From modification trends to changing demographics, the report provides data-driven insights to help businesses identify opportunities and make informed decisions.

The official SEMA Show Hotel Block still has rooms for under $150 per night––but they won't last long.

Only a few days remain to secure a 2026 SEMA Show badge for only $50. Here's what you'll save––and why registering now pays off long before November.

Get a rare opportunity to learn from top restoration shop owners as they share insights into building a profitable business.

Get to know Myers in his interview with  SEMA News.

2026 AAAA Hall of Fame Inductees are Randy Parker, Nelson 'Jack' Edwards, Dystany Spurlock, Aicha Evans and Cornelius Coffey.  

UTI's auto technology programs will now include battery hybrid electric vehicles and electric vehicles courses.

A panel of aftermarket industry leaders will share successful time management strategies and best practices for leveraging AI and technology for daily work.  

A dramatic redesigned for the Kona is in the works while the ID.3 Neo GTX emphasizes performance.