Thu, 01/06/2022 - 10:37

VP Promotes Dolan to Vice President of Marketing

VP Racing Fuels Inc. has announced the promotion of Ben Dolan to vice president of marketing. Prior to joining VP, Dolan was director of sales and marketing at holding company UGGM LLC, where he was responsible for the marketing and sales of the company’s five largest divisions, ranging from signage fabrication to diesel mechanics. He has more than 20 years of marketing and sales experience across a broad range of industries.

XS Power Batteries Purchases Knoxville Building With Plans to Expand

XS Power Batteries—based in Knoxville, Tennessee—has purchased a building in Knoxville, as reported by Knox News. XS Power Batteries owner Scottie Johnson oversaw the purchase of the Knox News property from the parent company Gannet. XS Power Batteries is slated to move into the first-floor office space in 2023. Johnson also plans to build a nearly 50,000-sq.-ft. facility for manufacturing on the property this year. The company is currently based out of two separate suites totaling 15,000 sq. ft. for its 30 or so employees. Johnson stated that the move is expected to increase the XS Power Batteries workforce to nearly 100 employees within 18 months. Johnson also plans to lease out additional office space on the first and second floors, while all Knox News operations will continue at the facility. Those interested in leasing space within the building can contact info@xspowerbatteries.com. For more information, visit 4xspower.com.

NPW Holds 31st Annual Charity Golf Event

NPW

NPW’s 31st annual charity golf event culminated with $6,000 pledged to First Tee Miami.

In addition to having more than 100 players from the automotive industry on the links at Shula’s Miami Lakes Golf Course for the National Auto Parts Warehouse 31st annual charity golf event, PGA’s Erik Compton, a Miami native, was there to offer advice, inspire the teams and help improve the players’ handicaps. The event culminated with $6,000 pledged to First Tee Miami.

Kahn Media Announces New Look, Services and Staff for 2022

Kahn Media

Kahn Media has introduced its new branding and website.

Kahn Media has introduced its new branding and website. In addition to its new website and branding, Kahn Media has also announced a number of strategic staffing changes, additional services and new clients. The new Kahn Media website features a complete archive of the company’s “KM101” educational content that helps inform and educate businesses as well as in-depth case studies that spotlight the results-oriented work of the firm’s award-winning team across its diverse range of clients.

The agency has also announced that it has built a network of 14 Instagram channels that reach more than 1.1 million combined followers in the automotive, classic car, collector car, truck, Jeep, off-road, and luxury-lifestyle markets to which it can promote its clients’ content for additional reach outside of owned and earned media channels. In addition to its “KM Network” of Instagram pages, Kahn Media has also leaned harder into influencer marketing and expanded its content marketing team to included full-time writers, editors, and studio and ambient photographers as well as its digital marketing program to include Facebook/Instagram/Google shopping, Amazon Merchant Services, SEO and a full suite of direct-to-consumer facing services.

Kahn Media has also made several recent strategic hires and staffing changes. Jeff Dillow, a PR agency leadership veteran with two decades of experience in outdoor, automotive, CPG, CSR and crisis communications, has joined the team as an account supervisor leading one of Kahn’s three account teams. Kahn Media has also promoted Russell Stacey to its director of digital marketing, following his six-year track record of continual growth of the company’s digital marketing capabilities and team, and Heather Buchanan to the newly created position of creative project manager.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Thu, 01/06/2022 - 10:26

By SEMA Washington, D.C., Staff

The Internal Revenue Service has set the standard business-mileage deduction at 58.5 cents per mile for 2022, up 2.5 cents from the 2021 rate. The mileage calculation includes the cost of fuel, along with other vehicle fixed and variable operating expenses, such as depreciation, insurance, tires etc.

Companies and individuals who use their automobiles (including vans, pickups and panel trucks) for business have the option of using the standard rate in lieu of keeping records of their actual expenses.

For more information, contact Caroline Fletcher at carolinef@sema.org

Thu, 01/06/2022 - 10:11

Linda Spencer

Join SEMA in the Middle East to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,200 in U.S. government MDCP grants to defray trip costs. Rates start at $4,600 (including $1,200 federal MDCP grant), which includes all meals, hotel accommodations, a turnkey booth at Custom Show Emirates (UAE) and airfare from the UAE to Saudi Arabia (flights to and from your home state to the Middle East are not included). Check with SEMA staff regarding additional state funds to further help defray the costs.

Middle East

SEMA Middle East Business Development Conference attendees will meet with pre-vetted trade buyers from throughout the region.

