Mon, 08/01/2011 - 11:32

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
How did you first begin working in the automotive aftermarket?

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
Visit MPMC's website.

 

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
Visit PRO's website.
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

 

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Mon, 08/01/2011 - 11:32

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
How did you first begin working in the automotive aftermarket?

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
Visit MPMC's website.

 

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
Visit PRO's website.
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

 

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Mon, 08/01/2011 - 11:32

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
How did you first begin working in the automotive aftermarket?

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

 

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
Visit PRO's website.
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

 

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
Visit SPC's website.
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Mon, 08/01/2011 - 11:31
Mon, 08/01/2011 - 10:43

SEMA News—August 2011

Honoring Four Trailblazers

Gray Baskerville, Art Chrisman, Chris Economaki and John Towle Join the SEMA Hall of Fame Elite

Edited by Michael Imlay

   Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are all legendary names within the automotive realm. Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are all legendary names within the automotive realm. 
     
   Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are all legendary names within the automotive realm.  Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are all legendary names within the automotive realm.
     
For the true automotive pioneer, trailblazing is its own reward. You don’t race, tinker, invent and innovate with an eye toward peer accolades. You push the envelope for the sheer thrill of it—it’s who you are, what drives you, it’s the challenge that fires your soul.

Of course, if you happen to build a successful career, inspire others and, ultimately, leave something enduring behind in the process of doing what you love—now that’s the dream of a lifetime.

Since 1969, the SEMA Hall of Fame has celebrated outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or the association’s growth. Without diminishing the contributions of early Hall of Famers, the increasing professionalism of the specialty-equipment market over the past 42 years has raised the bar significantly. For that reason, today’s Hall of Fame candidates must boast at least 10 years of industry experience and/or association. Their influence must also be national in scope. Finally, nominees must show technical achievement, unquestioned integrity and extraordinary leadership in helping the industry thrive.

There can be no doubt that our 2011 Hall of Fame inductees represent the finest of these SEMA traditions. Gray Baskerville, Art Chrisman, Chris Economaki and John Towle are all legendary names within the automotive realm. Their careers, enthusiasm, innovation and personal genius are synonymous not only with the growth of the specialty-equipment market but with the hobby, sport and overall mystique of automobiling itself. Indeed, it would be impossible to conceive today of racing, performance or driving adventure without their contributions.

Sadly, one of our inductees has passed from the scene and is much missed. Thankfully, three of these icons continue to shape our industry’s future. In each case, we remain inspired by the stories of these four individuals whom we are honored to add to the exclusive SEMA Hall of Fame.

Gray Baskerville

  How can the legacy of Gray Baskerville ever be summarized in a few short paragraphs? His passing in 2002 left a giant void that is not likely to be filled for a very long time—if ever. 
   
   Those who knew “Ol’ Dad” will tell you that he wouldn’t have it any other way. In a tribute to Baskerville upon his retirement as Hot Rod senior editor, friend and fellow automotive journalist Ro McGonegal observed: “His automotive interests are eclectic.
   
How can the legacy of Gray Baskerville ever be summarized in a few short paragraphs? His passing in 2002 left a giant void that is not likely to be filled for a very long time—if ever.

As a long-running writer for one of the world’s most popular and successful automotive publications, Baskerville had a sweeping impact on the industry. But holding Hot Rod magazine’s senior editor title for some 30 years isn’t the rationale for his SEMA Hall of Fame induction. Rather, it’s the passion and candor that flowed from his writing and captivated readers. In the tradition of SEMA’s true Hall of Famers, Baskerville cultivated a deep love for cars that clearly permeated all of his endeavors.

Born in Los Angeles, Baskerville spent many of his formative years in Hermosa Beach, immersing himself in Southern California’s early rod and custom car culture. Graduating with a history degree from UC Santa Barbara in 1958, he honed his writing and photography skills at his family’s publishing house even as he drag raced locally. Eventually, the former history student landed a gig at Hot Rod, where he went on to actually make history.

If the hot-rod movement ever had a defining voice, it was Baskerville’s. His prose so exuded life and excitement that editors rarely changed his text—even when he invented words that did not exist in the dictionary. His style and flair helped focus and mainstream a Southern California phenomenon into a national pastime, taking it beyond niche hobby to industry proportions. Yet, never one to adapt to corporate rules or aspire to the corner suite, “Ol’ Dad” Baskerville was equally known for his casual disposition, playful wonder and basic shorts-and-flip-flops office attire. After retirement, the former senior editor kept a modest office with Hot Rod and Rod & Custom, where he remained a valued contributing editor.

Baskerville had numerous interests, including reading, gardening and jazz music. But his passion for cars outshone them all, as epitomized by his beloved daily driver: a ’32 Ford roadster in which he racked up about 250,000 miles over the years. His family relates that, just days before his passing, his brother and friends carried Baskerville from his bedroom to the roadster for one last poignant jaunt around his Pasadena neighborhood and a visit to his mother.

Those who knew “Ol’ Dad” will tell you that he wouldn’t have it any other way. In a tribute to Baskerville upon his retirement as Hot Rod senior editor, friend and fellow automotive journalist Ro McGonegal observed: “His automotive interests are eclectic. He’s just as excited about a vintage highboy as he is about clean modern machinery…. In Gray’s opinion, the key word is drive. Drive your hot rod: on Power Tour, on the dry lakes, on the dragstrip and especially on the street.”

At Baskerville’s passing, Jeff Smith, another former Hot Rod editor, further reminisced: “[Gray] is a guy who never sat still, who was always visiting someone’s shop, looking at the cars or writing away.... He set his own agenda and that was fine with us.”

Indeed, Baskerville was more than a unique figure on the automotive scene. Ultimately, he was the real deal—always genuine, always himself—and a performance advocate who exuberantly challenged an industry to march to its
own beat.

Art Chrisman

  Chrisman played such a pivotal role in the hot-rod movement that his list of contributions is legendary. In fact, his story inspired The Chrisman Legacy: Always Faster, a 224-page book by Tom Madigan chronicling the Chrisman family and its indisputable influence on motorsports.  
   
   Given his many achievements, pinpointing any single reason for Art Chrisman’s induction to the SEMA Hall of Fame is difficult. Yet, for many, it’s unlikely that a single reason is even needed.
   
Given his many achievements, pinpointing any single reason for Art Chrisman’s induction to the SEMA Hall of Fame is difficult. Yet, for many, it’s unlikely that a single reason is even needed.

Chrisman played such a pivotal role in the hot-rod movement that his list of contributions is legendary. In fact, his story inspired The Chrisman Legacy: Always Faster, a 224-page book by Tom Madigan chronicling the Chrisman family and its indisputable influence on motorsports.

Originally from Sulphur Springs, Arkansas, Chrisman moved to California with his family during the Great Depression, settling in Compton. Working at his father’s Southern California auto shop in the ’50s, Chrisman acquired his family’s passion for car building and eventually met and competed against many of early racing’s biggest names, including Ed Iskenderian, Vic Edelbrock, Wally Parks, Pete Petersen, Mickey Thompson, C.J. Hart and Lou Baney, to mention a few. Along the way, his dedication, sincere work ethic and racing skill attracted a legion of followers. As Tony Thacker, the executive director of the Wally Parks NHRA Motorsports Museum, has observed: “Art Chrisman is just one of those heroes that drag-racing fans look up to even if you grew up in another country.”

And with good reason. Fifth to earn a place in the prestigious Bonneville 200 MPH Club, Chrisman’s accomplishments include many notable firsts: First drag racer to hit 140 mph in the quarter-mile. First to exceed 180 mph. First to make a pass at the NHRA’s first national event in 1955 at Great Bend, Kansas. Winner of the first Bakersfield March Meet in 1959. And, as a member of the famous Autolite race team, he also ranks 29th on the NHRA’s roster of top 50 drivers of hot rodding’s first 50 years.

“The first time I recall seeing him race was probably around 1957 or 1958, out at the old Riverside Raceway at a drag race,” said Carl Olson, another former racer, SEMA Hall of Famer and current motorsports manager at the SFI Foundation. “I was extremely impressed by his car and his driving ability. Suffice to say, he was one of my earliest racing heroes.”

Eventually, Olson found himself introduced to Chrisman at the latter’s Autolite sparkplug workshop, and the two became lasting friends. Of all the celebrated personalities deserving of SEMA Hall of Fame recognition, Olson believes that few exemplify the industry’s heart and soul more than Chrisman.

“He’s willing to share information, experience and knowledge with just about anyone who walks up to ask,” he said. “And the cars that he turns out, whether they be race cars or street rods, are just absolutely fabulous. They’ve won every kind of award known to mankind, including Pebble Beach and the Grand National Roadster Show. He’s a masterful engine builder. He’s just the nicest, kindest, most generous, caring individual that I know, along with being an absolute icon in motorsports.”

Olson is not alone in this view. Industry pros universally praise Chrisman’s integrity and gentlemanly demeanor both on and off the track. And the legacy continues: Chrisman and his son Mike now work side by side at Chrisman Auto Rod Specialties, which the elder Chrisman founded after his Autolite years—and where he still serves as mentor, role model and inspiration to hot-rodding’s next generation.

Chris Economaki

  Visit the Indianapolis Motor Speedway and you’ll find the Economaki Press Conference Room.  
   
