Hot Rod Industry Alliance
HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities. More...