2022 SEMA Middle East Business Development Conference

Dubai, United Arab Emirates
March 23–28

Riyadh, Saudi Arabia
March 28–30

Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this a very attractive region.

Participants will:

  • Exhibit at the leading customizing show in the region—Custom Show Emirates in a turnkey booth.
  • Participate in a seminar with top distributors.
  • Participate in an official U.S. government briefing.
  • Tour specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades
  • Attend networking receptions.

Slots are limited; register today!

For more information or to schedule a conference call to discuss the SEMA Business Development program, contact Linda Spencer at lindas@sema.org.

Thu, 01/06/2022 - 10:04

By Juan Torres

FLNThe Young Executives Network (YEN), a SEMA group dedicated to cultivating talent in the automotive aftermarket, is now the Future Leaders Network (FLN). The new name more accurately reflects the network’s 1,142 membership, which includes employees ranging from entry-level staff to managers, trade workers, executives and business owners.  

“The network supports talent and individuals who are aspiring to further their careers in the automotive aftermarket. The Future Leaders Network will continue to offer programs and resources that will help members advance their careers,” said FLN Chair Nick Caloroso.

Caloroso explains that the former Young Executives Network name did not accurately reflect the group’s membership. “More than half of our members do not fall into the executives category, and although we will retain the age requirement, the word ’young’ is relative and implies inexperience. Regardless of the individual’s role, each member is aspiring to become a more effective and productive leader in the industry.”

The new Future Leaders Network name puts the focus on the group’s purpose and goal: growing and supporting individuals to become successful leaders, regardless of their actual job title or position. Membership is open at no cost to all employees under the age of 40 who work for a SEMA-member company.

Since 1989, the network has evolved and grown to include 1,142 members. In addition to year-round virtual and in-person mixers and gatherings, FLN hosts education sessions targeted to up-and-coming leaders. FLN also introduced the Launch Pad product-pitching competition to support emerging entrepreneurs and business owners. New this year, FLN teamed up with Dale Carnegie to provide members with an exclusive professional development training.

To learn more about FLN or to sign up to become a member, contact FLN Director Denise Waddingham at deniselw@sema.org

Thu, 01/06/2022 - 09:52

By Ashley Reyes

Merchant Automotive has been named the SEMA Truck & Off-Road Alliance’s (TORA) newest member spotlight company. In SEMA’s interview with Chris Ripper, the company’s director of sales and marketing, he shares Merchant Automotive’ s breakthrough moment and the company’s current projects.  

SEMA: Tell us the story of your company. How did your company start?

Chris Ripper: It started by our owner getting fired from a job. It gave him the courage to open his own repair shop for repairing GM trucks with Duramax engines and Allison transmissions. This led to him developing heavy-duty products to replace the OEM parts that broke when people cranked up the horsepower on their diesel trucks.

SEMA: What was your company’s breakthrough moment?

CR: Our breakthrough moment was when sales went online and successful enough that we had to shut down our repair shop to keep up with orders.

SEMA: Tell us about your business now and projects you are currently working on.   

CR: We’re positioning ourselves for growth. We didn’t lay anyone off during COVID. We opened our repair shop back up and created five new positions in the last nine months and made a serious investment in a new website.

SEMA: Tell us about a product your company is proud of.

CR: There are several. Our motor mounts are so much better than the OEM units. We have a “pump rub” kit to replace the OE transfer cases that can cause catastrophic failure. We have a few others we love that we private label for e-commerce guys.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?

CR: If you love playing with cars and trucks, there is no career more satisfying than working (getting paid) in a field that you spend so much time in anyway. Personally, I’ve been in the business for 25 years. It’s rare to stay in an industry so long. And if you end up getting involved with SEMA (I served multiple terms on the TORA, previously LTAA, select committee), you’ll develop partnerships and friendships that last a lifetime.

Fill out a TORA-member spotlight form to highlight how your company is contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA eNews and future TORA member updates.

Thu, 01/06/2022 - 09:45

By Ashley Reyes

WTCThe SEMA Wheel & Tire Council (WTC) named Sam Williams as this week’s WTC spotlight volunteer. Williams is a senior strategic account manager at Falken Tire, a Sumitomo Rubber Industries brand that focuses on high-performance tire technology for cars, trucks, SUVs and crossovers.

Get to know Williams in his interview with SEMA below.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Sam Williams: Blind luck. I went to a job fair and met a guy from National Tire Wholesale (NTW)—the original NTW that later became National Tire & Battery (NTB). I’ve been in the industry in some shape or form ever since.

