SEMA News—June 2021

MOBILE-ELECTRONICS & TECHNOLOGY NEW PRODUCTS

By Fredy Ramirez

Mobile-Electronics New Products

Electrification is Knocking at the Door

It would be quite difficult these days to find an OEM that doesn’t feature an electric vehicle in its lineup. That is where the industry is heading, although it isn’t quite there yet. Currently, most aftermarket companies are trying to figure out how to work with today’s technology, such as advanced driver-assistance systems (ADAS). Keep an eye out to the future, because electric vehicles (EVs) will have a significant impact on the aftermarket before we know it. Mobile electronics took to the web during SEMA360 and delivered plenty of products to talk about. The following is a collection of products displayed on SEMA 360’s New Products Showcase, as well as insights from industry experts.

AutoMeter
DashLink 2.0 With Late-Model Ford Enhanced PIDs

DashLink 2.0 lets users harness the quality of AutoMeter gauges on their smartphones or tablets in real time. Advanced hardware and software provides instantaneous information about how a vehicle is performing. Easy OBD-II plug-and-play installation makes for the fastest performance gauge installation available. Now featuring Ford enhanced PIDs.

815-895-8141
www.autometer.com
PN: 6036

Brandmotion
Fullvue Rear Camera Mirror System

Brandmotion’s latest Fullvue mirror is here to reset the driving experience by helping users see what they’ve never seen before. This versatile new safety and convenience aid replaces the current rearview mirror with a live-streaming, full HD video screen.

734-619-1250
www.brandmotion.com
PN: FVMR-1100

Brandmotion
Fullvue Commercial Camera Mirror System

Brandmotion’s Fullvue commercial camera system provides higher quality and smoother images and completely replaces the useless rearview mirror. This system is perfect for commercial fleets.

734-619-1250
www.brandmotion.com
PN: FVMR-1150

Cedar Electronics—Escort/Cobra
Cobra Pro 2500W

The Pro 2500W professional-grade power inverter with fast-charge USB is said to be perfect for cross-country professional drivers, contractors, RV enthusiasts and campers who want to charge and power devices such as smartphones, laptops, electronics, entertainment devices, power tools and kitchen/bath appliances.

800-964-3138
www.cobra.com
PN: CPI2500W

Carzoom
Headlights

Products include 7-in. round, 7x6-in. square, 53/4-in. round, 7-in. round metal stock headlights, SMD, COB types of halo-ring headlights for automobile and motorcycle use.

646-204-7150
www.icarzoom.com

Cedar Electronics-Escort/Cobra
Cobra SC 200D

The SC 200D smart dash cam is said to be ideal for drivers who need the flexibility to record and monitor multiple camera views, including the front and rear. The SC 200D includes an SC 200 main camera and a rearview accessory camera.

800-964-3138
www.cobra.com
PN: SC200D

Cedar Electronics-Escort/Cobra
Escort Redline 360c

Escort didn’t raise the bar. It shut it down. Introducing the Redline 360c, the new technical standard for driver-alert systems. Twice the range; 360° directional awareness; 100% stealth. Get ready to redefine the road.

800-964-3138
www.escortradar.com
PN: 0100040-1

Cedar Electronics-Escort/Cobra
Escort Max 3

The Escort Max 3 levels the driving game as the next evolution in connected driver-alert systems. Be prepared and more informed for anything on the road ahead with premium range and advanced filtering.

800-964-3138
www.escortradar.com
PN: 0100047-1

DashLogic
SensorTap IAT/Baro Relocation Module

Allows relocation of the IAT and/or Baro sensors on GM vehicles with a four-wire MAF. Now users can move their IAT farther down the air tract for better accuracy with water/meth injection, or put it in the manifold for supercharged applications. Blow-through boosted setups can break out the Baro sensor as well.

801-709-6300
www.dashlogic.com
PN: STB75CL

Dragster Audio
SPL Subwoofer

High-performance DWX series. Heavy-gauge diecast basket, Kevlar woven and backed by non-press paper composite cone, a 3-in. four-layer flat aluminum wire voice coil, a reliable black poly-cotton four-piece spiders system, 12-bar neo magnets, and a direct VC cooling motor design.

+90-54-967-63366
www.dragsteraudio.it
PN: DWX-15D2 NEO

Detail Bookie
Detail Software

Said to be the only software specifically designed by detailers for detailers to help grow and manage their businesses with an all-in-one platform.

251-219-6016
www.detailbookie.com

“Perhaps the biggest trend we are seeing is a shift to electrification at the OE level, which will ultimately begin to fuel the aftermarket and drive growth in both the enthusiast-conversion and motorsports segments. We are already witnessing some of our performance products shops develop performance EV applications alongside their gas-engine builds, and between the NHRA’s announcement about adding EV to its series, the announcement of Extreme EV Off-Road racing, FIA Projekt E Rallycross, NASCAR hinting at hybridization and more, the future is EV.”—Lawson Mollica, Director of Marketing & Public Relations, AEM Performance Electronics

Dragster Audio
Class AB Amplifier

Legendary DAF series. DAF-1004. Users will like its passionate design. 100Wx4 @ 4 ohms; 180Wx4 @ 2 ohms; 360Wx2
@ bridged 4 ohms. All rated for 14.4 and THD.

+90-54-967-63366
www.dragsteraudio.it
PN: DAF-1004

Dragster Audio
Academy Dragster SQ Subwoofer

High-flux ferrite magnet AW-8. An 8-in. subwoofer with 2-in. -4layer black aluminum bobbin, copper wire voice coil; 30–300 hertz with 84.6 dB sense.

