By SEMA Editors

Platinum status represents SDC manufacturers that have achieved the pinnacle of product data by putting in the extra effort to provide resellers with the most complete data sets available.

E-POWER 800 Power Pack: The Ultimate Handheld Jump Start Kit

AutoMeter introduces the E-POWER 800 Emergency Power/Jump Starter (Model #EP-800). The versatile unit can jump start your car, as well as charge your personal electronics and supply an emergency LED flashlight with SOS and strobe modes.

Whether you are driving long distances or on an off-road adventure, the E-POWER 800 will provide peace of mind with no requirement for jumper cables or another vehicle. On a single charge, the E-POWER 800 can jump start your vehicle up to 20 times.

The E-POWER 800 comes in a lightweight, ergonomic handheld package. The EP-800 jump starter is perfectly suited for auto, marine, power sports, and lawn tractor applications, among others.

HushMat '63-'67 Corvette Sound Deadening and Thermal Insulation

HushMat 1963-1967 Chevrolet Corvette sound deadening and thermal insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy!  HushMat is an easy to install, USA Made material that molds, forms and adheres to your vehicle’s surface.

No tools, glues and or special equipment needed to install HushMat. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a Year, Make and Model specific portfolio of 365,000 part numbers. HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. HushMat even provides installation templates to show where each piece is placed. Visit https://www.hushmat.com or call 913-599-2600.

ZyCoat Coating Services

ZyCoat Coating Services will coat your Full Single Exhaust 3" to 3.9" diameter (part no. TC045) with ZyBar high temperature heat dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes.

ZyCoat LLC has opened a Coating Services Division and will coat components for you. ZyCoat will ship you the “One Stop” box, all shipping is prepaid and return to you coated and cured components—all for ONE PRICE. For more information, call 913 599-2600 or visit https://www.zycoat.com/Coating-Services.

By Fredy Ramirez

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

JBA Performance Exhaust Cat-Back Exhaust for Toyota FT86, Scion FR-S and Subaru BRZ, '13-'20 Applications

JBA is no stranger to the Toyota truck platform and so we have taken our industry leading expertise and applied it to the car market with our New Cat-Back Exhaust for the Toyota FT86, Scion FR-S and the Subaru BRZ. Constructed of 304SS, our new system delivers the power and a deep exhaust tone you have come to expect from JBA.

Quick Look Features:

· 304 Stainless Steel Construction
· 2.5" tubing improves exhaust flow
· Polished 4" double wall stainless steel exhaust tips
· Adjustable exhaust tips for perfect fitment in the bumper
· Deep exhaust tone without disrupting exhaust flow or adding drone

JBA is excited to offer a new product in this segment. Starting with 304 Stainless Steel, we have increased the tubing size over stock to 2.5" in diameter for improved exhaust flow. Add 4" double wall stainless steel, adjustable exhaust tips and we are serving up superior styling that fits perfectly into the rear bumper.

Performance upgrades include a horizontal muffler that reduces "parachuting" on the rear bumper and allows air flow to easily pass under the muffler for improved aerodynamics. Low restriction resonator allows for a smooth, deep exhaust tone without disrupting exhaust flow, or adding drone.

Flowmaster '87-'96 Ford F-150 2.5-in. Dual Side Exit Tailpipes

These Flowmaster pre-bent tailpipes fit the popular '87 to '96 Ford F-150 trucks. The tailpipes are 2.5-inch, 16-gauge aluminized steel and mandrel bent to allow better flow of the exhaust pulses as they exit the system.

The tailpipes are designed to work with dual outlet mufflers and exit on each side of the bed, just after the rear tires. The  dual side exit Tailpipes are a great way to add a factory-like fitment tailpipe to a custom exhaust.

Tailpips are backed by Flowmaster’s three year limited warranty.

By SEMA Editors

Veteran Tuner Mike Green Joins Justin Ashley Racing

Justin Ashley Racing announced that world championship-winning crew chief Mike Green has joined the Strutmasters.com/Auto Shocker Top Fuel dragster team. The move comes as Ashley looks ahead to the 2021 NHRA Camping World Drag Racing Series and a serious run at the NHRA Top Fuel world championship. Green replaces veteran tuner Aaron Brooks who tuned Ashley to his first win and a top ten finish in the shortened 2020 NHRA season.

Last season Green began the season as the tuner of the Montana Brand/Rocky Mountain Twist dragster wheeled by 2019 rookie of the year Austin Prock.  Green was crew chief on eight-time champion Tony Schumacher’s dragster and he spent time in DSR’s machine and fabrication shops.

Before he joined DSR prior to the 2008 season, Green worked at Don Prudhomme Racing, Darrell Gwynn Racing and Joe Gibbs Racing. As a crew chief, Green had led drivers to 50 wins—nine in Funny Car and 36 No. 1 qualifying positions.

Compiled By SEMA Editors

Design Engineering Inc. Enters Phase Two of Three-Phase Expansion

Even in a pandemic, Design Engineering Inc. continues to grow.  The heat and sound management products company is entering Phase Two of a long-term, three-phase expansion project that will increase capacity at its Avon Lake headquarters.

Phase One occurred in 2013, when DEI completed a 12,000-square foot addition that more than doubled its prior warehouse space. Phase two of the plan adds approximately 10,000 square feet to the current facility, bringing the total to 35,000-sq.-ft.

The additional space will allow DEI—which is celebrating its 25th anniversary in 2020—to continue to build on its lineup of heat and sound control products for the automotive, racing, powersports, 12-volt audio, industrial, marine and related markets.

