The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

Oracle Lighting
New Camaro ColorSHIFT Headlight DRL Upgrade Kit

The market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce the new ColorSHIFT RGB+W Headlight DRL Upgrade for the ’19–’21 Chevrolet Camaro LS/LT.

Our new Chevrolet Camaro Oracle ColorSHIFT RGBA kit allows you to upgrade your lights to any color imaginable and includes turn signal functionality so the DRL maintains an amber flasher feature for the turn signal. We spent quite a bit of time making sure that we delivered a product that looks great and is a breeze to install. Simply install this in place of the existing DRL boards and you’re able to change those boring white DRL to any color you choose.

Use one of Oracle Lighting’s ColorSHIFT controllers with the Chevrolet Camaro kit to choose from a variety of colors, patterns and themes. Then, simply switch the lights back to white for legal on-road use. Create a custom headlight for Camaro's by simply replacing the factory DRL circuit board with this ColorSHIFT circuit board.

www.oraclelights.com
PN: 1418

Diode Dynamics
Stage Series C1 LED Pod

Introducing the Stage Series C1 LED Pod from Diode Dynamics! Featuring custom-engineered TIR optics combined with a single high-power LED chip, these pods have been designed for maximum performance and light output, in an ultra-compact, versatile package. The SSC1 can be mounted virtually anywhere on your car, truck, motorcycle, or UTV, including spots where larger LED pods won’t fit. The Stage Series C1 LED Pod includes a distinctive backlight feature, in your choice of white, amber, red and blue. It is available in multiple beam patterns, including an SAE-compliant Fog optic. They are assembled in St. Louis, Missouri, and come with an industry-leading eight-year warranty.

www.diodedynamics.com
PN: DD6439P

JMS
FuelMAX EZ Fuel Pump Voltage Booster

FuelMAX EZ monitors the signal that controls your fuel pump to automatically increase the voltage supplied to your fuel pump as needed in real-time upt to 22V. Fits all Ford ’05–’21 Mustangs and F-150s. A durable OEM quality device that is completely plug n’ play, EZ to install with no adjustments needed. Improve your factory fuel pump’s delivery capabilities by up to 85% instead of replacing your factory fuel system with the FuelMAX EZ. All of this translates to max gains in power and torque, giving you a competitive edge on the Street, Track and Trail. Backed by a lifetime warranty and made in the USA.

www.jmschip.com
PN: P2000GMP2

By SEMA Washington, D.C., Staff

It’s amazing how many women have raced at the famous speed laboratory known as the Bonneville Salt Flats since 1949. When “Landspeed” Louise Ann Noeth began researching the topic for her new book, Bonneville’s Women of Land Speed Racing, she was confident that at least 150 women had entered the record books over the past seven decades. The book went to press with 307 names, and the number now exceeds 320 as the research continues.

Dozens have set land speed records—35 in excess of 200 mph, six above 300 mph, and one racer who roared past 500 mph. Equally impressive are the women who helped propel the gals down the raceway—fabricators, mechanics, crew chiefs and all-round land-speed racing experts.

The 96-page book includes more than 150 images and is part of Arcadia Publishing’s Images of Modern America series.  

Two book signings at Bonneville: Author “LandSpeed” Louise Ann Noeth has invited all the women included in the book to join her for a book signing get-together at the registration area. At least 20 gals have confirmed for each event!

• Tuesday, August 31, at 5:00 pm: Bonneville Motorcycle Speed Trials  
• Saturday, September 11, at 5:00 pm: USFRA World of Speed

Visit www.landspeedproductions.biz for more information.

By Ashley Reyes

SEMA Council and Network members are comprised of leading companies and individuals who have made exceptional contributions to their niche aftermarket segments. Whether it’s truck and off-road, wheel and tire, businesswomen and more, each segment continues to thrive because of the contributions and dedication of council and network membership.  

Nominations are now open for the 2021 SEMA Council and Network awards to recognize the individuals and companies that have significantly enhanced or influenced the stature and growth of their respective industry segments.  

Lean more about the different awards for the following councils and networks and submit your nominations by September 3.  

• Automotive Restoration Market Organization (ARMO)
• Hot Rod Industry Alliance (HRIA)
• Truck & Off-Road Alliance (TORA)
• Motorsports Parts Manufacturers Council (MPMC)
• Professional Restylers Organization (PRO)
• Wheel and Tire Council (WTC)
• Young Executives Network (YEN) 

By SEMA Washington, D.C., Staff

California’s South Coast Air Quality Management District (SCAQMD), the agency responsible for regulating stationary sources of air pollution in Orange County, most of Los Angeles County and the western portions of Riverside and San Bernardino Counties, recently approved a program to regulate warehouse facilities in the district. Rule 2035, or the Warehouse Actions and Investments to Reduce Emissions (WAIRE) Program, applies to owners and operators of warehouses with at least 100,000 sq. ft. of indoor floor space in a single building, and aims to reduce nitrogen oxide and diesel emissions from trucks associated with warehouses. Under the WAIRE Program, warehouse operators may earn “points” by reducing emissions, such as by utilizing electric trucks, or paying mitigation fees.

