Thu, 09/01/2022 - 16:32

SEMA News—September 2022

BUSINESS

New Juice for Vintage Iron

EV Conversions for Classic Vehicles: What Builders Need to Know

By Douglas McColloch

EV

Dozens of EV conversions were on display at SEMA Electrified—the 2021 SEMA Show section dedicated to this growing sector. Among the vehicles on display was this ’70 Land Cruiser from Electric GT. It featured a plug-and-play e-Crate power system that mated directly to the OE bellhousing.

At the 2021 SEMA Show, electrification projects could be found in virtually every hall, with conversion platforms including ’60s sedans and musclecars, early Broncos and square-body Chevys, Bonneville racers, sand rails and Baja prerunners. While still a small fraction of the hundreds of builds at the Show, their presence on the Show floor heralds the beginning of a new era in the specialty-equipment aftermarket—and one that holds great promise for aspiring builders and customizers looking to leverage the new technology to create new revenue streams.

A recent SEMA Education webinar, “Swapping Electric Drivetrains into Classic Vehicles,” reviewed the basics of the electric vehicle (EV) drivetrain-swap process, with helpful tips to guide builders who are still familiarizing themselves with the new componentry. Moderated by Michael Bream, founder and CEO of EV West, an EV parts and conversion shop that has been in operation since 2009, the webinar included usable tips on the actual swap process along with discussions of subjects to consider before the build even gets under way.

Before the Build: First Steps

As with many conventional vehicle builds, the first thing to do is determine the feasibility of the project, followed by a rough cost estimate. The prospective builder should be able to determine which vehicles make the best candidates for conversions and be able to create rough estimates of range and power based on the EV system the builder intends to use. Also important is the ability to determine those factors that affect range and efficiency.

“You don’t want to spend too much time on this,” Bream advised. “You just want to determine the limitations of doing a conversion on a classic car and what the customer’s expectations are for range, power and cost. If your customer wants a 400-mi. range or a $10,000 conversion—well, that’s not possible.”

The customer needs to be apprised of what can be realistically achieved and what it will cost. Bottom line: EV conversions are still rather pricey, and a basic single-motor, 100-mi., 100hp package on a smaller, lightweight platform—an older Porsche or MG, for example—will run around $20,000, with parts and labor roughly split 50/50. Performance builds, such as for racing, can cost upward of $100,000.

Whether running internal-combustion engine (ICE) or EV propulsion systems, some laws of automotive physics remain immutable—and in this case, weight is the enemy of range.

“The first, most popular question you’re going to get is, ‘How far can I drive?’” Bream noted, “Since we’re talking about classic vehicles, the limiting factor is almost always vehicle weight. With classic vehicles, the most important to thing to think about is GVWR. In the case of classics, we’re talking about a vehicle that was designed 40–50 years ago, and it won’t give the kind of weight ratings that a modern late-model vehicle will have.”

EV

Anyone doubting the performance potential of EVs would be wise to consider this Tesla-powered electric racer from reVolt Systems. It set a world land-speed record at Bonneville in September 2021 with a combined top speed of 353 mph. It was exhibited at last year’s SEMA Electrified.

Typically, older vehicles can only accommodate 400 to 800 lbs. of additional weight, and that will affect battery selection, depending on the vehicle platform.

Space is another important consideration.

“Installing batteries in vehicles is much like hauling cinder blocks around town,” Bream analogized. “They’re big, they’re heavy, they’re square and not rounded.”

Builders will generally use CAD programs or even cardboard mockups of the battery box to determine space considerations, weight balance and other safety factors. Customers are also well advised to stay up to date on the latest developments in EV technology in order to make the best, most informed choices.

“The EV space is a moving target, and you want to make sure that you don’t make a purchasing decision right on the cusp of some new battery technology coming out,” Bream said. “With the introduction of factory EV trucks, we’re going to see higher-power and higher-capacity batteries and higher-power motors that will be available to us.”

Bream also advised builders to consider using a complete, integrated used OE battery assembly for reasons of simplicity and cost—the type of thing you could pull out of a Tesla or a Mustang Mach-E.

“Those are becoming quite popular, and they provide a great cost advantage,” he said. “A Tesla small drive unit is inexpensive and affordable.” The complete running drive for such a system (reduction gears, differential, etc.) is available for as low as $3,300.

