News | Specialty Equipment Market Association (SEMA)

Tue, 11/01/2011 - 14:22

SEMA News—November 2011

Got Some Free Time? There Are Plenty of Ways to Fill It!

By Steve Campbell
Photography Courtesy Las Vegas News Bureau

The SEMA Show is a major attraction in Las Vegas, and most attendees and exhibitors will spend the majority of their time either on the Show floor or participating in the many educational and networking opportunities afforded by the event.

But Las Vegas is also one of the premier recreational venues in the world, offering not only world-class entertainment from all facets of show business, but also a wealth of cultural, historical and outdoor possibilities.

Check out the official Las Vegas tourism site at www.visitlasvegas.com to discover a host of shows, activities, restaurants and more. And be sure to review the discounted rates for many of the city’s major attractions in the “Best Bang for the Buck” sidebar on p. 266. Meanwhile, browse the accompanying photos and captions to get a taste of what’s on tap.

Imperial Palace Car Collection:

Touted as the world’s largest and finest classic car showroom, the Imperial Palace collection is said to display $100 million worth of vehicles, some of which are for sale.

Visitors can see more than 250 antiques, musclecars and specialty-interest cars and trucks. The showroom is open from 10:00 a.m.–6:00 p.m. daily. Call 702-794-3174 or visit www.imperialpalace.com and select “The Auto Collections” from the left navigation menu for information about tickets and reservations. The Imperial Palace hotel is located at 3535 Las Vegas Blvd. South in Las Vegas.

Bellagio Gallery of Fine Arts:

Those interested in art of a more formal variety might want to venture into the Bellagio Hotel and Casino’s gallery of fine art. The gallery prides itself on presenting works by some of the world’s most compelling artists in what it calls “intimate exhibitions.”

The current exhibit, entitled “A Sense of Place: Landscapes from Monet to Hockney,” features paintings, photographs and videos showcasing the works of artists, such as Claude Monet, Marc Chagall, Helen Frankenthaler, David Hockney, Sylvia Plimack Mangold, Robert Rauschenbergg, Christo, Vik Muniz and many others. Visit here for complete information.

Bootleg Canyon Biking:

Get into the great outdoors on the Bootleg Canyon Bike Trails in Boulder City, Nevada, just under 30 miles from Las Vegas.

This wide-ranging series of manmade trails includes both cross-country and downhill-specific trails. There are 36 miles of routes (and you can make more by combining them to your heart’s desire), and there is a shuttle to the top for those who need a boost.

Be warned that the weather can be variable in November, and bring plenty of water! Visit here for details, maps and further information.

The Roller Coaster at New York-New York:

Kids of all ages love roller coasters, and the one at New York-New York carries its passengers up 203 ft. and then zips them down 144 ft. at a speed of 67 miles per hour.

The Roller Coaster is said to simulate “a jet fighter’s barrel roll while taking you on the famous ‘heartline’ twist.”

Prices range from $14 for an individual to $60 for a family of four, which includes ride tickets plus two 5-x7-in. close-up photos. Visit www.newyorknewyork.com and find “The Roller Coaster” under the “Attractions” menu for more information.

Hoover Dam and Lake Mead:

The Lake Mead National Recreation Area offers boating, swimming, fishing, hiking, wildlife and sightseeing all year long.

Located about 30 miles southeast of Las Vegas, the Lake Mead Visitor Center is open from 8:00 a.m.–4:30 p.m., seven days a week. It provides information about new developments within the recreation area, including maps, books, games and toys. For more information, visit www.nps.gov/lake or call 702-293-8990.

Pinball Hall of Fame:

Many of us grew up playing old-fashioned pinball before there was any such thing as a video game.

The Pinball Hall of Fame is touted as the world’s largest pinball collection. Open to the public, a not-for-profit corporation runs the Hall of Fame, and all of the games belong to a single club member named Tim Arnold. The machines range from ’50s vintage up to the ’90s. Because it’s a non-profit organization, non-denominational charities receive any excess earnings.

The Pinball Hall of Fame is located at 1610 E. Tropicana in Las Vegas (across from the Liberace Museum).

Pole Position Raceway:

Got a craving for some wheel-to-wheel competition? Pole Position Raceway offers multiple options.

When you go by yourself or with a group, standard kart races last about 10 minutes, with separate categories for adults and kids. Pole Position also offers group and party packages that feature reserved times for private racing in two-, three- and four-race formats. There are also options for even larger groups who wish to rent the whole facility. The raceway is located at 4175 South Arville in Las Vegas. For information, call 702-227-7223.

Red Rock Canyon National Conservation Area:

Located 17 miles west of the Las Vegas Strip on Charleston Blvd./State Route 159, the 195,819-acre Red Rock Canyon National Conservation Area includes a 13-mile scenic drive, more than 30 miles of hiking trails, rock climbing, horseback riding, mountain biking, road biking, picnic areas and a visitor center with exhibit rooms and a book store.

For those who enjoy outdoor activities, the spectacular landscape is not to be missed. For more information, visit www.redrockcanyonlv.org or call 702-515-5350.

Lied Discovery Children’s Museum:

If you’re bringing the family to Las Vegas for the SEMA Show, be sure the kids get a chance to visit the Lied Discovery Children’s Museum. It includes more than 100 hands-on exhibits that delve into the arts and sciences, nature, music and the humanities as well as traveling exhibitions.

The interactive exhibits are designed for everyone from toddlers to adults, and the museum offers packages for group visits, including award-winning birthday-party programs. The museum is located at 833 Las Vegas Blvd. N. in Las Vegas. Call 702-382-5437 for information about hours and current programs.

Golf in Vegas:

There is a huge variety of golf courses in and around Las Vegas, such as the Arroyo Golf Club at Red Rock; the Bali Hai, Mandalay Bay; the Rhodes Ranch Golf Club; the Snow Mountain course at Paiute Golf Resort; the TPC Las Vegas and dozens more.

The well-kept fairways, water features and lush vegetation make each one a treasure. This photo is of the Bali Hai, a par 72 layout that plays 7,002 yards from the tips, but SEMA Show week might be a good jumping off point for a few extra days on the links. Visit here to see a great selection of local courses.

Atomic Testing Museum:

Atomic bombs were set off just 65 miles from Las Vegas at the Nevada Test Site (NTS), which was the premier nuclear testing facility in the United States from 1951– 1992. The 8,000-sq.-ft. Atomic Testing Museum details the history of the NTS and the world events that brought it into being. Video displays and galleries explain the background behind the atmospheric tests, underground testing and the environmental impacts that eventually led to the end of testing throughout the world.

The museum is located at 755 E. Flamingo Rd. in Las Vegas and is open seven days a week. For information about hours, visit www.atomictestingmuseum.org or call 702-794-5151.

Las Vegas Natural History Museum:

What is now Las Vegas once lay beneath an ancient sea, and the Las Vegas Natural History Museum provides a slice of what life was like in the locale’s ancient past. Located just south of the intersection of the Vegas Strip and Washington Ave. next to Cashman Field, the museum also features exhibits on the African savannah, desert life and Nevada’s prehistoric past. From sharks to snakes and from dinosaurs to badgers, the museum offers a wealth of entertaining and educational exhibits. It is located at 900 N. Las Vegas Blvd. in Las Vegas. Call 702-384-3466 or visit here for more information.

Best Bang for the Buck

The SEMA Show organizers have worked on special offers at numerous venues throughout Las Vegas, and all you have to do is let them know you are in Las Vegas for the Show. Many offers require only showing your SEMA Show badge. Some of the discounts are listed below, but you need to act fast, as quantities are limited. You can visit here for more information on each show and to order tickets online.

Once you arrive in Las Vegas, there may be limited tickets remaining for same-day purchase up to 3:00 p.m. each day at the information desk in the Grand Lobby of the Las Vegas Convention Center. If you have any further questions regarding this opportunity, call 800-947-1076 and mention the “Delegate Offer.”

Please note: Subject to availability. Seating is based on best available, and no holds will be accepted. Not all categories are available for this special offer. Tickets need to be purchased online or by phone prior to 72 hours in advance to receive confirmation. The Show Tickets Kiosk in the Las Vegas Convention Center Grand Lobby is available until 3:00 p.m. the day of the event.

Aria Union Restaurant 20% off

Aria Gold & Deuce Lounges 2-for-1 drinks upon arrival

Aria Haze Nightclub Line Passes and discount to club

Aria Viva Elvis 35% off

Bellagio “O” 15% off (10:00 p.m. show Thursday–
Saturday only)

Bellagio Bank Nightclub Line passes and reduced cover

Bellagio Caramel Lounge 2-for-1 drinks upon arrival

Bellagio Buffet & Bellagio Café VIP line entrance

Bellagio Spa 10% off spa and salon services

Excalibur Camelot Steakhouse 15% off

Harrahs Toby Keith’s Bar & Grill Drink specials
(12:00 p.m.–10:00 p.m., Monday through Friday)

Las Vegas Hilton Casino $10 free play or $10 match
play coupon

Las Vegas Hilton Steve Wyrick Ultra Magician 2-for-
1 tickets

Las Vegas Hilton Paradise Café Breakfast and
lunch specials

Las Vegas Hilton Garden of the Dragon Lunch specials

Las Vegas Hilton Benihana Lunch specials

Las Vegas Hilton Zen Lounge Lunch specials

Luxor Tender Steak & Seafood 15% off

Luxor Rice & Company 15% off

Luxor Criss Angel Believe 35% off

MGM Grand KA 35% off

Mirage Love 25% off

Mirage Beatle’s Love 25% off

Mirage Beatle’s Revolution Lounge 2-for-1 drinks
upon arrival

Mirage Terry Fator 20% off

Mirage Theater Concessions 20% off

Mirage Kokomo’s 20% off (except Friday and Saturday)

Mirage Stack 20% off (except Friday and Saturday)

Mirage Japonais 20% off (except Friday and Saturday)

Mirage Cravings 20% off (except Saturday and Sunday)

Mirage Room Service 20% off

Mirage Carnegie Deli 10% off

Mirage CPK 10% off

Monte Carlo Pub Food and drink specials

Monte Carlo Jabbawokeez 20% off tickets

Monte Carlo Spa by Mandara 20% discount in the spa

Monte Carlo Brand 20% off

New York, New York Il Fornaio 2–for-1 entrees

New York, New York America 10% off

New York, New York Gonzalez y Gonzalez 10% off

New York, New York Gallagher’s Steakhouse 10% off

New York, New York Zumanity 35% off

Paris Spa by Mandara $10 off fitness center access
and discounts on services

Planet Hollywood Gallery Nightclub Free admission
before 11:00 p.m.(Wednesday through Saturday)

Planet Hollywood Fitness Center $10 off fitness center
access and discounts on services

Renaissance Envy Dinner Specials

SpringHill Suites Inspirations Lounge 15% off lunch

Treasure Island Mystère 35% off

Innovation: It’s Not Just for Products Anymore

Tue, 11/01/2011 - 13:35

This year’s SEMA Show once again has innovation at every turn, including the pages you are now holding in your hands. Regular SEMA News readers will notice that, for the first time ever, we have combined the SEMA Show Directory with the Show issue of the magazine so that both publications reach more readers earlier. Many of you first reading this in your offices will now have a chance to preview the SEMA Show Directory two weeks prior to the Show, which should make your Show planning faster, easier and more productive.

For those of you first reading this in Las Vegas—welcome to the greatest showcase of automotive ideas on earth!

Great ideas are the driving force that started our automotive specialty-equipment community in the first place, leading to innovative products and a world of performance advancements. And today, our industry is applying innovative direction to the businesses themselves as a means to achieve growth and success in today’s challenging market. Companies are finding paths to international markets; they’re adapting products for agriculture and defense; they’re applying their expertise to product development beyond automotive; and they are plumbing the depths of digital media and marketing to be where the customer is. Meanwhile, growth from these new directions fuels the core mission: building and delivering the world’s greatest selection
of equipment to power every aspect of automotive passion!

What are we seeing on the upside? A look at our SEMA Show data indicates that specialty performance businesses are definitely on the throttle as they set themselves up for 2012.

Exhibitor participation is up significantly for the second year running.
We have a substantial increase in first-time exhibitors. These new companies span all 12 Show categories, and a large percentage of them are bringing new energy to traditional core sections, such as Racing & Performance.
Media attendance is up sharply, ensuring that Show coverage will generate buzz for weeks and months after we pack up and leave Las Vegas. We also see huge interest among opinion leaders—well-connected bloggers and cyberspace enthusiasts—who will no doubt find lots of hot tidbits to tweet, blog and post about.
Buyer attendance is up for the second straight year. This year, buyers and other attendees committed early and have booked more room nights than usual, taking advantage of lower rates among Show-block hotels. That tells us that aggressive buyers and motivated exhibitors are ready to connect in big numbers.

Like our member companies, your association team has also been hard at work implementing innovative ideas to help member companies succeed. In July, we launched a revamped SEMAShow.com website so that attendees and exhibitors were able to register more easily than ever, locate the best possible booth space and get Show information more easily.

We also worked on enhancing product exposure opportunities so that exhibitors can get the most bang for their buck. This year, the popular New Products Showcase—themed Ideas Alive—will also include a section for Featured Products so that exhibitors can get more exposure for products that might have been introduced in a prior year.

