By SEMA News Editors
The 2026 SEMA Show officially starts next Monday, kicking off four full days of business, connection and innovation in Las Vegas with a day packed with special events, product and vehicle reveals, exciting announcements and more.
Like it does every year, the SEMA Show begins bright and early with the SEMA Show Kickoff Breakfast, which will not only celebrate the winners of the annual New Product Award competition and recipients of the Channel Partner and Manufacturer of the Year Awards, but also feature appearances from an exclusive fireside chat featuring Jay Leno and Harley-Davidson President and CEO Artie Starrs, setting the tone before Show doors officially open.
Hosted in the Westgate Ballrooms, the Kickoff Breakfast doors open at 7:00 a.m. PST, with the program beginning at 7:20 a.m. PST, and concluding at 8:45 a.m. PST, just before the SEMA Show officially opens at 9:00 a.m. PST.
Between vehicle debuts, celebrity appearances, education sessions and more, there's plenty to see and do at the SEMA Show once the Show floor opens. For a full breakdown of the week's events, visit semashow.com/schedule-of-events.
Plan for These Must-See Moments: Vehicle Reveal Schedule
One of the highlights of any SEMA Show is the numerous builds unveiled on-site at the Show. This year is no different, with jaw-dropping builds, custom creations, OEM debuts and first-look vehicle unveilings all planned for SEMA week.
From high-horsepower performance machines to innovative conversions and one-of-a-kind custom projects, the vehicle reveals showcase the creativity, craftsmanship and engineering that define the SEMA Show experience. Attendees will be among the first to see the industry's most anticipated builds as they make their public debut on the world's biggest automotive stage.
Whether you're looking for the next trend, the latest inspiration or simply want to experience the excitement of a live reveal, vehicle unveilings deliver can't-miss moments throughout Show week. To help keep you on top of each new vehicle making its debut on the Show floor, SEMA has put together a full schedule of planned reveals.
Click here to see the full 2026 SEMA Show Vehicle Reveal schedule.
Don't Miss an Announcement: Press Conference Schedule
Along with vehicle builders and customizers, industry manufacturers, suppliers and service providers across the Show floor are also revealing new products, making exciting announcements and sharing ground-breaking innovations with the industry all week.
Attendees will have a front-row seat to the news, technologies and trends set to shape the future of the automotive aftermarket. From cutting-edge tools and performance products to groundbreaking vehicle builds and industry-first innovations, the press conferences offer an early look at the developments that will generate buzz long after the Show concludes.
Click here to see the full 2026 SEMA Show Press Conference Schedule.
Show Tools to Improve Your Experience
In addition to the tools above that can help you plan your Show, SEMA also offers a number of tools to help you navigate your week on site and maximize your time at the SEMA Show.
One of many valuable tools offered for 2026 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event. Download here.
Need to find an exhibitor? Check out the floorplan. Want tickets for special events or looking to register for an education session? Visit the Registration Resource Center. Have questions? Just ask our AI-powered chatbot, Bessie. Available 24/7, chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.
The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.
For information about the 2026 SEMA Show or to register, visit semashow.com.