   
   
Visit the Indianapolis Motor Speedway and you’ll find the Economaki Press Conference Room. At the New Jersey Motorsports Park, you’ll find The Chris Economaki Media Center. And each year on the day of the Daytona 500, thousands celebrate Chris Economaki Day.

Having served as a motorsports commentator and journalist for more than 70 years, Economaki is hailed as the founding father of American motorsports media. Even those unfamiliar with his name are instantly likely to recognize the voice behind the trademark horn-rimmed glasses.

Born in Brooklyn, New York, Economaki got hooked on motorsports at age nine after watching an auto race at the board track in Atlantic City. By age 13, he was selling copies of National Speed Sport News (NSSN) at the fairgrounds racing events cropping up in the mid-’30s. A year later, he was penning a column for the publication. By the ’50s, he had complete charge of the title, became publisher and turned NSSN into what many have called “The Bible of Motorsports” and “America’s Weekly Motorsports Authority,” reporting on races throughout the country, regardless of series or track.

Economaki even flirted with midget-car competition himself at a Pennsylvania cinder track.

“It wasn’t for me,” he recalled later. “It was a really frightening experience. That was the first and last time I drove in competition.”

Deciding he was better suited to covering motorsports, he became a track announcer in the ’40s, even as he continued to churn out NSSN.

“We all came to know Chris because of the wonderful National Speed Sport News that he published,” said Steve Lewis, publisher of Performance Racing Industry [PRI] magazine and producer of today’s well-known PRI trade show. Like many in the industry, Lewis became an avid reader of Economaki’s publication in the early ’60s. “That was the pipeline to knowledge of racing back then. There was no ESPN, no SPEED Channel, nothing. The national and daily papers didn’t cover racing. He covered it in-depth. He covered NASCAR and Indy car and also covered weekly short track.... Chris’ paper was so important because it provided information and developed the hero status of people such as Bobby Unser, A.J. Foyt and Mario Andretti.”

That could be considered achievement enough, but Economaki next turned his attention and energies to broadcasting, covering several Indianapolis 500s, Daytona 500s, Formula 1 Grand Prixes and other motorsports events for “ABC Wide World of Sports” in the ’60s. Two decades later, he moved on to CBS Sports and later contributed to ESPN and TBS motorsports programming.

“All that wasn’t an accident,” explained Lewis. “Chris pushed the networks to expand their coverage. He was the driving force behind it, and his insightful interview technique and unique voice as a real wordsmith made his before-and-after race interviews with drivers classic. He was very good at asking unexpected questions that made drivers have to think. Some of us forget the work he did that helped develop a racing industry. He’s not just a publisher, editor or writer. He had the vision, knowledge and energy to put forth an effort to upgrade and bring racing to
the forefront.”

NSSN ceased print production in March 2011, but Economaki continues to impart his original vision, knowledge and insights through daily contributions to his famous publication’s new online version.

John Towle

  The early days with Edelbrock introduced Towle to drag racing and the chance to assist Ed “The Master” Pink with his Top Fuel dragster.  
   
   In 1964, Towle walked into a hotbed of performance—the Edelbrock Equipment Co. in Los Angeles—to take a job sweeping floors and cleaning restrooms.
   
“If you have an idea and a plan, share it. Who knows, maybe you will start something cool.” That’s been the motto of John Towle, whose stellar career in the performance aftermarket has spanned five decades.

In 1964, Towle walked into a hotbed of performance—the Edelbrock Equipment Co. in Los Angeles—to take a job sweeping floors and cleaning restrooms. He ended up staying for 27 years, moving up from department to department, learning every aspect of the performance business from manufacturing to sales to distribution. In 1982, he became Edelbrock’s vice president for sales, propelling the company to tremendous growth and helping it garner three Performance Warehouse Association (PWA) Manufacturer of the Year awards (1984, 1989 and 1990).

The early days with Edelbrock introduced Towle to drag racing and the chance to assist Ed “The Master” Pink with his Top Fuel dragster.

“I was mostly changing oil and packing the parachute, but it was a great time and a lot of fun for a very young kid,” said Towle.

In the mid-’70s, he campaigned a B/Econorail dragster. After much success at the local strips, Towle came to the believe that A&B Econorails deserved their own NHRA class and rules. So he committed his ideas to paper and shared them with the NHRA. Then he went on to further suggest that blown alcohol cars should have their own class as well. The NHRA agreed and instituted the Pro Comp class along with Econorails as Competition Eliminator cars.

Still, it was Towle’s dedicated work at Edelbrock, SEMA and PWA that truly set him apart as a leader eager to help advance the industry. In 1990, Towle received the PWA’s Person of the Year award—in his words, “a prestigious honor and very rewarding.”

Retiring from Edelbrock in 1991, he became PWA executive director the following year. Under his guidance, the PWA has continued to grow, especially with its annual Industry Conference. Meanwhile, Towle was also elected to the SEMA Board of Directors in 1993 and served a two-year term.

“What always amazed me about John is how the entire Performance Warehouse Association ran like clockwork” once Towle took the helm, observed Van Woodell, owner and president of Weathers Auto Supply.

Woodell first met the PWA leader in the mid-’90s, when Weathers Auto Supply joined the trade organization. Noting that the aftermarket’s selling and buying sectors were far from seamless at the time, Woodell credits Towle with bringing the principals of the manufacturing companies and the principals of the distribution leg of the industry together for face-to-face meetings on a scale never imagined in the industry’s early days. And he did so with unmatched integrity and organizational expertise.

“What John has really offered the industry is a level of professionalism so that a bunch of ‘rednecks’ like me can sit down and negotiate with our suppliers and our vendors to build relationships on a national level,” said a smiling Woodell. “It has certainly made a huge difference.”

While Towle retired from Edelbrock years ago, he has yet to retire from the PWA, let alone the industry. True to his lifelong calling, Towle remains the quintessential idea man, still sharing his plans for an increasingly healthy and vital specialty-equipment aftermarket.

Mon, 08/01/2011 - 10:32

SEMA News—August 2011

Car Guys and Gals…Just Like You

With More Than 500 Members, State Legislative Caucus Continues to Thrive

   New York Assemblymember Bill Reilich
New York Assemblymember Bill Reilich, pictured with his ‘08 Shelby GT 500, serves as the State Automotive Enthusiast Leadership Caucus chairman.
   
In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus. Celebrating its six-year anniversary, the caucus is a bipartisan group of state lawmakers whose common thread is a love and appreciation for automobiles.

Supported by SEMA’s government affairs office in Washington, D.C., the caucus is raising the motor-vehicle hobby and specialty-equipment industry’s profile in state legislatures and in the public’s eyes. Approximately 515 state legislators from all 50 states are involved in the caucus. Working in state capitals, these legislators are frequently called upon to oppose restrictive legislation that seeks to prohibit vehicle modification. Many of these legislators have also proactively sought to preserve and protect the hobby by improving existing motor-vehicle statutes and creating new programs to safeguard and expand it.

Pictured here are a few caucus members with their treasured automobiles and trucks. Here is a full listing of caucus members.

 


Kansas State Representative Elaine Bower with the ’62 GMC ¾-ton 305 big-block V6 she restored in 2009.    
 
 

State Automotive Enthusiast Leadership Caucus Chairman: Assemblymember Bill Reilich (New York)

Alabama
Senator Roger Bedford
Representative Mike Ball
Representative Daniel Boman
Representative Allen Farley
Representative Victor Gaston
Representative Laura Hall
Representative Johnny Morrow
Representative Randy Wood

Alaska
Senator Fred Dyson
Representative David Guttenberg
Representative Bob Herron
Representative Kyle Johansen

Arizona
Senator Ron Gould
Senator Linda Lopez
Representative Jack Harper
Representative Nancy McLain
Representative Lynne Pancrazi
Representative Jerry Weiers
Representative Vic Williams

Arkansas
Senator Gene Jeffress
Senator Johnny Key
Senator Mary Anne Salmon
Representative Denny Altes
Representative Nate Bell
Representative Charlie Collins
Representative Linda Collins-Smith
Representative Allen Kerr
Representative Homer Lenderman

California
Senator Joel Anderson
Senator Ron Calderon
Senator Bill Emmerson
Senator Ted Gaines
Senator Bob Huff
Senator Doug LaMalfa
Senator Gloria Negrete-McLeod
Senator George Runner
Assemblymember Jim Beall
Assemblymember Felipe Fuentes
Assemblymember Martin Garrick
Assemblymember Curt Hagman
Assemblymember Kevin Jeffries
Assemblymember Tony Mendoza

Colorado
Representative Mark Barker
Representative Millie Hamner
Representative Chris Holbert
Representative Pete Lee
Representative Larry Liston
Representative Marsha Looper
Representative Nancy Todd
Representative Edward Vigil

Connecticut
Senator Scott Frantz
Senator Robert Kane
Representative Penny Bacchiochi
Representative Toni Walker
Representative Zeke Zalaski

Delaware
Representative Harvey Kenton

Florida
Representative Eddy Gonzalez
Representative Ed Hooper

Georgia
Senator John Albers
Senator Bill Heath
Senator Chip Rogers
Representative Alex Atwood
Representative Josh Clark
Representative Terry England
Representative Bob Hanner
Representative Michele Henson
Representative Calvin Hill
Representative Pete Marin
Representative Howard Mosby
Representative Alan Powell
Representative Nikki Randall

