Join us for the inaugural SEMA Nordic trip.
Participants can learn the potential for their products in this performance and classic car paradise. Meet with top trade buyers enabling the half century old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classic cars. Performance Upgrades is among the top upgrades sought for a range of vehicles. Afterall the region is the headquarters of the European drag racing championship and performance for street use as well as circuit racing as well as drag racing, rally racing and drifting. High disposable income coupled with a passion for personalization makes this a very attractive region. Explore the region with SEMA. The SEMA Business Development Programs are low-cost, turnkey events that brings together SEMA-member manufacturers and buyers from key markets. The price includes hotels, a table- top display, meals, and networking events. Flights to/from the US is not included.
Market Information
Motorsports in Finland
Sweden, Norway, Finland, Iceland and Denmark are collectively known as the Nordic region, and its population of approximately 27 million citizens is passionate about all forms of wheeled competition, including rally racing, drag racing, drifting and circuit racing. A high standard of living provides the locals with ample disposable income, and the positive perception of U.S. racing products provides an excellent export opportunity for U.S. motorsports product suppliers. In addition, the strong English-language skills among the average citizen make it one of the easiest export markets in which to do business.
Classic Car market in Sweden
SEMA News spoke with Christofer Lee Willhans, a seven-time Global Media Awards judge from Sweden. We spoke with Willhans about his country’s classic-car market to gain some insights into how that market compares with the classic American-car restoration market and the opportunities it provides for U.S. manufacturers of classic-car parts.
Drag Racing in Europe: Opportunity for US Suppliers
The European drag-racing season is set to finally get underway with May kick-off events scheduled for both the sportsman division—the Summit Racing EDRS Series —and the FIA European Drag Racing Cham-pionship. “Racers have been waiting a very long time now for the return of a normal race calendar [following the 2020 season disruption due to COVID], and we expect a strong 2021 season,” noted Nils Lagerlof, CEO of Speedgroup, the Swedish-based administrator and promotion entity of both the Championship series as well as the Summit Racing EDRS Series.
Contact Information
For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer.
Linda Spencer
lindas@sema.org
Senior Director, International and Government Affairs