+90-54-967-63366
www.dragsteraudio.it
PN: AW-8

Energizer Holdings
Arc3 Lithium-Ion Phosphate 300Wh, 350W Portable Power Station

The Energizer Arc3 is a 300W lithium-ion portable power station that allows users to power and charge devices such as laptops 4x, smartphones 25x, CPAP machines three nights, TV 3 hours, etc., during a power outage or off-grid camping. Recharge an Arc5 with solar panels to provide endless outdoor power. A lightweight 9.2 lbs.

877-528-3772
www.energizergenerators.com
PN: ENRPWRSTNAAD

Dragster Audio
Academy Dragster High-End Amplifier

The signature of sound quality. Modest elegance. Academy Dragster DA-2 full of high-end components. Rated at 252W per channel. THD 0.03%. Damping factor more than 450. Want to hear the details? Start with changing your amplifier with DA-2 and -4.

+90-54-967-63366
www.dragsteraudio.it
PN: DA-2

Energizer Holdings
Arc5 Lithium-Ion 550Wh, 500W Portable Power Station

A 500W lithium-ion portable power station that allows users to power and charge devices such as laptops 8x, smartphones 45x, CPAP machines three nights, TV six hours, etc., during a power outage or off-grid camping. Recharge an Arc5 with solar panels to provide endless outdoor power. At a weight of only 11.4 lbs., users can bring power anywhere.

877-528-3772
www.energizergenerators.com
PN: ENRPWRSTNAAD

FrontLane
Impulse

Prevent up to 50% of hard-braking crashes. Impulse is FrontLane’s newest safety device. It’s an ultra-bright, pulsating brake light that activates when the user brakes hard. Following drivers react faster and stop sooner. The best part: The easy installation is completely stick-on. With its motion sensor and battery, there’s no wiring.

508-863-5226
www.frontlane.com
PN: BB500

GU Auto Tech Inc.
Mustang ‘15–Up 10.4-in. Touchscreen

A 10.4-in. touchscreen multimedia station for ’15–up Ford Mustangs. The latest high-definition touchscreen technology is now available for Ford Mustang owners with 360° surround-view/backup camera support. Built-in navigation. Touchscreen A/C display and control. Apple Carplay. Vehicle-grade build quality. Get inspired with GU Auto Tech.

800-844-5995
www.guautotech.com
PN: V3TSM20MA

GU Auto Tech Inc.
Motorhome/Commercial Truck Infrared, Low-Light Backup RCTA Camera System

RV/big-rig/trailer 9-in. touchscreen with wireless RCTA backup, infrared and low-light camera plus navigation for big-rig trucks and RV off-road. Ideal for increasing driver safety when driving in rain, snow and low-light and no-light driving conditions. The high-def screen can be placed in front of the driver.

800-844-5995
www.guautotech.com
PN: IR-RV-TSEL-01

“The biggest challenge in the industry that we are seeing is the increasing difficulty in integrating products into new vehicles. Vehicles are increasingly becoming more and more difficult to work with.

Specifically, anything plugging into the OBD-II port is running into interference issues with 4G diagnostics that the OEMs are focusing on. Many of the current issues continue to come back to the Motor Vehicle Owners’ Right to Repair Act and ownership of data.”—Zachary Zajdel, Technical Sales & Support Manager, Brandmotion

 

 

Hornblasters

30-Amp Sealed Pressure Switch

This pressure switch has pre-attached wires, and the weatherproof coating is essential to the operation of any 12- or 24-volt air compressor. The switch turns the compressor on automatically when pressure drops and then off again once maximum pressure is reached. Available in 90/120, 110/145, and 165/200. The switch is rated for 10,000 cycles.

877-209-8179
www.hornblasters.com
PN: PS-XXXSH

HKI USA
SounDigital

The SounDigital 3000.1 EVOX is the ultimate bass amplifier. With its world-patented technology, this amplifier is said to be the world’s most compact 3000 WRMS amplifier in the market. An intelligent layout with great use of the PCB area and the use of ultra-modern components is a great evolution.

786-600-1056
www.soundigitalusa.com
PN: 3000.1 EVOX

Hornblasters
Tire Inflation Kit

Said to be a must-have addition for any onboard air system, the Hornblasters’ tire-inflation kit includes everything needed to get the most out of onboard air. Designed to easily attach to a 1/4-in. port on an existing system, this kit provides the ability to relocate a quick disconnect up to 15 ft. away for access to air anywhere on a vehicle.

877-209-8179
www.hornblasters.com
PN: AA-TIK

Hornblasters
24-Volt Electric Solenoid Air Valves

Hornblasters’ brass 1/4- and 1/2-in., 24-volt electric valves provide the high-flow performance needed to get the best out of train horns and other pneumatic accessories. The brass 1/4- and 1/2-in., 24-volt electric valve is made specifically to get the most volume out of horns. Forged from solid brass with all metal components.

877-209-8179
www.hornblasters.com
PN: VA-XX-24

“Misinformation is a major challenge in the industry. While online dealers and online information sources grow, finding the best place for correct information is not always easy for the enthusiast.

Social media—while informative and engaging—can breed rumors and misinformation.

XS Power works very hard to stay active on social media and address customer questions and concerns.”—Brady Basner, Sales and Marketing Manager, XS Power Batteries

 

 

Maxxsonics
Hifonics Digital Bass Enhancement Processor

The BXiPRO3.0 is an all-in-one processor solution for bass enhancement, clip indication for input and output levels (on both product and remote), an included knob remote, signal sense with multi-selection, a dual remote amplifier that features dual-function remote with bass enhancement and output level control, and dual remote wiring.