Hawaii
Senator Suzanne Chun Oakland
Representative Henry Aquino
Representative Karen Awana
Representative Jerry Chang
Representative Angus McKelvey
Representative John Mizuno
Representative Jessica Wooley

Idaho
Senator Jim Hammond
Senator Lee Heider
Senator Steve Vick
Representative Marv Hagedorn
Representative Frank Henderson
Representative Bill Killen
Representative Janice McGeachin
Representative Kathleen Sims
Representative Rich Wills


Illinois
Senator Annazette Collins
Senator John Mulroe
Senator Suzi Schmidt
Representative Adam Brown
Representative Kay Hatcher
Representative Donald Moffitt
Representative Michelle Mussman
Representative Brandon Phelps
Representative Robert Pritchard
Representative Harry R. Ramey
Representative Al Riley
Representative Dennis Rosa
Representative Jim Sacia
Representative Ron Stephens

Indiana
Senator Jim Banks
Senator Brandt Hershman
Senator Travis Holdman
Senator Dennis Kruse
Senator Sue Landske
Senator Jim Tomes
Representative Brian Bosma
Representative Bill Friend
Representative Wes Culver
Representative Bill Davis
Representative Tom Knollman
Representative P. Eric Turner

Iowa
Senator Jeff Danielson
Senator Wally Horn
Senator Joe Seng
Representative Dwayne Alons
Representative Dave Deyoe
Representative Cecil Dolecheck
Representative Jarad Klein
Representative Jim Lykam
Representative Linda Upmeyer

Kansas
Senator Mike Petersen
Senator Chris Steineger
Representative Tom Arpke
Representative Bob Bethell
Representative Elaine Bowers
Representative Tom Burroughs
Representative Terry Calloway
Representative Jim Denning
Representative Gail Finney
Representative Doug Gatewood
Representative Mario Goico
Representative Jana Goodman
Representative Carl Holmes
Representative Mitch Holmes
Representative Jim Howell
Representative Harold Lane
Representative Judith Loganbill
Representative Peggy Mast
Representative Ray Merrick
Representative Michael Peterson
Representative Don Schroeder
Representative Joe Seiwert
Representative Bill Wolf

Kentucky
Senator Joe Bowen
Senator Tom Buford
Senator Jared Carpenter
Senator Joey Pendleton
Senator Dorsey Ridley
Senator Robin Webb
Representative Thomas Burch
Representative Mike Cherry
Representative Tim Couch
Representative Ted Edmonds
Representative Keith Hall
Representative Mike Harmon
Representative Richard Henderson
Representative Dennis Horlander
Representative Mary Lou Marzian
Representative Reginald Meeks
Representative Michael Meredith
Representative Ruth Ann Palumbo
Representative Jody Richards
Representative Tom Riner
Representative Brent Yonts

Louisiana
Senator A.G. Crowe
Senator Ben Nevers
Senator Francis Thompson
Senator Mike Walsworth
Representative Jeffery Arnold
Representative Damon Baldone
Representative Girod Jackson III
Representative John LaBruzzo
Representative Anthony Ligi
Representative Nickie Monica
Representative M.J. Smiley

Maine
Senator Lois Snowe-Mello
Representative Richard Cebra
Representative Dale Crafts
Representative Les Fossel
Representative Gary Knight
Representative Thomas Longstaff
Representative Ann Peoples
Representative Kerri L. Prescott
Representative Wes Richardson
Representative Linda Sanborn
Representative Michael Shaw
Representative Jeffrey Timberlake

Maryland
Senator Barry Glassman
Senator Katherine Klausmeier
Delegate Don Dwyer, Jr.
Delegate Barbara Frush
Delegate Cheryl Glenn
Delegate Michael Hough
Delegate Benjamin Kramer
Delegate Warren Miller
Delegate Wayne Norman
Delegate Steven Schuh
Delegate Jeffrey D. Waldstreicher
Delegate Jay Walker

Massachusetts
Representative Fred Barrows
Representative Steven Howitt
Representative James Murphy
Representative Dennis Rosa

Michigan
Senator Glenn Anderson
Senator Hoon-Yung Hopgood
Senator Joe Hune
Senator Rick Jones
Senator Mike Kowall
Representative David Agema
Representative Charles Brunner
Representative Douglas Geiss
Representative Ken Horn
Representative Brad Jacobsen
Representative Rick Jones
Representative Eileen Kowall
Representative Richard LeBlanc
Representative Chuck Moss
Representative John Proos
Representative John Walsh
Representative Dale Zorn

Minnesota
Senator Michael Jungbauer
Senator Jim Metzen
Senator Carla Nelson
Senator Katie Sieben
Senator David Tomassoni
Representative Jim Abeler
Representative Paul Anderson
Representative Joe Atkins
Representative Bob Barrett
Representative Mike Benson
Representative Kurt Bills
Representative Bob Dettmer
Representative Sondra Erickson
Representative Pat Garofalo
Representative Steve Gottwalt
Representative Rick Hansen
Representative Melissa Hortman
Representative Patti Fritz
Representative Carol McFarlane
Representative Ron Shimanski
Representative Kelby Woodard

Mississippi
Senator Hillman Frazier
Representative Richard Bennett
Representative Scott Delano
Representative Roger Ishee
Representative Ken Morgan
Representative Dannie Reed
Representative Walter Robinson Jr.

Missouri
Senator Brian Nieves
Senator Mike Parson
Representative T.J. Berry
Representative Joe Fallert
Representative Tim Jones
Representative Mike Kelley
Representative Brent Lasater
Representative Thomas Long
Representative Tom McDonald
Representative Eileen McGeoghegan
Representative Jay Swearingen
Representative Don Wells
Representative Paul Wieland
Representative Billy Pat Wright


Montana
Senator Jeff Essmann
Senator Tom Facey
Senator Jon Sonju
Senator Ryan Zinke
Representative Christy Clark
Representative Gordon Hendrick
Representative Douglas Kary
Representative Steve Lavin
Representative Mike Miller
Representative Wayne Stahl

Nebraska
Senator Colby Coash
Senator Heath Mello
Senator Jeremy Nordquist

Nevada
Senator David Parks
Senator Moises (Mo) Denis
Senator Mark Manendo
Assemblymember Richard Carrillo
Assemblymember Ed Goedhart
Assemblymember John Oceguera
Assemblymember Lynn Stewart

New Hampshire
Senator Andy Sanborn
Representative Gary Azarian
Representative Gail Barry
Representative Paul Brown
Representative Gene Charron
Representative Daniel Eaton
Representative Jack Flanagan
Representative Frank Holden
Representative Robert Introne
Representative Kenneth Kreis
Representative Michael McCarthy
Representative Carol McGuire
Representative Keith Murphy
Representative Jeffrey Oligny
Representative Sherman Packard
Representative Lawrence Perkins
Representative Joe Pitre
Representative Mark Proulx
Representative Steven Smith
Representative James Webb
Representative Ken Weyler

New Jersey
Assemblymember Gary Chiusano
Assemblymember Upenda Chivukula
Assemblymember Alison Littell McHose
Assemblymember Erik Peterson
Assemblymember Charlotte Vandervalk

New Mexico
Senator Clinton Harden
Representative Jimmie C. Hall
Representative Rudy Martinez
Representative Bill Rehm
Representative Bob Wooley

New York
Senator Greg Ball
Senator Jeff Klein
Senator Thomas Libous
Senator Thomas O'Mara
Assemblymember George Amedore
Assemblymember William Barclay
Assemblymember Philip Boyle
Assemblymember Daniel Burling
Assemblymember Marc Butler
Assemblymember Nancy Calhoun
Assemblymember Robert Castelli
Assemblymember John Cerretto
Assemblymember James Conte
Assemblymember Clifford Crouch
Assemblymember Janet Duprey
Assemblymember Steve Englebright
Assemblymember Gary Finch
Assemblymember Mike Fitzpatrick
Assemblymember Dennis Gabryszak
Assemblymember Joseph Giglio
Assemblymember Andy Goodell
Assemblymember Sean Hanna
Assemblymember Steve Hawley
Assemblymember Mark Johns
Assemblymember Brian Kolb
Assemblymember Peter Lopez
Assemblymember Daniel Losquadro
Assemblymember Donna Lupardo
Assemblymember David McDonough
Assemblymember Steven F. McLaughlin
Assemblymember Marcus Molinaro
Assemblymember Mike Montesano
Assemblymember Bob Oaks
Assemblymember Edward Ra
Assemblymember Andrew Raia
Assemblymember Bill Reilich
Assemblymember Joseph Saladino
Assemblymember Teresa Sayward
Assemblymember Mark Schroeder
Assemblymember Kevin Smardz
Assemblymember Lou Tobacco
Assemblymember James Tedisco

North Carolina
Representative Kelly Alexander
Representative Marilyn Avila
Representative John Blust
Representative Larry Brown
Representative Becky Carney
Representative George Cleveland
Representative Tricia Ann Cotham
Representative William Current
Representative Bill Faison
Representative Phillip Frye
Representative Rosa Gill
Representative Kelly Hastings
Representative Julia Howard
Representative Frank Iler
Representative Tim Moore
Representative Shirley B. Randleman
Representative Mitchell Setzer
Representative Fred Steen, II

North Dakota
Senator Dick Dever
Senator James Dotzenrod
Senator Tom Fischer
Senator Judy Lee
Senator Elroy Lindaas
Representative Dick Anderson
Representative Chuck Damschen
Representative Craig Headland
Representative Jerry Kelsh
Representative David Monson
Representative Mark Owens
Representative Robin Weisz
Representative Alon Wieland