SEMA: How has being a WTC volunteer or member impacted your professional career?

SW: Meeting a lot of professionals in the industry and helping others develop their knowledge, skills and network.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

SW: Once you're in, it’s hard to stay out!

SEMA: Where can we find you on a Saturday?

SW: If not traveling, in the garage or a lake.
Fill out a WTC spotlight form to highlight how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates are eligible to be featured on WTC’s social media, SEMA eNews and future WTC member updates.

Thu, 01/06/2022 - 09:36

By Ashley Reyes

Since the Facebook Live Chat series was introduced by SEMA councils and networks in 2017, hundreds of industry members have connected directly with leaders in the specialty-equipment market. Through these Live Chats, participants get to hear from professionals in various careers of the automotive aftermarket as they exchange their stories and career advice with others in the industry.

Facebook users are invited to mark their calendars for the following mid-day chats in January:

ETTN Live Chat featuring Tom Gattuso, SEMA Vice President of Events; Sage Thomas, Donk Master; Scott Highland, RWB; Roland Hence, FrontLane; and Jared Chavez, Horizon Brands
Tuesday, January 11, at 12:00 p.m. (PST)
Location: SEMA Show Facebook page

Two of the most successful trade shows taking place in 2021 included the SEMA Show in Las Vegas and the PRI Trade Show in Indianapolis. During this Facebook Live Chat, industry members will join Tom Gattuso, SEMA vice president of events, as first-time and returning SEMA and PRI Trade Show exhibitors discuss their 2021 Show experiences.

SBN Live Chat featuring Theresa Contreras, LGE-CTS Motorsports
Wednesday, January 12 at 12:00 p.m. (PST)
Location: SBN Facebook page

Join the SBN for a Facebook live chat with Theresa Contreras, 2021 #SheIsSEMA Woman of the Year.

The #SheIsSEMA Woman of the Year Award recognizes a woman in the industry who possess leadership, knowledge, expertise, and or/management abilities and has positively impacted the industry through active mentorship or industry involvement. While many in the industry know Theresa as the president of LGE-CTS Motorsports, viewers will get to hear her story first-hand, learn about the countless SEMA projects and programs she has spearheaded, and what winning the award means to her.   

FLN Live Chat featuring Nick Caloroso, Driven Lighting Group; and Matt Beenen, BuiltRight Industries
Wednesday, January 19 at 12:30 p.m. PST
Location: FLN Facebook page

FLN Chair Nick Caloroso and FLN Chair-Elect Matt Beenen will discuss the network’s rebranding to Future Leaders Network (FLN)—formerly Young Executives Network (YEN)—during this Facebook Live Chat. Participants will get to know what the name change means for the network, what the network’s goals are moving forward, and get their questions answered on the application process for the FLN Professional Development Training with Dale Carnegie.

Thu, 01/06/2022 - 09:33

 

It’s never too early to start planning for the annual SEMA Show. Last month, more than 100,000 industry exhibitors, buyers and media reconnected to do business for the first time in two years at the 2021 SEMA Show. With 2021 in the books, it’s now time to start planning for the 2022 SEMA Show, November 1–4, in Las Vegas.

SEMA Show

More than 100,000 industry exhibitors, buyers and media reconnected to do business for the first time in two years at the 2021 SEMA Show.

Reserve a booth now!

For additional information about exhibiting at the SEMA Show, visit www.semashow.com/exhibitor.

Thu, 01/06/2022 - 09:10

NissanNissan to Establish New Vehicle Customization and Motorsports Company

Nissan Motor Corp. has announced plans to establish a new company through the integration of two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO). The new company—named Nissan Motorsports & Customizing Co. Ltd.—is set to be established on April 1, 2022.

“The integration is aimed to better globally utilize Autech's know-how in developing and manufacturing customized vehicles and NISMO’s brand power built up through motorsports. Positioned as an important strategic subsidiary, the new company is expected to contribute to Nissan’s sustainable growth,” a company release stated.

“Autech, with its wide range of expertise, is a pioneer of customized vehicles. NISMO, through motorsports and enhanced driving pleasure, is a symbol of the spirit of challenge in Nissan cars. We are confident that the integration of these two companies will bring us even closer to the pinnacle of exciting mobility we are aiming for,” Nissan Chief Operating Officer Ashwani Gupta said.