847-540-7700
www.hifonics.com
PN: BXiPRO3.0

Illinois Lock Co.
Blue Origin Bluetooth System

I-Lock Blue Ox-series wireless locking systems work with Android and iPhone and integrate with OEM key fobs. Bluetooth technology and encryption. DC 12V system, vehicle or battery pack. Fast and simple installation.

847-537-1800
www.illinoislock.com

Maxxsonics
MB Quart Universal Overhead UTV Systems

Universal overhead systems promise high-quality sound with three models to choose from, including 33.5, 41 and 46 in. Included in every model are four 6.5-in. speakers and a 160-watt GMR-LCD source unit with AM/FM, Bluetooth and Apple iPod/iPhone control within a built-in five-band equalizer.

847-540-7700
www.mbquart.com
PN: MBQOH33-1, MBQOH41-1, MBQOH46-1

Maxxsonics
Hifonics Four-Band Equalizer

The HFEQ-2 processor utilizes higher sound quality with upgraded components. With a 1/2-DIN ISO mount included, this system upgrade can be installed right in the dash of a vehicle. Nine-volt line drivers offer a four-band equalizer with a +18dB variable plus master volume, a subwoofer volume control, and a front-to-rear dual-amp fader.

847-540-7700
www.hifonics.com
PN: HFEQ-2

Maxxsonics
Autotek Off-Road LED Lights

Autotek off-road round LED lights promise to light up every narrow mountain trail, large sand dune and everything in between with brightness where it’s needed most. With three sizes to choose from, including 5-, 7- and 9-in. round LED light sizes, all of these lights feature off-road durability and include a black, cast-aluminum alloy.

847-540-7700
www.autotekcaraudio.com
PN: ATO5RV1, ATO7RV1, ATO9RV1

Maxxsonics
Autotek Four-Band Equalizer

The ATEQ is a four-band equalizer with a 9-volt line driver featuring a multiple-source signal processor. This 1/2-DIN pre-amp EQ includes a front/rear active crossover, an audio input selector for switching between the head unit and another audio source, a master volume control of SPL-level, and two audio inputs with level matching.

847-540-7700
www.autotekcaraudio.com
PN: ATEQ

Metra Electronics Corp.
PowerSports Universal Water-Resistant DSP With Bluetooth

The MPS-DSPL-BT is a water-resistant universal six-channel DSP Lite with a Bluetooth 3.0 input for streaming music without a radio. It features four inputs, six outputs and a 15-band graphic EQ with settings adjusted via Bluetooth in a smartphone or tablet app. Ideal for powersports vehicles without room in the dashboard to add a head unit.

386-257-2956
www.metraonline.com
PN: MPS-DSPL-BT

Metra Electronics Corp.
Metra PowerSports Door Speaker Pods for ‘14–’21 Polaris RZR XP

Adding speakers to ’14–’21 Polaris RZR 900 or 1000 model? The MPS-RZRDP1 is a replacement door panel with left and right 6.5-in. speaker pods and a location for flush-mounted tweeter pods. Black ABS plastic provides weather-resistant and rugged construction for harsh environments, designed to protect the speakers.

386-257-2956
www.metraonline.com
PN: MPS-RZRDP1

An important way to drive aftermarket growth is to offer seamless product integration for the complaints that customers report with OE functions.

One of the best compliments we get is, “I wish it came like this from the factory.”

That’s the beauty of aftermarket modifications, and those products are the ones that drive growth—especially in the Jeep, off-road and truck market.—Melissa Parker-Boudreaux, National Sales Manager, Oracle Lighting

 

Metra Electronics Corp.
iBeam IR Accessory Camera With Multi-Mounts and Active Parking Lines

iBeam’s TE-2MPIR camera features a separate trigger for the IR LEDs and parking lines that can be activated while the vehicle is in reverse. Resolution of 420 TV lines with a CMOS II sensor and a 170-degree viewing angle. A license-plate mount and surface mount are included with a 27-ft. extension harness.

386-257-2956
www.metraonline.com
PN: TE-2MPIR

Metra Electronics Corp.
PowerSports Polaris RZR Ride Command DSP

The MPS-DSPX-RC1 is a water-resistant 10-channel DSPX direct-connect solution designed for Polaris RZR Ride Command applications. It has a pre-wired input harness for AMP1, AMP2 and AMP3 of factory Ride Command for easy installation. Features a 31-band graphic EQ with settings adjusted via Bluetooth in a smartphone or tablet app.

386-257-2956
www.metraonline.com
PN: MPS-DSPX-RC1

Metra Electronics Corp.
Soundbar Speaker Adapter for Jeep Wrangler JL/Gladiator

Improve the sound in ’18–up Jeep Wrangler JL and Jeep Gladiator models with Metra’s soundbar speaker adapter, designed to adapt the OEM 4-in. speakers and 1-in. tweeter to an aftermarket 6.5-in. speaker and tweeter. The JP-1015 is made from high-quality ABS plastic and is designed to withstand harsh off-road environments.

386-257-2956
www.metraonline.com
PN: JP-1015

Metra Electronics Corp.
iBeam Wireless Clip-On Mirror With Wireless Camera

Upgrading vehicle safety features can be easy with the TE-WKMR43. iBeam’s wireless clip-on mirror monitor kit includes a backup camera and a rearview mirror with DC socket power. Video on the 4.3-in. LCD mirror monitor is triggered by the camera’s signal and has a 20-m./65-ft. range. Can be surface-mounted or mounted to the license plate.