Ohio
Representative Lynn Wachtmann
Representative Kenny Yuko

Oklahoma
Senator Mark Allen
Senator Kim David
Senator David Myers
Representative Dennis Casey
Representative Scott Inman
Representative Danny Morgan
Representative Colby Schwartz
Representative Cory Williams

Oregon
Representative Jeff Barker
Representative Brian Clem

Pennsylvania
Senator Daylin Leach
Senator Tim Solobay
Senator Michael Waugh
Representative John Bear
Representative Stephen Bloom
Representative Scott Conklin
Representative Dom Costa
Representative Bryan Cutler
Representative Peter Daley
Representative John Evans
Representative Rick Geist
Representative Marcia Hahn
Representative Gary Haluska
Representative Michael Hanna
Representative Patrick Harkins
Representative Dick Hess
Representative Nick Kotik
Representative John Lawrence
Representative Mark Longietti
Representative Eddie Day Pashinski
Representative John Payne
Representative Tony Payton, Jr.
Representative Scott Perry
Representative Curt Sonney

Rhode Island
Senator William Walaska

South Carolina
Senator Larry Martin
Representative Dan Hamilton
Representative J. Gary Simrill
Representative Tommy Stringer

South Dakota
Senator Jim Hundstad
Senator Jim Putnam
Representative Thomas Brunner
Representative Elaine M. Elliot
Representative Steve Hickey
Representative Charles Hoffman
Representative Mark Kirkeby
Representative Tona Rozum
Representative Mark Willadsen

Tennessee
Representative Harry Brooks
Representative Vince Dean
Representative JoAnne Favors
Representative Craig Fitzhugh
Representative Sherry Jones
Representative Charles Michael Sargent
Representative Mike Sparks
Representative John Tidwell
Representative Joe Towns
Representative Mark White

Texas
Representative Wayne Christian
Representative Garnet Coleman
Representative Larry Gonzales
Representative Patricia Harless
Representative Charlie Howard
Representative Edmund Kuempel
Representative Sid Miller
Representative Joe Pickett
Representative Van Taylor
Representative James White

Utah
Senator Gene Davis
Senator Scott Jenkins
Senator Howard Stephenson
Representative Tim Cosgrove
Representative Gage Froerer
Representative Neal Hendrickson
Representative Gregory Hughes
Representative Curtis Oda
Representative Patrick Painter
Representative Stephen Sandstrom
Representative Kenneth Sumsion

Vermont
Senator Joe Benning
Senator Kevin Mullin
Senator Richard Westman

Virginia
Senator John Edwards
Senator Emmett Hanger
Senator L. Louise Lucas
Delegate Daniel Marshall
Delegate Mark L Keam
Delegate Sam Nixon
Delegate Dave Nutter
Delegate G. Glenn Oder
Delegate Kenneth Plum
Delegate Tom Rust
Delegate Mark Sickles
Delegate Ron A. Villanueva
Delegate Onzlee Ware

Washington
Senator Mike Carrell
Senator Jerome Delvin
Senator Jim Honeyford
Representative Mike Armstrong
Representative Jan Angel
Representative Cary Condotta
Representative Larry Crouse
Representative Bob Hasegawa
Representative Troy Kelley
Representative Ed Orcutt
Representative Marcie Maxwell

West Virginia
Senator Bob Beach
Senator Dave Sypolt
Delegate John Ellem
Delegate Ron Fragale
Delegate Gary Howell
Delegate Virginia Mahan
Delegate Cliff Moore
Delegate Harry Keith White

Wisconsin
Senator Mary Lazich
Senator Van Wanggaard
Representative Ed Brooks
Senator Glenn Grothman
Representative Steve Kestell
Representative John Nygren
Representative Roger Rivard

Wyoming
Senator Ogden Driskill
Representative Stan Blake
Representative Pat Childers
Representative Bunky Loucks
Representative Sue Wallis

 

 

 

 

 

 

 

 

 

 

 

 

 
Tennessee State Representative John Tidwell beside his stately Ford Model A.
 

 

 

 

 

 

 

 

 

 

 

 

 

 
Massachusetts State Representative Steven Howitt enjoying his MG.
 
 
Michigan State Representative Richard LeBlanc “cruising” in his ’67 Amphicar.
 

 
New Hampshire State Representative Gary Azarian and his vintage Corvette.
 

 
North Dakota State Senator Judy Lee in her ’11 Buick Model 21 Touring Car. 
 

 
Massachusetts State Representative Mike Benson with his son and ’78 MG Midget.  
 

 
Kansas State Representative Bob Bethell shows off his Mazda Miata in front of the majestic Rocky Mountains. Midget.  
 

 
Arkansas State Representative Allen Kerr enjoying a fall day with his ’39 Ford Deluxe coupe.
 

 
New Hampshire State Representative Mark Proulx with his fire-fighter-inspired Mustang.
 

 
Kansas State Representative Bill Wolf and his Ford Model T.
 

 
New Mexico State Representative Bill Rehm during his stock car racing days.
 

 
New York Assemblymember Nancy Calhoun beside her Vette.
 

 
Ohio State Representative Kenny Yuko (left) with the ’31 Ford Model A he restored with his brother John (right).
 

 
Iowa State Representative Jim Lykam and his ’40 Ford Sedan.
 

 
Washington State Representative Marcie Maxwell with her husband and their ’70 Dodge Challenger convertible.
 

 
Georgia State Senator John Albers and his ’76 MGB.
 

 
California State Senator Doug LaMalfa beside his ’68 Mustang California Special. 
 

 
Nebraska State Senator Colby Coash enjoying a sunny day with his yellow Corvette.
 

 
Pennsylvania State Representative John Payne at the 5th Annual Motorsports Day at the Capitol.
 

 
Pennsylvania State Representative John Payne at the 5th Annual Motorsports Day at the Capitol.
 

 
California Assemblymember Kevin Jeffries with his father, legendary builder Dean Jeffries, and the Mantaray.
 

 

 

 

Mon, 08/01/2011 - 10:11

SEMA News—August 2011

SEMA Action Network Celebrates 15 Years as Premier Grassroots Hobbyist Organization

   The SEMA Action Network (SAN) is a nationwide partnership between enthusiasts, vehicle clubs and members of the automotive specialty-equipment industry who have joined forces to promote hobby-friendly legislation and oppose unfair legislation.
The SEMA Action Network (SAN) is a partnership of vehicle clubs and enthusiasts who unite to protect their hobby. With the support of 21,000-plus car clubs, more than 60,000 individual contacts and 217-plus publications, the SAN has an estimated reach of 36 million enthusiasts in the United States and Canada.
   
The SEMA Action Network (SAN) is a nationwide partnership between enthusiasts, vehicle clubs and members of the automotive specialty-equipment industry who have joined forces to promote hobby-friendly legislation and oppose unfair legislation. With more than 60,000 individual members from all 50 states and Canada, the SAN is the premier organization defending the rights of vehicle enthusiasts—the same enthusiasts who comprise the United States and Canadian customers who drive industry sales. The SAN has a proven record for achieving legislative successes through its members’ passionate response to the hundreds of federal and state bills each year that directly affect all aspects of the automotive hobby, including the ability to purchase, install and operate vehicles with aftermarket parts.

The SAN reaches out to millions of enthusiasts through regular action alerts, informative ads in magazines, websites, Internet forums, social media sites and its own monthly newsletter, Driving Force. In its 15-year history, the effect of the SAN on shaping government policy has been enormous. Among other successes, the SAN has successfully:

  • Enacted registration and titling laws in 22 states for street rods and custom vehicles (including kit cars and replicas).
  • Protected classic vehicles waiting to be restored on private property from confiscation.
  • Safeguarded legal off-road nitrous-oxide use with SAN-model legislation.
  • Defended enthusiasts’ rights to use more durable aftermarket exhaust systems.
  • Junked state-level “Cash for Clunkers” legislation.
  • Enacted legislation to lower taxes and fees for hobbyist vehicles.

The current economic and legislative environment is emboldening governments to become more aggressive with their anti-auto-hobby legislation. States are seeking new avenues for generating revenue and new ways of dictating what you can and cannot do with your vehicles. The message government is sending is clear: The hobby and industry need the SAN now more than ever. Enlist in this fellowship of auto enthusiasts and automotive specialty-equipment industry members by joining the SAN free of charge at www.SEMASAN.com.

“Thanks to the SEMA Action Network for all you do to help our hobby (or obsession, as the case may be!).”

—Joey Warren,
Waynesville, North Carolina

“Keep up the great work, SAN! I’ll be registering my ’71 GMC truck as a vintage vehicle thanks to a bill you supported! Thanks for keeping us informed.”

—Jonathan McCullough
West Point, Utah

“You at SAN do a great service for all of us ‘car people!’ Please keep up the great work keeping this hobby and passion alive.”

—Adam Swann-Sternberg
Scarsdale, New York

“We all have to work hard to protect our hobby. It’s our American heritage!”

—Chuck Vollmer
Lampe, Missouri

“This is a great organization that needs our support.”

—Gene Casey
Tuscaloosa, Alabama

“Thanks for your work. I work on old sports cars and rods, and we need SAN so that all of us gearheads will be able to continue in the future.”

