By Gavin Knapp
 The 2016 SEMA Market Report is now available online. |
The light-truck niche posted a fifth consecutive year of growth, with retail sales for the light-truck performance parts and accessories sector climbing to $6.7 billion in 2015. The new 2016 SEMA Market Report offers more details on light trucks and other industry sectors to help your business planning.
The 2016 SEMA Market Report is free for SEMA members.
Join SEMA for an informative webinar on Thursday, August 4. SEMA Director of Market Research Gavin Knapp will present highlights from the 2016 SEMA Market Report. Register now.
Fueled by 2.5 million new pickup sales last year, there are now more than 51 million pickups on the road in the United States. SEMA’s new benefit, SEMA-Member Vehicles in Operation Counts (VIO), can help members to understand how much of this vast market represents opportunity for their businesses.
Learn more about the SEMA-Member VIO program at www.sema.org/vio.
Also be on the lookout for the next SEMA Pickup Accessory Report. This new report will provide a more detailed look at what pickup owners buy and how they use their trucks. The new report will be available September 1, 2016. You can find all of SEMA’s research reports at www.sema.org/research.