Completely new this year is the inaugural SEMA Cruise—Presented by Chevrolet Cruze. We’ve set up some grandstand seating to watch the rolling car show that takes place on teardown day. We’ve gotten the word out so that media and attendees know about this exciting new feature, and we predict that photos and video will spread across the automotive world very quickly.

As the Show opens, we’ll be looking forward to getting your feedback about these new features. And we look forward to seeing the annual explosion of innovation that the industry will unveil this year.

See you on the Show floor!

—Chris Kersting, SEMA President and CEO

West Coast Customs Rolls Into SEMA

Tue, 11/01/2011 - 13:29

FOR IMMEDIATE RELEASE

Renowned TV Show Builders West Coast Customs Rolls Into SEMA With Their “West Coast Customs Experience”

Corona, CA – (October 24, 2011) – West Coast Customs (WCC) returns to the glitz and glamour of the SEMA show in Las Vegas, NV. West Coast Customs known for their amazing builds at their headquarters in Corona, CA, are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show. At the West Coast Customs Experience inside SEMA, West Coast Customs will open their shop to SEMA members who will have the chance to work hand in hand with the crew to build 4 new GM Sonic’s before the show is over.

The West Coast Customs Experience offers 1 class a day in 4 different areas. Audio/Video will demonstrate with wiring, fabrication and installation of electronic components in the car. The next class is with Ish in the Interior department. Participants will test their skills on Consew sewing machines and learn tips from Ish on the installation of headliners, pillars and seat covers. Our 3rd class covers graphics and detailing of your car. Learn the subtle differences in detailing using the West Coast Customs brand of detail products, and the application process of vinyl graphics. Rounding out our classes is the Accessories, Wheels and Tires class. Students here will learn fitment tips, along with installation of Continental Tires on Asanti Rims. Students will also learn techniques to install suspensions before they mount the new wheels and Tires. All of this excitement will be filmed for an upcoming episode of their hit show Inside West Coast Customs on Velocity.

For more information or sign-up visit us at www.wccexperience.com.

Owner Ryan Friedlinghaus and his shop have been doing exclusive custom builds for the MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now on his new show on Velocity, Inside West Coast Customs. Ryan and his crew are world-renowned for their extreme vehicles, outrageous features and unique designs.

Check out Inside West Coast Customs, Sunday at 8:00 pm EST on Velocity.

For media information visit www.westcoastcustoms.com or velocity.tv

About West Coast Customs
Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. West Coast Customs has been the exclusive shop featured in MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now Velocity, Inside West Coast Customs.

West Coast Customs Media Contact:
Meagan Elliott Meagan@westcoastcustoms.com
Tito Arteaga Tito@westcoastcustoms.com - (951) 284-0680 Ext. 305

Vehicles of the 2011 SEMA Show

Tue, 11/01/2011 - 13:18

SEMA News—November 2011

A Look at Some of the Coming Attractions

By Steve Campbell

The SEMA Show is the industry’s premier trade event, where exhibitors and buyers come together to prepare for the coming year’s commerce. But it is also one of the greatest custom and collector car shows in the world, where the latest creations by master craftsmen are put on display. In some cases, these rolling sculptures are being revealed for the first time anywhere.

For the past few years, SEMA News has previewed some of these automotive artworks, and we’ve kept the tradition going for 2011. Enjoy this latest edition in the following pages, and get ready to see even more in Las Vegas!

1959 Chevrolet Corvette
Exhibiting Company: Wilwood Disc Brakes
Phone: 805-388-1188
Fax: 805-987-5982
E-mail: customerreply@wilwood.com
Website: http://www.wilwood.com/
Exhibitor Booth Number: 24913
Vehicle Builder: Palmer’s Customs
Powertrain/Drivetrain: LS9 engine; T-56 transmission; Ford 9-in. rear axle
Chassis: Art Morrison chassis; Corvette C6 suspension; Wilwood 14-in. brakes
Interior: iPad control center

2008 BMW Z4R
Exhibiting Company: CSF Radiators—Racing & High Performance Division
Phone: 909-355-1991
Fax: 909-355-2149
E-mail: ravidolwani@csfradiators.com
Website: http://www.csfradiators.com/
Exhibitor Booth Number: 21548
Vehicle Builder: GSR Autosport
Powertrain/Drivetrain: BMW E85 M3 inline-six S54 engine; Garrett GTX GT35 ball-bearing turbo; Horsepower Freaks intake manifold; ITB intake system; Clutchmasters custom twin-disc 8.5-in. clutch; custom bellhousing; Drive Shaft Shop custom driveshaft and axles; G-Force GSR four-speed dog-shifted transmission; Vibrant Exhaust custom piping; Bosch 044 dual fuel pumps, filter and regulator; Carrillo rods; CP forged pistons; Synapse Engineering waste gate and blow-off valve; Pectel SQ6 ECU; CSF Radiators R1 triple-pass radiator with AN fittings
Chassis: BMW E85 2.5i; Wilwood pedal box and brakes;
KW coil-overs; GSR Autosport suspension; Speedway Engineering adjustable front sway bar and rear anti-sway bar; Enkei NT03 wheels; Nitto NT01 tires
Exterior: Wraptivo matte silver paint; G1 Design graphics
Interior: Sparco seats and steering wheel; Pi Engineering/Pectel Omega dash; GSR Autosport custom rollcage

1956 Ford F-750 Big Job
Exhibiting Company: SSBC
Phone: 800-448-7722
Fax: 716-759-8688
E-mail: info@ssbrakes.com
Website: www.ssbrakes.com
Exhibitor Booth Number: 22895
Vehicle Builder: Lonn and Jackie Burrows
Powertrain/Drivetrain: GM Duramax engine; Allison transmission
Chassis: GM 3500 chassis; SSBC Tri-Power HD braking system
Exterior: Extensive
Interior: Extensive

Toyota Tundra
Exhibiting Company: American Force Wheels
Phone: 800-620-6259
E-mail: deyan@americanforcewheels.com
Website: www.americanforcewheels.com
Exhibitor Booth Number: 46021
Vehicle Builder: Carlos Molina, Rollin’Art
Powertrain/Drivetrain: Powerstick Mufflers dual exhaust system; RBP tips; Airaid air intake; Nitrous Express 75 shot 10-lb. bottle
Chassis: Atlas leaf springs; Bulletproof 12-in. suspension lift kit; Toyo tires; American Force wheels
Exterior: Ansani Designs bumper insert; AMP Research power steps and bed step; A.R.E. LSX bed cover; Bushwacker pocket-style fender flares; No Fear mesh grille; Westin Automotive power winch; Rollin’Art powdercoated bumpers and full respray; KC HiLites Rally 800 lights; HID headlights and fog lights; Oracle Halo headlights, fog lights and LED scanner bar; Rollin’Art black headlight mod
Interior: Rollin’Art custom-painted interior pieces and LED interior lights; Accele video amplifier and monitors; Coga
PA system

1967 Chevy C-10
Exhibiting Company: ATC Truck Covers
Phone: 785-448-5577
Fax: 888-662-7876
E-mail: cripper@atctruckcovers.com
Website: http://www.atctruckcovers.com/
Exhibitor Booth Number: 32171
Vehicle Builder: Shawn Shipers
Powertrain/Drivetrain: ’96 Corvette LT1 engine/4L60E transmission; Street and Performance pulleys and headers; 2½-in. custom exhaust with Flowmaster Super 40 mufflers; CPP 19-gal. aluminum fuel tank
Chassis: Mustang II front suspension; Slam Specialties front airbags; RideTech four-link rear suspension and rear airbags; 8-in. Ford rear with disc-brake conversion; American Racing Torque Thrust II 20x8.5 front and 20x10 rear wheels
Exterior: Shaved drip rail and tailgate; smoothed cowl; PPG Enviro base paint; custom sheetmetal bed floor and tubs with PPG simulated wood floor; custom sheetmetal engine compartment
Interior: ’59 Chevrolet Impala dash; Qualitex seats

2011 Ford F-350 Super Duty
Exhibiting Company: Diamond Eye Performance
Phone: 800-635-9950
Fax: 541-566-0255
E-mail: tomt@diamondeyemfg.com
Website: http://www.diamondeyeperformance.com/
Exhibitor Booth Number: 20606
Vehicle Builder: Fusion Bumpers
Powertrain/Drivetrain: 6.7L diesel engine; Fusion front and rear bumpers, Diamond Eye Performance DPF race exhaust; H&S electronics; AFE Stage 2 intake; ATS differential covers
Chassis: BDS 8-in. suspension lift; Fox Racing Shox; BMF Sota 24-in. wheels; Nitto tires
Exterior: Superwinch 18K winch; Rigid Industries LED lighting; RBP RX-3 grille; ARE tonneau cover; Husky liner

2012 V6 Ford Mustang
Exhibiting Company: DynoMax Performance Exhaust/Tenneco Inc.
Phone: 734-384-7806
E-mail: http://dynomax.com/dynotech_email.php
Website: http://www.dynomax.com/
Exhibitor Booth Number: 25130
Vehicle Builder: RCH Designs
Powertrain/Drivetrain: DynoMax axle-back exhaust system and VT muffler; Hypertech power programmer; AEM air intake; Odyssey battery
Chassis: American Racing 20-in. wheels; BFG tires; Baer brakes; Hotchkis sway bar and sport springs
Exterior: 3D Carbon “Boy Racer” body styling kit, 3d500 Rear Spoiler and E-style grille; Visual Imaging graphics; The Tint Pros tint
Interior: Impact by Mastercraft Safety Touring SS seats

2010 Chevrolet Camaro
Exhibiting Company: Flex-a-lite
Phone: 253-922-2700
Fax: 253-922-0226
E-mail: michelle.stmyers@flex-a-lite.com
Website: http://www.flex-a-lite.com/
Exhibitor Booth Number: 22513
Vehicle Builder: Flex-a-lite
Powertrain/Drivetrain: Flex-a-fit direct-fit radiator and fan combination

1958 Chevrolet “El Nomado”
Exhibiting Company: Royal Purple
Phone: 818-355-4744
E-mail: nicoleg@hpprose.com
Website: http://www.royalpurple.com/
Exhibitor Booth Number: 23613
Vehicle Builder: Joe Cherry
Powertrain/Drivetrain: ’59 second-generation 348ci V8 bored .30 over; three Rochester two-barrel carburetors; MSD electronic ignition; Blaster coil; 8.8 silicone wires; Mooneyes valve covers and air cleaner; Griffin four-core radiator with custom overflow tank; chrome 100-amp alternator, aluminum polished A/C compressor, powdercoated new water pump and Foose polished pulleys; Summit vacuum can; powdercoated hood hinges and springs; Powerglide two-speed aluminum transmission; Hurst custom shifter; custom driveshaft and carrier bearing; 336 Chevy rear gears
Chassis: Air Ride Technologies suspension; computerized air-ride controls; reconditioned front upper and rear control arms; relocated front shock mounts and steering components powdercoated; four-wheel disc brakes with drilled and vented rotors; Boyd Coddington Crown Jewel 18-in. wheels; Cooper Zeon tires
Exterior: PPG Brickyard red paint sprayed over cranberry primer; top chopped 2 in.; windshield cut 2 in.; original lift gate wagon used as the rear hatch window; heavy acrylic clear rear window; shaved doors; leather-covered bed; one-piece California front bumper; stainless-steel moldings
Interior: Vintage Air air conditioning; cream-colored leather; two-piece console; ididit steering column; Pioneer sound
system

2010 Dodge Challenger R/T “Galvatron”
Exhibiting Company: Royal Purple
Phone: 818-355-4744
E-mail: nicoleg@hpprose.com
Website: http://www.royalpurple.com/
Exhibitor Booth Number: 23613
Vehicle Builder: Shawn Kaufman
Powertrain/Drivetrain: 345ci Hemi V8; NAG1 five-speed automatic transmission with autostick; American Racing Headers longtube headers with cat-less midpipes; Magnaflow Competition-series cat-back exhaust; LMI carbon-fiber cold-air intake; Jet 180-degree thermostat; Billet Technology 84.25mm throttle body; Diablosport Predator tuner; HHP Racing Mopar SRT transmission control module; Billet Technology satin billet-aluminum valve covers; Hemi-engraved coil pack covers, oil cap, “Decepticon”-engraved fuse box cover, radiator cap, power steering cap, washer fluid cap; Show & Performance painted coolant tank, painted power steering reservoir and strut covers; Unorthodox Racing alternator pulley
Chassis: 3G Kustomz ABS module cover; iForged Sprint 22x8 front and 22x10 rear wheels; Lexani 255/30/22 front and 295/25/22 rear tires; Eibach Sportline coil springs and adjustable rear camber kit; Hotchkis Suspension sway bars; Speedlogix/REM front strut brace, rear shock tower brace, front and rear sway bar links, bumpsteer kit, weld-in subframe connectors and chromoly front K-member; Richard Petty’s Garage transmission crossmember and driveshaft loop
Exterior: Plum Crazy Purple Pearl paint; Suncoast Creations shaker hood; 402 Motoring custom vented front fenders; Billet Technology “Decepticon” nose badge; Danko Reproductions Plum Crazy R/T grille badge; Jay’s Grafix custom Hemi badges; Mopar SRT lower chin spoiler; Ryder Graphics stripe extensions; corner lenses tinted; tinted taillights; Billet Technology license plate frame; Advanced Automotive Concepts 10k purple HID foglights; Mopar black chrome grille surround
Interior: Katzkin custom leather seats; Gunslinger carbon-fiber pistol-grip shifter; Billet Technology Challenger script logo dash plaque, shifter plate, headlight switch knob, wiper stalk cover, A/C control knobs and window switch covers; Mopar accessory pedals; Razors Edge Motorsports billet dead pedal; Jina’s Embroidery custom “Decepticon” center console lid; Mopar CD/MP3/DVD/NAV with 30GB hard drive; Kicker speakers; Precision Power Industries equalizers; Boss TV monitors; Stinger wiring