—David Eudy
Midland, North Carolina

“Every day, new laws are enacted unjustly. SEMA Action Network is here to keep our hobby alive.”

—Jerry Malkes
Hewlett, New York

“Dagmar, the world famous Indiana Bad Cad, wears her SEMA Action Network sticker with pride! Thanks for all you do for the hobby!”

—Alan Stroh
Martinsville, Indiana

“What motorhead doesn’t love the SEMA Action Network?”

—Brian Gleason
Troutman, North Carolina

“Thank you from your Canadian
brothers.”

—William Armstrong
British Columbia, Canada

 

“Thanks for the support of auto hobbyists. Without it, I am sure that the government would eliminate the hobby altogether.”

—Larry Hearold 
Leominster, Massachusetts

“I’m happy we have a great organization like the SEMA
Action Network supporting the car hobby as well as keeping
our ‘collectible’ cars on the road and the politicians out of our
hair! Thank you for all your work and efforts!”

—Phillip L Kolter
Franklin, Wisconsin

“Thanks for all your work to keep our cars on the street and letting us enjoy our hobby!”

—Bruce and Linda Hoffmann
Weeki Wachee, Florida

“I’m working on an ’84 Z28, and it’s good to know that, thanks
to the SEMA Action Network, I’ll still be able to register and
drive it!”

—Charles E. Herr
Buffalo, New York

“Having been into musclecars since 1967, it’s in my blood,
and we need organizations like the SEMA Action Network to keep the non-car-guy legislators at bay. These guys don’t see old cars the way we do and could care less. Thanks for your help.”

—Keith Tedford
Ontario, Canada

“Thanks very much for the great job you guys do for all of us.”

—Lance Stander
Irvine, California

“I’ve been a car guy all my life. Thanks for keeping the Washington bureaucrats at bay so we can continue to enjoy our rides.”

—Daniel Schoenecker
Elm Grove, Wisconsin

“Love this organization and what it does. Keep up the great work!”

—Jerry T. Kendall
St. Petersburg, Florida

“All you car guys and girls, join the SEMA Action Network! It is a great organization!”

—Ron Kopanski
Chicago, Illinois

Mon, 08/01/2011 - 09:19

SEMA News—August 2011

Members React to Legislative Successes

Action and Response

No one appreciates victory more than those who have been near defeat, and no one appreciates help more than those who have nearly fallen. As part of this issue is devoted to legislative and regulatory themes, we asked executives from SEMA-member companies to comment on some of the programs that have helped them overcome adversity and improve the marketplace for both the industry and the consumers who benefit from it.

California Exhaust-Noise Testing Program

  Since 2003, California has been operating a motor-vehicle exhaust-noise testing program. 
   
Since 2003, California has been operating a motor-vehicle exhaust-noise testing program. The program, the product of a SEMA-sponsored law, equips state motorists to fight unfair exhaust-noise citations issued by law enforcement officers. Owners can now prove that their vehicles comply with state noise standards, and courts can dismiss citations for exhaust systems that have been tested and for which a certificate of compliance has been issued. Under the program, approximately 40 smog-check stations that provide referee functions are performing the tests. Located across the state, these referee stations issue certificates of compliance for vehicles when tests of their exhaust systems demonstrate under SAE test procedure J1169 that they emit no more than 95 decibels. At SEMA’s urging, the legislature rejected a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise.”

“Any kind of arbitrary legislation that leaves the resolution of some of these types of activities to the soul judgment of a policeman or individual is always harmful. Having a system in place that everybody can depend upon and that establishes a benchmark for all of the manufacturers to strive toward is a plus. SEMA’s legislative and regulatory efforts are extremely important. SEMA fought a lot of battles prior to this one. As a small industry, I don’t think we would’ve survived the onslaught of the various government agencies without the government affairs office in Washington, D.C. It is a vital part of the association.”

—Alex Borla, CEO
Borla Performance Industries

Cash for Clunkers

   SEMA was able to mitigate the program’s effects by convincing lawmakers to include a requirement that the trade-in vehicle be a model-year ’84 or newer vehicle.
   
In 2009, SEMA persuaded Congress to place a 25-year limit on trade-in cars and expand recycling opportunities under “cash for clunkers” legislation. Under the controversial law, consumers were able to receive a voucher to help buy a new car in exchange for scrapping a less-fuel-efficient vehicle. SEMA was able to mitigate the program’s effects by convincing lawmakers to include a requirement that the trade-in vehicle be a model-year ’84 or newer vehicle. That provision helped safeguard older vehicles that possess “historic or aesthetic value” and are irreplaceable to hobbyists as a source of restoration parts. The law also allowed all parts to be recycled except the engine. SEMA convinced lawmakers to permit the drivetrain to be recycled if the transmission, driveshaft or rearend were sold as separate parts.

“Without the 25-year exemption fought for by SEMA, the 2009 Cash for Clunkers program might not have hurt our company immediately, but it would definitely have hurt the whole industry down the road. It would have taken a lot of spare parts out of the system that we would need when vehicles were being restored. We knew that this legislation was going to be very difficult to stop. SEMA worked to get a limit on the age of the cars affected and influenced a lot of legislators to limit the damage. The SEMA legislative and regulatory programs are among the best benefits that the association’s members receive. SEMA has done an excellent job of being proactive with legislation, and that has helped us a lot.”

—Matt Agosta, President
Steele Rubber Products

Collector Car Appreciation Day

  The second annual Collector Car Appreciation Day was held on July 8, 2011, with more than double the events than in 2010 
   
In 2010, the U.S. Senate passed Senate Resolution 513 (S. Res. 513) at SEMA’s request, designating July 9, 2010, as “Collector Car Appreciation Day.” The effort was undertaken to raise awareness of the vital role automotive restoration and collection plays in American society. In recognition of the day, individuals, car clubs and affiliated businesses held car cruises, club gatherings, product promotions and educational events. The second annual Collector Car Appreciation Day was held on July 8, 2011, with more than double the events than in 2010.

“Vintage vehicles are sometimes confused with gross polluters simply because of their age. Those in the industry and the hobby know that this couldn’t be further from the truth. Collector Car Appreciation Day helps to bring the glory of vintage vehicles to the forefront of the national news. This event helps the hobby and strengthens the entire collector car industry. And while Collector Car Appreciation Day is still in development and there is plenty of work yet to be done, helping lawmakers understand that the automotive specialty-equipment market creates jobs and helps keep the American economy vibrant is vital to our future success. Lawmakers sometimes do not fully understand the unintended consequences of the “well-intentioned” legislation they champion. Having SEMA’s legislative watchdogs on Capitol Hill ensures that our industry is consistently treated fairly and with respect.”

—Ernie Silvers, CEO
Egge Machine Co.

Nitrous Oxide

  SEMA devised a model bill aimed to provide for the operation of a vehicle equipped for nitrous oxide, so long as the nitrous oxide is disconnected from the engine when the vehicle is operated on public roadways 
   
In an effort to mitigate legislation to ban the installation of power-booster systems, including nitrous-oxide systems intended for off-road use, SEMA devised a model bill aimed to provide for the operation of a vehicle equipped for nitrous oxide, so long as the nitrous oxide is disconnected from the engine when the vehicle is operated on public roadways. SEMA has been successful in getting the model bill or a comparable variation enacted in multiple states and Canadian provinces.

“Without the levelheaded input for nitrous usage provided by SEMA, the government bureaucrats would be writing laws regulating something they know little or nothing about. With SEMA’s help in educating these government authorities, a compromise bill was developed to control the use of nitrous oxide. The model bill helps our customers understand what the laws regulating nitrous usage actually are, and they are able to use this knowledge to purchase our products and operate them without fear of undue interference from the authorities. No matter how large your company is, it does not have the clout nor ability to influence legislation the way SEMA is able to. The SEMA staff does all the legislative heavy lifting for the entire performance industry. The nitrous legislation, while not ideal, is the best that could be achieved under the circumstances. There is real danger to the survival of the performance industry without the input of a respected organization such as SEMA.”

—Mike Wood, Owner
Nitrous Express

Backyard Restoration

   Through SEMA’s efforts, legislation allowed the builders to avoid confiscation of those types of cars by keeping them stored out of public view
   
Hobbyists and SEMA members are concerned about the many states and localities currently enforcing or attempting to legislate strict property or zoning laws that include restrictions on visible inoperable automobile bodies and parts. Removal of these vehicles from private property is often enforced through local nuisance laws with minimal or no notice to the owner. Many such laws are drafted broadly, allowing for the confiscation of vehicles being repaired or restored. In response, SEMA drafted its own inoperable-vehicle bill that is fair to restorers while still considerate of neighbors. The SEMA-model bill simply states that project vehicles and their parts must only be maintained or stored outside of “ordinary public view.” States can adopt this model legislation as their own, and SEMA has also led efforts to defeat bills in states and localities all over the country that would have established unreasonable restrictions on backyard restoration projects.

“From 2000–2007, things really took off in the industry. Because of all the restoration parts that were developed during those times, many cars that were once considered to be only good for salvaging parts now became rebuildable cars. Through SEMA’s efforts, legislation allowed the builders to avoid confiscation of those types of cars by keeping them stored out of public view. If we had not had those extra cars for our customers, we never would have invested in the new tooling to develop more new parts. SEMA’s help allowed a lot more cars to stay in circulation, and increased visibility equals increased sales and more interest in our industry.”