Finally, engine-dependent vehicle functions need to be considered.

“When you pull out the gas engine, you lose your pulley drive for things such as hydraulics, your A/C compressor and your heater core, so you need to determine ahead of time which of those systems are going to be eliminated and which will be needed,” Bream, reminded. “Other EV-specific options should also be discussed, such as an onboard inverter so you can run power tools or lights or camping equipment. Once you have a high-voltage pack in your vehicle, even if you’re running a 12-volt inverter, you can keep that 12-volt system charged from a high-voltage battery and have many kilowatt-hours of energy available to you.”

EV Conversion: Four Builders’ Goals

Once the preliminaries are agreed to, the actual conversion can take place. Since EV builds pose their own unique challenges, Bream suggested following four basic guidelines for a successful conversion.

Build for safety. This starts with ensuring proper weight distribution. Since the EV conversion can potentially involve adding several hundred pounds to the vehicle, you want to look at where the balance is, Bream advised.

EV

EV conversions are generally pricey, with $20,000 considered a baseline build for a small, lightweight vehicle platform. However, budget-minded consumers can economize by looking into acquiring complete used OE drive assemblies. A complete pre-owned Tesla short drive unit can be had for around $3,000, which can shave thousands of dollars off the cost of the build. Photo courtesy: Tesla

“You definitely want to weigh the car before you start removing components from it and know what kind of weight distribution you are trying to target,” he said, since pronounced changes in weight distribution can affect brake bias, suspension cycling and a host of other performance parameters.

Easy access to charging also needs to be factored in.

“Your typical customer is going to be charging his vehicle after work—most likely at night when it’s dark outside—so the charger should be well-lit and easily accessible,” he said. “A fuel filler door with an LED light inside it makes it easier and safer for the customer to charge the car.”

Bream strongly advised ensuring that drive-away protection is integrated into the charging function so that when the charger is plugged into the vehicle, all vehicle controls are disabled and the vehicle cannot be driven.

“Modern inverters have functionality for this, so this absolutely needs to be done,” Bream noted.

User inputs—throttle, braking and the like—should be programmed to be as predictable as inputs on an ICE vehicle.

“You can program the slew rate, the acceleration rate and the regenerative braking rate to mimic what a combustion engine does, and that’s really what we want to deliver—no surprises,” he said.

Before returning the vehicle to the owner, all new onboard systems should be tested to their limits.

“Don’t assume that you’re going to go into a thermal cutback at 50°C,” Bream said. “Try to obtain that temperature and actually see when a thermal cutback happens. Drive the vehicle to its estimated maximum range and see where the voltage is to make sure you still have usable voltage in the car.”

Additionally, charge times should be observed to see if they fall within their expected limits, and the battery management system (BMS) should also be tested for upper and lower voltage ranges.

Build for serviceability. Bream advised placing all serviceable items, such as fuses and cables, in a sealed, centralized location. Use plenty of labels with all available information regarding relevant data such as fuse specifications and electrical current limits. Imagine that you were going to service a vehicle you didn’t perform the EV conversion on, Bream said, and include all the data you would need to perform
a service.

“Keep all your files up-to-date, including the vehicle schematic and the latest software updates,” he said, “Additionally, take photos that can be used later. This has come in handy because we’ve had cars go in for a remote service, and the technicians there can use those photos as points of reference.”

Consistent labeling and color coding for all cables and wires should be considered essential.

“Use high-vision universal orange for all of your high-voltage components, and red and black for your 12-volt stuff,” Bream said, warning against mixing up color schemes. “Stay visually consistent.”

Build for aesthetics. The customer may think he wants a complete overhaul, but it’s important for the builder to retain all original parts until after the conversion is completed.

“It’s very common for people to want to pull out their V8 engine and get that stinky thing out of their garage,” Bream said. “But then they might realize later that they need that lower bracket for the power steering pump, or they need to measure that ‘magic number’ distance from the crankshaft to the bellhousing flange, so there’s a lot of reasons why you want to keep all of your original parts, and there are even some creative things you can do with them later.”

In the same vein, use period-correct switches and hand controls wherever possible.