2010 Camaro Oval Track Race Car
Exhibiting Company: Circle Track
Phone: 813-675-3525
Fax: 813-675-3556
E-mail: robert.fisher@sorc.com
Website: http://www.circletrack.com/
Exhibitor Booth Number: SEMA’s Vehicle Technology Center
Vehicle Builder: Circle Track, Zehr Racing and Argonne National Labs
Powertrain/Drivetrain: Modified LS3 featuring a hybrid accessory system; T-10 transmission; quick-change rearend
Chassis: Pathfinder full tube chassis

2011 Toyota Tundra, NASCAR Race Truck
Exhibiting Company: GearWrench/Apex Tool Group
Phone: 410-773-7859
Fax: 887-356-4078
E-mail: jim.leavens@apextoolgroup.com
Website: http://www.gearwrench.com/
Exhibitor Booth Number: 10405
Vehicle Builder: GearWrench
Powertrain/Drivetrain: 358ci Toyota Triad Racing engine; Waterman 18-gal. fuel cell
Chassis: Brembo racing 48-vane brakes with 1¼-in. rotors; Ronnie Hopkins tubular frame
Exterior: Red Horse Racing body; Race City Paint & Body custom paint; The Decal Source graphics
Interior: Ronnie Hopkins integrated rollcage

2011 Cadillac CTS-V Coupe, The Martin V1000
Exhibiting Company: Grip Tuning
Phone: 248-842-6788; 800-435-1197
Fax: 248-486-9615
E-mail: rbarnard@griptuning.com
Website: http://www.griptuning.com/
Exhibitor Booth Number: 13047
Vehicle Builder: Harold Martin/Martin Technologies
Exterior: Grip Tuning body kit

2011 Ford Power Stroke 6.7L
Exhibiting Company: Flo-Pro Performance Exhaust
Phone: 800-762-4286
Fax: 403-885-5120
E-mail: sales@flopro.com
Website: http://www.flopro.com/
Exhibitor Booth Number: 25152
Vehicle Builder: Flo-Pro Powertrain/Drivetrain: Single 5-in. Flo-Pro downpipe-back performance exhaust system
Exterior: Custom blacked-out trim and grille; 24-in. steel wheels

1955 Chevrolet “Project CleanAir ‘55”
Exhibiting Company: Goodguys Rod & Custom Association
Phone: 925-838-9876
Fax: 925-820-8241
E-mail: info@good-guys.com
Website: http://www.good-guys.com/
Exhibitor Booth Number: 22775
Vehicle Builder: Ironworks Speed & Kustom
Powertrain/Drivetrain: Emissions-legal “E-Rod” LS3; Gearstar 4L65E transmission
Chassis: Ironworks Speed & Kustom Tri-5 chassis; Corvette C6 front suspension; four-link rear; Ford 9-in. rearend
Exterior: Experimetal ’55 Chevy convertible body; PPG Paint
Interior: Complete custom upholstery and interior by the Recovery Room

1999 Ford F-550 Super Duty XL
Exhibiting Company: Hellwig Products Co.
Phone: 559-799-3642
Fax: 800-890-5480
E-mail: mhellwig@hellwigproducts.com
Website: http://www.hellwigproducts.com/
Exhibitor Booth Number: 22521
Vehicle Builder: Gary and Monika Wescott, The Turtle Expedition, Unlimited
Powertrain/Drivetrain: 7.3L Power Stroke diesel; K&N filters; ATS turbo; Edge products; Magnaflow performance exhaust; Odyssey Extreme batteries; Gates belts, hoses and water pump; Alliant power injectors; Xtreme-HD starter and alternators; Detroit Truetrac; ARB locker; Amsoil Oil Filters; Quick Cable electrical connections; Red Line diesel additives; Transfer Flow auxiliary fuel tank; Lee power steering
Chassis: Hellwig Products air suspension, Michelin tires; Dynatrac hubs, ball joint and wheel bearings; Rancho suspension; SmarTire; National springs
Exterior: Metallic tan with custom graphics; Bushwacker flares; PIAA HID driving, fog, and backup lights; Yakima roof and bike racks; HiLift jack; Warn winch; Viking synthetic winch line; Weatherguard storage box, Total Vision backup camera, Buckstop bumper; Grote lights; BajaRack roof rack, Zarges storage cases; Extreme Outback compressors; Kwikee Products electric step; BP solar panels; Fiamma awning; K&W custom toolbox
Interior: Auto Meter gauges; Recaro seats; Custom European-style camper made of Nida Core; Espar Heaters; FlatPlate heat exchanger; Blaupunkt AM/FM/CD/iPod; Seitz windows, Fan-Tastic vents; Thetford porta potti; Fiamm air horns; Total Vision security camera

2004 Chevrolet Silverado 3500 HD Dually 4x4
Exhibiting Company: Hella Inc.
Phone: 770-631-7500
Fax: 770-631-7574
E-mail: scott.kornhaus@hella.com
Website: http://www.hellauasa.com/
Exhibitor Booth Number: 23113
Vehicle Builder: Michael Murray with M-Tek Motor Sports
Powertrain/Drivetrain: Duramax Diesel 6.6; Allison transmission
Chassis: Bullet Proof Suspension lift; Atlas springs; M-Tek Motor Sports custom parts; Diesel Wheels 24-in. wheels; Interco M-16 tires; Fox Shox
Exterior: Hella 4000i lights, compacts lights, 4000 Xi lights, 4000 LED lights and air horns; Wilwood brakes
Interior: Katzkin seat covers; suede and color-matched dash; quad bucket seats; custom rear center console

2011 Camaro/Firebirds
Exhibiting Company: Projx Auto Inc.
Phone: 248-616-0600
Fax: 248-616-2600
E-mail: dougstreet@projxauto.com
Website: http://www.ztafirebird.com/
Exhibitor Booth Number: 24829
Vehicle Builder: Projxauto
Exterior: Complete bolt-on Trans Am appearance package

2008 F-350 Super Duty
Exhibiting Company: SSBC
Phone: 800-448-7722
Fax: 716-759-8688
E-mail: info@ssbrakes.com
Website: http://www.ssbrakes.com/
Exhibitor Booth Number: 22895
Vehicle Builder: Stephen Kong
Powertrain/Drivetrain: 6.4L Power Stroke diesel engine;
K&N FIPK intake system; 4-in. Flo-Pro down pipe and 5-in. straight pipe; 6- x 18- in. exhaust tip; H&S Mini-Maxx tuner loaded with KEM Performance Tunes; Eaton Detroit locker; 5.13 Yukon front and rear gears
Chassis: Stock Ford chassis; SSBC six-piston heavy-duty brake system; One Up Offroad Series 500 14- to 16-in. lift; King Racing Shock 3-in. front and rear coil-overs, axle trusses with differential covers and hydraulic-assist steering
Exterior: Body-color-matched door handles; custom-painted factory badges; Fab Fours front and rear bumpers; Warn 16.5ti winch; Black Knight Offroad LED lighting; Smittybilt M1 grille; Ford OEM Harley-Davidson edition headlights; Amp Research electric steps; 22x14 Fuel Hostage wheels; 40x15.50x22 Toyo Open Country M/T tires
Interior: LED lighting; Alpine DVD navigation head unit, Type R 12-in. subwoofers and PDX amps; Diamond audio components

2011 GMC HD Crew Cab 4X4
Exhibiting Company: Innovative Creations Inc.
Phone: 623-486-2300
E-mail: mike@icionline.com
Website: http://www.icionline.com/
Exhibitor Booth Number: 33171
Vehicle Builder: Innovative Creations Inc.
Powertrain/Drivetrain: Airaid performance intake; Gibson dual stainless-steel polished exhaust; BullyDog Triple Dog GT gas gauge/tuner
Chassis: Fabtech 6-in. RTS system with performance shocks; RPB 20x10 wheels; Mickey Thompson 37/13.50R20 Baja mud tires
Exterior: ICI New Release side steps and front and rear replacement heavy-duty winch bumpers; Ramsey winch; Highlift jack; RBP grille; MGP caliper covers; Hella off-road lights; Bak Backflip bed cover; carpeted Bedrug; Wrap Warehouse custom graphics
Interior: RBP pedals and Baja floor mats; Katzkin leather

2009 IAD/Mosler MT900 GTR “IAD Land Shark”
Exhibiting Company: Intense Automotive Design Research and Development
Phone: 323-308-9309
E-mail: intenseautomotivedesign@gmail.com
Website: http://www.intenseautomotivedesign.org/
Exhibitor Booth Number: 25200
Vehicle Builder: Intense Automotive Design Research and Development
Powertrain/Drivetrain: 401.9ci V8; twin turbochargers; gasoline/methanol/CNG/hydrogen multi-fuel system; IAD/RHS aluminum block and crankshaft girdle; IAD/Callies crankshaft; IAD/QMP roller bearings; IAD/Dyers connecting rods; IAD/Ross pistons and piston pins; IAD/Child’s & Albert piston rings; IAD/Mast/QMP cylinder heads; IAD/Cometic head gaskets; IAD/Garlock intake manifold and exhaust gaskets; IAD/Jesel titanium roller rockers with solid titanium girdle; IAD/Manton pushrods; IAD/Isky roller lifters IAD/Del West intake and exhaust valves, valve springs, retainers and valve covers; IAD/QMP/Comp solid roller camshaft; IAD/Jesel camshaft belt drive; IAD billet titanium/carbon fiber machined, belt drive and electric water pumps; IAD/ATI harmonic dampener; ARP/titanium engine hardware; IAD/Hogan/Holley intake and fuel systems; Russell’s braided steel fuel lines with AN fittings; Comp turbochargers; Steve Watt exhaust system; Aviad lubrication system; Holley ignition system; IAD prototype titanium all-wheel-drive system, traction control, quick-change gear-box, 30 sets of track gears; Weldon trans and oil pumps
Chassis: Dymag wheels; Penske three-way adjustable racing shocks; fully adjustable front and rear and sway bars; CNC machined suspension bushings; carbon-fiber/ceramic 400mm diameter brake rotors, six-piston CNC billet calipers; Michelin Pilot Sport tires
Exterior: Aerodynamics
Interior: IAD carbon-fiber digital steering wheel, on-steering-wheel brake bias control, active suspension control, 12-stage digital injection control, eight-speed paddle shifters, quick-release hub; Holley in-dash touch-screen monitor with full ECU tuning; custom prototype carbon-fiber seats; Schroth titanium six-point seat belts

2011 Ford Mustang Shelby GT350
Exhibiting Company: Katzkin Leather
Phone: 323-715-7449
Fax: 323-278-1498
E-mail: mph@katzkin.com
Website: http://www.katzkin.com/
Exhibitor Booth Number: 12047
Vehicle Builder: Shelby American Inc.
Powertrain/Drivetrain: Shelby/Ford Racing/Whipple 525hp supercharger; Shelby/Borla unique center-exit exhaust; Shelby high-performance cooling system; one-piece performance driveshaft
Chassis: Shelby/Ford racing suspension; caster camber plate kit; Shelby/Baer six-piston front brake kit; Eradispeed rear rotor upgrade; front/rear brake duct cooling kit; Shelby/Cragar 19-in. alloy wheels; Goodyear performance tires; Watts-link rear suspension
Exterior: Front fascia including grille and pony logo; GT350 signature badging; rear fascia with GT350 badging and inset Shelby lettering; Unique taillight trim; ’67–’68 Mustang-style backup lights; rear deck lid filler panel; side rockers with integrated brake cooling ducts; “Powered by Ford” fender-mounted badging; serialized engine plate and dash plate with Shelby GT350 serial number; Shelby engine cap set
Interior: Katzkin Leather custom interior; A-pillar-mounted gauge package; GT350 embroidered front floor mats; Shelby/Kicker premium sound system

2012 Fiat 500
Exhibiting Company: Katzkin Leather
Phone: 323-715-7449
Fax: 323-278-1498
E-mail: mph@katzkin.com
Website: www.katzkin.com
Exhibitor Booth Number: 12047
Vehicle Builder: Mopar
Interior: Katzkin Leather custom leather

