As CMO and executive vice president of Redline Detection, Alex Parker has been instrumental in helping the company succeed and grow. In addition to receiving the 2020 SEMA Manufacturer of the Year award, Redline Detection is a leader in diagnostic leak detection technology.
Parker’s unique background in psychology, digital marketing and publishing has helped Redline Detection generate great brand buzz. Get tips and insight on how she’s developed a proven recipe for success during her SEMA Businesswomen’s Network (SBN) Facebook live chat, Wednesday, June 2, at 12:00 p.m. (PDT), on the SBN Facebook page.
Participants will learn how to get a brand noticed, what tools are available to make it simple and what mistakes brands make when pushing messages out. As a Facebook live chat, participants will be able to communicate with Parker live and get their questions answered in real-time.
SEMA members that manufacture or install products for Advanced Driver Assistance Systems (ADAS)-equipped vehicles are invited to join the SEMA Garage as they kick off a new three-part ADAS webinar series.
Ideal for businesses who manufacturer or install parts that alter a vehicles body, suspension, or wheels and tires, the series will cover ADAS technology, resources, and case studies, information on how ADAS systems work and how they are affected by various vehicle modifications or repairs.
During Part 1 “ADAS Technologies: Real-World Systems & Trends,” taking place June 16, at 11:00 a.m. (PDT), attendees will hear and learn from top industry experts as they provide a high-level look at current ADAS systems' function, technology and trends.
Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Wednesday, June 2—Facebook Live Chat featuring Alex Parker, Redline Detection
Track: Industry Talks
As CMO and executive vice president of Redline Detection, Alex Parker utilizes her professional background in psychology, digital marketing and publishing to generate great brand buzz around her company with authenticity and transparency. Tune in to this live chat as she shares tips for getting brands noticed and answers questions live.
Thursday, June 10—State of the Industry: Where Are We Now?
Series: SEMA Industry Insight Series
Track: Trends and Research
During this live webinar, SEMA members will learn about the current state of the specialty-equipment industry and where the market is headed. Presented by SEMA Market Research, the webinar will feature new stats on specialty-equipment sales, hot and emerging markets, and an outlook and projections for 2021 and beyond.
Wednesday, June 16—ADAS Technologies: Real-World Systems & Trends
Series: ADAS Webinar Series
As part 1 of the SEMA ADAS webinar series, this webinar will feature top industry experts as they provide a high-level look at current ADAS systems' function, technology and trends. Participants will learn the basics of how these systems work, and how they are affected by various vehicle modifications or repairs.
NEWLY ADDED: Tuesday, June 22—Everything but the Kitchen Sink of Job Hunting
Series: Perfecting Your Job Search Series, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks
Learn how to stand out as a well-rounded candidate beyond your resume and interview. Featuring Maru Trevizo, SEMA vice president of human resources, this webinar will cover how to successfully leverage attire, follow up, recommendations and networking to land a desired job position. Participants will have the opportunity to apply what they’ve learned through interactive breakouts.
NEWLY ADDED: Wednesday, June 30 – ADAS Technologies: Making Sense of Simulation, Testing and Calibration
Series: ADAS Webinar Series
As part 2 of the SEMA ADAS webinar series, this webinar will feature top service providers in the ADAS simulation, testing and calibration spaces. Participants will learn what resources are available in the marketplace to help SEMA members develop and install parts safely while maintaining OEM functionality of the ADAS system.
The SEMA Professional Restylers Organization (PRO) named Eric Holmes as the council’s latest volunteer spotlight member.
Holmes is the national sales manager at Eastman Performance Films, manufacturer and marketer of high-performance window films for the automotive, residential and commercial spaces.
SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?
Eric Holmes: I am passionate about this industry and love the opportunity to work with other peers with different backgrounds to support the aftermarket business.
SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?
EH: You can achieve anything you want if you put forth the effort and commitment. There is a ton of support from manufacturers and peers across the industry. SEMA has a lot of great resources, so make sure you know what is available to you.