386-257-2956
www.metraonline.com
PN: TE-WKMR43

Metra Electronics Corp.
Dash Kit Panel for ‘99–’02 GM Trucks

Replace the factory radio in ’99–’02 GM fullsize trucks and SUVs with Metra’s DP-3002 dash kits. The replacement dashboard panel has a DDIN radio opening and has two different OEM-matched textures. These kits are available in multiple colors: DP-3002GY (gray), DP-3002PWT (pewter), DP-3002SHL (shale) or DP-3002TB (black).

386-257-2956
www.metraonline.com
PN: DP-3002

Metra Electronics Corp.
Dash Kit for ‘96–’98 Jeep Grand Cherokee

Replace the factory radio in ’96–’98 Jeep Grand Cherokee models with the 107-CH5 Metra Dash Kit. The kit is designed specifically for DDIN radios that have an L-shaped chassis design with the radio chassis at the top of the screen, and Pioneer 6.8-in. modular radios. See website for details and see radio manufacturer for current models.

386-257-2956
www.metraonline.com
PN: 107-CH5

Metra Electronics Corp.
Dash Kit for ‘11–’16 MINI Countryman and Paceman (Without Factory NAV)

Replace the factory radio in ’11–’16 MINI Countryman and Paceman models (without factory NAV) with two new Metra dash kits. The 107-MI1 is designed specifically for Pioneer 6.8-in. modular radios, and the 108-MI1 is for 8-in. Pioneer modular radios.

386-257-2956
www.metraonline.com
PN: 107/108-MI1

Metra Electronics Corp.
Dash Kit for ’20–Up Nissan Sentra

Replace the factory radio in ’20–up Nissan Sentra models with two new Metra dash kits. The 95-7638 fits DDIN radios that have an L-shaped chassis design with the radio chassis at the bottom of the screen, and Pioneer 6.8-in. modular radios. The 99-7638 is for a single-DIN radio with a pocket. See website for details.

3386-257-2956
www.metraonline.com
PN: 95/99-7638

Quadratec Inc.
12-Volt Power Adapter for '99–’18 Jeep Wrangler TJ, JK

The JK uses a CAN bus system with multiple microcontrollers. This power adapter is an easy way to add accessories such as CB radios, auxiliary lighting and more without causing damage to the electrical system. Neatly wire accessories that are switched on and off with the ignition key. Includes plug-and-play wire harness with inline fuse and ground.

800-979-5857
www.quadratec.com/wholesale
PN: 96080.9801

Metra Electronics Corp.
Dash Kit for ‘19–Up Toyota RAV4

Replace the factory radio in ’19–up Toyota RAV4 models with two new Metra dash kits. The 107-TO1HG features a patent-
pending design for DDIN radios that have an L-shaped chassis design with the radio chassis at the bottom of the screen, and Pioneer 6.8-in. modular radios. The 108-TO6HG is for 8-in. Pioneer modular radios. See website for details.

386-257-2956
www.metraonline.com
PN: 107-T01HG/108-T06HG

Quadratec Inc.
Replacement Center Console Subwoofer for ‘01–’06 Jeep Wrangler TJ and Unlimited

A replacement stock-size subwoofer speaker for ’01–’06 Wranglers. Exact fit; simple to install; requires no modifications. Speaker surrounds are made from durable rubber rather than original foam. The speaker cones feature poly-coated paper that outlasts uncoated factory paper. Truly plug-and-play.

800-979-5857
www.quadratec.com/wholesale
PN: 14133.1001

REDARC
BCDC1212T

The BCDC1212T is a 12-volt, 12-amp input limited charger and works in both 12V and 24V vehicles. It is compatible with seven-way round RV plugs for an easy installation in any trailer. The BCDC1212T is ideal for trailers that have hydraulic pumps and winches, such as dump trailers, boat trailers, car trailers, liftgate trucks and camper vans.

+61-8-8322-4848
www.redarcelectronics.com
PN: BCDC1212T

REDARC
Tow-Pro Liberty

The REDARC Tow-Pro Liberty is the latest innovation in brake controller technology that features inertia-sensing technology said to be perfect for hauling day-to-day or towing on highway conditions. Factory looks and no more knee knocking.

+61-8-8322-4848
www.redarcelectronics.com
PN: EBRHACCNA

REDARC
RedVision

The RedVision total vehicle management system by REDARC is the ultimate control and monitoring system. It allows the user to control multiple onboard devices in a 4x4, an RV, a camper trailer or a motorhome in one place.

+61-8-8322-4848
www.redarcelectronics.com
PN: TVMS1280-NA

 

Retro Manufacturing LLC
RetroRadio Motor 1DAB

Designed for digital audio enthusiasts outside of the North American market, the Motor 1DAB supports DAB and DAB+ digital radio broadcasts, providing crisp, clean radio signals without compromising a classic-car aesthetic. Updated features include non-volatile memory, built-in noise suppression, and improved reverse-polarity protection.

888-325-1555
www.retromanufacturing.com
PN: RR-MOT1DAB

Retro Manufacturing LLC
RetroRadio Motor 2DAB

The Motor 2DAB radio was designed for customers outside North America looking for more advanced radio features. The Motor 2DAB comes with the same DAB tuner as the Motor 1DAB and adds Bluetooth 5.0 for hands-free calls or audio streaming, a 2.1-amp USB input for fast cellphone charging, and adjustable LCD color to match the user’s gauges.