2011 Chevrolet Cruze LTZ 1.4L Turbo
Exhibiting Company: Kicker
Phone: 405-624-8510
Fax: 405-533-7050
E-mail: cmurphy@kicker.com
Website: www.kicker.com
Exhibitor Booth Number: 11639
Vehicle Builder: Kicker Vehicle Design & fabrication
Powertrain/Drivetrain: Factory 1.4L Eco-Tech turbo; MRT custom cat-back exhaust
Chassis: Unibody chassis; Air Lift custom air bags; Konig custom wheels
Exterior: Custom paint graphics; Viniati Cruze RR body kit
Interior: Modified door panels; Kicker QS component speakers, full custom system in trunk with six 10-in. Solo Classic subwoofers and IX-Series amplifiers (three IX1000.1 mono; one IX500.4 multi-channel); factory seats; Distinct Customs custom seat inserts; modified head unit

1973 Buick Century
Exhibiting Company: Mag Daddy
Phone: 847-719-5600
Fax: 847-519-9437
E-mail: bsmith@magdaddyusa.com
Website: www.magdaddyusa.com
Exhibitor Booth Number: 11603
Vehicle Builder: Power Block Television (Blue Collar Buick)
Powertrain/Drivetrain: Buick 455ci big-block; 350 turbo transmission
Chassis: Front suspension rebuild; wheels and tires
Exterior: Paint; custom taillights, door handles and bumper
Interior: Painted seats; salvaged bucket seat

2012 Factory Five GTM Race car
Exhibiting Company: Koni Shock Absorbers
Phone: 859-586-4100
Fax: 859-334-3340
E-mail: lee.grimes@itt.com
Website: www.koni-na.com
Exhibitor Booth Number: 23433
Vehicle Builder: Gary Cheney
Powertrain/Drivetrain Type & Modifications: Chevrolet LS2 V8; six-speed transmission; 4.11:1 limited-slip differential; 10-in. clutch
Chassis: Mid-engine RWD; tubular space frame; independent front and rear suspension; Koni 2812 double adjustable coil-over race shocks; vented 13-in. front and rear disc brakes; 18x9 front and 18x12 rear forged aluminum wheels; Toyo Proxes RA1 245/40/18 front and 335/30/18 rear tires
Exterior: Koni racing design
Interior: Five-point safety belts; integral roll cage

2011 Local Motors Rally Fighter, Designed by Sangho Kim
Exhibiting Company: Local Motors
Phone: 888-256-2028
Fax: 617-977-8600
E-mail: sales@local-motors.com
Website: www.local-motors.com
Exhibitor Booth Number: 11463
Vehicle Builder: Sarah Stokes
Powertrain/Drivetrain: LS3 EROD
Chassis: Unique Rally Fighter chassis #11 (of 2000)
Exterior: Aurel Francois custom wrap;
Eley Kishimoto custom “Flash” print design
Interior: Mobile Solutions Design interior; Rockford Fosgate speakers; Sparco Seats

Holden Commodore “SS” 6.0L LS 2
Exhibiting Company: Mantic Engineering Pty Ltd.
Phone: +61-3-9463-2200
Fax: +61-3-9464-1002
E-mail: sales@mantic.com.au
Website: www.mantic.com.au
Exhibitor Booth Number: 21133
Vehicle Builder: V8 Race Experience, Melbourne, Australia
Powertrain/Drivetrain: Chevrolet LS2; six-speed transmission; modified intake and exhaust components; Mantic Track Series twin-plate clutch
Chassis: GM (Australia) Holden RHD platform modified for competition use; DBA brake rotors; Ferodo pads
Exterior: Front and rear aero package; rear competition-style wing
Interior: Competition roll cage and competition seats

1947 Lincoln Continental
Exhibiting Company: 47 Lincoln LLC
Phone: 410-967-2720
E-mail: jscooper00@hotmail.com
Exhibitor Booth Number: 34232
Vehicle Builder: Graveyard Run Restorations, Mark Seybold
Powertrain/Drivetrain: 7.5L, 460 Super Cobra Jet Ford Racing Performance engine; C6 transmission.
Chassis: All-steel unibody car; full frame molded into body; custom fabricated independent rear suspension; Bundik custom wheels; Nitto Invo tires; Wilwood brakes; Air Ride suspension
Exterior: Complete custom exterior by Graveyard Run; suicide doors; inverted hood scoop
Interior: Complete custom interior by Graveyard Run; two-tone leather; mahogany wood; brushed stainless-steel accents; GPS navigation with touch screen; CD changer; head unit with MP3 connection; Polk audio speakers

2012 BMW M3
Exhibiting Company: Mackin Industries Inc.
Phone: 562-946-6820
Fax: 562-946-3417
E-mail: elee@mackinindustries.com
Website: www.mackin-ind.com
Exhibitor Booth Number: 22913
Vehicle Builder: Attic
Powertrain/Drivetrain: MXP titanium exhaust; Macht Schnell intake
Chassis: KW V3 coil-overs; Brembo brakes; Rays Volk Racing G12 wheels
Exterior: Vorsteiner aero package; Attic custom livery
Interior: Recaro seats

2011 Chevrolet 3500 Dually
Exhibiting Company: McGaughy’s Suspension Parts/Mike McGaughy’s Classic Chevy
Phone: 559-226-8196
Fax: 559-277-0457
Website: www.mcgaughys.com
Exhibitor Booth Number: 21414
Vehicle Builder: McGaughy’s Suspension Parts, Steve McGaughy
Powertrain/Drivetrain: H&S power programmer; Bad Habit Customs exhaust
Chassis: McGaughy’s 7-in. lift kit with upgraded compression struts; American Force Wheels Independent; Toyo tires
Exterior: Custom McGaughy’s light bar holder; Vision X LED light bar; roof rack and grille; AMP power steps; Boss sticker wrap

1972 Chevelle SS454 Convertible
Exhibiting Company: Original Parts Group Inc.
Phone: 562-594-1000
Fax: 562-594-1050
E-mail: info@opgi.com
Website: www.opgi.com
Exhibitor Booth Number: 24187
Vehicle Builder: JH Restorations
Powertrain/Drivetrain: 454ci V8; Turbo 400 transmission
Chassis: Stock, restored with OPGI parts
Exterior: Stock, restored with OPGI parts
Interior: Stock, restored with OPGI parts

2011 Ford F-250 Super Duty
Exhibiting Company: Monster Hooks Inc.
Phone: 408-268-7417
Fax: 408-624-1440
E-mail: arco@monsterhooksinc.com or donna@monsterhooksinc.com
Website: www.monsterhooksinc.com
Exhibitor Booth Number: 33189
Vehicle Builder: Marco Najarro
Powertrain/Drivetrain: 6.7 Power Stroke diesel engine; Monster Hooks exhaust tips; Afe intake; Optima batteries
Chassis: Crew cab longbed; Top Gunz Customz suspension; Interco tires; Hellwig sway bars; SSBC brakes
Exterior: RBP grille and wheels; Fusion bumpers; Rigid Industries lights; N-Fab steps; Bushwacker fender flares; Monster Hooks titanium recovery hooks; Hydro-Dip and Newark Autobody custom paint; West Coast Dezign graphics; Sik Industries powdercoating; Line-X bedliner

2011 Jeep Wrangler, JK Four-Door
Exhibiting Company: Omix-Ada/Rugged Ridge
Phone: 770-614-6101
Fax: 770-614-6069
E-mail: pjohnson@omix-ada.com
Website: www.omix-ada.com
Exhibitor Booth Number: 30079
Vehicle Builder: Omix-Ada/Rugged Ridge Engineers
Powertrain/Drivetrain: Rugged Ridge CV driveshafts, throttle body spacer, synthetic air filter and stainless-steel cat-back exhaust system
Chassis: Rugged Ridge ORV 4-in. coil lift kit with shocks, wheels; Mickey Thompson Baja MTZ 37-in. tires; Alloy USA 4340 front axle kit with H/D “X” joints, 4140 H/D rear axle kit, ring-and-pinion, master installation kits and axle tube seals
Exterior: Windshield light brackets; Rugged Ridge headlight bezel, flat fenders, HID off-road lights, quick-release mirror relocation kit, heavy-duty diff covers; control arm skid plates, evaporator skid plate rugged, off-road jack mount, electric-disconnect front crossmember skid plate, HID 7-in. off-road lighting, JK windshield light bar, 10.5K synthetic-line winch, cowl body armor, euro guards, hood vent cover, locking billet gas cover, entry guards, grab handles, grille inserts, side armor, front and rear bumpers and rear tire carrier
Interior: Rugged Ridge A-pillar switch pod, switches, fire extinguisher holder, half doors, tube doors, tube door cargo covers, neoprene seat covers, sun visor covers, overhead storage console and floor liners

1935 Ford Tudor Sedan
Exhibiting Company: Painless Performance
Phone: 817-244-6212
E-mail: jalthaus@painlessperformance.com
Website: www.painlessperformance.com
Exhibitor Booth Number: 22657
Vehicle Builder: Terry McDonald
Powertrain/Drivetrain: Ford 4.6 SOHC V8 engine
Chassis: Heidts polished independent rearend and independent frontend; frame completely painted and detailed; Billet Specialties wheels Exterior: Body wedge chopped 2½ in. at the front and sectioned 2½ in.; filled roof; rounded door corner; headlights dropped to fenders; flush taillights and third brake light
Interior: Interior by Eddie’s Rods and Customs; Painless wiring; Vintage Air air conditioning; molded steel leather-covered headliner; Cadillac seats; custom console; molded door panels; sunken window moldings; full-length overhead console; cream leather; seafoam-green ultra-suede; cream wool carpet

1993 Pro Outlaw Mustang
Exhibiting Company: SCT Performance
Phone: 407-774-2447
Fax: 407-260-6275
E-mail: tim@sctflash.com
Website: www.sctflash.com
Exhibitor Booth Number: 21328
Vehicle Builder: Mike Murillo
Powertrain/Drivetrain: Kotzur-built 541ci RDI block; Trick Flow A460 aluminum heads; Twin Precision 88mm turbos; ATI Powerglide transmission
Chassis: Bill Buck Race Cars 25.2 chassis
Exterior: CSI Signs custom vehicle wrap
Interior: Extensive full race car

2010 Suzuki Grand Vitara
Exhibiting Company: Ohio Technical College
Phone: 800-322-7000
Fax: 216-881-9145
E-mail: tking@ohiotech.edu
Website: www.ohiotech.edu
Exhibitor Booth Number: 38111
Powertrain/Drivetrain: Chrome Square One Energy hydrogen generator electronics; Hydro Fuel 2 Go hydro cell; chrome exhaust tips
Chassis: Oversize tires and wheels; suspension lift
Exterior: Custom paint; bull bar bumper; neon license plate frame; bar side steps; hood scoop; shaved door handle kit; fender extensions; LED tailgate bar and underbody kit; LED headlight kit and driving light kit; hitch; back-up camera; winch; top cut off; two Suzuki outboard boat motors secured to the back of the vehicle
Interior: Ocean liner horn; surfboard rearview mirror; all-weather front/rear floor mats; DVD headrest entertainment system; ARB refrigerator

1999 Nissan R34 GTR
Exhibiting Company: Rohana Wheels
Phone: 773-847-1188
Fax: 773-847-8225
E-mail: topspeedchicago@gmail.com
Website: www.rohanawheaels.com
Exhibitor Booth Number: 48189
Vehicle Builder: Joey Feng
Powertrain/Drivetrain: JE low-compression forged pistons; HKS Downpipe, T04Z single turbo upgrade, tubular turbo manifold, wastegate, fuel rail, fuel pump, camshafts, valve springs and retainers, camshafts, cam gears, intake filter, high-power exhaust and sparkplugs; Power Enterprise 800cc fuel injectors; Plasma ignition coils; polished intake manifold and valve cover; Blitz boost controller, blow-off valve and front-mount intercooler; Koyo radiator; Samco sport couplers; Apex-i grounding kit and turbo timer; AEM standalone engine management system; Exedy triple plate clutch; GReddy oil catch can; Aeromotive A1 fuel-pressure regulator; AEM wideband; Nismo oil cap, radiator cap and gauge cluster mph conversion
Chassis: Tein CS coil-overs; Nismo titanium front strut bar; Do-Luck rear floor bar; Brembo big brake upgrade and 15-in. rotors; Goodridge stainless-steel brake lines
Exterior: Do-Luck body kit, carbon Kevlar front fenders and carbon spoiler; Seibon carbon-fiber radiator panel and hood
Interior: Eclipse double-din; PPI amplifier; JL Audio subwoofer