Eric Holmes, sales manager, Performance Films
North America Automotive (center) accepts the
SEMA “2017 PRO Manufacturer of the Year” award.
SEMA: What is your dream vehicle?
EH: My dream vehicle is a Porsche 911 Turbo S.
SEMA: What is the best advice you have ever received?
EH: Stay focused, stay patient, keep your head down and continue to drive forward. Good things will come.
SEMA: What keeps you in the industry?
EH: Growth and opportunity keep me in the industry.
SEMA: Where can you be found on a Saturday?
EH: You can find me snowboarding in the winter and camping in the summer.
Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO’s social media, SEMA eNews and future PRO-member updates.
As businesses continue to reopen, the state of the industry will be closely watched for new market and sales trends, and what has changed over the past year.
SEMA members are invited to learn about new information that will help advance their businesses. SEMA Market Research will share new data that explores the state of the specialty-equipment industry and where the market is headed.
The SEMA Virtual Education “State of the Industry: Where Are We Now?” webinar on June 10, at 11:00 a.m. (PDT) will feature SEMA Director of Market Research Gavin Knapp and Market Research Manager Kyle Cheng as they present:
How the industry weathered the pandemic.
Current industry trends and sales performance.
Overall outlook and projections for 2021 and beyond.
This event is the ideal time to hear from the experts, ask questions live and learn where the opportunities can be found for your business.
President of the Austin Hatcher Foundation for Pediatric Cancer Amy Jo Osborn is the SEMA Businesswomen’s Network (SBN) latest #SheIsSEMA Spotlight Member.
The Austin Hatcher Foundation for Pediatric Cancer is a SEMA Cares charity whose mission is to erase the effects of pediatric cancer and optimize each child’s quality of life through essential specialized intervention, beginning at the time of diagnosis and continuing throughout survivorship.
SEMA: How many years have you been with your current company and what do you enjoy most about working there?
Amy Jo Osborn: I have served as president for 14 years, going on 15 as a full-time volunteer. My husband and I formed the organization after losing our son Austin Hatcher Osborn to childhood cancer. There are many things I enjoy about working at the Austin Hatcher Foundation. The overall mission is filling gaps of service that children with cancer and their entire family face by providing a comprehensive psychosocial need at no cost the family. My colleagues are what make this organization thrive.
SEMA: What is most challenging part of running your business or job?
AO: A lot of people may wonder, “why the Austin Hatcher Foundation and SEMA?” Or “why automotive and pediatric cancer?” Well, the automotive industry is in the DNA of the Foundation. From my husband Jim’s family owning car dealerships and Jim racing professionally for over a decade, it is our family. We have encompassed vehicle builds and racing into our therapies for many reasons.
One: To teach a trade to children who may not be able to play sports anymore. Two: Team building for families and siblings. Three: occupational therapy by using hand and eye coordination, and four: driving simulation research study to prove if virtual reality improves cognitive function after chemo or radiation. The challenge is educating the need of the automotive industry in the pediatric cancer setting!
SEMA: What are three qualities that got you to where you are today? How have these qualities benefited you?
AO: Adaptability, persistence, and work ethics. Adaptability has benefited me in my role to be able to look at ever-changing success in the industry. Adapting to the need of patients and families. Persistence has been a large part in the success of the foundation. Solely relying on the support and donations of others, you have to have broad shoulders to hear the word "no" quite a few times. Persistence to keep educating the mission of the foundation and with education most see the need and get behind the mission! Lastly, but probably one of the most important, work ethics! There is no looking at the clock when starting a growing and successful business. Working long days and weekends is how, I feel, we have been able to be so successful.
SEMA: Who are your role models or mentors in the industry? How have they helped you along the way?
AO: Women, like Marla Moore, Rose Kawasaki and Jessi Combs—all with different walks in the industry, but all instrumental in the overall goal of the automotive industry.
