Why HRIA? HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry. HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby.
SEMA Hot Rod Industry Alliance (HRIA) member companies help ensure the prosperity and longevity of the hot rod industry. Being a member is crucial to solidifying the future prosperity of the hot rod industry, while advancing and promoting awareness of the hobby.
At the SEMA Show, the HRIA Reception is the ultimate event that brings together industry leaders, friends and enthusiasts to celebrate a common passion for the hot rod market. Attend this event to connect with influential individuals and companies from all professions in the hot rod space, and join in the recognition of the hot rod industry’s most notable industry heroes.
To advise SEMA and our Membership of the challenges facing our market segment, perpetuating the advancement of the Hot Rod Industry.
What is HRIA?
HRIA, the Hot Rod Industry Alliance is a section of the Specialty Equipment Market Association (SEMA). HRIA is dedicated to addressing the challenges facing this segment of the automotive aftermarket and to preserving and promoting the hot rod industry.
Who Makes Up HRIA?
All entities serving the hot rod market, be they manufacturers, builders/fabricators, dealers, car clubs or enthusiast publications, should be HRIA members. In fact, it is critical that as many companies as possible become involved. Once in HRIA, members work through subcommittees to focus on the group's educational, legislative and communications needs, as well as on membership and promotional activities.
What Are HRIA's Goals?
HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities.
Why Get Involved?
HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry.
How Do You Get Involved?
HRIA invites all members of the hot rod industry to unite in meeting its critical goals. To become active in HRIA, your company must first be a SEMA member. Join SEMA now. If you are already a SEMA Member, contact Marcy Yanus to get started.
How Much Does It Cost To Join?
HRIA annual dues are $50 for car clubs, $100 for all other SEMA members.
HRIA’s virtual events delivers live information to help educate members with the latest details, best practices and knowledge of what is impacting the hot rod community.
To register for upcoming virtual events and to view past HRIA sessions now available on-demand, navigate to SEMA's virtual page using the button below.
View Virtual Education Library
Guidelines for Proper Usage of the SEMA Logo(s)
If you require a hi-res version of the logo, please email member@sema.org.
LEARN MORE TODAY
Nominate by August 4th.
Winners will be recognized at the HRIA Reception during the 2023 SEMA Show.
You can nominate for the following awards:
The Design & Innovation Award is presented to a builder or shop in recognition of a vehicle that exemplifies the meaning of an exceptional hot rod. Judges will be looking for details in the design, craftsmanship, and engineering that represent the passion and skill of the builder and the creativity of their innovative mind.
The Evolution of Hot Rodding Award is presented to a builder or shop in recognition of a vehicle that pushes the boundaries of tradition and embodies the evolving trends in the hot rod industry. Judges will be looking for exceptional build quality, creative design, innovative technology, and features that advance and expand the definition of a hot rod.
HRIA Hot Rod Hall of Fame was founded to honor and recognize those outstanding individuals in the hot rod industry whose creativity, dignity, integrity, industriousness and accomplishments on a national basis have enhanced the status of the industry while significantly contributing to its growth.
The HRIA Industry Recognition Award is presented to an individual who has made an exceptional contribution to the Hot Rod industry over a period of the past 10 years. Recipient must be an employee or principle of an HRIA member company in good standing.
The HRIA Business of the Year award is presented to a company who has made an exceptional contribution to Hot Rod industry. Company must be an HRIA member in good standing.
In honor of the dedication that drives the automotive aftermarket industry, HRIA’s awards are presented to leading companies and individuals who have made exceptional contributions to the hot rod market. Each year, the group selects outstanding members and honors them with these prestigious awards. Award recipients are part of an elite group that includes the most distinguished members of the hot rod community.
To be considered for an award, your company must be an existing member of HRIA.
