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2026 SEMA Show: Latest Exhibitor News, Product Debuts and Announcements

 By SEMA News Editors

Image of an unveiling at the SEMA Show.

 

With the 2026 SEMA Show approaching November 3-6 in Las Vegas, exhibitors are announcing new automotive products, vehicle builds, partnerships and other company news ahead of the event.

The SEMA Show Exhibitor Press Release portal brings these announcements together in one place, helping attendees, buyers and media discover the latest news before the Show.

Read the latest from 2026 SEMA Show exhibitors at semashow.com/press.

 

Latest 2026 SEMA Show Exhibitor News and Product Announcements

Visit the SEMA Show Exhibitor Press Release portal for additional product announcements, company news and updates as the 2026 SEMA Show approaches.

 

Exhibitors: Want to Announce Company News?

Exhibitors can submit press releases to the SEMA Show Online Media Center to share product launches, company announcements and other Show-related news with journalists and industry media.

Submit a press release at semashow.com/press-release.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.