SEMA: What is the best career advice you have received? How has this advice helped you either professionally or personally?
AO: The sky is the limit, and as you can see, the sky is never ending. This has helped me know that being creative, being innovative and reaching for goals beyond what is in front of you is all doable.
SEMA: Who was the most influential person on your career/goals?
AO: My husband, Jim Osborn.
Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the www.sema.org/she-is-sema website.
Oracle Lighting is the third-fastest-growing
company in the entire metro New Orleans area,
with a three-year growth rate of 56%, according
to New Orleans CityBusiness magazine.
Oracle Lighting Named Third-Fastest-Growing Company in Metro New Orleans
Oracle Lighting has announced it was ranked as the third-fastest-growing company in the entire metro New Orleans area, with a three-year growth rate of 56%, according to New Orleans CityBusiness magazine. Despite major setbacks experienced due to the global pandemic, Oracle Lighting experienced substantial revenue growth in 2020. Oracle Lighting is the highest-ranked manufacturer and the only automotive industry business represented on the Fastest Growing Businesses of 2020 in New Orleans CityBusiness magazine’s rankings.
McCarthy Tire Service Acquires Tire Division of The TSS Group in Philadelphia
McCarthy Tire Service has purchased the assets of Tire Sales LLC—an affiliate of The TSS Group LLC, which specializes in services to the mining and aggregate industries. The deal concluded May 12. Tire Sales’ products and service operations will be merged into McCarthy Tire’s current commercial locations in nearby Levittown and Trainer, Pennsylvania. The five key service team employees of Tire Sales will join McCarthy Tire Service. The TSS Group LLC, owned and operated by John Morrone Jr., will now focus on services related to quarry maintenance and fabrication, quarry personnel, short- and long-term staffing, mobile heavy equipment repair, hydraulics repair, and hose repair sales and service. Financial terms of the deal were not disclosed.
Race Winning Brands Inc.—a portfolio company of Kinderhook Industries LLC—has announced the acquisition of Victory 1 Performance Inc.—a supplier of manufactured and forged high-performance titanium and alloy valves. Victory represents the eighth add-on acquisition for Race Winning Brands. Headquartered in Mooresville, North Carolina, Victory has been a source of valvetrain components for countless engine builders, cylinder head manufacturers and racers for nearly three decades.
The BOSS HOG Torque Converters Car, Truck and Jeep Show will be
held Sunday, August 1, and aired nationally on MotorTrend TV
Network, MAVTV and REV’N TV Networks.
BOSS HOG Torque Converters Car, Truck and Jeep Show to be Held August 1
The BOSS HOG Torque Converters Car, Truck and Jeep Show will be held Sunday, August 1, and aired nationally on MotorTrend TV Network, MAVTV and REV’N TV Networks. It will also be streamed on The “Lokar Car Show.” The event will feature special TV Host Sam Mahdavi of “Sam’s Garage,” Pinks All Out Live Group, Hot Rodders of Tomorrow, 660 Grudge Racers, Singing River Corvette Club, North Alabama Jeep Club, Muscle Shoals Car Club, North Alabama Mustang Club, Terry Wilson aka “Coverman66,” Holston Gases, Miller Welders, Dwayne Mattox, Tamco Paint, Off Road Performance Centers, Louis Lee with ALL ENDS magazine, Southern Ink Addiction, 306 BBQ, and Mitchel Printing. For more info Contact Nelson Gill at 256-508-4621 or nelson@accperformance.com.
Continental Recognized by ACPN for Excellence in Electronic Catalog Data Quality
Continental has received the 2021 ACES and PIES Data Award for Medium Catalogs from the Automotive Content Professionals Network (ACPN) for the accuracy of its electronic catalog data. The award was presented for the company’s ATE Brake Systems Parts catalog during the annual ACPN Knowledge Exchange Conference, which was held virtually from May 17–19. This marks the second ACPN award for Continental’s aftermarket team, who also received the 2018 ACES and PIES Data Award for Small Catalogs. Attended by most major manufacturers, distributors and parts experts in the automotive content space, the ACPN Knowledge Exchange provides a focused and unique opportunity to learn, share best practices, network with peers, and interact with service providers in the content management space.
