Business Tools

New Sessions Added to SEMA Virtual Education On-Demand Library: Here's How to Watch

By Ashley Reyes

Virtual EducationSEMA’s On-Demand Virtual Education library includes comprehensive presentations, insightful discussions and short videos that teach, inform, inspire and entertain automotive specialty-equipment professionals.

The library is filled with recordings of previous live sessions, which are now available on-demand for SEMA members to access at their convenience.

Below are the most recently released sessions. For a complete list of sessions and registration information, visit

SEMA Industry Insight Series

Vehicle Landscape: Which Cars and Trucks are Hot?

Learn about the current vehicle landscape and emerging trends and opportunities in the automotive aftermarket industry in this webinar presented by the SEMA Market Research team. You will receive current information about the vehicle landscape, including what vehicles are on the road, how new vehicle sales and trends are shifting and what the hottest car and truck models for customization are.

Wheel and Tire Industry Insights, Powered by WTC

Wheel Knowledge 201: Wheel Testing Methodology

Knowing about safety guidelines and tests involved with aftermarket wheels is critical to understanding the differences between product brands and will ultimately help to sell more products. In this webinar, industry experts outline the different tests and guidelines available for wheels, what the tests mean and why they matter.

Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them

This webinar covers everything wheel and tire professionals need to know about tire balancing and how unbalanced tires impact a vehicle’s vibration, tire wear and weight distribution. Listen in as experts share the most common errors of the balancing process, how to avoid them and what can be done to minimize vehicle vibration easily, and at little to no expense.

Marketing & Sales

4 Tips to Double Your Company’s Annual Sales

Whether you’re a CEO, manufacturer, or in sales and marketing, this session is filled with helpful strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.

Sharpen Your Soft Skills, Powered by SBN

Asserting Yourself in the Workplace

This session provides attendees with strategies on how to be assertive in difficult work situations. Listen in as a panel of industry professionals share personal stories and best practices for dealing with situations in public, as well as how to follow up after an uncomfortable encounter.

Industry Talks

Facebook Live Chat Featuring Elizabeth Jacobs

Need assistance navigating your career path or the workplace environment? Get insider tips and actionable tools for landing your dream job or advancing your career from owner of HR Culture Geek Elizabeth Jacobs.

Facebook Live Chat Featuring Prashant Ahire and Russ O’Blenes

Now that every OEM has committed to either fully electric or hybrid electric powerplants for future models, now is the time to find out what OEMs are planning. Watch as two GM representatives will share their insight on electrification in the performance racing and aftermarket space.