SEMA News—October 2013

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.

Turned out Walt’s record would be short-lived. His half-brother, Art Arfons, set a 434.02-mph mark just three days later in his Green Monster. Breedlove eclipsed that mark with a 526.28-mph average before famously running his Spirit of America into a water-filled ditch, only to have Art come back and top that, running the Monster to a 536.71-mph average.

Bonneville was a busy place in October of 1964.

Walt, who passed away in June at age 96, never experienced the same level of success as his brother, even though he is credited with pioneering the use of jet engines on dragsters. Walt’s first jet car, which used a Navy-surplus Westinghouse engine, was built in 1960. It carried another of Walt’s innovations: drogue parachutes to slow the car.

Walt’s first land-speed record attempt in the Wingfoot Express—its name a tribute to sponsor Goodyear Tire’s company logo—was at Bonneville in the summer of 1963.

“The trial runs proved unsatisfactory,” wrote Dick Wells in the January 1966 issue of Hot Rod magazine, as “the engine gulped through its intake a snoutful of salt.” Walt brought the Wingfoot Express back to Bonneville in September 1964 (when Hot Rod photographer Eric Rickman snapped this photo for the January 1965 issue) and had to sort out some power-delivery issues before making the record runs in early October.

Wells’ 1966 Hot Rod story was a roundup of the various teams making jet-powered and wheel-driven assaults on speed records at Bonneville in 1965. Walt returned that year with an all-new Wingfoot—this one a needle-nosed, dart-shaped racer. He again proved to be an innovator, exchanging the previous year’s jet propulsion system for a series of jet-assisted takeoff (JATO) rockets.

The rocket-powered Wingfoot showed early promise, with shakedown runs clocked at over 400 mph. But technical gremlins kept the car from ever fully delivering on its potential, even after 10 additional JATO rockets were mounted to augment the original 15.

During what was to be the Wingfoot Express’s final run in 1965, driver Bob Tatroe was traveling at more than 400 mph when the car’s retro-rocket system—which was supposed to brake the car in an emergency—went off unintentionally.

“The retros accidentally went into action, forcing a reverse thrust and causing a fire,” Wells wrote. “As Tatroe and the Express streaked across the salt, behind was a trail of flames from the burning tail of the car, along with the rockets blazing their power.
It was a spectacular show, but a frustrating climax to Walt Arfons’ attempt at the land-speed racing record.”

SEMA News—October 2013

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.

Turned out Walt’s record would be short-lived. His half-brother, Art Arfons, set a 434.02-mph mark just three days later in his Green Monster. Breedlove eclipsed that mark with a 526.28-mph average before famously running his Spirit of America into a water-filled ditch, only to have Art come back and top that, running the Monster to a 536.71-mph average.

Bonneville was a busy place in October of 1964.

Walt, who passed away in June at age 96, never experienced the same level of success as his brother, even though he is credited with pioneering the use of jet engines on dragsters. Walt’s first jet car, which used a Navy-surplus Westinghouse engine, was built in 1960. It carried another of Walt’s innovations: drogue parachutes to slow the car.

Walt’s first land-speed record attempt in the Wingfoot Express—its name a tribute to sponsor Goodyear Tire’s company logo—was at Bonneville in the summer of 1963.

“The trial runs proved unsatisfactory,” wrote Dick Wells in the January 1966 issue of Hot Rod magazine, as “the engine gulped through its intake a snoutful of salt.” Walt brought the Wingfoot Express back to Bonneville in September 1964 (when Hot Rod photographer Eric Rickman snapped this photo for the January 1965 issue) and had to sort out some power-delivery issues before making the record runs in early October.

Wells’ 1966 Hot Rod story was a roundup of the various teams making jet-powered and wheel-driven assaults on speed records at Bonneville in 1965. Walt returned that year with an all-new Wingfoot—this one a needle-nosed, dart-shaped racer. He again proved to be an innovator, exchanging the previous year’s jet propulsion system for a series of jet-assisted takeoff (JATO) rockets.

The rocket-powered Wingfoot showed early promise, with shakedown runs clocked at over 400 mph. But technical gremlins kept the car from ever fully delivering on its potential, even after 10 additional JATO rockets were mounted to augment the original 15.

During what was to be the Wingfoot Express’s final run in 1965, driver Bob Tatroe was traveling at more than 400 mph when the car’s retro-rocket system—which was supposed to brake the car in an emergency—went off unintentionally.

“The retros accidentally went into action, forcing a reverse thrust and causing a fire,” Wells wrote. “As Tatroe and the Express streaked across the salt, behind was a trail of flames from the burning tail of the car, along with the rockets blazing their power.
It was a spectacular show, but a frustrating climax to Walt Arfons’ attempt at the land-speed racing record.”

SEMA News—October 2013

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.

Turned out Walt’s record would be short-lived. His half-brother, Art Arfons, set a 434.02-mph mark just three days later in his Green Monster. Breedlove eclipsed that mark with a 526.28-mph average before famously running his Spirit of America into a water-filled ditch, only to have Art come back and top that, running the Monster to a 536.71-mph average.

Bonneville was a busy place in October of 1964.

Walt, who passed away in June at age 96, never experienced the same level of success as his brother, even though he is credited with pioneering the use of jet engines on dragsters. Walt’s first jet car, which used a Navy-surplus Westinghouse engine, was built in 1960. It carried another of Walt’s innovations: drogue parachutes to slow the car.

Walt’s first land-speed record attempt in the Wingfoot Express—its name a tribute to sponsor Goodyear Tire’s company logo—was at Bonneville in the summer of 1963.

“The trial runs proved unsatisfactory,” wrote Dick Wells in the January 1966 issue of Hot Rod magazine, as “the engine gulped through its intake a snoutful of salt.” Walt brought the Wingfoot Express back to Bonneville in September 1964 (when Hot Rod photographer Eric Rickman snapped this photo for the January 1965 issue) and had to sort out some power-delivery issues before making the record runs in early October.

Wells’ 1966 Hot Rod story was a roundup of the various teams making jet-powered and wheel-driven assaults on speed records at Bonneville in 1965. Walt returned that year with an all-new Wingfoot—this one a needle-nosed, dart-shaped racer. He again proved to be an innovator, exchanging the previous year’s jet propulsion system for a series of jet-assisted takeoff (JATO) rockets.

The rocket-powered Wingfoot showed early promise, with shakedown runs clocked at over 400 mph. But technical gremlins kept the car from ever fully delivering on its potential, even after 10 additional JATO rockets were mounted to augment the original 15.

During what was to be the Wingfoot Express’s final run in 1965, driver Bob Tatroe was traveling at more than 400 mph when the car’s retro-rocket system—which was supposed to brake the car in an emergency—went off unintentionally.

“The retros accidentally went into action, forcing a reverse thrust and causing a fire,” Wells wrote. “As Tatroe and the Express streaked across the salt, behind was a trail of flames from the burning tail of the car, along with the rockets blazing their power.
It was a spectacular show, but a frustrating climax to Walt Arfons’ attempt at the land-speed racing record.”

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

• Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
• Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

• Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
• LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

• Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
• LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

• Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
• LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

• Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
• LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.