2007 BMW 335i
Exhibiting Company: Prior Design
Phone: 02842-97570-0
Fax: 02842-97570-10
E-mail: a.belzek@prior-design.de
Website: www.prior-design.de
Exhibitor Booth Number: 48201
Vehicle Builder: Carlos Molina, Rollin’Art
Powertrain/Drivetrain: Inline six-cylinder engine; twin turbochargers; Axis Power Racing custom carbon-fiber engine cover; Centerforce performance clutch and lightened flywheel; Nitrous Express remote bottle opener, purge valve kit, bottle pressure gauge, GenX-2 accessory kit and intracooler kit; NRG carbon-fiber valve cover, bulkhead cover, PS loop cover and panel covers; Race Precision ESS tuning, full exhaust, FMIC and ram air scoop; Stett dual intake, charge pipe, blow-off valve, carbon fiber catch can, oil cooler system and vacuum canisters Chassis: Tein coil-overs and EDFC; H Sport front and rear sway bars; Powerflex control bushings; DPE Super Concave three-piece 20x10 front and 20x11 rear wheels; Rotora front and rear calipers, 14-in. rotors; stainless-steel brake lines and ceramic pads; Continental 20-in. Extreme DW tires
Exterior: Prior Design front bumper, wide body front fender conversion, boot lid, window wing, rear bumper, hood and side skirts; Rollin’Art front windshield and molding replacement, wide body installation and Bianco Fugi white respray
Interior: ACE Custom Steering steering wheel; Rollin’Art Alcantara suede shift boot and emergency-brake boot; Cobra carbon-fiber race seats, re-wrapped in diamond stitch by Rollin’Art; NRG carbon-fiber e-brake and 16-piece carbon-fiber interior kit; AA shift nob; Rollin’Art Alcantara suede headliner, trunk, A- and C-pillars; UUC carbon-fiber race pedals; Accele monitors, rearview mirror with monitor, hidden switches, actuators, FM modulator, video amplifier, video switcher and rearview camera; Sony PS3; Diamond Audio subs, components and amps; Street Wires Chrome Cap Street Wires and all
A/V wiring

1964 Series 62 Cadillac Coupe DeVille Convertible for Apolo Anton Ohno
Exhibiting Company: Kindig-It Design
Phone: 801-262-3098
Fax: 801-263-9320
E-mail: sherri@kindigit.com
Website: www.kindigit.com
Exhibitor Booth Number: 23479
Vehicle Builder: Kindig-It Design
Powertrain/Drivetrain: GM Performance Ram Jet 502 engine, deburred smooth castings painted to match theme; custom charge tube valve covers; Be Cool radiator; Billet Specialities True Trac modified for two 145-amp alternators; Kinetik batteries; Flowmaster mufflers; Hydro Electric rebuilt pumps
Chassis: Stock Cadillac chassis boxed and smoothed; custom rear trailing arms; Wilwood 16½ six-piston brakes; Air Ride Tech air suspension; Curtis Speed 22-in. wheels; Pirelli wide-white 265/35/22 tires
Exterior: Custom exterior mirrors; smoothed and sculpted engine bay; Kindig-It Design custom door handles; custom exterior trim; PPG custom paint; Hydro Electric top
Interior: Keyston Bros. white leather installed by JS Custom Interiors; custom dash; California Audio automation and deck; Vintage Air A/C; Kicker custom housing;
Creative Controls Inc. electronic parking brake; Dakota Digital custom dash

2011 Chrysler 300
Exhibiting Company: Strada Wheels
Phone: 888-478-7232
Fax: 626-961-9366
E-mail: rico@stradawheels.com
Website: www.stradawheels.com
Exhibitor Booth Number: 47081
Vehicle Builder: Fidel Valencia
Powertrain/Drivetrain: Exhaust; intake
Chassis: Wheels; air suspension
Exterior: Blackberry Pearl paint; body kit; grille; doors
Interior: Stereo; video

1953 Ford F-150
Exhibiting Company: UPS
Phone: 404-828-4032
E-mail: kdebates@ups.com
Website: www.ups.com
Exhibitor Booth Number: 11827
Vehicle Builder: Ford

1937 Wild Rod Ford Cabriolet With Removable Hardtop
Exhibiting Company: Painless Performance
Phone: 817-244-6212
E-mail: jalthaus@painlessperformance.com
Website: www.painlessperformance.com
Exhibitor Booth Number: 22657
Vehicle Builder: Freshened by Eddie’s Rods and Customs
Powertrain/Drivetrain: Chevy LS1 engine; four-speed automatic transmission
Chassis: Wild Rod factory chassis; rear four-bar; independent frontend; RideTech air ride with ShockWaves on all four corners Exterior: Apricot pearl paint over cream pearl with pearl blue accents
Interior: Painless wiring; Hybrid Audio Technologies speakers; Check Corp. seat heaters and LED lighting system; Metro Molded rubber; Al’s Creative Autosound stereo; aluminum interior panels; hand-formed steel center console painted to match body colors; hidden LED indirect lighting running down center of console; hand-formed door panels; Bowen foam and fabric bucket seats; Hybrid Audio Technologies speakers; Alpine stereo; Streamline Automotive pedals; in Muscatel Gran Reserva ultra leather; Pecan perforated ultra-suede

1954 Superior 54 Sport Wagon
Exhibiting Company: Superior Glass Works
Phone: 503-829-9634
Fax: 503-829-6634
E-mail: info@superiorglassworks.com
Website: www.superiorglassworks.com
Exhibitor Booth Number: 33206
Vehicle Builder: Superior Glass Works and D&G Autogroup
Powertrain/Drivetrain: GM Performance LS6 crate engine; Street and Performance accessories and dress-up kit; Performance Rod and Custom radiator; C5 Corvette automatic transaxle; Superior Glass Works lengthened C5 torque-tube; Driveline Services lengthened driveshaft; Tanks Inc. fuel tank and fuel pump
Chassis: Art Morrison Enterprises custom frame; C5 Corvette independent front and rear suspension, narrowed by Superior Glass Works; SSBC four-wheel disc brakes; Earls Performance brake lines; Truedesign Wheel Inc. custom-offset 15-in. steel wheels; Coker tires; Kugel Komponents hanging brake pedal assembly; MBM Brakes power booster and master cylinder
Exterior: Superior Glass Works limited-edition hand-laid fiberglass body; Tri-Valley
Auto Glass custom-bent safety-laminate windshield, tailgate and corner window glass; custom-fabricated chrome body and window trim; Quaker City Plating chrome; Corvette Central and Zipp Corvette reproduction Corvette bumpers, lights, and grille
Interior: Gary Jackson and D&G Autogroup custom interior; Classic Instruments gauges; D&G Autogroup custom speedometer; Vintage Air climate control; Ball’s Rod & Custom power door windows and door locks; Specialty Power Windows windshield wiper assembly; ididit steering column with custom steering wheel

2010 Chevrolet Camaro
Exhibiting Company: T-Rex Grilles
Phone: 951-270-5388
Fax: 951-270-5391
E-mail: mark@trxbillet.com
Website: www.trexbillet.com
Exhibitor Booth Number: 35111
Vehicle Builder: Joe Calderon
Powertrain/Drivetrain: Magnuson supercharger; Show Stopper accessories; American Racing headers; Magnaflow exhaust
Chassis: 2SS RS; Hotchkis Suspension upgrades; BC Suspension coil-overs
Exterior: T-Rex Grilles Black Phantom billet grille; Seibon body kit; Custom Concepts paint; Savini wheels; Nitto tires
Interior: Custom sound system; leather seats; Concept Fiber Interior carbon-fiber

2009 Dodge Ram Project Lead Sled
Exhibiting Company: Source Interlink Media
Phone: 714-709-9159
Fax: 949-705-3408
E-mail: dan.ward@sorc.com
Website: www.truckinweb.com
Exhibitor Booth Number: 22743
Vehicle Builder: Truckin’ Magazine
Powertrain/Drivetrain: 5.7L Hemi; MagnaCharger supercharger; Corsa exhaust; Airaid intake
Chassis: Ekstensive Metalworks custom airbag suspension; Raceline 26-in. billet wheels; Nitto tires
Exterior: House of Kolor flame paint; Chassis by Aaron Iha custom roll pan
Interior: Katzkin Leather seats; Pioneer navigation

2011 BMW 535i
Exhibiting Company: Wintech Window Films
Phone: 714-522-1444
Fax: 714-522-1448
E-mail: info@wintechusa.com
Website: www.wintechusa.com
Exhibitor Booth Number: 12647
Vehicle Builder: Alex Chen
Powertrain/Drivetrain: Custom dyno tuned; Magna Flow Custom Catback Quad exhaust; AFE intake; custom downpipe
Chassis: BMW F10; iForged Performance Alloy Legacy V2 21x9 and 21x10.5 wheels; CKS suspension; Brembo Gran Turismo BBK brakes; color-matched rear brakes
Exterior: Msport front bumper conversion with shaved side markers; custom carbon-fiber front lip, side skirts, rear diffuser and roof spoiler; painted gloss-black roof; 3D Design deck spoiler
Interior: Wintech Window Films tinted windows; Alekshop Multimedia and rearview camera

2009 Jeep Wrangler Unlimited Rubicon
Exhibiting Company: Truck-Lite Co. LLC
Phone: 800-562-5012
Fax: 716-665-6403
E-mail: jlindemuth@truck-lite.com
Website: www.truck-lite.com
Exhibitor Booth Number: 35161
Vehicle Builder: Dave Doetsch
Powertrain/Drivetrain: OEM 3.8L V6 engine; OEM automatic transmission; Airaid cold-air intake; Poweraid throttle body spacer; Bully Dog GT tuner/programmer; Gibson dual cat-back exhaust system; Amsoil synthetic gear/motor/transmission/brake fluids; TeraFlex heavy-duty front and rear driveshafts; custom front high pinion full float Dana 60 axle with 5.38 Yukon gears; custom 10.25 full float rear axle with 5.38 Yukon gears; Mile Marker stainless-steel hubs; Ballistic Fab HD front and rear differential covers; ARB air locking front/rear differentials
Chassis: TeraFlex low-center-of-gravity 6-in. Elite long-arm suspension system, HD adjustable front and rear track bars and hi-steer kit; DayStar 1-in. body lift; Fox Racing Shocks 2.0 Performance Series IFP aluminum shocks; Pitbull 44x19.50R20 rocker tires; BMF Novakane 20x10 wheels
Exterior: Truck-Lite 7-in. round 12V LED headlamps and 7-in. LED auxiliary lights; Hi-Lift X-Treme jack; custom rear fender section; Recon LED smoked front turn signal lights; Shining Monkey car care products
Interior: Katzkin Leather two-tone seats with custom third-row bench; Rhino Linings complete spray-in bedliner; TeraFlex third-row seat bracket; Drake Off-Road billet passenger grab handle, billet hood hold-downs and under-hood billet bottle caps; Real Wheels billet AC vent surrounds, billet pedal set, billet seat handles and billet shift knobs; Monster Hooks forged monster tow hook

2007 Ford Mustang
Exhibiting Company: Trufiber
Phone: 951-270-3222
Fax: 951-371-7675
E-mail: phil@trufiber.com
Website: www.trufiber.co
Exhibitor Booth Number: 25148
Vehicle Builder: Trufiber
Exterior: Trucarbon carbon-fiber Mach 1 hood

2009 Ford Mustang GT500
Exhibiting Company: Trufiber
Phone: 951-270-3222
Fax: 951-371-7675
E-mail: phil@trufiber.com
Website: www.trufiber.co
Exhibitor Booth Number: 25148
Vehicle Builder: Trufiber
Powertrain/Drivetrain: Racers Edge tuning
Chassis: Vossen wheels; RideTech suspension
Exterior: Venom carbon-fiber recessed hood, side skirts, chin spoiler, window delete, spoiler, radiator cover and armrest cover; Meguiar’s polish
Interior: Katzkin Leather interior

2008 GMC Denali
Exhibiting Company: UnderCover
Phone: 417-753-8000
Fax: 417-753-7999
E-mail: sales@undercoverinfo.com
Website: www.undercoverinfo.com
Exhibitor Booth Number: 31033
Vehicle Builder: Shea Walker
Powertrain/Drivetrain: 6.2L V8; K&N intake
Chassis: Extensive Metal Works; Air Ride suspension
Exterior: ’08 Escalade front clip; Escalade sheetmetal grafted into the rear bed sides; Undercover SE Smooth bed cover; Rhino liner
Interior: Leather seating; Kicker sound system

2011 Chevrolet Silverado 3500HD Dually
Exhibiting Company: Entertainment Radio Network/SIM
Phone: 541-840-6136
Fax: 541-471-1479
E-mail: ataylor@ernlive.com
Website: www.ernlive.com
Exhibitor Booth Number: 11600
Vehicle Builder: Mike Copeland, Lingenfelter Performance Engineering/Diversified Creations
Powertrain/Drivetrain: Production 6.6L Duramax LML turbodiesel; MBRP filter-back exhaust stack; Snow Performance water-methanol system; Allison 1000 six-speed transmission upgrade; Mag Hytec transmission pan; Amsoil synthetic ATF and differential fluid; PPE custom fabricated and reinforced differential cover
Chassis: Prototype Weld Racing forged wheels; General 35x12.50 tires; Protype 6-in. lift kit
Exterior: Craftsman Tools storage; custom wrap
Interior: Work-boot-inspired interior; 110-volt power outlets; navigation system with jobsite-to-jobsite routing; mud-
catching floor mats and floor drains

1963 Buick Riviera, Al Serrato
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Leonard Lopez, Dominator

2011 GMC Sierra Standard Bed
Exhibiting Company: Bushwacker Inc.
Phone: 800-234-8920
Fax: 503-283-3007
E-mail: customercare@bushwacker.com
Website: www.bushwacker.com
Exhibitor Booth Number: 30001
Vehicle Builder: Commercial Van Interiors
Exterior: Bushwacker Extend-A-Fender flares and ultimate bedrail caps

