By SEMA News Editors
The Press Conference Schedule for the 2026 SEMA Show––November 3-6, Las Vegas––is now available, featuring an exciting lineup of exclusive announcements, product debuts and vehicle unveilings from some of the industry's leading brands and innovators.
Attendees will have a front-row seat to the news, technologies and trends set to shape the future of the automotive aftermarket. From cutting-edge tools and performance products to groundbreaking vehicle builds and industry-first innovations, the press conferences offer an early look at the developments that will generate buzz long after the Show concludes.
Qualified attendees are encouraged to register now and secure their badges in advance. For more information, visit SEMAshow.com.
Official 2026 SEMA Show Press Conference Schedule
(As of October 12, 2026; all times PST; subject to change)
Tuesday, November 3
- 7:30 a.m.-8:50 a.m. SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Westgate Ballrooms)
- 9:00 a.m.-9:20 a.m. Ford Powers What Builders Imagine (West Hall, Booth #55033)
- 9:30 a.m.-9:50 a.m. Mitsubishi Motors Returns to SEMA for the First Time Since 2012 (West Hall, Booth #52249)
- 10:00 a.m.-10:20 a.m. Toyota Walkaround with Rutledge Wood and Friends (Central Hall, Booth #22200)
- 10:30 a.m.-10:50 a.m. Ringbrothers 1965 Pontiac GTO Reveal (Central Hall, Booth #23889)
- 11:00 a.m.-11:20 a.m. Rumblebee x Jay Leno (North Hall, Booth #10030)
- 11:30 a.m.-11:50 a.m. Meguiar's 125th Anniversary & Unveiling (Central Hall, Booth #22357)
- 12:00 p.m.-12:20 p.m. Holley Performance Brands: What's Next (Central Hall, Booth #22463)
- 12:30 p.m.-12:50 p.m. BluePrint Debuts '55 Bel Air w/ CAL Auto Creations (Central Hall, Booth #23243)
- 1:00 p.m.-2:00 p.m. DRIVEN Press Conference (Media Center, Room S219)
- 1:30 p.m.-1:50 p.m. CTEK Introduces New Boosters (Central Hall, Booth #23933)
- 2:00 p.m.-2:20 p.m. BILDTRAK: David Choe Debuts the BILDTRAK G-1 Mapping System (South Hall-Lower, Booth #43253)
- 2:30 p.m.-2:50 p.m. Granatelli Motor Sports to Unveil His and Hers 1973 Chevrolet Trucks (Central Hall, Booth #24717)
- 3:00 p.m.- 3:20 p.m. SHOWA Performance: A New Era on Four Wheels (West Hall, Booth #55217)
- 3:30 p.m.-3:50 p.m. SEMA Battle of the Builders: Top 3 Motorcycle Announcement and Top 40 Automotive Announcement (Central Hall, Booth #24743)
- 4:00 p.m.-6:00 p.m. NAPA Press Conference (Media Center, Room S219)
Wednesday, November 4
- 9:30 a.m.-9:50 a.m. TOPDON Unveiling Revolutionary Diagnostic Tool (South Hall-Upper, Booth #37183)
- 10:00 a.m.-10:20 a.m. ASA Automotive: ASA Shifts Into the Next Gear with OMNI (South Hall-Lower, Booth #43059)
- 10:30 a.m.-10:50 a.m. HayesX Unveils HayesX-250 Flying Vehicle at SEMA (Central Hall, Booth #24655)
- 11:00 a.m.-11:20 a.m. Power Service Diesel Additives: New Flush Data: Lower DEF, Higher Torque (Central Hall, Booth #23425)
- 11:30 a.m.-11:50 a.m. ORACLE Lighting: Lensless Headlight Line Grows (Central Hall, Booth #23763)
- 12:00 p.m.-12:20 p.m. ORACLE Lighting: Oracle Lighting Awards Presentation (Central Hall, Booth #23763)
- 12:30 p.m.-12:50 p.m. Unleash the Trail: Marstrail Global Brand & Product (West Hall, Booth #59225)
- 1:00 p.m.-1:20 p.m. Mobile Lift Concepts: Introducing the MobileMech Mobile Lift Trailer! (North Hall, Booth #13161)
- 1:30 p.m.-1:50 p.m. Landscape Durable Tires: Landscape Puts Tire Durability to the Test (South Hall-Lower, Booth #48225)
- 2:00 p.m.-2:20 p.m. All Clear Diagnostics and Calibration: Dynamic Unveils M.A.R.S.: Rethinking Mobile ADA (South Hall-Upper, Booth #35239)
- 2:30 p.m.-2:50 p.m. Martech Corporation: Unveiling the El Loco Murcielago Kustom Batmobile (South Hall-Upper, Booth #37139)
- 3:30 p.m.-3:50 p.m. SEMA: Battle of the Builders Top 12 Announcement (Central Hall, Booth #24743)
Thursday, November 5
- 3:30 p.m.-3:50 p.m. SEMA Battle of the Builders: 1st, 2nd and 3rd Place Motorcycle Announcement and Top 4 Automotive Finalists Announcement (Central, Booth #24743)
Friday, November 6
- 11:00 a.m.-11:20 a.m. SEMA Battle of the Builders Overall Automotive Winner Announcement (Central, Booth #24743)
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