888-325-1555
www.retromanufacturing.com
PN: RR-MOT2DAB

Retro Manufacturing LLC
Detroit Radio Motor 4HD

The Detroit Motor 4HD radio is designed to match the interior styling of the ’64–’66 Ford Mustang, Ford Falcon and Ford Ranchero. The new release comes with an updated HD tuner, Bluetooth 5.0, an LCD with adjustable display color, non-volatile memory, and two 2.1-amp inputs for fast phone charging.

888-325-1555
www.retromanufacturing.com
PN: DET-MOT4HD

Retro Manufacturing LLC
Huntington Radio Motor 1A

Said to be the perfect solution for a ’66––’77 Ford Bronco or a ’61–’66 Ford truck, the Huntington Motor 1A radio provides the classic retro look users want without breaking their budgets. This year’s model includes an improved radio tuner, allowing the user to select from USA/EUR/AUS/JAP/RUS frequencies. It also features built-in noise suppression and non-volatile memory.

888-325-1555
www.retromanufacturing.com
PN: HUNT-MOT1A

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Scosche Industries Inc.
Car Charger With CarPlay/Android Auto Pass Thru

Car Charger with CarPlay/Android Auto Pass Thru.

800-363-4490
www.scosche.com
PN: 0263CPPDRLK

scoshe.png

Scosche Industries Inc.
Flashlight/Car Jumper/Power Bank

This lightweight, multipurpose jump starter is easy to use. With ample power to start engines up to 5.0L 8-cylinder gas and 2.0L diesel, it also fast-charges mobile devices and features a multi-mode 330-lumen LED flashlight. Six-point safety protection prevents overheating, overcurrent, overcharging and discharging, short circuits and reverse connection.

800-363-4490
www.scosche.com
PN: PBJF600

Shenzhen Sunway Industry Co. Ltd.
CPN-A

Sunwayi FHD 1080P WDR 3.0-in. TFT Dash Camera With Private Metal Shell Patent Six-piece glass HD image sensor. Fill-in lights. DVR resolution: FHD 1080P. 1920x1080@30fps. View Angle: 170. Ultra-wide-angle camera lens provides multi-lane coverage. Patent: private tooling with patent. SD card (TF) 4—128GB. Recommend 32G storage. Compression: H.264.

+86-755-29058679
www.sunwayi.com
PN: CPN-A

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Rearview Camera Kit

Solar-powered wireless backup camera with European license plate holder. Color monitor (with stand, vent and windshield mount). IP67 waterproof. No wiring required. Easy to install. Adjustable waterproof camera. Reduce dangerous blind spots. Solar charging. Digital wireless signal transmission. On-screen parking guidelines. Touch to activate.

+86-755-29058679
www.sunwayi.com
PN: WSE43

Shenzhen Sunway Industry Co. Ltd.
Video Parking Sensor System

Rearview video parking sensor assistant kit with colorful image and on-screen guideline display. Warning voice to assist driver to reverse/backup car. Detects the distance and direction of the obstacle. Shows the real-time rearview image video. BiBi voice reminder/warning. Good night vision with fill-in lights. Adjustable and waterproof cam.

+86-755-29058679
www.sunwayi.com
PN: U41

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Rearview System

Solar-powered wireless backup camera with license plate holder. A 4.3-in. color monitor (with stand, vent and windshield mount). IP67 waterproof. No wiring required. Easy to install. Adjustable waterproof camera. Reduces dangerous blind spots. Solar charging. Digital wireless signal transmission. On-screen parking guidelines. Touch
to activate.

+86-755-29058679
www.sunwayi.com
PN: WSU43

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Backup Camera

A 5200mAh solar wireless backup camera kit with monitor. IP67 waterproof. Night vision. Rearview camera for cars, SUVs. Solar-powered wireless backup camera. Five-min. DIY wireless backup camera kit. Real-time monitor. No interference. Wireless transmission. Digital signal transmission. High compatibility. Fits most cars and SUVs with U.S. license plate.

+86-755-29058679
www.sunwayi.com
PN: SC43

Splitvolt Inc.
Splitter Switch

The all-new Splitvolt splitter switch for EVs. Save on fast home charging without an electrician. Intelligently share an existing dryer socket with the EV charger. Simply plug it in, and it’s ready to fast-charge an electric vehicle.

650-209-0091
www.splitvolt.com
PN: SPS 01-011

Top Kontrol
Top Kontrol

Top Kontrol is an advanced anti-theft and anti-carjacking system that prioritizes life. Not only does it protect cars from unattended theft like other alarms but also in a carjacking situation. Top Kontrol automatically shuts the car off 15 seconds later—without any action—and prevents the carjacker from restarting the engine even with the keys.

651-317-8990
www.guautotech.com
PN: TK-100

Tire Stickers
Cerebrum Boost Smart Tire Sensor Solution

The first aftermarket tire sensor capable of measuring advanced tire analytics, including pressure, temperature and tread depth. Cerebrum was released in 2019 and now features load measurement; ideal for trucks, RVs and fleets. Cerebrum sensors can connect to most wireless receivers, and analytics are available in the mobile app and cloud for telematics.

424-272-0321
www.tirestickers.com
PN: CEREBRUMBOOST

Ventra Technology
Dual-Camera Dashcam With Wi-Fi

VDR-130 records vivid 1080P HD video (front camera), audio, impact, vehicle ID, date and time. A 2-in. built-in LCD screen on the main camera provides recoding status and playback. Equipped with two cameras, the main camera records the road while the mini second IR camera records the driver or serves as a rear/side camera, providing additional coverage.