2003 Honda CBR600RR
Exhibiting Company: Dynojet Research Inc.
Phone: 800-992-3525
Fax: 702-399-6385
E-mail: dynosales@dynojet.com
Website: www.dynojet.com
Exhibitor Booth Number: 20721
Vehicle Builder: Dynojet Research Inc.
Powertrain/Drivetrain: Stock ECU equipped with Dynojet Power Commander V, secondary fuel module, auto-tune module, LCD display, Quickshifter and ignition module; Carillo connecting rods; CP pistons; Kibble White one-piece valves; IHI turbocharger with custom piping and water-to-air intercooler; Vance & Hines cylinder-head porting; AMS 500 boost controller; Tial 38mm external waste gate
Chassis: BST carbon-fiber wheels, Bridgestone Tires
Exterior: Catalyst body fairings

2006 Ford Ranger
Exhibiting Company: Kid KJ; Uncle Tod Motorsports
Phone: 954-358-1900
Fax: 954-938-4056
E-mail: tod@uncletodmotorsports.com
Website: uncletodmotorsports.com
Exhibitor Booth Number: 36125
Vehicle Builder: Uncle Tod Motorsports
Powertrain/Drivetrain: Ford 9-in. rearend; Dana 60; Powerglide transmission
Chassis Type: Custom
Exterior: Custom
Interior: Custom

2005 Subaru WRX Sedan
Exhibiting Company: Whiteline
Phone: 949-939-5068
Fax: 909-476-2558
E-mail: reid@redrangerusa.com
Website: www.whiteline.com.au
Exhibitor Booth Number: 20751
Vehicle Builder: Apollo Performance
Powertrain/Drivetrain: 2.5L Outfront Motorsports engine; full race manifold; Garrett GT35 turbocharger; STI six-speed transmission; Clutchmasters clutch; Turbo Smart blow-off valve; Odyssey battery
Chassis: JRZ coil-overs; Whiteline roll-center kit, anti-lift kit, sway bars, end links and bushings; Rotora six-piston front and four-piston rear brakes; TSW wheels; Bridgestone tires
Exterior: Chargespeed aero kit; APR rear wing
Interior: Jason Norren Fabrications rollcage; Buddy Club seats; ASUS display system

2007 Jeep JK Wrangler Unlimited
Exhibiting Company: Magnaflow Exhaust
Phone: 800-990-0905 x1166
Fax: 949-858-8628
E-mail: dshubin@magnaflow.com
Website: www.magnaflow.com
Exhibitor Booth Number: 23543
Vehicle Builder: Superlift Suspension Systems
Chassis: Superlift 4-in. lift and differential covers; Bilstein stainless-steel shocks/stabilizers; Metalforms skidplates; Interco Super Swamper M16 42x14.50-17 tires; Stazworks Beadlocks
Exterior: House of Kolor Shimrin paint; Polymatrix protective coating; AEV heat-reduction hood; Smittybilt winch; XRC body armor; KC HiLites lights; Amsteel Blue winch line; Off-Camber Fabrication bumpers, side bars, racks; Code 3 2100X LED squad police lights and siren/PA system; Hi-Lift jack, Real Wheels
door handles
Interior: Katzkin Leather interior; Smittybilt G.E.A.R. seat packs; Kicker audio; Power Tank onboard air

2010 GMC Sierra Denali 2500 HD
Exhibiting Company: ReadyLift Suspension Inc.
Phone: 800-549-4620
Fax: 702-410-2794
E-mail: dennis@readylift.com
Website: www.readylift.com
Exhibitor Booth Number: 30071
Vehicle Builder: ReadyLift Supension Inc.
Chassis: ReadyLift SST 4-in. upper control arm heavy-duty lift kit
Exterior: StarSide Designs paint; Anzo lights; BakFlip bed cover; Bed Rug bedliner; AMI billet-aluminum handles; Precision grille
Interior: Katzkin leather upholstery

1970 Chevelle Convertible
Exhibiting Company: Source Interlink Media/Super Chevy Magazine
Phone: 310-531-9884
E-mail: michelle.turczyn@sorc.com
Website: www.sourceinterlinkmedia.com
Exhibitor Booth Number: 22743
Vehicle Builder: Classic Automotive Restoration Specialists
Powertrain/Drivetrain: GM Performance Parts 572 big-block crate engine; COMP Cams hydraulic roller cam; Hogan sheetmetal intake; Inglese electronic stack fuel injection; Eddie Motorsports front accessory drive; Tremec six-speed manual trans; Strange Engineering 9-in. rearend; Baer brakes
Chassis: Art Morrison Enterprises ’68–’72 GM A-body GT-Sport chassis, rack-and-pinion steering, independent front suspension, triangulated four-link rear suspension
Exterior: Widened rear wheelwells; custom rear valence exhaust exit; custom badging; full body alignment; tightening of panel gaps
Interior: Custom leather interior; Classic Instruments gauges; custom sound system; TMI front bucket seats

2011 Mustang GT
Exhibiting Company: Whiteline
Phone: 949-939-5068
Fax: 909-476-2558
E-mail: reid@redrangerusa.com
Website: www.whiteline.com.au
Exhibitor Booth Number: 20751
Vehicle Builder: Cunningham Motorsports
Powertrain/Drivetrain: CMS custom turbo kit; RPS clutch
Chassis: Whiteline anti-lift kit, sway bars, roll-center kit, Panhard rod, rear control arms, under-car brace, pinion bushing and strut bar brace

2006 Ford Mustang
Exhibiting Company: Trufiber
Phone: 951-270-3222
Fax: 951-371-7675
E-mail: phil@trufiber.com
Website: www.trufiber.com
Exhibitor Booth Number: 25148
Vehicle Builder: Trufiber
Exterior: Trucarbon carbon-fiber hood, side skirts, chin spoiler rear diffuser
Interior: Trucarbon carbon-fiber mirror cover, engine cover

1997 NASCAR Superspeedway Ford T-Bird
Exhibiting Company: Royal Purple
Phone: 818-355-4744
E-mail: nicoleg@hpprose.com
Website: www.royalpurple.com
Exhibitor Booth Number: 23613
Vehicle Builder: Richard L. and Judy C. White/Owners Maxx2Racing
Powertrain/Drivetrain: 358ci Ford NASCAR Spec engine; Yates heads; dual quad tunnel ram intake; CP custom pistons; Total Seal ring set; COMP Cams solid roller cam and lifters; Clevite bearings; Fel-Pro head gaskets; ARP head studs; CV Products titanium retainers, Super 7 valve locks; titanium valves; spec-length pushrods; Weaver Bros. dry sump system, housings/rebuilding, bushings, and pulley parts; NASCAR spec. Ford Racing Tri-Y headers and “X” exhaust system; ICE ignition; G-Force G4A four-speed manual transmission; Ford 9-in. full floating rearend
Chassis: Stavola Brother’s chassis
Exterior: Updated chutes
Interior: SFI-spec full containment safety seat; updated driver’s harness

1965 Mustang Fastback “Producer”
Exhibiting Company: Royal Purple
Phone: 818-355-4744
E-mail: nicoleg@hpprose.com
Website: www.royalpurple.com
Exhibitor Booth Number: 23613
Vehicle Builder: Ring Brothers
Powertrain/Drivetrain: Royal Purple fluids; Keith Craft 351/427 Stroker engine; Flowmaster 44 Series mufflers; Tremec T56 six-speed transmission
Chassis: Forgeline three-piece 18x11 front and 19x13.5 rear wheels; Michelin 315-30ZR18 front and 345/30ZR19 rear tires; Baer brakes; full chassis; tubular A-arms; Watt’s Link rear
Exterior: Full custom body widened 4 in.; extended rockers; carbon roof and hood; Ring Brothers billet hood hinges, door handles, hood pin kit, taillight bezels, one-off dash, custom wheels; BASF Glasurit 90 Line waterborne paint
Interior: Custom interior; 4130 chrome-moly full rollcage

2012 Nissan R35 GTR
Exhibiting Company: Rohana Wheels
Phone: 773-847-1188
Fax: 773-847-8225
E-mail: topspeedchicago@gmail.com
Website: www.rohanawheels.com
Exhibitor Booth Number: 48189
Vehicle Builder: Joey Feng
Powertrain/Drivetrain: GTR; Amuse titanium exhaust and downpipe; GReddy intercooler kit; GoFastBits blow-off valve
Chassis: GTR
Exterior: Tommy Kaira side skirts

2008 Ford F-250 Super Duty
Exhibiting Company: T-Rex Grilles
Phone: 951-270-5388
Fax: 951-270-5391
E-mail: mark@trxbillet.com
Website: www.trexbillet.com
Exhibitor Booth Number: 35111
Vehicle Builder: Craig Hagenbaugh
Powertrain/Drivetrain: 6.4L twin-turbo diesel
Chassis: Crew Cab 4WD; 10-in. lift
Exterior: T-Rex X-Metal grilles and Urban Assault badges; Winch Ready front and rear bumpers; Tiregate; Rhino-Rac roof rack; Bushwacker fender flares
Interior: Katzkin leather package; custom sound system; Pioneer double-DIN deck and subs

1948 Chevy Truck, Frank and Mary Lawrence
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Ironworks Speed & Kustom

1929 Ford Roadster, Eddie Baumann
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Eddie Baumann

2011 US Legends Dirt Modified Race Car
Exhibiting Company: Ingersoll Rand
Phone: 908-238-7000
Fax: 908-238-7035
E-mail: rtrudnak@irco.com
Website: www.ingersollrandproducts.com
Exhibitor Booth Number: 10120
Vehicle Builder: US Legends International Inc. (Designed by Ray Evernham)
Powertrain/Drivetrain: 1,250cc water-cooled Yamaha engine; five-speed transmission; Winters quick-change rearend
Chassis: US Legends Dirt Modified chassis
Exterior: Custom Modified body, front and rear bumpers and nerf bars; decorated in Ingersoll Rand colors with #29
Interior: Full containments sear; cockpit accommodates a wide variety of driver sizes and shapes; center steer with adjustable steering column

1962 Chevrolet Corvette
Exhibiting Company: Hotrod & Restoration
Phone: 951-371-8519
Fax: 310-533-2504
E-mail: travis.weeks@bobit.com
Website: www.HotRodandRestoration.com
Exhibitor Booth Number: 24287
Vehicle Builder: Johnny’s Auto Trim & Rod Shop
Powertrain/Drivetrain: LS7 427 small-block V8; 4765E transmission; hand-fabricated engine cover with custom emblem and spears; custom motor mounts; smoothed and polished custom stainless exhaust and tips
Chassis: Custom frame using C4 suspension; suspension smoothed and polished; Budnik Gasser custom 18x7 front and 19x9 rear wheels; brake booster under dash
Exterior: One-off Champaign Mist paint; front bumpers removed; custom grille rings crafted; stock grille turned upside down with spears and painted satin body color; custom headlight rings; LED signal lights; peaked hood; custom inner fenders; smoothed firewall; custom rear headlight covers; filled doors; custom emblems; filled cowl; peaked cove line; widened rear quarters; Frenched license plate; hidden wiring
Interior: Custom pedals and shifter, seats, panels and console handmade; molded gauge pod; custom gauges

1932 Ford Five-Window, Ronnie and Avis Beasley
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Alan Johnson, Johnson’s Hot Rod Shop

1969 Plymouth Roadrunner
Exhibiting Company: Source Interlink Media
Phone: 310-531-9884
Fax: 310-531-9373
E-mail: michelle.turczyn@sorc.com
Website: www.hotrod.com
Exhibitor Booth Number: 22743
Vehicle Builder: Spitzer Concepts
Powertrain/Drivetrain Type and Modifications: 528ci Chrysler Hemi engine; Indy Cylinder Head aluminum block and heads; Lenco Drive three-speed transmission; fabricated rear end housing; Mark Williams constant-velocity half shafts; NASCAR 25-gal. fuel cell with bladder; Firefox 10-lb. fire bottle systems; C&R Racing radiator
Chassis: 1.5 ODx.125-wall DOM tubing double rail chassis and cage; independent rear suspension; Mark Williams third member; C5 Corvette front and rear A-arms and uprights; Bilstein coil-overs; front 1¼-in. sway bar; rear 7/8-in. sway bar; Wilwood six-puck calipers and rotors; 1-in. aluminum pocket milled firewall/motor plate; rear wheels moved back 3 in. and front wheels moved forward 2 in.
Exterior: Top chopped 2 in. and pancaked 1½ in.; aluminum-type air jacks with three nitrogen bottles in trunk; ’65 Chevy Impala from middle of roof to trunk lid; custom carbon-fiber hood, trunk and front fenders, front fascia, front and rear bumpers and ground effects tunnels; full belly pan with louvers; Kamplain Machine one-piece billet grille; Greening Automotive custom headlights, taillights and 19-in. front and 20-in. rear wheels
Interior: Carbon-fiber dashboard, console, side panels, seat and nitrous bottle mount; Paul Atkins leather interior; RacePak dashboard computer; Pioneer stereo; Kamplain Machine billet sill plates; custom windows

