By SEMA News Editors
While there's plenty to do on the SEMA Show floor, the action doesn't stop once Show hours end. Throughout Show week––November 3-6, Las Vegas––you'll find networking events, industry celebrations, live entertainment and unforgettable experiences happening across campus that can help you elevate your business, make long-lasting connections and be a part of the community that drives the aftermarket forward. Take a look at what awaits and start adding your favorites to your SEMA Show schedule.
2026 SEMA Show Kickoff Breakfast
The official kick-off to the 2026 SEMA Show, the SEMA Show Kickoff Breakfast, Tuesday, November 3, at 7:00 a.m. at the Westgate Las Vegas Paradise Event Center, will feature an exclusive fireside chat with comedian and automotive enthusiast Jay Leno and Harley-Davidson President and CEO Artie Starrs.
The annual event will also feature the presentation of the 2026 SEMA Best New Product Awards across 15 categories, followed by the announcement of the SEMA Manufacturer of the Year and SEMA Channel Partner of the Year awards.
Click here for more information.
2026 SEMA Industry Honors
Scheduled for Thursday, November 5, at the BleauLive Theater at Fontainebleau Las Vegas, the 2026 SEMA Industry Honors will celebrate the people, companies and innovators making an impact across the automotive aftermarket. The evening begins with a 6:00 p.m. cocktail reception featuring complimentary hors d'oeuvres and an open bar, followed by the awards ceremony at 7:30 p.m., recognizing honorees including the SEMA Content Creator of the Year and SEMA Person of the Year.
Tickets are $50 and include the reception, hors d'oeuvres and open bar. Exhibitor Key Contacts receive two complimentary tickets, with additional tickets available for $50 each. Seating is limited, so attendees are encouraged to secure their spots for one of the biggest nights of SEMA Week.
Click here for more information.
SEMA Show Features
The 2026 SEMA Show is packed with attractions that go well beyond the exhibit floor. Attendees can discover thousands of new products in the New Products Showcase, see cutting-edge EV, propulsion and smart-manufacturing technology at SEMA FutureTech Studio and follow the action at the SEMA Battle of the Builders Presented by Mothers. Feature Vehicle Displays will also put the latest aftermarket products into action on cars, trucks and powersports vehicles throughout the Las Vegas Convention Center.
There's plenty more to explore, from hands-on demonstrations and expert presentations at the SEMA Collision Repair Stage to interviews and vehicle builds at SEMA Central. Attendees can also check out the Toyo Tires Treadpass, RAYS Wheels' first-ever official SEMA Show display, the Art Walk and SEMA Gear, while the NHRA Breakfast and SEMA Members Lounge offer opportunities to connect, recharge and network throughout Show week.
Discover more Show features here.
Special Events, Education and Celebrity Appearances
Every year, the SEMA Show draws many famous motorsports and entertainment personalities who are all excited to interact with SEMA Show attendees.
You can check out the full schedule of celebrity appearances here to find out where your favorite builder, racer, influencer or television star will be appearing.
Whether after hours or during the Show, there are plenty of special events to add to your personalized SEMA Show schedule. With hours of education sessions on tap and all varieties of networking events open to industry members, there's no shortage of events to attend to maximize your SEMA Show experience.
See the full schedule of events here.
Registration is open online, with attendee badges currently priced at $100. Register for the 2026 SEMA Show here.
By registering for the 2026 SEMA Show, attendees aren't just planning four days of products, vehicles, education and networking in Las Vegas. They're helping support the work that protects the future of the automotive aftermarket.
U.S.-based SEMA Show attendees: Register by Friday, October 9, to meet the badge mailing deadline. After that date, attendees should plan to pick up their badges on-site in Las Vegas.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