888-418-3833
www.ventrainc.com
PN: VDR-130

Voxx Electronics Corp.
Power System

Cutting-edge vehicle rescue device. Preinstalled. On-demand. Safe and easy to use. Additional features. Eliminates need for traditional jumpstarting. Activated manually or via mobile app. Charges automatically.

631-231-7750
www.voxxelectronics.com/power-systems
PN: POWV3.5

By Kristin Atwan

U.S. government funds are available to defray the cost for participating in two upcoming SEMA programs designed to increase participants’ export sales. The first event is the July 2021 SEMA Reverse Trade Mission (RTM), where participants will have the opportunity to meet with key global trade buyers of automotive specialty-equipment products from Europe, Canada and the Middle East right here in the United States (California: July 19–20, Michigan: July 22–23, and North Carolina: July 26–27).

U.S. government funding is also available for the inaugural SEMA Nordic trip, August 25–29, to Stockholm, Sweden, where participants will have the opportunity to meet with trade buyers from Sweden and neighboring countries. To date, buyers from Denmark, Finland, Germany, the Netherlands, Norway, Sweden and the United Kingdom have registered to participate. Eligible U.S. companies may receive funds from the U.S. Department of Commerce’s International Trade Administration as well as a number of states to defray participation costs. SEMA has compiled a chart on the available federal funds and state funding (selected states listed below).

States confirming funds available to defray SEMA program costs:

• California
• Illinois
• Indiana
• Michigan
• North Carolina
• Ohio
• Tennessee
• Texas

For more information on federal and state grants, click here.

If you have difficulty connecting with your state representative or are interested in whether another state (not listed above) has funding, contact Kristin Atwan at kristina@sema.org.

For more information on the SEMA Nordic trip and the Reverse Trade Mission, contact Linda Spencer at lindas@sema.org.

By Ashley Reyes

SEMA’s On-Demand Virtual Education library includes comprehensive presentations, insightful discussions and short videos that teach, inform, inspire and entertain automotive specialty-equipment professionals.

The library is filled with recordings of previous live sessions, which are now available on-demand for SEMA members to access at their convenience.

Below are the most recently released sessions. For a complete list of sessions and registration information, visit www.sema.org/virtual-education.

SEMA Industry Insight Series

Vehicle Landscape: Which Cars and Trucks are Hot?

Learn about the current vehicle landscape and emerging trends and opportunities in the automotive aftermarket industry in this webinar presented by the SEMA Market Research team. You will receive current information about the vehicle landscape, including what vehicles are on the road, how new vehicle sales and trends are shifting and what the hottest car and truck models for customization are.

Wheel and Tire Industry Insights, Powered by WTC

Wheel Knowledge 201: Wheel Testing Methodology

Knowing about safety guidelines and tests involved with aftermarket wheels is critical to understanding the differences between product brands and will ultimately help to sell more products. In this webinar, industry experts outline the different tests and guidelines available for wheels, what the tests mean and why they matter.

Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them

This webinar covers everything wheel and tire professionals need to know about tire balancing and how unbalanced tires impact a vehicle’s vibration, tire wear and weight distribution. Listen in as experts share the most common errors of the balancing process, how to avoid them and what can be done to minimize vehicle vibration easily, and at little to no expense.

Marketing & Sales

4 Tips to Double Your Company’s Annual Sales

Whether you’re a CEO, manufacturer, or in sales and marketing, this session is filled with helpful strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.

Sharpen Your Soft Skills, Powered by SBN

Asserting Yourself in the Workplace

This session provides attendees with strategies on how to be assertive in difficult work situations. Listen in as a panel of industry professionals share personal stories and best practices for dealing with situations in public, as well as how to follow up after an uncomfortable encounter.

Industry Talks

Facebook Live Chat Featuring Elizabeth Jacobs

Need assistance navigating your career path or the workplace environment? Get insider tips and actionable tools for landing your dream job or advancing your career from owner of HR Culture Geek Elizabeth Jacobs.

Facebook Live Chat Featuring Prashant Ahire and Russ O’Blenes

Now that every OEM has committed to either fully electric or hybrid electric powerplants for future models, now is the time to find out what OEMs are planning. Watch as two GM representatives will share their insight on electrification in the performance racing and aftermarket space.

By Ashley Reyes

SEMA Virtual Education remains committed to empowering industry professionals by sharing innovative strategies, information and learning through new and engaging webinars.

Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Tuesday, May 11—The Growing Diversity of the Light Truck Market, Powered by TORA

Series: SEMA Industry Insight Series

Track: Trends & Research

Learn about the light-truck vehicle landscape and emerging trends and opportunities during this webinar presented by the SEMA Market Research team. Attendees will receive important information to help understand the light-truck market, detailed analyses of main truck segments, and an overview of new trends and shifts in overlanding, off-road, diesel and more.

Register here.

Wednesday, May 12—Facebook Live Chat Featuring Ben Schaffer, Presented by SEMA YEN

Track: Industry Talks

Join founder of Bulletproof Automotive and Unplugged Performance Ben Schaffer as he shares his insight on Tesla vehicles, EV tuning and the future of performance car culture. Dedicated to improving every aspect of the driving and Tesla ownership experience, Schaffer is highly experienced in the world of car tuning and modifying cars in the electrical vehicle space. Join the chat to get your questions answered in live time.

Location: SEMA Facebook page

Thursday, May 13—Reducing Micromanagement and Increasing Employee Self-Sufficiency

Series: Team Management Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Creating an environment that avoids micromanagement can be an effective way to improve trust within a team. During this live webinar, managers and supervisors will learn how to increase the confidence, efficiency and productivity of their departments and set their team up for success to ensure they are comfortable with projects, check-ins, and deadlines.