“In old Volkswagens, we like to use old single-speed wiper switches and repurpose them for functions such as regeneration rate or to select your charge rates,” Bream noted, adding that little things like heater levers can be reused to activate the vehicle’s new electric heater by adding a micro-switch, so repurposing as much as possible can help preserve the vehicle’s period look—and keep build costs manageable.

Also keep the interior clutter-free to retain the vehicle’s vintage look.

“Hide all of the nonessential displays,” he said. “Some EV motor systems come with a pretty dated-looking display that might give you diagnostic codes and error codes that you don’t need on a continuous basis.”

He suggests hiding the display module in the glovebox or under the dash, where a technician can access it but where nobody can see if they’re looking at the vehicle from the outside.

 

Legacy

Legacy EV will be one of the growing number of EV-conversion and related companies to exhibit at the 2022 SEMA Show.

“You want to keep the interior looking stock and not like some science experiment,” he advised. “And hide the EV components. Nobody wants to see the BMS or the battery. Generally speaking, it gives people anxiety to see all that cabling. If you look at any modern EV, there are no visuals. There’s nothing to see under the hood and nothing to see in the trunk, and the vehicle manufacturers do that for a reason. They know that seeing these complex systems can induce anxiety in people, so hide as much of that stuff as you can.”

Build for power. You can’t really “tune” an electric powertrain like you can an ICE version, but there are a few things that can help builders optimize the power that’s available to them. That starts with understanding how the power is delivered—the programmable slew rate, the vehicle’s acceleration rate and the amount of torque that’s available throughout the power band. This is especially important if the vehicle is retaining stock components such as brakes, driveshafts, U-joints or axle shafts, since they can pose weak links in the drivetrain if they are subjected to torque loads that they were never designed to handle.

“You want to make sure your vehicle’s systems can handle the extra torque,” Bream reminded.

EV Conversion Sources: Who’s Exhibiting This Year

The number of EV conversion companies is small at present, but more players are entering the space each year as consumer demand increases. Here is a brief rundown of EV-conversion and related companies that were scheduled to be exhibiting at the 2022 SEMA Show as of press time. Visit www.SEMAShow.com for future updates.

AEM’s EV division doesn’t offer conversion kits per se but a whole roster of products to facilitate EV swaps, including Vehicle Control Units, Power Distribution Units (PDUs), CAN converter modules, and digital dash displays. (310-484-2322, www.aemev.com)

The Atom Drive EV system from Ampere EV utilizes a homebuilt Advanced Control System to support a full compliment of EV components sourced from third parties such as Tesla and Cascadia. Customers can build their own system by choosing from a range of batteries, chargers, wiring options and LED screens. (888-984-7601, www.ampereev.com)

APP EV Systems, a division of Advanced Performance Parts, designs, builds and sells turnkey EV conversion kits for classic cars that are engineered to OE specifications. Applications for Porsche 911s, BMW E9s and Chevrolet C2 Corvettes, among others, are available later this year and early 2023. (360-935-1228, appevsystems.com)

Autel Energy now offers the MaxiCharger home 40- and 50-amp AC plug-in wallbox Level 2 EV chargers, smart chargers that are compatible with all EV and hybrid plug-in vehicles. The chargers offer adjustable charging up to 40–50 amps, depending on model. (855-288-3587, www.autelenergyus.com)

Electric GT offers turnkey E-Crate conversion systems to replace four-, six, or eight-cylinder ICE vehicles. (619-717-6009, www.electricgt.com)

Hypercraft USA offers turnkey electric drive systems for everything from one-off builds to scaled commercial production. (208-670-7289, www.hypercraftusa.com)

Legacy EV has an EV conversion kit for virtually any gas-powered vehicle manufactured since 1900. Legacy also offers a variety of individual components for EV conversions, and educational programs for technicians as well. (602-518-3223, legacyev.com)

Motorcadd specializes in EV conversions for medium- and heavy-duty trucks and vans. (352-223-1723, www.motorcadd.com)

Scorpion EV converts Mk4 roadsters from Factory Five Racing to full EV power using a Tesla Model S drivetrain. All the customer needs to do, the company says, is select their roadster’s color, and Scorpion will handle the rest. (www.scorpion-ev.com).

Thu, 09/01/2022 - 16:23

By Ashley Reyes

SBNDespite being well accomplished, many high achievers often feel inadequate and doubt their own abilities. It’s difficult for them difficult to accept their own accomplishments without feeling like a fraud. This psychological phenomenon is known as Imposter Syndrome, and it can take a toll on one’s emotional well-being.