Baxter Performance Expands Adapter Line
Baxter Performance announced the expansion into adapters for Mopar, Ford, GM and Subaru applications. The company produces quality machined adapters that retain oil in the filter and post filtration in the engine for faster oil delivery and pressure at start-up, this results in less engine wear at the most critical time, thus extending engine life. More information is available through Baxter's video on faster engine oil delivery.
Quadratec Partners With Petersen Automotive Museum for Teen Auto Workshop
Quadratec Inc. recently announced a partnership with the Petersen Automotive Museum to supply a Jeep vehicle and products for the museum’s Teen Auto Workshop program. In this workshop, eight Los Angeles-area high school students will gain first-hand experience refurbishing and modifying a ’01 Jeep Wrangler using a majority of Quadratec parts.
Quadratec donated the Jeep and all necessary parts and accessories to turn it into a rugged, trail-ready off-roader. Over the program’s course, student work will be chronicled on both the Petersen and Quadratec YouTube sites, social channels, as well as Quadratec’s Torque network. At the end of the eight-week program, the finished Jeep will be awarded to the winner of an essay contest hosted by the Petersen Automotive Museum.
Behind the leadership of an automotive professional, students will make numerous modifications to the Wrangler, including a Quadratec 2.5-in. Coil Spring Suspension lift, Fox Shocks, Quadratec Rubicon Xtreme wheels, 33-in. Nitto Trail Grappler tires, Quadratec Winch Ready Bull Bar Front Bumper and more. The students will also make interior upgrades, thanks to all-new Kicker Audio speakers and an Alpine Bluetooth-compatible head unit. Other modifications include Quadratec’s Diver Down Neoprene seat covers, while a complete Quadratec Floor Liner Kit will be added to protect all new Bedrug replacement carpet.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.
Jonathan Mill, executive producer and general manager of Alloy Studios, was the inaugural SEMA Launch winner in 2013 when the program was introduced. Hear about how the SEMA Launch Pad helped Mill get where he is today.
To apply for the 2021 Launch Pad competition, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype, functioning concept or currently for sale. Applications are being accepted until May 30.
All feature vehicles on display are sponsored by an exhibiting
company allowing manufacturers to expand their footprint at the
SEMA Show beyond their booth.
Each year, the SEMA Show displays hundreds of vehicles throughout the Las Vegas Convention Center as part of the Show's Feature Vehicle Program.
All vehicles on display are sponsored by an exhibiting company allowing manufacturers to expand their footprint at the SEMA Show beyond their booth.
Each vehicle accepted will also be featured in the SEMA Show app displaying; vehicle image, make, model, year, color, products used as part of the build, builder’s name and the name and booth number of the sponsoring exhibiting company.
When completing the Feature Vehicle application, you may also select the option of having your vehicle enrolled for consideration in the SEMA Battle of the Builders competition. “SEMA Battle of the Builders” is judged by industry experts and presented to individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.
As CMO and executive vice president of Redline Detection, Alex Parker has been instrumental in helping the company succeed and grow. In addition to receiving the 2020 SEMA Manufacturer of the Year award, Redline Detection is a leader in diagnostic leak detection technology.
SEMA members that manufacture or install products for Advanced Driver Assistance Systems (ADAS)-equipped vehicles are invited to join the SEMA Garage as they kick off a new three-part ADAS webinar series.
Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit 
The 
As businesses continue to reopen, the state of the industry will be closely watched for new market and sales trends, and what has changed over the past year.
President of the Austin Hatcher Foundation for Pediatric Cancer Amy Jo Osborn is the 