For more information, visit nissanusa.com.

iRacing Acquires Monster Games, Orontes Games

iRacing.com Motorsport Simulations, the provider of the iRacing simulation gaming platform, has announced the acquisition of Orontes Games. Founded by Christian and Thorsten Folkers in 2016, Orontes Games released an Early Access version of the game DRAG in 2020 on the digital game distribution site Steam. The online racing game features high fidelity, next-generation graphics and advanced vehicle physics.

Orontes Games lead developers Christian Folkers and Thorsten Folkers will join the iRacing team. iRacing has also announced the acquisition of Monster Games, Inc (MGI). The Minnesota-based game development studio is behind the NASCAR Heat franchise and Tony Stewart’s Sprint Car Racing game.

President and owner of MGI Rich Garcia will join the iRacing development team. He will be reunited with iRacing CEO and CTO Dave Kaemmer, who worked for Kaemmer’s former company, Papyrus Racing Games. Both acquisitions are standalone development studios and projects. For more information, visit iracing.com.

RocketNew Ownership, Name For Texas’ Rocket Raceway Park

New ownership has taken over the Rocket Raceway Park. The Petty, Texas, dirt oval formerly known as 82 Speedway will see new branding and an exciting mix of events for the 2022 season. The management team of Kevin Sustaire and Kevin Rogers will take the reins after spending the last three seasons at the RPM Speedway in Texas. For 2022, the track will feature four Summit USRA Weekly Racing Series divisions, including USRA Modifieds, Medieval USRA Stock Cars, USRA Limited Mods, and Sunoco USRA Factory Stocks, with Eco-Mods and Trooper Cruisers also on the Saturday night card.

The USRA Modified division will join the card on a bi-weekly basis. They will compete for the Rocket Challenge in 2022 and alternate weekends with the Superbowl Speedway in Greenville, Texas. The Medieval USRA Stock Cars are a new division and the first time the class will be sanctioned at a race track in the Lone Star State.

For more information, visit rocketracewaypark.com.

IndyCarIndyCar Announces Contract Extension With Chassis Manufacturer Dallara

IndyCar has announced a multiyear extension with chassis manufacturer Dallara. The contract runs parallel to the current agreements with engine manufacturers Chevrolet and Honda. Dallara, an Italian company, first supplied driver safety cells for the IndyCar Series in 1997 and has been the sole chassis supplier since 2008. In 2012, the manufacturer expanded its U.S. operations by opening the Dallara IndyCar factory in Speedway, Indiana, where the company produces and assembles chassis for a variety of racing series.

Since 2015, production has included the chassis for IndyCar’s Indy Lights presented by Cooper Tires and in 2018, Dallara began manufacturing the current universal body kit (AK-18) for the NTT IndyCar Series. This year marks the company’s 26th consecutive season with the racing organization. The 2022 NTT IndyCar Series season opens Sunday, February 27, at the Firestone Grand Prix of St. Petersburg presented by RP Funding. For more information, visit indycar.com.

IndyAutonomous Challenge Set for Las Vegas Competition

The Consumer Technology Association (CTA) has announced that Energy Systems Network, the organizer of the Indy Autonomous Challenge, will host a head-to-head, high-speed autonomous race car passing competition in conjunction with CES 2022. The Autonomous Challenge at CES will take place at the Las Vegas Motor Speedway on Friday, January 7, 2022.

The event follows the Indy Autonomous Challenge, the first high-speed autonomous race car competition at the Indianapolis Motor Speedway that took place on October 23. The Autonomous Challenge at CES will feature several of the university teams that competed in Indianapolis, including the winner of the competition (TUM Autonomous Motorsport) and two finalists (EuroRacing and PoliMOVE).

The goal is to advance technology that can speed the commercialization of fully autonomous vehicles and deployments of advanced driver-assistance systems (ADAS). Designed by university teams, these enhancements can lead to increased safety and performance in motorsports as well as all modes of commercial transportation.

For more information, visit indyautonomouschallenge.com.

For more racing news, visit Performance Racing Industry’s (PRI) website.

Sat, 01/01/2022 - 19:09

SEMA News—January 2022

PEOPLE

Getting to Know Ben Kaminsky

A Q&A With SEMA Garage Detroit’s New Operations Manager

By Douglas McColloch

Garage

Roughly three times the size of SEMA’s Diamond Bar test facility in California, SEMA Garage Detroit will offer SEMA-member companies a number of services—including testing and calibration for advanced driver-assistance systems.

SEMA recently announced the hiring of Ben Kaminsky as operations manager for the brand-new SEMA Garage Detroit ahead of its opening in 2022. In his new role, Kaminsky will be responsible for the overall management of services and facilities at the 45,000-sq.-ft. Garage to assist members with new-product development and integration.