Yokohama's GEOLANDAR CV G058 Wins a 2020 GOOD DESIGN Award

Yokohama Tire’s latest GEOLANDAR product, the GEOLANDAR CV G058, was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum.

“We’re honored once again to earn a prestigious GOOD DESIGN award for one of our GEOLANDAR tires,” Andrew Briggs, Yokohama’s vice president of marketing and product management. “In 2019, our extreme all-terrain GEOLANDAR X-AT™ and the performance SUV/crossover GEOLANDAR X-CV® also received two GOOD DESIGN awards.”

The H- and V-rated GEOLANDAR CV G058 is designed for crossovers, smaller SUVs and minivans.

According to The Chicago Athenaeum, the GOOD DESIGN awards program, which began in 1950, creates awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

Champion Oil Names Stirling Lubricants as Racing and Performance Distributor of the Year

Champion Brands LLC announced that Stirling Lubricants of New York was selected as its Distributor of the year.  

“The Champion Racing & Performance Distributor of the Year award is our most respected and highest honor,” stated Karl Dedolph Director of Racing and Performance products at Champion. “Each year, the award seeks to recognize independent aftermarket distributors who display excellent customer service, business acumen, market knowledge and willingness to improve and evolve their business with industry and market changes. Finalists are chosen from customer satisfaction comments posted on different social media platforms that exemplify the tenets of the award.

Since 1985, Stirling Lubricants Inc. has been a trusted oil manufacturer and distributor headquartered in Rochester, New York. The company produces exceptional quality cutting oils, stamping oils, quench oils, hydraulic, and way oils plus distribute branded high-performance and high-quality lubricants, including a wide range of chemicals.

“We are proud to represent Champion Oil,” stated Steve Stirling, President of Stirling Lubricants. “The company's full line compliments our commitment to top-tier lubricants and strategic marketing.”

By Ashley Reyes

The SEMA Young Executives Network (YEN) will host Dr. Jamie Meyer, President of Performance Racing Industry (PRI), during the network’s upcoming Facebook Live Chat on January 13, 2021 at 12:00 p.m. PST.

Meyer has a unique background. He earned a PhD in anatomy and cell biology while studying to become a medical doctor before changing careers into the industry that he is deeply passionate about.

With a love for all things motorsports, Meyer joined General Motors in 2005 where he served in various roles of its performance division. Since joining the Performance Racing Industry (PRI) as president in 2020, Meyer has had to reinvent and reimagine PRI’s programs.

With a commitment to helping race tracks and businesses reopen during the pandemic, and generating awareness for motorsports manufacturers and their new products, Meyer launched the PRI Ambassador Program and the first-ever PRI Road Tour. He has inspired and led his team to unprecedented social media growth and a newly redesigned magazine.

Tune in to YEN’s Facebook Page to hear how Meyer is able to stay focused amidst the industry’s challenges, what he does to keep his team motivated, and why he remains committed to supporting the racing and performance industry.

By Ashley Reyes

Join the SEMA Businesswomen’s Network as they host a Facebook Live Chat with Erika Marquez, sales manager of OEM accounts at WARN Industries and current chairwoman of the SEMA Truck and Off-Road Alliance (TORA), on January 6, 2021 at 12:00 p.m. PST.

As a successful female in a male-dominated industry and an immigrant to the United States, Marquez brings a unique perspective to her job. She will share details of her journey into the automotive aftermarket, including real-life challenges, and how she’s was able to succeed and earn the SEMA’s Manufacturers Representative Network (MRN) Sales Team Annual Recognition (STAR) Award for most outstanding manufacturer’s sales team.

Tune in to the SBN’s Facebook page on January 6 for what is promised to be an inspiring and motivating Live Chat.

By SEMA Washington, D.C., Staff

Much of the January 2021 issue of Off-Road Business is devoted to how Ford Bronco engineers teamed up with off-road driving experts like Brad and Roger Lovell to develop the new vehicle.

Ford tested the new Bronco at Johnson Valley, the Rubicon, and other locations with challenging terrains. The magazine includes other articles including the announcement that COVID-19 safety protocols are in place allowing King of the Hammers to start on Jan. 29.

View the January 2021 issue of Off-Road Business magazine.

By SEMA Washington, D.C., Staff

The U.S. Environmental Protection Agency (EPA) has outlined the process to be employed for conducting a cost-benefit regulatory analysis under the Clean Air Act (CAA). The new procedures will require the EPA to prepare a cost-benefit analysis for all future significant proposed and final regulations under the CAA. The analysis is to be conducted using best available scientific information (engineering, physical, biological sciences) and best methodological risk assessment practices. The analysis is to be presented within the regulatory preamble in a transparent and objective fashion.

While the agency will be required to take the analysis into consideration, the rule does not have to pass a cost-benefit test—costs could still outweigh benefits. The rule is expected to be challenged in court. Some parties have expressed concern that the agency could understate the benefits of reducing air pollution.

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Editors

Image

In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!

The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.

The featured 2021 Bronco Sport will contain the following specs:

• Badlands Trim
• 4x4
• 2.0L EcoBoost Engine
• 8-speed Automatic Transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.

Week 2: January 4, 2021 – January 8, 2021

*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.

Register for the Ford Bronco Measuring Session.

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

• Chairman-elect (1 open seat)
• Manufacturers (2 open seats)
• Distributors/Retailers (2 open seats)
• Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO