By SEMA News Editors
With thousands of media members from around the world looking for the latest automotive trends, technologies and products at the 2026 SEMA Show––November 3-6 in Las Vegas––exhibitors still have time to connect with journalists and build awareness ahead of the event.
Below are no-cost tools and resources available to SEMA Show exhibitors:
- Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, exhibitors can ensure reporters looking for Show-related news do not miss important announcements. Posting to the Online Media Center can also generate coverage through SEMA publications and social media channels. Releases can be submitted at semashow.com/press-release.
- Host a press conference: Exhibitors announcing a new product, vehicle or service at the SEMA Show can generate additional media interest by hosting a press conference in their booth. Press conference requests can be submitted through the Exhibitor Dashboard.
- Vehicle Reveal (New for 2026): Exhibitors unveiling a vehicle build can submit a Vehicle Reveal Form through the Exhibitor Dashboard to have their reveal included in a schedule shared with credentialed media.
- Promote participation on social media: Exhibitors can access free graphics, copy templates, logos and promotional tools––all sized and ready to post––at semashow.com/digital-tools.
- Create a press release or press kit: In addition to distributing materials in their booths, exhibitors can place physical press kits and news releases in the SEMA Show Media Center, located in Room S219 on the Skybridge between South and Central Halls, at no cost.
Additional exhibitor resources are available in the Exhibitor Service Manual at semashow.com/esm.
Questions about public relations opportunities can be directed to the SEMA Show Public Relations team at pr@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
