Why SBN? The SEMA Businesswomen’s Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!

Tiffanie Hartenstein
SBN Chair
Tiffanie Hartenstein
Nicole Bradle
Council Director
Nicole Bradle

Who is SBN?

The SEMA Businesswomen’s Network (SBN) is a dynamic group of professionals representing the women of SEMA. They oversee the continued development and management of new opportunities for networking, SBN Communications, SBN Projects, Women’s Leadership Forum and much more!

At the SEMA Show, the SBN Reception and Gear Up Girl events offer networking opportunities unlike any other for women in the specialty-equipment market. The SBN Reception is a celebratory event where members connect and build new collaborations, and the SBN Gear Up Girl event serves as a networking opportunity for professional women to give back and share advice with today’s female youth.

Find out how we can help you reach your goals.

Mission Statement

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the Specialty Equipment Industry which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

 

About SBN

The SEMA Businesswomen’s Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of Gear-up Girl, SBN SEMA Show Reception, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more! The SBN, now over 550+ members strong, is the fastest growing group within the SEMA membership. Welcome!

For more information, contact Director of Networks Nicole Bradle.

 

Council Leaders

YEAR-ROUND SBN VOLUNTEER OPPORTUNITES AVAILABLE

 

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SBN Booth Partners - Haven, Autofluencer and Real Deal

SBN Booth Experience

Join us at the 2025 SEMA Show in Las Vegas as the SEMA Businesswomen’s Network (SBN) presents a vibrant booth dedicated to empowering women in the automotive industry!

This year's SBN Booth Partners are:

  • Real Deal
  • Autofluencer
  • HAVEN Creative
     

SBN VIRTUAL EDUCATION

As part of the SEMA Virtual Education program, the SBN is hosting virtual education sessions dedicated to helping SBN members enhance their business and professional development.

Participants will receive a comprehensive overview on topics ranging from team management to mastering the job search process. Attendees will also have the opportunity to hear from and network with leading women in the industry while and learning essential tips and strategies for succeeding in the workplace.

To register for upcoming education events and to view past SBN education sessions now available on-demand, navigate to SEMA's virtual education page using the button below. 

 

 

 

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SBN Virtual Education

SBN Women's Leadership Forum

 

Returning to California in 2026!

The 2026 Women’s Leadership Forum takes place on March 3-5, 2026 in San Diego, CA.

 

Contact Nicole Bradle, SBN’s Council Director, at nicoleb@sema.org for more information.

Women in the automotive industry face unique challenges. The SEMA Businesswomen's Network (SBN) is offering a comprehensive leadership training called the "Women's Leadership Forum," which is designed specifically to help women in the automotive aftermarket industry advance in their careers.

By bringing women together for focused leadership training, the event educates, inspires and supports women to thrive in the workplace.

Learning tracks enable participants to focus on the aspects that they are most interested in, whether it is personal development or general leadership. The program also provides an intimate setting for networking, games and building new friendships. Creating a place for SBN members to come together and give each other support, advice and opportunity is an invaluable experience.

 

SBN Women's Leadership Forum logo and Presented by SBN
Participants laughing and talking at SBN WLF event
Participants chatting at SBN WLF event
Large group photo of all SBN WLF participants
Award being presented

SBN Select Committee

headshot of Tiffanie Hartenstein
Tiffanie Hartenstein, Chair
Oracle Lighting Technologies
headshot of Jaclyn Bradham
Jaclyn Bradham, Chair-Elect
Oracle Lighting
headshot of Sara Morosan
Sara Morosan, IPC
LGE-CTS Motorsports
headshot of Katherine Abraham
Katherine Abraham
IronMan 4x4
headshot of Annette Bauer
Annette Bauer
Annette Bauer Creative LLC
headshot of Beth Brennan
Beth Brennan
Kahn Media
headshot of Kelli Gallagher
Kelli Gallagher
DeeZee Inc
headshot of Paris Hull
Paris Hull
Yokohama Tire Corporation
headshot of Cora Jokinen
Cora Jokinen
Torq-Masters Industries
headshot of Aliceje Keyburn
Aliceje Keyburn
AJK Design/Yamaha Financial Services
headshot of Love Lontoc
Love Lontoc
KW Automotive, Inc. North America
headshot of Erika Marquez
Erika Marquez
Warn Industries
headshot of Cassie Selby
Cassie Selby
Malco Products, Inc.
headshot of Natalie Simon
Natalie Simon
Ford Motor Company
headshot of Rachel Speir
Rachel Speir
RS Marqueting
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SBN Member Logo

SBN Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages SBN members to post the SBN Member logo on any personal professional websites and use it on individualized professional-related materials such as letterhead, catalogs, business cards and advertisements.
  • A SBN member may not use the SBN Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The SBN Member logo may never be used by a SBN member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The SBN Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The SBN Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.