Get to know Sietsma through a colleague's interview with SEMA News.
See the four industry leaders who will receive the automotive specialty-equipment industry's highest honor.
Limited spots remain for June's SEMA Garage Diamond Bar AUTEL ADAS trainings, with an exclusive third day available to book for both sessions.
New members tap into SEMA tools, research and garage resources to grow their businesses faster.
U.S. Senator Roger Marshall and other local politicians visited with HushMat and ZyCoat employees from distribution, marketing and customer service.
The rule, now under consideration, would limit consumer choice and increase upfront costs.
May 26, 2026
May 26, 2026
The 2026 Ad Exchange Program gives domestic and international publishers a straightforward way to connect with this highly engaged audience.
By SEMA News Editors