—Steve Ames, Owner
Ames Automotive Enterprises

Tire Standards

   SEMA did a wonderful job of educating potential regulators that tougher standards on the very small niche-use of bias tires would cost more and could kill an industry along with thousands of jobs while creating little impact on vehicle safety
   
In 2003, SEMA successfully argued that bias tires should continue to be regulated under current federal testing standards and not a newly created standard that has stricter performance requirements. Bias tires are used on antique/classic cars and also have racing and off-road applications. SEMA also persuaded California legislators to amend a bill creating a tire fuel-efficiency program for passenger car and light-truck replacement tires. A SEMA-drafted provision was adopted to exempt limited-production tires (15,000 or less annually), deep-tread snow tires, limited-use spares, motorcycle tires and tires manufactured for use on off-road vehicles from the scope of the law and subsequent regulation.

“SEMA brings just the right effort at just the right time on behalf of manufacturers and consumers, including education (or persuasion). It is clear that some regulators and air-quality folks appear to care very little about our products, our issues or us. SEMA did a wonderful job of educating potential regulators that tougher standards on the very small niche-use of bias tires would cost more and could kill an industry along with thousands of jobs while creating little impact on vehicle safety. I am proud to be involved with SEMA for precisely these reasons.”

—Corky Coker, Owner
Coker Tire Co.

California Executive Order Program

   With state regulators, SEMA developed a program that allowed parts manufacturers to obtain CARB approval for products by a method that minimized levels of testing, provided reasonable testing criteria and limited the amount of administrative paperwork
   
When no methods existed for compliance with California’s emissions anti-tampering requirements, SEMA set about to create and implement what became known as the California Air Resources Board’s (CARB) Executive Order (EO) program. With state regulators, SEMA developed a program that allowed parts manufacturers to obtain CARB approval for products by a method that minimized levels of testing, provided reasonable testing criteria and limited the amount of administrative paperwork. The U.S. Environmental Protection Agency (EPA) has acknowledged this program as satisfying federal anti-tampering requirements as well, enabling products legal for sale in California to be legal in the other 49 states.

“SEMA took the role of helping to educate the industry on emissions compliance. Absent that involvement, it would still be a muddy process. There is now a better working relationship between SEMA, CARB and the EPA. Because of the EPA’s acceptance now of an EO as a reasonable basis to meeting their requirements in the Clean Air Act, more and more states are adopting legislation that is either the mirror image of or very close to what CARB has in California. The industry has grown to a significant level, and SEMA is able to monitor, shape and create certain legislation consistent with the needs and wishes of the industry. The Washington, D.C., office is comprised of a very talented and experienced group of incredibly effective people. They have been able to influence legislative issues that could have deeply hurt the industry, recrafting them in a constructive way for the industry’s benefit.”

—Jim McFarland, President
McFarland Consulting

California Diesel Parts

   Gale Banks Engineering sought the help of some California legislative personnel, and together with SEMA, encouraged CARB to develop a test method.
   
California is now including the inspection of light- and medium-duty diesel vehicles in its smog-check program. In order for uncertified diesel parts to not cause failure of the visual portion of the smog check, CARB in conjunction with SEMA and SEMA members, created a procedure whereby members were able to submit certification applications. CARB then conducted an engineering analysis of the parts and placed them on a “Products in Progress List.” Upon successful completion of this initial process, applicants will be given one year to conduct the required emissions tests and obtain certifications during which time no diesel vehicle equipped with these parts will fail the visual portion of a smog-check test.

“Up until about the year 2000, emissions compliance for diesels was a fairly straightforward process. However, as a result of questionable calibration practices by the engine manufacturers, CARB and the EPA required updated test methods. CARB developed a new compliance strategy for the OEMs and then said that the aftermarket was also going to need a new strategy. We suddenly had a situation where we had no test available and no means of complying. Ultimately, Gale Banks Engineering sought the help of some California legislative personnel, and together with SEMA, encouraged CARB to develop a test method. The “Products in Progress” list was developed as the process was being hammered out, allowing the industry to bridge the gap between the smog-check program and compliance while the testing was proceeding. Without the “Products in Progress” option, customer vehicles would have been considered noncompliant, which would have caused expense to our customers and loss of market opportunity to Gale Banks Engineering and the whole diesel aftermarket in California and, eventually, the entire country. Once we have achieved compliance for the affected vehicles, however, we will be able to return to a more traditional test method for diesel compliance in the future.”

—Peter Treydte, Test Group Manager
Gale Banks Engineering

Emissions Test Exemptions

   For years, SEMA has successfully convinced policy makers to establish exemptions from inspections for low-mileage vehicles, classic vehicles (defined as 25 years old and older) and newer vehicles.
   
For years, SEMA has successfully convinced policy makers to establish exemptions from inspections for low-mileage vehicles, classic vehicles (defined as 25 years old and older) and newer vehicles. Emissions from this small portion of the vehicle fleet are negligible, especially considering the low miles typically driven by hobby vehicles and the excellent condition in which these vehicles are maintained.

“I don’t really believe that legislation that would be harmful to the classic car hobby is typically ill intentioned, but it is often ill informed. On the surface, limiting emissions is like mom and apple pie, and who wouldn’t be for that? However, when you realize that applying today’s emissions standards to classic cars would virtually kill the hobby along with an entire industry—coupled with the fact that the emissions from these vehicles are negligible in the grand scheme of things—it just doesn’t make sense. SEMA’s role in bringing these facts to light and guiding legislation along a more rational and hobby-/industry-friendly path is imperative. SEMA’s approach in these situations is also one of “helping the government do the right thing” rather than being blatantly adversarial, and I believe that’s why SEMA’s government affairs staff has been so successful in its efforts. May it continue to be successful. The future of our industry depends on it!”

—Dennis Gage, President and CEO
MadStache

Model Street Rod/Custom Vehicle Titling

   For years, SEMA has successfully convinced policy makers to establish exemptions from inspections for low-mileage vehicles, classic vehicles (defined as 25 years old and older) and newer vehicles.
   
To date, 22 states have enacted into law versions of SEMA-model legislation to create vehicle titling and registration classifications for street rods and custom vehicles. Under the SEMA model, a street rod is defined as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Importantly, kit cars and replica vehicles are assigned certificates of title bearing the same model-year designations as the production vehicles they most closely resemble. The new law allows for the use of non-original materials, provides for special license plates and exempts street rods and customs from emissions-test requirements.

“The SEMA-model street rod and custom bill has immensely benefitted our business and the industry partners from whom we buy our parts and services. Without this bill, owners were not able to properly register and title their hot rods and kit cars with the state after completion. The bill has also allowed us to grow our businesses due to the fact that customers now have a defined method to title their specialty hobby cars. The states that have adopted this bill have a clear understanding of the unique nature of kit cars and hot rods and how they should be accommodated by the regulatory agencies charged with overseeing them. The future customer who buys one of these vehicle can now get accurate information on these vehicle classifications from the paperwork provided at the local DMV office. In the past, some of these replica vehicles were confused for originals (i.e. ’32 Ford, ’65 Cobra, etc.) when it really was a recently built kit car or hot rod. The SEMA-model bill has alleviated our industry of these misunderstandings and given the states an effective method by which they can provide for hot rods and kits in their vehicle codes.”

—Lance Stander, CEO
Superformance LLC

Electronic Stability Control

   The SEMA Suspension Task Force, working with the SEMA Tech initiative, undertook a program to understand how certain vehicle modifications may interact with ESC systems
   
In 2007, the federal government established a safety standard mandating installation of electronic stability control (ESC) systems on all new passenger cars by September 1, 2011. The SEMA Suspension Task Force, working with the SEMA Tech initiative, undertook a program to understand how certain vehicle modifications may interact with ESC systems. The task force then made a comprehensive design evaluation available to all members with products that involve suspension/tire modifications. The program includes a co-op approach among SEMA members to help make the cost of developing the vehicle and tire templates for each vehicle affordable to all participants; the use of mechanical simulation (MS) to develop a generic model to help all of SEMA’s members evaluate their products on these templated vehicles; a license to use MS software; access to MS simulators for suspension product development; access to MS software and hardware-in-loop testing; and a test matrix for validating vehicle templates and math model simulation software with independent testing validating with full-vehicle testing. The purpose and benefit of this program is to help members quickly and affordably evaluate the impact of their products on an ESC system and vehicle dynamics performance of aftermarket-modified vehicles.

“The ESC program allows Superlift and other participating companies to provide consumers with the confidence they’re looking for in suspension products and their manufacturers when modifying new vehicles that will be used on a daily basis.
ESC systems are mandatory on all new production vehicles by the end of 2012. Through SEMA’s ESC program, we have achieved a real solution for tackling this obstacle, not only ensuring that products function properly, but also going the extra mile to make sure that the OE safety systems will perform when needed as outlined by the NHTSA-mandated Federal Motor Vehicle Safety Standard 126. It could not have been accomplished without the help and assistance of SEMA and our other partners. SEMA fights and guards against potentially damaging legislation every day. Because of the association’s efforts, most of this legislation never gets to the point of becoming a real issue. Being a SEMA member is like health insurance for your business, hobby or lifestyle. SEMA provides benefits to member businesses every day, whether they see them or not.”

—Tim Watts, Vice President Sales & Marketing,
Superlift Suspension Systems

Mon, 08/01/2011 - 09:07

SEMA News—August 2011

Are You Entertained?