1998 Toyota Tacoma
Exhibiting Company: Street Trucks Magazine/Beckett Publishing
Phone: 714-200-1950
Fax: 800-249-7761
E-mail: tnoack@beckett.com
Website: www.streettrucksmag.com
Exhibitor Booth Number: 23288
Vehicle Builder: The Drag Shop
Powertrain/Drivetrain: 2.4 with beauty and go fast goodies
Chassis: Stock-floor body drop, with full custom air suspension Exterior: Fully shaved, ’01 Tacoma front clip, dipped in black gold
Interior: Full Alpine stereo, custom seats, dash and center console

2011 Ford F-150
Exhibiting Company: Source Interlink Media
Phone: 310-531-9884
Fax: 310-531-9373
E-mail: michelle.turczyn@sorc.com
Website: www.4wheeloffroad.com
Exhibitor Booth Number: 22743
Vehicle Builder: Randy Ellis Design
Powertrain/Drivetrain: Dynatrac ProRock 80 rear axle and ProRock 60 front IFS; RCV axleshafts; ARB air lockers; JE Reel driveshafts
Chassis: Randy Ellis Design custom suspension; chassis and body shortened front and rear; Deaver rear springs; Icon Vehicle Dynamics front springs; Fox shocks
Exterior: Randy Ellis Design bumpers; Warn winch; TJM and KC off-road lights; doors and bed boat-sided; Tuffy Security bed box
Interior: Randy Ellis Design rollcage

2011 Ford F-150 EcoBoost
Exhibiting Company: Skyjacker Suspensions (in Ford Booth)
Phone: 318-388-0816
Fax: 318-388-2608
E-mail: lmcguire@skyjacker.com
Website: www.skyjacker.com
Exhibitor Booth Number: 22200
Vehicle Builder: Skyjacker Suspensions
Powertrain/Drivetrain: Magnaflow performance exhaust
Chassis: Skyjacker Suspensions 4-in. lift and M95 monotube shocks; Falken Wild Peak 35-in. tires; BMF S.E.R.E chrome 20-in. wheels; McGard lug nuts
Exterior: SteelCraft grille guard; Bushwacker fender flares; Genuine Ford Accessories custom vinyl wrap, 5-in. chrome steps, rubber bed mat, retractable bed step and hard folding tonneau cover
Interior: Garmin nüvi 3790 unit and custom dash mount; WeatherTech floor liners

2012 Ford/Shelby Mustang GT350
Exhibiting Company: Wilwood Disc Brakes
Phone: 805-388-1188
Fax: 805-987-5982
E-mail: customerreply@wilwood.com
Website: www.wilwood.com
Exhibitor Booth Number: 24913
Vehicle Builder: Ford/Shelby American
Powertrain/Drivetrain: Shelby/Ford Racing Whipple supercharger; Shelby/Borla exhaust
Chassis: Shelby/Ford Racing spring and shock package; Shelby/Wilwood 14-in. brakes Shelby Watts-link suspension
Exterior: Custom painted racing stripes; Shelby front/rear/side fasciae
Interior: A-pillar gauge pod; Leather seats with contrast stitching; embroidered GT350 stitching.

2011 Jeep JK
Exhibiting Company: Viair Corp.
Phone: 949-585-0011
Fax: 949-585-0188
E-mail: sales@viaircorp.com
Website: www.viaircorp.com
Exhibitor Booth Number: 21031
Vehicle Builder: Viair Corp., Rebel Offroad and Sik Fabrications Powertrain/Drivetrain: Currie Enterprises Rock Jock differentials; Reel driveline; Magnaflow exhaust
Chassis: Viair Corp. dual onboard air system; Dominion Offroad onboard air system mounts; Rebel Offroad chassis modifications and coil-over mounts; Teraflex suspension components; ARB air lockers; PSC hydraulic steering; Rebel Offroad drilled and slotted brake rotors; Primo powdercoating, Fox coil-over shocks; Nitto Mud Grappler tires; Trail Ready HD20 bead-lock wheels Exterior: Wurton high-performance LED lighting products, high-performance pod lights and LED lighting mounts; AEV heat reduction hood; painted roof; Sik Fabrications shaved tailgate and turned tailgate handle, Poison Spyder body armor and bumpers; Hi-Lift jack; Rampage Products, Warrior Products, Rock Hard 4x4 skid plates; Mile Marker winches
Interior: ARC Audio sound system; iPad2 stereo control system; Line-X on inner roof; sPod electrical accessory system; Rock Hard 4x4 rollcage; Star Fabricating door hinges; custom stereo speaker enclosure with integrated drawer for trail recovery tools

1979 GMC P500 (Delivery Van)
Exhibiting Company: UPS
Phone: 404-828-4032
E-mail: kdebates@ups.com
Website: www.ups.com
Exhibitor Booth Number: 11827
Vehicle Builder: UPS
Powertrain/Drivetrain: ’03 460ci engine; C6 Transmission
Chassis: GMC chassis; dropped 10.25 in.; Big Bear brakes; Boyd 20-in. wheels; Air Ride suspension; Ford 9-in. rear axle
Exterior: Chopped top; custom paint
Interior: Gauges; set up as UPS race car

2004 GMC Sierra Project Novakane
Exhibiting Company: Source Interlink Media
Phone: 714-709-9159
Fax: 949-705-3408
E-mail: dan.ward@sorc.com
Website: www.truckinweb.com
Exhibitor Booth Number: 22743
Vehicle Builder: Truckin’ Magazine
Powertrain/Drivetrain: GMPP LSX376; MagnaCharger supercharger; Tremec T-56 Magnum transmission
Chassis: Chassis by Aaron Iha suspension; QA1 coil-overs
Exterior: L&G Enterprises satin black paint with bare-metal racing stripes
Interior: Corbeau racing seats; carbon-fiber steering wheel; sheetmetal dash

2011 Harley-Davidson Road Glide
Exhibiting Company: Wizards Products
Phone: 800-356-7223
Fax: 763-497-5125
E-mail: adamb@wizardsproducts.com
Website: www.wizardsproducts.com
Exhibitor Booth Number: 10820
Vehicle Builder: John Shope, Sinister Industries
Chassis: 26-in. front wheel
Exterior: House of Kolor custom paint; fully detailed with Wizards Products

Ford Celebrates Milestone With Special Displays

Ford Motor Co. will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry’s victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess. In addition to highly modified examples of its current car and truck lines, the Ford booth #22200 (Central Hall) at the SEMA Show will feature examples of its classic racing lineage. Check out Ford’s rolling legacy in the accompanying photos.

1901 Sweepstakes: This car started it all. Henry Ford raced it against Alexander Winton and won. After wining that race, Ford was able to obtain the financing he needed to start Ford Motor Co. Visit here for more information.		1967 GT40 Mark IV: Carroll Shelby built this car, which was driven by Dan Gurney and A.J. Foyt to win the 1967 Lemans 24-hour race.

1965 Lotus-Ford 38: Jim Clark was driving this vehicle when he won the 1965 Indianapolis 500—the first rear-engine car to win that race.		1970 Mustang: Parnelli Jones drove this pony to win the 1970 Trans Am Championship.

2011 Ford Fiesta: By Brian Deegan, this is the 2011 X Games-winning car.		2011 Mustang Drift Car: Vaughn Gittin Jr. drives this Mustang in the Formula Drift Series.

F-250 Super Duty: Built by Hajek Motorsports, this Super Duty set the Bonneville Salt Flats records for diesel- and bio-diesel-powered trucks. It reached a top speed of 182 mph.		2011 Fusion: Trevor Bayne drove this Fusion to victory in the 2011 Daytona 500—the 600th NASCAR win for Ford Motor Co.

2011 Ford Fiesta: The car driven by television personality and champion Tanner Foust.		1987 Thunderbird: This NASCAR Thunderbird was driven by Bill Elliott and still holds the record for the fastest NASCAR qualifying speed at 212.809 mph.

2011 Ford Fiesta: The car that Ken Block drives in his famous gymkhana videos.		2011 Mustang Funny Car: This is 15-time champion John Force’s NHRA Funny Car.

Vehicles of the 2011 SEMA Show

Tue, 11/01/2011 - 13:18

SEMA News—November 2011

A Look at Some of the Coming Attractions

By Steve Campbell

1953 Ford F-150
Exhibiting Company: UPS
Phone: 404-828-4032
E-mail: kdebates@ups.com
Website: www.ups.com
Exhibitor Booth Number: 11827
Vehicle Builder: Ford

1963 Buick Riviera, Al Serrato
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Leonard Lopez, Dominator

1929 Ford Roadster, Eddie Baumann
Exhibiting Company: Hot Rod Industry Alliance
Website: www.SEMA.org/hria
Exhibitor Booth Number: 23287
Vehicle Builder: Eddie Baumann

Ford Celebrates Milestone With Special Displays

1901 Sweepstakes: This car started it all. Henry Ford raced it against Alexander Winton and won. After wining that race, Ford was able to obtain the financing he needed to start Ford Motor Co. Visit here for more information.		1967 GT40 Mark IV: Carroll Shelby built this car, which was driven by Dan Gurney and A.J. Foyt to win the 1967 Lemans 24-hour race.

1965 Lotus-Ford 38: Jim Clark was driving this vehicle when he won the 1965 Indianapolis 500—the first rear-engine car to win that race.		1970 Mustang: Parnelli Jones drove this pony to win the 1970 Trans Am Championship.

2011 Ford Fiesta: By Brian Deegan, this is the 2011 X Games-winning car.		2011 Mustang Drift Car: Vaughn Gittin Jr. drives this Mustang in the Formula Drift Series.

F-250 Super Duty: Built by Hajek Motorsports, this Super Duty set the Bonneville Salt Flats records for diesel- and bio-diesel-powered trucks. It reached a top speed of 182 mph.		2011 Fusion: Trevor Bayne drove this Fusion to victory in the 2011 Daytona 500—the 600th NASCAR win for Ford Motor Co.

2011 Ford Fiesta: The car driven by television personality and champion Tanner Foust.		1987 Thunderbird: This NASCAR Thunderbird was driven by Bill Elliott and still holds the record for the fastest NASCAR qualifying speed at 212.809 mph.

2011 Ford Fiesta: The car that Ken Block drives in his famous gymkhana videos.		2011 Mustang Funny Car: This is 15-time champion John Force’s NHRA Funny Car.

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

Tue, 11/01/2011 - 11:39

SEMA News—November 2011

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

To our very good friends, family and extended family:

It’s almost impossible to believe, but this is the 45th time the SEMA Show has been the reason for this family to get together, celebrate the past year and take a glimpse into the future. I say “family” because this industry has grown stronger by banding together for the past few years. What you see at this year’s SEMA Show is an example of what a family can do when it pulls together and pushes through tough times.

In the case of SEMA, we are comprised of all sorts of people. From major companies to the smallest jobber, from the oldest to the youngest, from every person on the SEMA staff to every member of the SEMA Action Network, we are all a part of SEMA. Working together like brothers and sisters, we have created everything you see at the Show. And yet, even though we lock arms in tough times, we compete like racers at the track and strive to be the best. The competitive spirit of every member of the SEMA family inspires each one of us to be better. And as we look around the SEMA Show each year, it’s easy to see how the passions of individual members have pushed the whole industry toward the goal line.

As Chairman of the Board, I am proud to say that the hard work and dedication of the SEMA Board of Directors, all of the members and the SEMA association staff have made the last 12 months a success—in times where some can’t say that. The SEMA Board continues to chart an exciting course, with several new and cutting-edge programs once again positioning SEMA as the number-one association for its members and making available the tools to remain strong in the future.

One important consideration for all members, large and small alike, is how the membership should best be represented by the SEMA Board of Directors. During your time at the Show, you will undoubtedly hear about a SEMA recommendation to streamline the Board of Directors. Having carefully considered the pros and cons, the Board believes that these changes are important for more effective and efficient leadership. As your Chairman, I urge each company to act on this important proposal and cast a thoughtful vote.

Finally, I want to extend a special welcome to the youngest generation of SEMA members. As this younger group enters this industry, their enthusiasm and ability to see new paths in a changing world will carry this association long into the future. I’m proud to welcome them to the family, and I know that they will some day be the leaders of the industry.

The passion that each of you demonstrates is what makes the SEMA Show the center of the automotive world, and each and every one of you should be proud of what you have accomplished. Thank you for attending the world’s greatest automotive specialty-equipment trade show ever. Enjoy yourselves while you are in Las Vegas. I thank you for coming, and I sincerely hope that you all have a great year in 2012.

Cordially,

Paul “Scooter” Brothers, SEMA Chairman of the Board

10 SEMA Show Opportunities

Tue, 11/01/2011 - 11:22

Tips for Getting Down to Business at the 2011 SEMA Show

By Michael Imlay

	The 2011 SEMA Show will concentrate products and networking opportunities under one roof, creating valuable access to new revenue streams, expanded sales and profits.

As the world’s premier automotive aftermarket trade event, the 2011 SEMA Show concentrates a vast number of attractions and opportunities under one roof. So many, in fact, that it’s practically impossible to know about them all unless you’re highly organized. Step inside the massive Las Vegas Convention Center (LVCC) for the SEMA Show, and you’ll discover more than 1,500 new products plus the latest equipment and technology being developed by more than 2,000 exhibitors, including 500 first-timers alongside major manufacturers and new suppliers. With the Show rapidly approaching, we suggest the following tips for attendees wishing to take full advantage of the event’s many opportunities.