Prior to joining SEMA, Kaminsky worked at General Motors (GM) as a senior design and release engineer. He oversaw the design, development, validation and release of Chevrolet Performance air intakes, exhausts and components for use in performance applications. He also worked closely with GM emissions compliance and legal groups to ensure that engineering hardware development and release processes consistently delivered products that met and exceeded regulatory requirements.

Prior to GM, Kaminsky worked at Bosch Motorsport in a variety of roles ranging from senior technical engineer to hardware development manager. He directed a department of engineers to develop hardware components for the professional racing industry.

SEMA News talked with Kaminsky recently about his background, his industry experience, his thoughts on the soon-to-be-open Garage, and its range of unique member services. What follows has been edited for clarity and length.

SEMA News: Describe your thoughts upon hearing the news that you’d been selected to head up the new SEMA Garage.

Ben Kaminsky: I was really excited. I’ve been a part of the performance industry for a long time, and when I think of SEMA, that’s what I think of: the performance aftermarket. I was also humbled and honored to be selected to become a part of such a prestigious organization and to lead such a critical new investment for SEMA in Detroit. Detroit is still the beating heart of the automotive industry in the United States, so it’s cool to be able to rub shoulders with a lot of folks in the performance aftermarket. I’ve worked for Chevrolet Performance and Bosch Motorsport, so some of them I’ve known for years, but there are others I’m getting to know for the first time.

SN: Tell us a bit about your background and how you gravitated toward a career in the automotive industry.

BK: I grew up on a farm in Indiana. From a very early age, I loved all wheeled machinery. I used to help my grandfathers and my father run tractors on the farm. Later, when I got into my teenage years, I started to fall in love with the automobile. Coming out of high school, I knew I wanted to be a vehicle performance engineer, and I’m a mechanical engineer by trade.

I went to a small university in Ohio—Cedarville University. One of the reasons I went there was because they had a strong engineering program. They also gave me the opportunity to take part in an Ethanol Challenge—a joint collegiate competition sponsored by GM and the Department of Energy where we built vehicles to run on ethanol.

One year we got a Silverado pickup to work with, and our team ended up putting twin turbochargers on it. Then we bored and stroked it from 5.3L to 5.7L so we could use Corvette components on it. We worked with Lingenfelter Performance on the project, and it was the first time I really got involved with the performance aftermarket. The truck actually made the cover of Car & Driver magazine!

From there I went to Honda R&D in Marysville, Ohio, where I spent three-plus years learning all things emissions development, working in the engine research department doing vehicle tailpipe emissions testing as well as evaporative emissions. After that, I went to a small aftermarket performance company called APR in Opelika, Alabama, where I was the head calibrator focusing on Volkswagens and Audis. That was my first real exposure to the SEMA Show, when we built a Mk V GTi for the 2006 Show as part of a competition sponsored by Volkswagen. Long story short, we won the competition and ended up displaying at the Show.

After working for APR, I went to Bosch in Farmington Hills, Michigan, where I worked in the quality department and then the motorsport department, where I ended up managing the North America hardware development department for Bosch Motorsport. I then went to General Motors to Chevrolet Performance, where I worked as a design release engineer for the last six years. My primary focus was on performance air induction systems and exhaust, so I did some work on the Camaro, Corvette and the pickups with varying degrees of performance from drag racing to street stuff.

I guess if I could put a bow on it, what’s interesting about my career is that I’ve had experience with the OEs in emissions and experience with both the OEs and the aftermarket on the performance level, so all of these experiences combined have helped set the trajectory to this new position.

SN: Let’s talk about the Detroit Garage—how it’s shaping up and what members can expect to see in 2022.

BK: We’re looking at what we’re calling a ‘soft launch,’ hopefully in the spring timeframe. That would entail having the office open and staff on hand to man the ADAS (advanced driver-assistance systems) Center. As far as the timeline for the rest of it—emissions testing in particular—we’re looking at a summer timeframe. We’re working with the contractors and architects to make sure that happens, and we’re pushing hard to get it done within this timeframe.

SN: Talk about the new ADAS Center and what kinds of services our members can expect from it. As you know, SEMA isn’t able to offer these services at the SEMA Garage facility in Diamond Bar, California, due to a lack of needed facility space.

BK: It takes a lot of space to test and calibrate all the different systems on a vehicle. We’re looking at rooms that are roughly 40 by 60 ft. All in all, we will have between 4,000 and 5,000 sq. ft. to devote to this work. There will be two aspects to it.

