By Della Domingo

Beginning Monday, November 2, at 9:00 a.m. (PST), SEMA360 attendees will be able to watch as Friedlinghaus and the West Coast Customs crew modify a vehicle nonstop and complete the build in 24 hours.

Ryan Friedlinghaus will shut down his shop in Burbank, California, for five days, to bring SEMA360 the first-ever 24-hour vehicle build, exclusive live interviews and breakout sessions never seen before. Available only through SEMA360 on November 2–6, the West Coast Customs Showcase is one of the many features and activities that will take place on the online event during SEMA week.

Beginning Monday, November 2, at 9:00 a.m. (PST), SEMA360 attendees will be able to watch as Friedlinghaus and the West Coast Customs crew modify a vehicle nonstop and complete the build in 24 hours. During the remainder of the week, the SEMA360 West Coast Customs Showcase will continue broadcasting live from the West Coast Customs facilities to bring attendees exclusive interviews and breakout sessions, with entertaining stories and how-to tips for builders and customizers.

As a trade-only event open to automotive aftermarket buyers, including but not limited to retailers, resellers, distributors, restylers and installers, SEMA360 requires registration and a login. Early registration is recommended to avoid delays in login information being sent. Additional details about SEMA360 taking place entirely online on November 2–6, are available at www.sema360.com.

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

By Della Domingo

SEMA’s Mike Spagnola caught up with Jay Leno for an exclusive conversation at Jay Leno’s Garage in Southern California. As the two walk through Jay Leno’s Garage, they chat about the SEMA Show and this year’s SEMA360, as well as the ’21 Ram, ’20 Corvette and ’21 Bronco.

To be a part of the exclusive SEMA360 content taking place November 2-6, sign up to attend at www.sema360.com.

By Della Domingo

SEMA’s Mike Spagnola caught up with Jay Leno for an exclusive conversation at Jay Leno’s Garage in Southern California. As the two walk through Jay Leno’s Garage, they chat about the SEMA Show and this year’s SEMA360, as well as the ’21 Ram, ’20 Corvette and ’21 Bronco.

To be a part of the exclusive SEMA360 content taking place November 2-6, sign up to attend at www.sema360.com.

By SEMA Editors

With SEMA360 right around the corner, MOPAR released a sketch of a concept loaded with Jeep Performance Parts.

With SEMA360 right around the corner, MOPAR released a sketch of a concept loaded with Jeep Performance Parts. MOPAR offers more than 500 quality-tested, factory-backed parts and accessories across the entire Jeep lineup. Stay tuned.

With the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As a 100% online ecommerce solution taking place November 2-6, SEMA360 focuses on manufacturer/attendee/media relationships, new-product introductions, project-vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association's exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

For more information, visit www.sema360.com.

By SEMA Editors

With SEMA360 right around the corner, MOPAR released a sketch of a concept loaded with Jeep Performance Parts.

With SEMA360 right around the corner, MOPAR released a sketch of a concept loaded with Jeep Performance Parts. MOPAR offers more than 500 quality-tested, factory-backed parts and accessories across the entire Jeep lineup. Stay tuned.

With the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As a 100% online ecommerce solution taking place November 2-6, SEMA360 focuses on manufacturer/attendee/media relationships, new-product introductions, project-vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association's exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

For more information, visit www.sema360.com.

The cross-country campaign recently visited Chevrolet Performance, ROUSH, Dodge, Plumb Bob, Ultimate Headers and more.

The cross-country campaign recently visited Chevrolet Performance, ROUSH, Dodge, Plumb Bob, Ultimate Headers and more.

By SEMA Washington, D.C., Staff

Blue Flame driven by Gary Gabelich on the Salt Flats. Deseret News photograph © 2008 Utah State Historical Society

The Blue Flame on display in 2007. Photo Credit: Troxx

On October 23, 1970, the Blue Flame rocket car became the world’s fastest vehicle when driver Gary Gabelich recorded the FIA-certified World Land Speed Records of 622.407mph (1001.667kph) for the flying mile and 630.388mph (1014.5111kph) for the flying kilometer. Fifty years later, the achievement was commemorated as the States of Utah, Wisconsin and Illinois celebrated “Blue Flame Day.”

The rocket car was designed in part by several professors and students at the Illinois Institute of Technology in Chicago. It was fabricated by motorsports enthusiasts at Reaction Dynamics in Milwaukee, Wisconsin, and raced by the Blue Flame team at the Bonneville Salt Flats in Utah.

The Blue Flame was 37 ft. long and nearly 8 ft. high and wide, had an aluminum skin and weighed more than 6,500 lbs. The rocket engine produced 58,000 hp and 22,000 lbs. of thrust, burning a combination of hydrogen peroxide and liquefied natural gas pressurized by helium gas. To this day, the vehicle remains the fastest American hot rod and the fastest vehicle ever driven at Bonneville.

Congratulations to the Blue Flame team and their colleagues that helped design, construct and race this timeless vehicle.

Proclamation from Illinois State Senator Mattie Hunter.	Proclamation from Wisconsin Governor Tony Evers.	Proclamation from Utah Governor Gary Herbert.

By SEMA Washington, D.C., Staff

Blue Flame driven by Gary Gabelich on the Salt Flats. Deseret News photograph © 2008 Utah State Historical Society

The Blue Flame on display in 2007. Photo Credit: Troxx

On October 23, 1970, the Blue Flame rocket car became the world’s fastest vehicle when driver Gary Gabelich recorded the FIA-certified World Land Speed Records of 622.407mph (1001.667kph) for the flying mile and 630.388mph (1014.5111kph) for the flying kilometer. Fifty years later, the achievement was commemorated as the States of Utah, Wisconsin and Illinois celebrated “Blue Flame Day.”

The rocket car was designed in part by several professors and students at the Illinois Institute of Technology in Chicago. It was fabricated by motorsports enthusiasts at Reaction Dynamics in Milwaukee, Wisconsin, and raced by the Blue Flame team at the Bonneville Salt Flats in Utah.

The Blue Flame was 37 ft. long and nearly 8 ft. high and wide, had an aluminum skin and weighed more than 6,500 lbs. The rocket engine produced 58,000 hp and 22,000 lbs. of thrust, burning a combination of hydrogen peroxide and liquefied natural gas pressurized by helium gas. To this day, the vehicle remains the fastest American hot rod and the fastest vehicle ever driven at Bonneville.

Congratulations to the Blue Flame team and their colleagues that helped design, construct and race this timeless vehicle.

Proclamation from Illinois State Senator Mattie Hunter.	Proclamation from Wisconsin Governor Tony Evers.	Proclamation from Utah Governor Gary Herbert.