focused gathering of industry leaders actively shaping the future of ADAS service and calibration.

Meet with the people shaping the aftermarket and discover new products and ideas. Register now before badge prices increase.

SEMA is accepting nominations for its prestigious industry awards until Friday, August 14.

Gain practical experience with the technologies reshaping the automotive industry. Limited seats remain for the Diamond Bar event.

The program awarded $100,000 to students and recent graduates pursuing careers in the automotive industry.

Brian Pagel joins SEMA's executive team to support member engagement, business growth and continued investment in programs that advance the specialty-equipment industry.

Builders and exhibitors can connect through the Products for Project-Vehicle Builders list to help bring 2026 SEMA Show vehicle builds to life.

The session will enable members to build professional connections and learn and explore the art of wine.

The opening of UTI-Atlanta is the organization's first campus in Georgia and its second new campus this year.