Innovations for Audio, Video, Safety and Performance

   
   
As technology evolves, the term “mobile electronics” becomes somewhat ambiguous. A few years ago, it clearly referred to automobile electronics. But with the advent of cell phones, portable navigation, electronic gaming and portable DVD—among multitudes of other evolving systems—mobile electronics now also refers to any self-contained electronic device that can be easily transported. One of the major trends rippling through the automotive specialty-equipment industry is the merging of the two definitions.

Many safety and performance systems as well as traditional audio and video used to be restricted to hardwired installations. But smartphones, such as Blackberry, iPhone, Android and others, are creating a revolution in not only how navigation, audio and video are used, but also how vehicle maintenance and troubleshooting are performed, and we are already seeing communications from vehicle to vehicle as well as between vehicles and the infrastructure. Tablet computers, the latest innovation, are beginning to add yet another subgroup to the definition of mobile electronics.

As shown on these pages, more than 40 new mobile-electronics products were unveiled at the 2010 SEMA Show, including a wealth of devices that are compatible with smartphone technologies. We’ve also gathered comments about the current state and future of the industry from executives with some of the top companies in the field. As with electronics and automobiles, the combination is informative as well as entertaining.

     

Cimble
C.A.N.S.
936/334-1600
www.cimble.com
PN: cans-t-2-00

Controls your vehicle with cell phone apps. Packages include remote alarm status, door locking and unlocking, rolling windows up and down plus vent positioning for car cool-down.

 

Escort/Beltronics Radar Detectors
Passport iQ
888/265-9391
www.escortinc.com  

The all-new Passport iQ by Escort is the world’s first and only convergence of advanced automotive technologies, including radar/laser detection, 3-D GPS navigation and optional Bluetooth hands-free calling. The ultimate driving companion.

     

DGE Inc.
Gateway 4
248/293-1300
www.dgeinc.com  

DGE’s Gateway development platform provides vehicle accessory developers with a cost-effective means to interface with standard vehicle communication buses, including CAN, LIN, K-Line, etc.

 

DriveNTalk
BHF-2000
+82-10-6319-8250
www.driventalks.com
PN: BHF-2000

BHF-2000 realizes a true definition of Bluetooth wireless hands-free. Features, such as voice sensing and solar, make it unnecessary for users to physically touch the unit.

     

Monster
iMotion CarPlay
Direct Connect
415/330-2610
www.monstercable.com
PN: AI 3000 CCHGR V2

Monster’s iMotion CarPlay Direct Connect charging device features an innovative in-car hand motion-control connection that lets drivers actually use simple hand gestures to control their iPod, iPhone or iPad!

 

DGE Inc.
Ram Truck Upfitter Module
248/293-1300
www.dgeinc.com
PN: 10805A

Ram Truck Upfitter Module (RTUM) provides
a cost-effective data communication link to the OEM data bus for added equipment or consumer electronics devices.

     

  Doug Newcomb  
   

The biggest trend we’re seeing is smartphone integration. People have their whole lives on these devices—their music, photos, calendar items, e-mail, social networks. It’s a huge thing with both the carmakers and aftermarket right now.

The smartphone is important because of its connection to the Internet, also called “the cloud.” Instead of having everything built into the car, you have it streamed over a wireless Internet connection. You don’t have to have the music nor a navigation system in the car; you have it on the phone. The only downside is that if you lose your cell connection, you lose your music or your way.

Internet radio is a another big trend. A lot of companies—Pioneer, Alpine and Kenwood—introduced head units that can stream Pandora radio. There’s also a new system that I just tried called Mog, which is kind of a cross between Pandora and an iPod. It’s a subscription-based system that allows you to stream music that you personally select.

Retailers and installers need to be aware of what’s happening with phone integration. The aftermarket has the opportunity to provide these technologies to people who want to keep an existing car or buy a car that doesn’t offer these systems.

—Doug Newcomb
Senior Editor, Technology, Edmunds.com

     

GoPoint Technology
GL2
248/232-3078
www.gopointtech.com
PN: 9100

The GoPoint Technology GL2 allows DIY and professional mechanics to use their Apple iPhone, iPad or iPod Touch to access enhanced diagnostics and repair information.

 

GoPoint Technology
BT1
248/232-3078
www.gopointtech.com
PN: 9105

The GoPoint Technology BT1 allows DIY and professional mechanics to use their Apple, Android or Windows device to access enhanced diagnostics and repair information.

     

Escort/Beltronics Radar Detectors
Solo S3
888/265-9391
www.escortinc.com

The Solo S3 is the most powerful combination of long-range radar and laser detection without the reliance on a power cord.

 

ETL-Secure Logic
Secure Logic ezVault
775/398-7680
www.securelogiconline.com

The ezVault: compact, easy to install, peace of mind.
It can be placed anywhere: auto, home, recreation or office.

     

Escort/Beltronics Radar Detectors
Passport Qi45
888/265-9391
www.escortinc.com

The Passport Qi45 is a fully integrated, high-performance radar and laser detector system that offers award-winning performance in a discreet custom-installed unit.

 

Kleinn Air Horns
HammerDown Truck Horn Kit
520/579-1531
www.kleinn.com
PN: 102P2

Super-loud dual truck horn package. Includes 130-psi compressor, 1-gallon air tank, wiring kit, horn button and tubing. Complete package.

     

Winner Best New Mobile-Electronics Product

Directus
Prodigy One
810/355-2266
www.DirectusNav.com
PN: TD-PD1001

The first multi-functional automotive plug-and-play device that brings navigation, safety and entertainment into one device.

Prodigy Series is a compact unit that integrates easily with many OEM and aftermarket screen-based radios and mirror display systems.

 
   Adam Thomas Vice President of Marketing, Clarion Corp.
   
We’re seeing increasing smartphone integration into car electronics, and a lot of people think tablets will increasingly come into the vehicle in the aftermarket as well. We’re also going to see a lot of focus on safe human/machine interfaces (HMI) as more features are added to aftermarket radios. We at Clarion are very keen on HMI and bringing media and consumers together in a mobile environment. For example, our NX501 is a double-DIN multimedia navigation unit and is a good example of HMI that allows consumers to access more content in the vehicle, whether it’s iPod, AM/FM or HD radio connectivity. It makes the head unit fun to use but also safe.

As carmakers become more aggressive with technology, aftermarket manufacturers and retailers need to offer something different. In the past, it was always aftermarket first; now you have somewhat even footing, depending on the car company. Retailers will want to offer products with advanced features, more real-time services and smartphone connectivity. We made similar transitions in the past when CD started to go to MP3. We saw it with iPod integration and USB, and I think the evolution now is smartphones. Capitalize on those products.

—Adam Thomas
Vice President of Marketing, Clarion Corp.

     

MITO Corp.
BlueConnect
800/433-6486
www.mitocorp.com
PN: 55-1346BC

A hands-free Bluetooth kit that works in English, Spanish and French right out of the box. Available in six colors to seamlessly integrate with a vehicle’s interior.

 

MITO Corp.
Gentex 3.5-in. Rear Camera Display Auto-Dimming Mirror
800/433-6486
www.mitocorp.com
PN: 50-GENK332

Fits almost any vehicle and, with a camera, gives the driver a view of what is directly behind the vehicle. Brightest display available.

     

Radiantz Inc.
Devil Eyes
541/469-7462
www.radiantz.com
PN: 3051-10

Color-changing LED ringz. Comes in six different sizes. They are cuttable to make different sizes.

 

Laser Interceptor
The Ultimate Laser Jammer
352/688-0708
www.laser-interceptorusa.com
PN: LI-D

Laser Interceptor—the ultimate laser jammer.

     

Monster
Ultra-Slim, High-Performance Bluetooth Car Kit
415/330-2600
www.monstercable.com
PN: MBL BTCARKIT

The Monster CarTalk Bluetooth Car Kit (SRP: $79.95) is an all-in-one, on-the-road solution for enjoying exceptional audio from an unobtrusive compact Bluetooth car speakerphone.

 

Myron and Davis
In-Dash Navigation system
909/796-3385
www.myronanddavis.com  

For the ’08–’11 Toyota Highlander.

     

Runner-Up Best New Mobile-Electronics Product

Cobra Electronics
iRadar Detection System
773/889-8870
www.cobra.com
PN: IRAD 100

Bluetooth-enabled radar/laser/red light camera detector that works with iPhone/iPod Touch

•High performance detector that detects all radar & laser guns currently in use
•Displays visual alerts on the Cobra iRadar app using iPhone/iPod Touch device's Bluetooth wireless technology connection
•Alerts to speed and red light cameras, known speed traps, and dangerous intersections when connected to the Cobra iRadar app
•Control detector settings from the iPhone/iPod Touch
•View AURA locations and alert history in the app’s Map View mode

 

 
   
   
The emergence of mobile devices has been exponential. Designing accessories for people’s lifestyles has been our biggest challenge and our biggest product offering in the last few years. Scosche offers everything from high-end sound systems that require professional installation to iPhone Bluetooth kits and simple mounts for mobile devices. Power charge, connectivity and mounting accessories are gaining market share.

Users are going more toward smartphones with built-in applications and navigation software and trending away from in-dash nav devices. We make mounts and audio connectors to hold smartphones that can play turn-by-turn navigation through the car’s sound system.