Register here.

NEWLY ADDED: Wednesday, May 19 – Preparing for National Tire Safety Week

Series: Wheel and Tire Industry Insights, Powered by WTC  

Track: Industry Segments, Powered by SEMA Councils and Networks

The U.S. Tire Manufacturers Association (USTMA) National Tire Safety Week will take place June 28–July 4. Join two wheel and tire technical experts as they share important information that companies can use to educate their staff and consumers on proper tire care and maintenance. Topics include but are not limited to TIA highlights for tire safety, the importance of air pressure, the RIM (Read, Inspect, Mount) Safety Program, and more.

Register here.

Thursday, May 20—More Than Just Jeeping: Other Ways People Go Off-Road

Track: Industry Segments, Powered by SEMA Councils and Networks

Learn how to capitalize on the growing interest in the outdoor and backcountry lifestyle by taking part in this webinar, presented by the SEMA Truck and Off-Road Alliance (TORA). Participants will learn about the evolving landscape of the off-road market, the different ways people are going off-road and related products that businesses may want to consider to increase sales.

Register here.

NEWLY ADDED: Tuesday, May 25—Securing Education and Skills Training for Current and Future Positions

Series: Soften Your Soft Skills Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Securing education and skills training is imperative to ensure one’s success, relevancy and advancement in their job or future career. During this webinar geared toward entry-level to mid-level professionals, attendees will learn how to identify the training and education opportunities that best suits their needs, and how to request skills training from an employer to earn proper wages and secure advancements.

Register here.

By Juan Torres

Four dedicated individuals who contributed to and have had an impactful influence on the automotive specialty-equipment industry are being honored as new SEMA Hall of Fame members. They will join an elite group of icons who comprise the SEMA Hall of Fame, as they are officially inducted at the SEMA Installation & Gala, July 30 in Las Vegas.

The four newest SEMA Hall of Fame members are: Jessi Combs, Rick Love, Bob Moore and Carl Schiefer.

Jessi Combs: Jessi Combs built an accomplished career in the automotive industry as the host of several television programs, founder of a variety of businesses and an accomplished fabricator and racecar driver. With an infectious passion and youthful enthusiasm for the industry, Combs served as a host for many SEMA events, including the SEMA Installation & Gala and the SEMA Awards Banquet at the SEMA Show. As a volunteer in the historic 2012 SEMA Businesswomen’s Network (SBN) All-Female Ford Mustang Build, Combs served as a role-model for women in the industry and continued to inspire women through the launch of The Real Deal—a collaboration with fellow SBN member Theresa Contreras, designed to inspire confidence, break stereotypes and motivate other women to pursue their passions. In 2019, Combs set a land-speed record for women, 522.783 mph, on a dry lake bed in Oregon—a feat that resulted in an accident that led to her untimely death at the age of 39.

Rick Love: While freelancing as a writer/photographer for Rodder’s Digest magazine in 1982, Rick Love created a home workshop and leaned on his electronics degree to do wiring and air-conditioning installations for other hot rodders. It was this A/C work that caught the attention of SEMA Hall of Famer and founder of Vintage Air Jack Chisenhall. He asked Love to assist the company at rodding events, and continued to promote him over the years to his current position of president, in charge of overseeing the day-to-day operations of the entire company. Despite his busy schedule at Vintage Air, Love never wavers to volunteer his time, expertise and energy to helping the industry. As a true car guy, he advocates for the industry. Having served multiple terms as chairman of the SEMA Hot Rod Industry Alliance (HRIA), Love is an ambassador for SEMA and constantly recruits and encourages businesses to get involved.

Bob Moore: Bob Moore appropriately authored a monthly column in Aftermarket Business magazine entitled “Ahead of the Curve.” As electronic catalogs evolved and the internet began to dominate the way consumers researched and purchased products in the early 2000s, Moore was a pioneer in establishing standards for product data in the automotive aftermarket. As a SEMA Board member and the co-founder and chairman of the SEMA Business Technology Committee (which has evolved to what is now the SEMA Data Co-op), Moore was instrumental in the adoption of standardized data for the specialty-equipment industry. He spent years scrutinizing the industry to determine the important facets of product information that consumers look for in order to help businesses sell more products, resulting in the first industry initiative to standardize and centralize product data into a single-source data pool. Moore was awarded the 2010 SEMA Chairman’s Service Award from then-Chairman of the Board Rick Rollins, who noted, “We are fortunate to have someone with his leadership and determination driving some of our industry’s most critical initiatives.”

Carl Schiefer: As the son of the first SEMA Hall of Fame recipient Paul Schiefer, Carl Schiefer built a legacy of his own by founding what has evolved into a thriving marketing agency dedicated to automotive brands.” Schiefer Media was created in 1985 as an enthusiast media agency with an original focus on automotive aftermarket and related enthusiast categories. With an impressive list of clients, including Edelbrock, Mother’s, Bilstein, and Royal Purple, Schiefer Media was instrumental in bringing motorsports brands to the mainstream public. He initiated advertising for automotive brands on television—a practice that may seem standard today, but was unusual at the time and significantly expanded market reach to a nationwide audience. Perhaps what sets Schiefer apart from other marketers is his passion for the industry; he raced Top Gas and Top Fuel dragsters amongst the greats, including Don Garlits, Tommy Ivo and the Smothers Brothers. Although retired from Schiefer Media, the agency continues to operate as SCS, with Schiefer’s son James as CEO.