SEMA members are invited to a live webinar on “How to Overcome and Maneuver Through Imposter Syndrome,” September 15, at 12:00 p.m. (PDT).

Presented by the SEMA Businesswomen’s Network (SBN), attendees will hear from Executive Coach Julie Couret, and learn proven tactics for how to let go of perfectionism and be kind to oneself, tips for talking to a mentor and ways to track success.

Understanding what imposter syndrome is will allow you to focus on reality and help you avoid unnecessary feelings of guilt, as well as the need to overwork yourself and prove your accomplishments matter.

Participants will share their own experiences through a virtual breakout following the presentation.

Register here.

Thu, 09/01/2022 - 15:45

MonorailSEMA Showgoers who want to stay close to monorail stations are encouraged to make their hotel reservations while rooms are still available. With a  total  of  nine  running  trains,  one  train  arrives at each station every few minutes.

By utilizing the www.SEMAShow.com/travel homepage, Showgoers can see a list of hotels available along with the star rating, rate per night and distance from the Las Vegas Convention Center.

Here are six hotels in the SEMA Show block with easy monorail access:

  • SAHARA
  • Westgate
  • Harrah’s/LINQ
  • Flamingo
  • Bally’s
  • MGM Grand

The extended Show hours are:

  • Monday, October 31: 6:00 a.m.–12:00 a.m.
  • Tuesday, November  1–Thursday, November 3: 6:00 a.m.–2:00 a.m.
  • Friday, November 4: 6:00 a.m.–3:00 a.m.

Look for Monorail kiosks throughout the Las Vegas Convention Center and at participating hotels to purchase discounted tickets. Showgoers can save money and purchase discounted multi-day Monorail passes. For more information, call 702-699-8200.

Discounted Ride Passes:

  • Single Ride: $5
  • 24-Hour Pass: $13
  • Two-Day Pass: $23
  • Three-Day Pass: $26.10
  • Four-Day Pass: $32.40
  • Five-Day Pass: $38.70
  • Seven-Day Pass: $50.40

Showgoers booking through the SEMA Show housing partner receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip. All negotiated rates include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 1–4, is available on www.SEMAShow.com.

Thu, 09/01/2022 - 15:42

By SEMA Editors

ShowThe 2022 SEMA Show is about 10 weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist Take advantage of Early-bird rates—order before the deadlines!

The deadlines checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

Click here for a complete listing of 2022 SEMA Show deadlines.

More information on the 2022 SEMA Show is available at www.SEMAShow.com.

Thu, 09/01/2022 - 15:40
Thu, 09/01/2022 - 15:38

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Latest Jobs Added to SEMA Career Center

 

Head of Sales and Dealer Operations
EAH

EAH is hiring a head of sales and dealer operations (retail and wholesale channels) responsible for leading a team of 30+ sales associates to serve enthusiast customers and drive sales and margin growth for ECS Tuning, Turner Motorsports and EVAnnex. This position will capitalize on sales leads (growing wholesale and installers business across new territories), retain existing customers, and drive basket size and profitability initiatives while providing customers with outstanding service.

Marketing Coordinator
Vehicle Security Innovators Inc.

Vehicle Security Innovators Inc. is hiring a marketing coordinator to create, review, update and manage marketing collateral for all VSI entities; provide website administration for all VSI entities and websites; create and issue press releases and email blasts for all VSI entities; maintain social-media marketing for all VSI entities; prepare market research requested by members of the management team; and lead projects identified by members of the management team. Candidates must have a bachelor’s degree in marketing, business or relevant field and two year’s previous experience as a marketing associate or related experience.

Product Engineer
Edelbrock Group

Edelbrock Group is looking for a motivated and energetic individual to be a product engineer. The ideal candidate will be an experienced mechanical engineer with a demonstrated ability utilizing 3-D CAD software. Candidates must have a good understanding of automotive mechanical systems and electronics and a background in racing, hot rodding, vehicle or engine building. This position reports to the vice president of product development at the company’s Memphis, Tennessee, facility.

Thu, 09/01/2022 - 15:34

CorollaIn partnership with Toyota, the SEMA Garage in Diamond Bar, California, will host a measuring session for the all-new ’23 GR Corolla, September 13–14.

