FUTURETECH STUDIO SHOWCASES THE TECHNOLOGIES SHAPING MOBILITY AT THE 2026 SEMA SHOW
-- The exhibit will feature visionary vehicle builds, technology demonstrations, and microlearning sessions exploring the industry’s future. --
DIAMOND BAR, Calif. (Oct. 14, 2026) – The FutureTech Studio will return to the 2026 SEMA Show with more than 20 vehicles and a three-day education program highlighting technologies changing how automotive aftermarket products are designed, developed, and brought to market. Topics include advanced powertrains and fuels, artificial intelligence, automated driving technologies, and emerging product-development tools.
Located in Central Hall, Booth #24401, FutureTech Studio will feature more than 20 vehicles showcasing alternative fuels and EV powertrains, a FutureTech Live Education Stage offering 21 30-minute microlearning sessions across three days, and product displays demonstrating real-world solutions to help manufacturers get products to market faster and easier.
“FutureTech Studio is designed to show industry professionals both where automotive technology stands today and where it’s headed, helping attendees evaluate emerging solutions, understand their business implications, and identify opportunities to remain competitive,” said SEMA Vice President of OEM and Product Development Jim Moore. “Attendees can expect a connected, hands-on environment where they can see technologies up close, talk with experts, and experience how innovations are shaping the industry’s future.”
Moore, along with the SEMA Garage team, plays a central role in supporting technologies featured in the FutureTech Studio. SEMA Garage serves as an advanced R&D partner for the automotive aftermarket, giving companies access to the engineering resources, testing capabilities, and technical expertise needed to accelerate product development and navigate compliance. Its Los Angeles and Detroit facilities help manufacturers transform ideas into market-ready products. The exhibit connects that technical work with the products, systems, and applications attendees can see on the Show floor.
Exhibit and Education Highlights
In addition to microlearning sessions in the FutureTech studio, attendees can extend their learning through SEMA Education's Vehicle Technology Track throughout the week in Upper North Hall. FutureTech Studio and related SEMA Education programming will address several areas of vehicle technology, including advanced powertrains, automated driving technologies, and engineering tools. Highlights include:
Advanced Powertrains
- Featured vehicles include Bisimoto’s Nio EP9, a demonstration of advanced electric powertrain and high-performance vehicle engineering; Rezvani Motors, pushing the boundaries of tactical mobility, vehicle security, and performance engineering; and Scorpion EV’s Project SENNA, blending advanced fabrication with high-performance powertrain development.
- Microlearning Session: “Advanced Fuels and Propulsion: Accelerating the Future of Mobility,” Nov. 5 at 10 a.m. in the FutureTech Studio explores the potential of hydrogen internal combustion technology and its role in the future of vehicle propulsion.
- SEMA Education Session: “Advanced Fuels and Powertrains: Engineering the Next Generation of Vehicle Propulsion,” Nov. 4 at 11 a.m. in Room N259 highlights the rapidly evolving landscape of advanced fuels and powertrains, emphasizing a powertrain‑agnostic approach that supports innovation across the aftermarket.
Automated Driving Technologies
- Highlights include displays of Sensor Field of View Mapping, exploring the sensor coverage and environmental awareness behind today's driver assistance technologies; and Automated Driving Camera Perception, showcasing the perception systems that transform visual data into driving decisions.
- Microlearning Session: “The Future of ADAS: Performance, Validation, and Integration,” Nov. 5 at 10:30 a.m. in the FutureTech Studio examines the latest developments in ADAS technology, calibration, validation, and vehicle modification.
- SEMA Education Session: “ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles,” Nov. 4 at 1 p.m. in Room N255 explores the challenges and opportunities ADAS presents across the automotive ecosystem.
- ADAS Showcase Education Session: “ADAS and Vehicle Modification: An Open Industry Discussion,” Nov. 3 at 3 p.m. in the SEMA ADAS Showcase, Booth #31200, explores the intersection of ADAS, vehicle customization, repair, calibration, and emerging technologies, while encouraging audience participation and industry collaboration.
Engineering
- Featured companies include Overland AI, demonstrating next-generation vehicle autonomy through advanced perception and route planning; GM Defense, highlighting the engineering behind next-generation tactical mobility platforms; Kuhnhausen Metal Concepts, demonstrating how digital engineering and fabrication are reshaping automotive aftermarket innovation; Tinkegineering, demonstrating how hands-on learning fuels the next generation of engineering talent; and N+ Bikes, showcasing the Integration of electric propulsion, connected software, and advanced bicycle engineering.
- Microlearning Session: “SAE Standards 101: From Creation to Industry Adoption,” Nov. 5 at 3 p.m. in the FutureTech Studio explores how SAE International standards are developed and why they play such an important role across the automotive industry.
- SEMA Education Session: “SAE International Standards: Shaping the Future of the Automotive Industry” Nov. 5 at 9 a.m. in Room N255 explores how companies can leverage programs to identify emerging talent, support workforce development efforts, and recruit future employees.
“As vehicles become increasingly interconnected, it’s more important than ever for industry professionals to understand how emerging technologies will impact the future of driving,” said SEMA Director of Vehicle Technology Luis Morales. “We look forward to delivering an experience that gives attendees practical insight into these changes so they can prepare their businesses for what comes next.”
The 2026 SEMA Show will take place Nov. 3-6 in Las Vegas, as the centerpiece of a “SEMA Week” experience that culminates with public access on Friday and the high-energy SEMA Fest. To learn more or register, visit www.semashow.com.
The SEMA Show opens on Election Day, Nov. 3. Through the SEMA Drive the Vote campaign, SEMA encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.
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