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WTC Volunteer Spotlight: Sam Williams of Falken Tire

By Ashley Reyes

WTCThe SEMA Wheel & Tire Council (WTC) named Sam Williams as this week’s WTC spotlight volunteer. Williams is a senior strategic account manager at Falken Tire, a Sumitomo Rubber Industries brand that focuses on high-performance tire technology for cars, trucks, SUVs and crossovers.

Get to know Williams in his interview with SEMA below.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Sam Williams: Blind luck. I went to a job fair and met a guy from National Tire Wholesale (NTW)—the original NTW that later became National Tire & Battery (NTB). I’ve been in the industry in some shape or form ever since.

SEMA: How has being a WTC volunteer or member impacted your professional career?

SW: Meeting a lot of professionals in the industry and helping others develop their knowledge, skills and network.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

SW: Once you're in, it’s hard to stay out!

SEMA: Where can we find you on a Saturday?

SW: If not traveling, in the garage or a lake.
Fill out a WTC spotlight form to highlight how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates are eligible to be featured on WTC’s social media, SEMA eNews and future WTC member updates.