Channel partners are essential to the industry's ability to move products efficiently from manufacturers to retailers, wholesalers and consumers.

Get a glimpse of some of the aftermarkets latest products.

The pinewood derby, returning Friday, July 24, at the SEMA Leaders & Legends Gala in Newport Beach, California, is approaching fast, and this is the final call to join.

Past winners represent some of the most respected and accomplished members of the automotive aftermarket.

SEMA continues to see significant issues with the proposal, even after the favorable revisions.

If your car or motorcycle will be displayed at the 2026 SEMA Show, now is the time to throw your hat in the ring.

From compliance costs to California requirements, SEMA's advocacy team breaks down the implications of the SC-E program.

Gain exposure with buyers, media and industry professionals through the SEMA Show's premier product display program.

The announcement gives automotive enthusiasts even more reason to secure tickets now for SEMA Fest.

Matt VanDyke succeeds Tim Kuniskis, who was named head of American brands, North America marketing and retail strategy, Stellantis North America.