The program is being phased in over time, beginning with warehouses more than 250,000 sq. ft.; however there is a September 1, 2021, deadline for all warehouse operators more than 100,000 sq. ft. to submit basic registration information to the SCAQMD.

The California Trucking Association is suing SCAQMD over the rule, claiming that the agency is overstepping its authority, and hopes to have implementation of the program halted before the September 1, 2021, deadline takes effect. SEMA supports the challenge.

If this program will impact your business, or for additional information, please contact Caroline Fletcher at carolinef@sema.org.

By Ashley Reyes

Starting a new job comes with a flood of emotions. Whether it’s the excitement of meeting new people or taking on a new environment and set of responsibilities, a fresh start can potentially become a pathway to a successful career.  

Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up day to day 365 during a live, interactive webinar on September 9, at 11:00 a.m. (PDT).  

Automotive aftermarket professionals will listen in to a live presentation before breaking out into groups to network and share tips, as well as discuss what has not worked for them in the past. Attendees will leave informed on how to prep for day one after accepting the job, tips for getting orientated after the first day, and how to create a short-term plan to exceed goals for the first year.

Learn more and register here for “Thriving from Day 1 to Day 365”.  

By SEMA Editors

With the new West Hall expansion, the 2021 SEMA Show will feature three Members Lounges—one in the North Hall, another in the South Hall, and the latest in the West Hall.

Members Lounges are for SEMA members only. If you are looking for a spot to rest away from the Show’s hustle and bustle, have a quick meeting off the main floor or network with other SEMA members, visit one of the three Members Lounges—North Hall room N251, upstairs from the Grand Lobby; South Hall, Booth #45245; and West Hall, Booth #58065. Members Lounges feature complimentary business services, internet access, charging stations and meeting rooms.* Hot lunches will be served in Members Lounge – North from 11:30 a.m.–2:00 p.m., Tuesday–Friday. Grab ’N’ Go lunches are available in all three lounges during Show hours Tuesday–Friday.

*With the exception of non-exhibiting manufacturers or companies otherwise qualified to exhibit at the Show. Room reservations are limited to two non-consecutive one-hour time slots per day.

Member Central

With the SEMA Show fast approaching, it’s time to think about ways to maximize your experience. Of course, there are loads of new products to see, lots of vendors to meet and customized cars aplenty to spark take-home ideas to jump-start your business. But there’s another, equally important opportunity that can help grow your business and it starts with becoming a SEMA member.

Joining SEMA is simple and straightforward. Stop by Member Central located upstairs in the Grand Lobby, outside Room N251 – Members Lounge North, where you’ll learn how SEMA membership can benefit your company throughout the year.

Come meet y our Membership team who will be on hand during the Show to answer questions and explain member benefits as well as perks you can enjoy while at the Show.

For more information about the 2021 SEMA Show, to be held November 2–5 in Las Vegas, visit www.semashow.com.

By Ashley Reyes

After launching a new pricing policy, some manufacturers find that even after they’ve done everything right, the policy simply isn’t moving the needle.  

How long should it take to see results? And what do you do when resellers don’t follow the policy?

Manufacturers and sole-exclusive distributors are invited to get answers to these questions and more during the final session of the SEMA Pricing Policies webinar series on Wednesday, August 25, at 11:00 a.m. (PDT). Presented by Rich Barsamian, vice president of sales and marketing at Advanced Clutch Technology, the live webinar will help members understand why their pricing policy may not be working and what the solutions are.  

As a live webinar, participants will engage through a Q&A with Barsamian and learn from his 10-plus years of experience writing, implementing and executing pricing policies in the automotive aftermarket.

Register here for Pricing Policies 301: Why Isn’t My Pricing Policy Working? The cost to attend this session is $25. 

This is a prototype of the upcoming mid-engine Corvette Z06 testing in light, body-hugging camo as it arrived for track testing. This is the first time we’ve seen a C8 Z06 in body-hugging camo instead of the heavy vinyl cladding worn by previous prototypes.

The prototype seen here features a more aggressive front fascia with various additional aero bits not seen on the current Stingray. The body is wider and a very prominent wing spoiler can be prominently seen out back. A set of black five-spoke wheels and center-exit exhaust is also seen in the back.

GM has announced that the mid-engine Corvette Z06 will be revealed later this year and will launch for the ’23 model year.

Photo credit: Brian Williams, SpiedBilde

This is a prototype of the upcoming mid-engine Corvette Z06 testing in light, body-hugging camo as it arrived for track testing. This is the first time we’ve seen a C8 Z06 in body-hugging camo instead of the heavy vinyl cladding worn by previous prototypes.

The prototype seen here features a more aggressive front fascia with various additional aero bits not seen on the current Stingray. The body is wider and a very prominent wing spoiler can be prominently seen out back. A set of black five-spoke wheels and center-exit exhaust is also seen in the back.

GM has announced that the mid-engine Corvette Z06 will be revealed later this year and will launch for the ’23 model year.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

Although the deadline to apply for a feature vehicle at the 2021 SEMA Show has passed, applications are still being accepted for exhibitors planning to utilize a feature vehicle for the Show.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from their company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.

Click here for a complete listing of 2021 SEMA Show deadlines.