In addition to formally introducing Combs, Love, Moore and Schiefer as SEMA Hall of Fame members during the 2021 SEMA Installation & Gala, the annual event on July 30 will include recognitions of the newly elected and the outgoing SEMA Board members. All SEMA members and industry professionals are invited to join the celebration and can purchase tickets at www.sema.org/gala.

By SEMA Editors

The digital SEMA Show Exhibitor Service Manual—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 30
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security

By Ashley Reyes

SEMA Hot Rod Industry Alliance (HRIA) members and those involved in the hot-rod segment of the industry are invited to join the council for its upcoming general membership meeting, May 21, at 10:00 a.m. (PDT).

This event will provide HRIA members with details on new and existing programs, including those that will help members connect with other businesses and promote their brands to consumers. Specific programs to be discussed include:  

• The new Searchable Council Member Company Directory.
• HRIA Education Days—This event takes place at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, and provides HRIA manufacturers a chance to promote and educate enthusiasts about their products through face-to-face educational seminars with industry enthusiasts.
• Updates on open HRIA meetings and mixers at major car show events through the year.
• Industry awards and the HRIA SEMA Show feature vehicle program.
• HRIA-member spotlight program and how to participate.

A virtual panel discussion focused on hot rodding for the younger generation will be presented following general council updates.

Register Now!

By Ashley Reyes

SEMA members are invited to take part in an upcoming Facebook Live Chat featuring Ben Schaffer, founder of Bulletproof Automotive and Unplugged Performance, Wednesday, May 12, at 12:00 p.m. (PDT).

Having found Bulletproof Automotive—an international distributor of high-end tuning parts and builder of custom cars—and Unplugged Performance—a world-leading company that focuses on the customization and sports performance of Tesla vehicles—Schaffer is highly experienced and knowledgeable in the world of car tuning and modifying cars in the electrical vehicle space.

Schaffer was first met with skepticism when Unplugged Performance debuted its first modified Tesla vehicle at the 2014 SEMA Show. Since then, the company has continued to improve every aspect of the Tesla driving and ownership experience, offering an exclusive range of premium upgrades to give a new sporty performance identity to the Tesla Model S, Model X and Model 3.

During the live chat presented by the SEMA Young Executives Network (YEN), Schaffer will share his insight on Teslas, EV tuning and the future of performance car culture. Participants will be able communicate with Schaffer live, tap into his expertise and get their questions answered in real time.

Location: SEMA Facebook page.

By Juan Torres

Registration for the 2021 SEMA Show, scheduled for November 2-5, at the Las Vegas Convention Center in Las Vegas, is now open.

The premier gathering for the automotive specialty-equipment industry, the 2021 SEMA Show already has more than 1,500 companies confirmed to exhibit and many more expected before the event takes place in November. Exhibitors include major automakers and small businesses, as well as iconic aftermarket manufacturers who are enhancing their booths to heighten their presence at what will be the first industry-wide in-person gathering for the $46.2 billion automotive specialty-equipment industry in nearly two years.

“Given the restrictions our industry has endured the last year, pent-up demand for the SEMA Show is at an all-time high,” said Tom Gattuso, SEMA vice president of events. “More so than other years, the 2021 SEMA Show will be fundamental in helping industry professionals grow existing relationships, create new ones, and push their businesses forward.”

Attendees at the 2021 SEMA Show will witness firsthand nearly two year's worth of innovation, technology and new products from manufacturers, as they showcase products, debut vehicles, conduct demonstrations and prepare to do business throughout all four halls of the 3.2-million-sq.-ft. Las Vegas Convention Center.

“We are ready to get back to SEMA and connect with our customers this fall,” said Michael Hamrick, Wilwood Disc Brakes events and promotions manager. “Everyone at Wilwood Disc Brakes is putting their best foot forward to have a great event and catch up with our customers. We have quite a few new products to unveil, and SEMA is the place to do it.”

With the entire Convention Center in use, the SEMA Show floor will be designed to improve traffic flow and make navigating the event simple and easy. The 2021 SEMA Show floorplan will begin to take shape during the annual Priority Space Selection process, June 7–23. Companies that submit booth space applications before May 7 will participate in the weeks-long process to determine their booth location in the Las Vegas Convention Center. Attendees will also be able to sign up for educational seminars featuring industry experts and networking events that bring market niches together.

“We’re excited to already be working with the more than 1,500 companies that have committed to exhibit at this year’s SEMA Show, and we expect hundreds more to reserve booth space before May 7,” said Gattuso. “We encourage attendees to register early so they can secure their credentials and receive updates on breaking news from what will be an amazing event.”

Registration for the 2021 SEMA Show is offered in three categories—attendee, exhibitor, and media—and everyone must qualify to receive a badge and attend.

For more information about qualifying documents and the 2021 SEMA Show, log on to www.semashow.com.

By Ashley Reyes

Applications for the SEMA Launch Pad—a program designed to help emerging entrepreneurs and inventors launch new automotive products into the marketplace—are now available.

Originally created to support young entrepreneurs under the age of 40, this year’s program is open to qualified individuals 18 and over. This year’s Launch Pad also includes expanded prize packages, with the grand-prize package valued up to $92,000. Fifteen semifinalists will be selected to participate in and promote their products at the 2021 SEMA Show in Las Vegas, and receive additional awards that may include cash prizes, complimentary SEMA membership and promotional video features that will air on SEMA’s social media networks.

Five finalists will take part in a product-pitching competition and vie for a grand prize that includes $75,000 in cash, booth space at the 2022 SEMA Show, complimentary ad space in SEMA News and more.

To qualify, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype or concept or currently for sale.

Applications to participate in SEMA Launch Pad must be submitted online by May 30.