According to the 2026 SEMA Market Report, the specialty sports-car aftermarket is valued at $2.97 billion, with 24% of owners modifying their vehicles.

Early-bird pricing ends September 8, after which registration rates will increase for manufacturers wanting to participate.

Get to know Cathey, graphic design and podcast coordinator at Motorhead Digital, in her interview with SEMA News.

There are still opportunities to secure a room at these popular Las Vegas hotels while taking advantage of the exclusive rates and perks negotiated by SEMA Show organizers.

Get to know Pennington, manager of mayhem at FLATED, in her interview with  SEMA News.

Hear from industry leaders who have successfully raised through the ranks as they share their experiences, lessons learned and advice for others.

Vandergriff Sr. was 1989 SEMA Person of the Year, 2003 SEMA Hall of Fame inductee and former owner of Hedman Headers and other aftermarket brands.

Make the most of the Show with these marketing resources that can help your brand get noticed before and during the event.

SEMA-backed SB 1392 has unanimously cleared the California Assembly Appropriations Committee, advancing the bill farther than it did last year.

A new FinCEN rule eliminates beneficial ownership reporting requirements for U.S. companies and U.S. persons while maintaining reporting requirements for certain foreign entities.