Retailers and installers need to be aware of all the different mobile solutions and their price points. They need to find out from their manufacturers what accessories they might be missing. They need to have the right charging cables, iPod 30-pin connectors, Bluetooth kits, cases and backup batteries. People are buying these things. If dealers don’t carry these items, they’re leaving money on the table. Dealers need to understand that they should have high-end professional installation but also daily necessities for powering, charging and protecting.

—Kas Alves
Executive Vice President, Scosche
 

     

NSV Automotive
Daytime Running Light
+61-40-48-48-660
www.nsvauto.com  
PN: NSV DRL

NSV’s OE-designed daytime running lights are
appealing and significantly reduce the likelihood of
frontal impacts. Countries are making DRLs mandatory for these safety reasons. NSV DRLs meet ECE and SAE design rules.

 

Oracle Lighting
Oracle ColorShift Halo Kit
800/407-5776
www.oraclelights.com
PN: OH1011CHCA-CS

Oracle ColorShift halo kits can change to any color with the push of a button from our wireless controller. Many new vehicle applications available.

     

Premier Auto Products
Plate Flipper
814/898-2811
www.premierautoproducts.com
PN: VPF2

Universal license plate flipping bracket that flips the licence plate down to provide access to hidden gas filler nozzles behind the license plate.

 

Rosen Entertainment Systems
Seat-Back Entertainment System
951/898-9808
www.rosenentertainment.com
PN: AV7700

Seat-back entertainment system with a patent-pending mounting system, dual 7-in. LCDs with DVD, 25 video games, an aux input, a USB and more.

     

Road Mice
Road Mice
949/715-0379
www.4doormedia.com

Computer car mouse in the shape of popular automobiles: Corvette, Camaro, Mustang, Viper, PT Cruiser and many more.

 

Scosche Industries Inc.
S3-1
805/486-4450
www.scosche.com
PN: S3-1

The S3-1 is a radio replacement interface with steering-wheel controls. It covers 125+ applications, compatible with more than 40,000,000 vehicles on the road.

     

  Kevin Campbell 
   
All of us are trying to deliver solutions to the consumers’ demand for wireless integration of the car to their mobile devices and all their information. They want flexibility, power and performance in a small, efficient and lightweight package. The trend toward storing music on mobile devices and away from CDs has diminished the sales of traditional aftermarket head units.

Mobile-electronics parts retailers and installers need to commit to staying on the cutting edge in terms of trends, product knowledge and techniques that will distinguish their work. They need to remember to promote their businesses and not simply their brands. Their greatest opportunities lie in promoting their expertise and the fact that they have the knowledge and skill to enhance the consumers’ driving experience. It’s their knowledge that gives them the edge over the competition.

Succeeding at keeping the category foremost in the minds of consumers during challenging financial times will be the most significant hurdle. Remember why you got into this business—the passion and the pride—and commit to ongoing education to stay ahead of the competition.

—Kevin Campbell
Global Marketing Director, Kicker

Mon, 08/01/2011 - 09:05

SEMA News—August 2011

Don’t Get Punked

Safeguarding Your Computers From Hackers

By Joe Dysart

   So far, the hacking that has grabbed most of the headlines consisted of computer breaches at giant corporations, such as VISA, Mastercard and Paypal, and was perpetrated by a shadowy group of hackers who call themselves “Anonymous.”
   
Businesses that are uneasy about the increasing frequency of unsolved hacker cases can take heart: With a bit of forward planning, you can significantly reduce your vulnerability to a computer break-in via the Internet.

So far, the hacking that has grabbed most of the headlines consisted of computer breaches at giant corporations, such as VISA, Mastercard and Paypal, and was perpetrated by a shadowy group of hackers who call themselves “Anonymous.”

“Anonymous is heroic to many people who are sick of government lies and weary of government intrusion—unwarranted and warrantless—into the lives of U.S. citizens,” said Sharon D. Nelson, Esq., president of Sensei Enterprises, a computer security consulting firm. “They have become very much like—in The Terminator movies—the resistance fighting Skynet. Many are script kiddies or amateur hackers. But there is a core group of hackers who have extraordinary skills. They present one of the greatest security threats of recent years. And we have not, so far, done a lot to counter their intrusions.”

But while Anonymous’ exploits have been reserved for big game and even bigger headlines, web-security experts warn that virtually every business and every computer user is at serious risk of being hacked by someone these days—especially those businesses and users that are cruising the web with little or no protection.

“Rogue applications, clickjacking, survey scams—all unheard of just a couple of years ago—are now popping up on a daily basis on social networks such as Facebook,” said Graham Cluley, a senior technology consultant at Sophos, a computer security consulting firm. The firm recently released, “Security Threat Report: 2011."

   
 

Web-security experts warn that virtually every business and every computer user is at serious risk of being hacked by someone these days—especially those businesses and users that are cruising the web with little or no protection. 

   
“Many computer users still don’t realize that you can wind up with something nasty on your machine simply by visiting a website,” Cluley said. “Over the year, we saw an average of 30,000 new malicious URLs every day—that’s one every two to three seconds. More than 70% of these are legitimate websites that have been hacked. This means that businesses and website owners could inadvertently be infecting their patrons unintentionally and without knowledge.”

The security take-away? Businesses of all sizes need to make peace with the fact that hackers don’t seem ready to be neutralized any time soon. Those same companies also need to fess up that their current computer defenses are probably silly putty in the hands of the most experienced of hackers. The best way to begin hardening your digital perimeter is to realize that the people responsible for your web security are the overarching factor in keeping your firm safe—and not necessarily the security technology they administer and oversee.

“Fundamentally, good security really is just good systems administration,” said Ira Winkler, founder of Internet Security Advisors Group, another computer security consulting firm. “And if you can’t afford or can’t get a good system administrator, I recommend outsourcing.”

In fact, Winkler said that the smallest businesses will probably be better served by an outsourced third-party solution, given that the entire business of a top-notch network systems provider focuses on configuring, maintaining and securing computer systems 24/7. In other words: You may want to move your critical business systems to the cloud so that you can take advantage of the relatively sophisticated web security offered there, according to Winkler.

At minimum, Sensei’s Nelson recommends a quality firewall that’s properly configured and Internet security software that guards against viruses, malware and spyware. There should also be security policies in place regarding password length and complexity and the like, Nelson said. And you’ll also need to be sure your staff gets the message that your company’s security is serious business.

   
   
Be careful with any custom-made software, Nelson added, since such programs are rarely subjected to the rigorous security testing that popular, established software endures. A content management system (CMS)—software designed to enable businesses to easily update their websites—is often custom-made.

“A custom CMS is usually a bad idea,” Nelson said.

Many people also tend to get lazy about passwords. Surprisingly, one of the most commonly used is “P-A-S-S-W-O-R-D”—a seemingly trivial oversight that has spelled the undoing of countless otherwise-stellar computer security systems.

Nelson recommended complex alphanumeric passwords of more than 12 characters, which are tough to crack even by password-stealing software that is specifically designed for the purpose. And she reminds people to use different IDs and passwords at different gateways.

Nelson also said that businesses need policies in place to establish lockouts after a system user has entered a predetermined number of incorrect IDs or passwords. And the same lockout failsafe needs to kick in the moment an employee departs or is terminated from a business.

For protection of especially critical data, Winkler advised multiple authentication, such as the use of two or three passwords to access a website maintenance account rather than just one. And he said that companies whose data privacy is especially critical should consider investing in data-leakage prevention software.

Employees also need to stay vigilant for hacker “social engineering” ploys—a fancy term for a hacker who forsakes the digital black arts and takes the easy route by tricking someone at a company into surrendering the crown jewels with a friendly phone call or a seemingly innocuous e-mail.

Regular meetings, newsletters or memos about security vigilance also offer an opportunity for firms to update staff about the latest smoke and mirrors in vogue among hackers. A popular one lately, for example, is to regularly spam people with marketing e-mails that seem to originate from a legitimate firm and include a handy “unsubscribe” link at the bottom. Unbeknownst to the recipient, clicking the link activates an invisible download of malware to their PC or other computer device—software that can be used to steal IDs, passwords, credit card numbers, client data and the like.

“Look at the link, and see where it’s coming from,” Winkler advised. If you don’t recognize the company or the link seems hinky, don’t click it.

   
   
For more thorough security, you’ll also want to conduct periodic, independent third-party audits.

“If you give it to the cloud, it’s their problem,” Nelson said. “There’s a big debate about whether that’s a good or bad thing. If you’re going to do it, do it completely and use virtualized desktops. In a mixed-bag scenario, both parties
have risks.”

Companies with especially sensitive data will need another layer of security.

“You should have intrusion detection and prevention systems, including ‘honey-pots’—bogus data to attract a hacker there so they can be picked up,” Nelson said. “You can place resources in a DMZ [demilitarized zone], isolating them from the production network. You need the logging system to have a methodology to send alerts when pre-determined events happen or artificial intelligence products that do heuristic analysis and trigger alerts.”

There are, of course, other ways to further toughen your security. Nelson plans to release an entire book on the subject next year. But at a certain point, you’ll probably need to concede that your security will never be perfect—only, you hope, good enough.

“Anybody who sells you ‘perfect security’ is a fool or a liar,” Winkler said. “What security is about is risk management. The more you elevate security, the more you’re raising the bar and the more exponentially you’re decreasing your risk.”

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Contact: 631/256-6602;
joe@joedysart.com; or www.joedysart.com