One cell will be devoted to a lot of R&D, learning the new technology—how the vehicle interacts with the various ADAS systems and how we can calibrate those systems. That’ll be one room—call it the “white paper” room—where our research and learning goes on.

We’re also going to promote awareness—to let the aftermarket know that ADAS isn’t going away. The number of equipped vehicles with some form of these systems is doubling every two years, and this trend is only going to continue to increase.

The second aspect is understanding how to deal with this technology with modified vehicles—if it can be properly calibrated and how. That’ll be the second room. For members who are dealing with ADAS calibration issues, we’re going to be buying a bunch of the most popular equipment from the aftermarket that’s available today and try to coach the members on how to interface and use the most popular ADAS calibration tools. That’s some of the coaching we’ll be offering the SEMA membership.

But there is still a lot to learn with ADAS technologies and how modified vehicles interact within it. We anticipate there will be different answers for different OEs. We are also seeing the ADAS technology evolve so quickly that those answers will morph over time. Regulatory oversight and strategies could also drastically change the landscape and approach to this. Long story short—we are excited to get the facility up and running and begin to dig in.

SN: What about dynamic testing? We understand that SEMA is partnering with a local track facility to affect that.

Ben K

Ben Kaminsky, SEMA Garage Detroit’s new operations manager, comes to SEMA from General Motors, where he worked as a design release engineer. He has years of experience in emissions testing, racing and performance across both OE and aftermarket platforms. He’s even built cars for the SEMA Show and for the cover of Car & Driver.

BK: When we say ‘dynamic testing,’ in this case for U.S. OE purposes, you basically plug the factory service tool into the OBD-II port and ‘tell’ the vehicle that it needs to calibrate. Then you drive the vehicle until it ‘learns’ enough to tell you that it’s comfortable with the new parameters, and the calibration is done. By contrast, most of the European and Japanese OEs primarily rely on static testing for their vehicles. Some select vehicles even require both static and dynamic testing.

At the moment, we do not have a specific partnership set up. We are, however, looking at various options on how we can consistently, accurately, and cost-
effectively complete validation and regulatory testing. Again, we are looking forward to doing the research to provide these sorts of options for our membership.

SN: Talk a bit about the new emissions testing facility. The Detroit Garage will be able to offer types of emissions testing and CARB certification that aren’t available in Diamond Bar, as with ADAS testing. From what we understand, SEMA Garage Detroit is going to be like Diamond Bar on steroids, is that right?

BK: That’s a good way to describe it. Diamond Bar has done a really great job of laying the groundwork from an emissions point of view. They’ve managed to forge a great relationship with the California Air Resources Board (CARB), which is key for manufacturers who need that CARB Executive Order to sell in California, so we in Detroit are kind of standing on the shoulders of giants in that regard. SEMA has also built relationships with the OEs and OE suppliers, and we’ll be looking to expand our relationships with these companies. Detroit is still the Motor City, and most of the major OEs and OE suppliers have some form of presence within an hour’s drive of our new facility.

Emissions testing and verification is a very expensive procedure, and one of the things that the Detroit Garage can do involves using a four-wheel chassis dyno for testing. We’ll have the capability to run two-wheel, four-wheel and all-wheel-drive vehicles on both the emissions and mileage accumulation chassis dynos. We can also test hybrids and EVs should we need to.

The chassis dyno for mileage accumulation will be an in-ground, “in-the-pit” setup, so we can conduct a vehicle prep to go into the emissions test cell and also do horsepower verification for components such as air intakes. We’ll also be able to accommodate a lot more vehicles, since our total square footage is more than double the size of the Diamond Bar facility.

Finally, there’s the location. Folks who are east of the Rockies may find it more difficult to get to Diamond Bar with a vehicle than to drive to Detroit for testing, so it’s a good location for people on the East Coast as well.

GarageAbout SEMA Detroit Garage

SEMA Garage Detroit will offer manufacturers access to advanced product-development tools and equipment, a state-of-the-art emissions testing lab, an advanced driver-assistance systems research and development center, and expert technicians who will help bring products to market. The Detroit facility will give aftermarket parts manufacturers access to sophisticated resources that are typically accessible only to large-scale manufacturers.

In addition to exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a modern training center and an emissions lab recognized by the California Air Resources Board, the Detroit facility will include expanded services and offer new SEMA benefits through the ADAS Research and Development Center. For the latest updates on the Detroit facility, visit www.semagarage.com.