By Becca Butler

Applications to be included on the official SEMA Show Press Conference Schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2016 SEMA Show press conference:

• The application deadline is Friday, July 29. Upon submitting your application, you should receive a confirmation email.
• All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.
• The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show.
• Exhibitors can learn “How to Host a Successful Press Conference” by watching the above video.
• Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2016, all at little to no cost!
• View the full list of all the PR opportunities available to SEMA Show exhibitors for more ideas.

Press conference applications will be accepted until Friday, July 29. Applications are available on the SEMA Show Website. If you have questions, contact Becca Butler at beccab@sema.org, 909-978-6669.

By Becca Butler

Applications to be included on the official SEMA Show Press Conference Schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2016 SEMA Show press conference:

• The application deadline is Friday, July 29. Upon submitting your application, you should receive a confirmation email.
• All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.
• The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show.
• Exhibitors can learn “How to Host a Successful Press Conference” by watching the above video.
• Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2016, all at little to no cost!
• View the full list of all the PR opportunities available to SEMA Show exhibitors for more ideas.

Press conference applications will be accepted until Friday, July 29. Applications are available on the SEMA Show Website. If you have questions, contact Becca Butler at beccab@sema.org, 909-978-6669.

By Becca Butler

Applications to be included on the official SEMA Show Press Conference Schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2016 SEMA Show press conference:

• The application deadline is Friday, July 29. Upon submitting your application, you should receive a confirmation email.
• All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.
• The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show.
• Exhibitors can learn “How to Host a Successful Press Conference” by watching the above video.
• Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2016, all at little to no cost!
• View the full list of all the PR opportunities available to SEMA Show exhibitors for more ideas.

Press conference applications will be accepted until Friday, July 29. Applications are available on the SEMA Show Website. If you have questions, contact Becca Butler at beccab@sema.org, 909-978-6669.

By Becca Butler

Applications to be included on the official SEMA Show Press Conference Schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2016 SEMA Show press conference:

• The application deadline is Friday, July 29. Upon submitting your application, you should receive a confirmation email.
• All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.
• The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show.
• Exhibitors can learn “How to Host a Successful Press Conference” by watching the above video.
• Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2016, all at little to no cost!
• View the full list of all the PR opportunities available to SEMA Show exhibitors for more ideas.

Press conference applications will be accepted until Friday, July 29. Applications are available on the SEMA Show Website. If you have questions, contact Becca Butler at beccab@sema.org, 909-978-6669.

By Becca Butler

Applications to be included on the official SEMA Show Press Conference Schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2016 SEMA Show press conference:

• The application deadline is Friday, July 29. Upon submitting your application, you should receive a confirmation email.
• All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.
• The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show.
• Exhibitors can learn “How to Host a Successful Press Conference” by watching the above video.
• Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2016, all at little to no cost!
• View the full list of all the PR opportunities available to SEMA Show exhibitors for more ideas.

Press conference applications will be accepted until Friday, July 29. Applications are available on the SEMA Show Website. If you have questions, contact Becca Butler at beccab@sema.org, 909-978-6669.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

By SEMA Editors

Located adjacent to the association’s headquarters in Diamond Bar, California, the SEMA Garage is hosting an industry open house, July 28, 2016, from 5:00 p.m.–9:00 p.m.

With a recently remodeled training and conference center, an upgraded emissions lab and new state-of-the-art equipment, the SEMA Garage is hosting an industry open house, July 28, 2016, from 5:00 p.m.–9:00 p.m. Located adjacent to the association’s headquarters in Diamond Bar, California, the SEMA Garage is an industry resource that helps automotive parts and accessories manufacturers to develop products quickly, easily and cost-effectively.

During the SEMA Garage open house, SEMA members and automotive specialty-equipment industry professionals will be invited to tour the 15,000-sq.-ft. facility. Highlights include an installation center, a photo studio, a training facility and an emissions-compliance center recognized by the California Air Resources Board (CARB) as a certified automotive emissions testing laboratory.

“Since opening the SEMA Garage just a few years ago, SEMA members have embraced the facility and all its capabilities,” said Mike Spagnola, SEMA vice president of product development. “The strong industry support has allowed us to expand and improve on how we can assist with the product-development process. We’ve upgraded the equipment and have added some amazing members to the team. The SEMA Garage open house is a chance for the industry to see all that we have to offer.”

The facility includes two vehicle lifts, a portable coordinate measuring machine (CMM) for 3D scanning, a 3D printer for fast prototyping, digital race scales for the most precise vehicle weight measurements, a dynamometer for power output measurements, a photo studio for promoting finished products and a training facility that can be used for media or rep meetings.

There is no cost to attend the event, which includes complimentary food, drinks, music and giveaways in a clubhouse atmosphere. To learn more about the event or the SEMA Garage, visit www.sema.org/openhouse.

The SEMA Garage is equipped with an emissions-compliance center recognized by the California Air Resources Board (CARB) as a certified automotive emissions testing laboratory.	“The SEMA Garage open house is a chance for the industry to see all that we have to offer,” said Mike Spagnola, SEMA vice president of product development (center).
Matt Cordato (right) demonstrates the SEMA Garage’s 3D printing capabilities.	The facility includes two vehicle lifts, which are frequently used for measuring sessions.