The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience ahead of the vehicle’s public release.

Four ’23 GR Corolla models will be featured, equipped with:

  • 300hp/273 lb.-ft. torque, 1.6L turbocharged G16E-GTS engine.
  • Exhaust composed of a three-piece muffler.
  • Six-speed manual transmission.
  • GR-Four all-wheel-drive drivetrain with user-selectable torque split.
  • Reinforced chassis for added stiffness and rigidity.
  • Available Torsen limited slip differentials (F/R).
  • Standard 8-in. touch-screen display.
  • Available eight-speaker, JBL premium sound with subwoofer.
  • Standard 18-in. wheels and 235/40R18 tires.
  • Automatic high beams.
  • Dynamic radar cruise control.
  • Toyota Safety Sense 3.0.

Note that this will be an in-person event at the SEMA Garage. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time-limited. Please only register for one attendee per member company, and a follow-up email will be sent to confirm additional attendees.

Click here for event registration details.

Thu, 09/01/2022 - 15:29

Project VehicleExhibitors of the 2022 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA News, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2022 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2022 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2022 SEMA Show.

View the Products for Project-Vehicle Builders list.

Thu, 09/01/2022 - 15:26

Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register.

Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.

“The SEMA Show is where industry professionals go to grow existing relationships, create new ones and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”

Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors selected their booth locations during Priority Space Selection, a weeks-long process that took place May 2–18.

“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.

Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.

“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”

Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.

Attendees are encouraged to check the floorplan to see where the companies they need to interact with will be located at the 2022 SEMA Show.

For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.

Thu, 09/01/2022 - 14:51

SEMA News—September 2022

BUSINESS

Connecting for Business

Six Things Successful Buyers Do at the SEMA Show (Plus a Few Bonus Tips)

By Mike Imlay

Show

For thousands of industry buyers, the annual SEMA Show in Las Vegas constitutes a prime investment in business growth. Knowing how to successfully make and leverage Show connections will maximize your return on that investment.

There’s a reason specialty automotive buyers make the annual SEMA Show in Las Vegas a top priority. When it comes to business growth, there is no other single place or event that delivers so much bang for the buck. Given that buyers put so much into the Show each year, how do they maximize their return on investment? It’s all about “connecting for success,” answers Tom Gattuso, SEMA vice president of events.

“The SEMA Show is all about the connections that take place both on and off the Show floor,” Gattuso explained. “To be really successful, you’ll want to work to identify these opportunities, be cognizant when they arise, and leverage them to your advantage. Remember that successful business connections always start with a basic conversation, and that simple conversation can evolve into multiple opportunities.”

The 2022 SEMA Show returns November 1–-4 at the Las Vegas Convention Center (LVCC). With the event upon us, here are six proven “connection best practices” that successful buyers employ at the Show.

1. They Arrive With a Goal-Oriented Game Plan

Arriving at the SEMA Show with an itinerary and goals in hand may seem like a no-brainer, but it’s surprising how many attendees skip this basic step. First off, your plan should take into account transportation, which will save you time, hassle and stress.

There are a variety of pre-Show materials to help identify features, events and exhibitors you will want to see. They include the official SEMA Show website
(www.SEMAshow.com), the SEMA News Show Preview and the 2022 SEMA Show app. Using them, build out a thoughtful schedule for yourself and a logical route to each of your Show destinations.

“Buyers are best served when they come up with a pre-Show plan for who they want to see and where they want to go throughout the event. And this is the time to be selfish. This is where you want to invest your efforts and what you want to get out of the Show. Target what will benefit you and how it will help increase your business,” said Gattuso.

2. They’re Flexible, Open and Ready With Questions

With your game plan in hand, hit the Las Vegas Convention Center, starting with your Show priorities, but stay flexible. You don’t want to be so single-minded that you miss the opportunities that can spring up literally anywhere at the SEMA Show.

“You’re going to have conversations all throughout the Show floor, and not just in the exhibitor booths. Those conversations could be buyer to buyer, buyer to exhibitor, or even exhibitor to exhibitor because there’s so much that’s being discussed that week,” Gattuso observed.

Most of those discussions will revolve around two central themes: the industry innovations now taking place and what the future will look like. According to Gattuso, “A buyer will want to prepare himself or herself for as many of these discussions and connections as possible, because they’re going to help his or her business in the long run.”

Remember that a good way to break the ice at a busy booth is to simply introduce yourself and lead with some questions. “Don’t feel shy about approaching even a crowded space and asking or probing whether an exhibitor has a product or service that can help your business. That’s what everyone is here for. We all want to make connections,” said Gattuso.

Following up on leads after the Show is also paramount, even with people not directly related to your business. That’s because the most successful businesses build a broad network of industry contacts they can not only do business with, but learn from.

“What starts as a conversation on the Show floor needs to continue with a followup down the road,” Gattuso asserted. “The Show isn’t the end in itself. The SEMA Show is ideally the start of what hopefully will be long relationships with everyone you meet.”

3. They Network and Educate Themselves

Networking isn’t just about buying, selling and cementing deals. It’s about gaining the knowledge needed to help your business grow. That’s why attending seminars, panel discussions, Brew Talks and other educational activities are also among the hallmarks of successful buyers.

“Our Show education tracks and seminars draw people with similar interests and needs. When you go to an education session, it’s because you’re interested in the specific content that a speaker is presenting. That means you’re also literally surrounded by people that are in the same situation as you. That creates the perfect environment for conversations about the many other things you have in common. Discussing those commonalities—as well as differences—can move everyone’s business forward.

“Building a relationship with somebody who’s at a similar stage in their business or on a similar path in their career can lead to insights that will help you both down the road,” Gattuso continued. He added that the 2022 SEMA Education program has been redesigned with more immersive learning opportunities to promote attendee interaction and discussion. Ultimately, the aim is to arm participants with “actionable” knowledge.

“We have been working hard to redefine the model of what trade-show education can be,” explained Gattuso. “We’re creating learning environments where people can be comfortable asking questions, sharing information and meeting colleagues. This year there will be more opportunities than ever for group participation in all of our education events.”

4. They Share in the Industry Passion

The specialty automotive industry’s passion for performance and innovation permeates every square foot of the SEMA Show. But successful buyers don’t simply observe it; they immerse themselves in it. And that immersion includes attendance at a variety of networking events.

“We build specific programming into the Show that’s targeted to every industry segment and interest,” noted Gattuso. “Networking events are opportunities to meet like-minded business people, share best practices, discover new trends and exchange information. We believe that when the industry shares its passion and grows collectively, everyone prospers.”

Many of the Show’s events evolve around awards and special presentations (see sidebar: “Four Bonus Tips” on p. 70. But SEMA’s nine councils and networks also host numerous receptions and events throughout Show week. The gatherings are great opportunities to learn how ongoing trade-association involvement can increase your industry knowledge, expand your professional network, gain access to year-round SEMA resources and benefits, and effect real change in the industry. (Be sure to consult Show guides for SEMA council and network events and schedules.)

But networking isn’t confined to the Show halls and events. Many business collaborations are launched through after-hours “napkin conversations” inspired by Show experiences throughout the week.

As Gattuso put it, “The passion and progression of ideas never stop. They’re always top of mind for exhibitors, attendees and media alike. So don’t be surprised when you find yourself at an after-hours gathering talking with someone about an idea and seeing it evolve further.

“For a lot of Show participants, everything starts with a simple conversation and congeals the rest of the week and in the months following our event. So making use of the Show to initiate as many conversations as possible only increases your chances of growth and success.”

5. They Change Things Up

Because the SEMA Show is an established trade event with a 50-plus year history, it’s easy to take exhibits and features for granted and settle into an annual routine. But don’t.

“You never want to do the same thing that you did the year before, because we’re constantly evolving,” said Gattuso. “Every year is a big year for the Show. Each SEMA Show is like a new building block stacked on the one prior. Every year presents new opportunities, and every Show is unique. There are always new developments, new advancements, new connections and new products to see and talk about.”

Show

The New Products Showcase is an essential stop for buyers. It offers an extensive array of products representing every industry niche. Items are scannable to your mobile device via the SEMA Show app to lead you directly to exhibitors.

To truly connect with the Show, you’ll want to stay abreast of breaking announcements through the previously mentioned Show publications, website, app and related SEMA media. Change up your routine and seek out new exhibitors, tech demonstrations, and Show features and sections. Two examples this year include a new section devoted to advanced driver-assistance systems (ADAS) technologies and an expanded SEMA Electrified section focused on EV trends. There will also be two new New Products Showcase categories and awards reflecting those ADAS and electrification
technologies.

“The important thing is the industry is never stagnant—it’s constantly changing. And our Show’s exhibitors, attendees and media representative are the ones pushing the industry’s products and messaging forward. That’s what you want to connect with and be a part of,” said Gattuso.

6. They Follow Up, Follow Up, Follow Up

This can’t be stressed enough: The most successful attendees follow up on the Show discussions they’ve had and with the contacts they’ve made.

“It’s easy for attendees to return to their businesses after Show week, feel the need to ‘catch up’ and then find themselves falling back into all their usual tasks,” conceded Gattuso. “That’s why having a follow-up plan is as important as drawing up a pre-Show game plan.”

That follow-up plan should include how you will collect, organize and track leads during and after the Show. (Hint: one of the best ways is to use the free SEMA Show app, which will allow you to log and retrieve your leads as well as any vehicle, company and product information you scanned at the event.) As a focused, diligent buyer, you’ll likely return home with a host of leads to pursue right away, but don’t stop there.

“I always advise buyers to not only reconnect with their contacts as soon as possible, but at six-month, 12-month and three-year intervals as well. Make it an ongoing dialogue. You’ve invested a lot in the Show. In the end, those continued industry connections will maximize the return on that investment,” said Gattuso.

Four Bonus Tips: Show Features That Build Connections

The following are quick rundowns of several key Show features designed to help you connect and grow your business. Consult Show guides and the 2022 SEMA Show app for details, locations and times.

1. The New Products Showcase: This is often the first stop for buyers when they get to the Show. Each year the Showcase displays more than 2,000 new and featured products from manufacturers representing every industry segment. Occupying 30,000 sq. ft. of exhibition space for 2022, it’s a window into what’s trending. More importantly, each product is scannable to the SEMA Show app on your mobile device, making it easy to add the exhibitor to your itinerary.

2. Feature Vehicles: The SEMA Show is renowned for the exciting parts and accessories displayed on Show vehicles representing every industry niche, from cars and trucks to powersports. More than rolling works of art, the vehicles display real-life applications of the aftermarket’s latest and most impressive products. Located throughout the LVCC, the display vehicles are also scannable with the SEMA Show app, connecting Showgoers with the brands and products used in the builds.

3. Demonstrations and Dedicated Show Areas: The beauty of aftermarket products is their ability to unleash vehicle performance. Activation areas throughout the Show, and especially out front of the LVCC, offer thrilling demos of the industry’s products in action. In addition, the 2022 Show will again present the Overland Experience and SEMA Electrified, along with other special sections dedicated to popular trends and emerging vehicle technologies, including advanced driver-assistance systems (ADAS).

4. Show Banquets, Awards and Special Events: Special events are prime opportunities for networking, trendspotting and discovering new products and exhibitors. Some favorites include the Monday Night Reveal, featuring food and entertainment and vehicle teasers, along with the SEMA Show Kickoff Breakfast on Tuesday morning featuring the Show’s New Products Awards.

Throughout Show week, there are multiple events for SEMA Launch Pad, which highlights industry entrepreneurs seeking to bring new innovations to market. The SEMA Battle of The Builders (BOTB) competition also runs throughout the Show to spotlight cutting-edge industry builders and the products they use.

Wednesday evening, the International Happy Hour, which honors Global Media Award recipients, is also popular with buyers scouting products with international appeal. Then Thursday night’s SEMA Industry Awards Banquet offers yet another key networking opportunity, especially at the reception beforehand.

On Friday, the annual SEMA Cruise closes out the Show, followed by SEMA Ignited, the official SEMA Show after-party, where the BOTB winner is crowned.

Connect for Success Get the Show App

Once you’ve registered, be sure to start your pre-event planning with the 2022 SEMA Show app, available for free download at your mobile device’s native app store. The app includes a product scanner, maps, scheduling and turn-by-turn direction features, along with exhibitor and event lookups, transportation information and feeds from official SEMA Show social-media channels.

If you haven’t already registered for the 2022 SEMA Show, November 1–4, at the Las Vegas Convention Center, now is the time to start the connections. For information and registration, go to www.SEMAshow.com.