1. Hit the Ground Running

Whether you sign up online ($25) or via fax or mail ($50), pre-registration by October 18 saves you more than money. It buys you time that you won’t be spending in a registration line at the Show when you could be immediately discovering new products, making industry contacts and attending educational events instead. If you miss the October 18 deadline, you can still take advantage of online registration at on-site prices from October 19 right up to the opening of the Show. No matter how you choose to register, you’ll find it much more profitable to do it before Show opening. For details, go to www.SEMAShow.com and click on “Attend Show.”

2. Stay Smart With Travel Planners

Obviously, hassle-free hotel accommodations that are convenient to the Show will keep you rested, energized and on time for all of your planned activities. Booking your lodging through Travel Planners, the only official SEMA Show Housing Bureau, will ensure the best rates possible at quality hotels that offer quick and easy commuting to the Las Vegas Convention Center. Plus, by using Travel Planners, you’ll pay no resort fees (except for the The Signature at MGM Grand, which mandates them) and have access to exclusive hotel profiles that include descriptions, amenities, photos and maps for every official hotel. Not only can you also manage reservations (view, change or cancel) online, but you’ll also find your data delivered in real time, 24/7. For details, go to www.SEMAShow.com, click on “Attendees,” and scroll-down to select “Travel & Lodging.”

3. Enjoy Discounted Transportation

	Discounted monorail tickets and complimentary shuttle busses provide quick, convenient access to the Las Vegas Convention Center, home of the 2011 SEMA Show.

The Las Vegas Monorail is convenient to most hotels booked through Travel Planners and will drop you off directly in front of the 2011 SEMA Show. Even better, the city is offering exclusive discounts to SEMA Show attendees. Buy your ticket ahead of time and get an Unlimited 3-Day Pass for $24 (normally $28 at ticket vending machines); an Unlimited 4-Day Pass for $32 (not available at ticket vending machines); and an Unlimited 7-Day Pass for $50 (also not available at ticket vending machines). With trains arriving every few minutes, the Monorail also connects you to the city’s glitz and glamour of world-class restaurants, shows, shops, clubs, hotels and casinos in a safe, clean and climate-controlled environment. Save time and dollars by purchasing your tickets online now.

In addition, complimentary shuttle bus service is available between the LVCC and most official SEMA Show hotels. Pick-up locations at the LVCC are between Central and North Halls, behind the Grand Lobby by Freight Door 10 and in the front and back of South Hall. Buses pick up every 20 to 30 minutes. For a detailed schedule, go to www.SEMAShow.com/shuttle-bus-information.

4. Power Up Your Online Marketing

Today’s businesses rise and fall on online marketing, with technology and tactics changing by the minute. The SEMA Show’s Online Marketing Conference—Powered by eBay Motors, is a can’t-miss opportunity to learn more about the most critical online trends affecting your business. Held Monday, October 31, the daylong event addresses such topics as landing-page optimization, Facebook, mobile site development, search-engine optimization and marketing, website analytics, video marketing, reputation management and more. Split into fundamental and intermediate tracks, the conference is presented by leading Internet experts. Discounted pre-registration (available online) runs until October 17, after which onsite registration is required.

5. Expand Your Business Knowledge

	Attendees can hit the ground running through online pre-registration, which saves time you’d certainly rather use to see and experience the Show.

From Monday, October 31, through Friday, November 4, SEMA Show Education Days touch on virtually every topic affecting aftermarket businesses and are a great way to learn firsthand what’s new and cutting-edge in the marketplace. The SEMA Education Institute (SEI) roster includes more than 50 free courses and several “pay-to-attend” educational events this year. Buyers will particularly appreciate business seminars on marketing, customer service, management and more. Exclusive to registered SEMA Show participants, these learning opportunities are designed to immediately deliver practical tools that can be implemented by you and your staff the first day back from Las Vegas. For details, visit www.SEMAShow.com/education.

6. One-Stop Shopping for New Products

Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s number-one destination, and with good reason. There’s no better way to examine all of the industry’s hottest new products in one fell swoop. Plus, for 2011, Ideas Alive adds a Featured Products section where exhibitors also get to display their most popular products, regardless of introduction date. Located this year in the upper level, east end of South Hall, the New Products Showcase represents 25,000 sq. ft. of innovations—all barcoded so you can easily capture and download essential product information. (The data is available in several formats, including one for smartphones, with scanners also available free to buyers and media.) Best of all, the Showcase opens each morning at 8:00 a.m., prior to main Show hours, allowing you to beat the crowds.

7. New Products Award Breakfast

	The SEMA Show is renowned for firsthand looks at the world’s hottest street rods, incredible musclecars, exotics, sport compacts, light trucks and more.

The 2011 SEMA Show New Products Awards Breakfast promises to be yet another key attraction, as it is every year. Scheduled for Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton, the event lands on the Show’s opening day just before Show-floor opening. During the breakfast, the best new products from the New Products Showcase are announced, with honors presented to their exhibitors. Attendees will be among the first to find out who walks off with awards this year, but more than a great product tip-off for buyers, the breakfast is also a highly prized networking opportunity. Attendance is free, but space is limited, so tickets are available on a first-come, first-served basis. To order your tickets, visit here and click on “Buy Tickets” in the “Attendee” window.

8. The SEMA Awards:Find Out the Hottest Vehicle Trends

In addition to displays and in-depth appraisals of the latest automotive specialty-equipment products, the 2011 SEMA Show presents firsthand looks at those products installed on the hottest street rods, musclecars, exotics, compacts, light trucks and more. In fact, you’ll want to pay special attention to the SEMA Award winners, which will be announced on the Show’s first day, Tuesday, November 1. Presented in four categories—Hottest Car, Hottest Truck, Hottest Sport Compact and Hottest 4x4-SUV—the SEMA Awards recognize the year’s top trendsetting vehicles based on exhibitors’ choice. Show organizers will survey qualified booth vehicles to identify the most prominent models in each award category and tally them all to identify which platforms enthusiasts prefer to modify. For buyers and manufacturers alike, these vehicles act as ideal barometers of trending products in the marketplace.

9. Get a Handle on the Latest Tech Advances

	Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s number-one buyer destination. It’s set up to offer one-stop shopping of all the industry’s hottest new innovations, with free barcode scanners to make information acquisition quick and easy.

Technology has been changing rapidly, as new regulations and new concepts evolve from OEM sources. These trends can affect suspension, powertrains, safety and infotainment, and staying abreast of the latest developments can be daunting. Yet for aftermarket jobbers and manufacturers, anticipating the effect of future innovations is crucial. Thankfully, the SEMA Show’s Vehicle Technology Center (VTC) provides in-depth information and hands-on understanding from leading industry experts relating to advanced vehicle technologies, emerging systems and cooperative programs. This area is designed to enhance communications between OEMs and the aftermarket. For 2011, the SEMA Show unveils a significantly expanded VTC experience, including a theater, exhibits and sessions designed to inform and educate attendees on the technological changes that promise to revolutionize the industry. The VTC is located in Booth #35185 of the upper South Hall of the Las Vegas Convention Center. For more information, visit here.

10. Get More From SEMA

As a trade association, SEMA is much more than its annual Show. The association also offers business insurance, freight-savings, consumer credit programs and expert research relating to both domestic and international products and markets. Plus, SEMA provides legislative advocacy, career development and training, employee recruitment, industry news, international relations and technology transfer programs that provide CAD and other design data directly from manufacturers. Members also get access to all of the organization’s networking events. Make sure to visit the Show’s Association Center in the Grand Lobby (just outside the North Hall) to learn about all of the year-round opportunities of SEMA membership.

A Message from Roy Littlefield, TIA Executive Vice President

Tue, 11/01/2011 - 10:48

SEMA News—November 2011

A Message from Roy Littlefield, TIA Executive Vice President

On behalf of the Tire Industry Association (TIA), I would like to welcome you to Las Vegas and to this year’s Global Tire Expo—Powered by TIA! We hope you find everything you need to make your business a stronger and more dynamic enterprise.

We’re excited and pleased that last year’s Expo was such an overwhelming success. Over the past year, we have continued our work with our valuable partner—SEMA—in order to make this year’s Expo even better.

We also hope you’ll attend our world-class educational session tracks this year: TPMS at 10, Truck Tires at 10, Tires at 2 and Management at 4. These sessions will provide fresh, relevant and useful information, and they’ll be led by the top experts in their field. Plus, you’ll have the best of both worlds: You’ll be able to take advantage of these educational opportunities while still having plenty of time to be on the floor to learn about the latest technology; catch up with current vendors and customers; and meet new vendors and customers.

We have also created a new educational session track: Green @ Noon. As the name implies, it will feature leading experts who will discuss the pressing topics concerning environmental issues in the tire industry and how they can impact and benefit tire dealers.

We hope you will take some time during the Show to stop by our booth #40049 in the South Hall.

If you’re not currently a TIA member, you can learn how membership has the potential to save you thousands of dollars on products and services you use every day, such as HM Care Advantage health insurance, business insurance from Federated Insurance, sales training from ContactPoint, package shipping and more. You’ll also get discounts on our best-in-class training programs, as well as on our special events, such as the 2012 OTR Conference. Discover what thousands of TIA members already know—a membership in TIA can actually pay for itself.

Finally, whether you are an exhibitor or attendee, your support of the Expo and TIA helps keep our industry strong. Again, on behalf of everyone at TIA, thank you, and we hope you have a successful and enjoyable time!

Sincerely,

Roy Littlefield
Executive Vice President
Tire Industry Association

Law and Order

Tue, 11/01/2011 - 10:37

SEMA News—November 2011

LEGISLATIVE AND TECHNICAL AFFAIRS

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

California Tire Pressure Checks:

All California automobile service providers are required to check tire pressures for every vehicle being maintained or repaired at their facilities as of September 2010. The law applies to auto maintenance/repair providers but not to auto parts distributors/retailers, auto body/paint facilities, auto glass installers or wreckers/dismantlers.

The California legislature recently unanimously passed a bill to clarify that tire-pressure gauges used for these purposes must be accurate within 2 psi. The legislation also allows the service provider to refuse to check the pressure if the tire is “unsafe” or damaged. Under the law, service providers are required to inflate the tires to the recommended tire-pressure rating. The provider must note on the invoice that the tire inflation service was completed and then keep a copy of the service invoice for at least three years. The rule applies to all vehicles weighing less than 10,000 lbs.

Illinois Antique Vehicles:

SEMA-supported legislation to provide for an expanded-use antique vehicle registration class that would allow antique vehicles and replicas to be driven without limitation during the warmer part of the year (April 1 through October 31) was signed into law by Governor Pat Quinn.

Under the new law, expanded-use antiques are limited to traveling to and from car shows, exhibitions, servicing or demonstration during the colder months (November 1 through March 31). Regular antique vehicle registration is still available for a lower fee to hobbyists who would prefer to operate their vehicles on only a limited-use basis throughout the year.

The expanded-use antique registration plate will be available at an annual fee of $45. The limited-use antique plate remains available at a fee of $13 for a two-year registration. In Illinois, an antique vehicle is defined as a motor vehicle more than 25 years of age, a bonafide replica or a fire-fighting vehicle more than 20 years old that is not used as fire-fighting equipment. The law becomes effective on January 1, 2012.

Nevada Emissions Exemption:

SEMA submitted comments to the Nevada Department of Motor Vehicles in support of a proposed regulation that would exempt classic vehicles and classic rods, among other hobby vehicles, from emissions testing if the owner certifies that the vehicle has not been driven more than 5,000 miles the previous year. Currently, these vehicles are subject to a 2,500-mile-per-year limit to qualify for an emissions exemption and must pass an initial two-speed idle emissions inspection to qualify. The proposal is the product of legislation passed earlier this year by the Nevada State Legislature and signed into law by Governor Brian Sandoval.

Michigan Vehicle Miles-Traveled Tax:

SEMA is supporting Michigan legislation that would prohibit the state from imposing a vehicle-miles-traveled (VMT) tax or mileage-based user fee on motor vehicles. This prohibition would also include any toll based on global-positioning satellites or similar programs that would provide for the locational tracking of private motor vehicles or users. In addition, the bill prohibits the state from accepting funding to implement a study or pilot program for the same purposes. As a general matter, SEMA opposes VMT taxes but supports policies that balance the interests of the motoring public with reasonable means to reduce reliance on foreign oil and create incentive-laden programs to help clean the air.

Federal Update

Federal Red Tape: Last January, President Obama issued an Executive Order directing all federal agencies to identify unnecessary regulations that hinder economic growth. In response, the agencies have identified more than 500 regulatory requirements that can be dropped and would potentially save $10 billion in productivity and reduced paperwork. A few of the regulatory changes would impact the auto industry. For example, the U.S. Environmental Protection Agency (EPA) intends to reduce reporting and record keeping for its gasoline/diesel regulations and to harmonize its greenhouse gas and fuel-economy standards. Nevertheless, SEMA and many in the business community contend that the reforms do not go far enough in lessening regulatory burdens, pointing to other candidates for change such as health care reform and greenhouse gas regulations for stationary sources.

Ozone Standard: In a move welcomed by SEMA, President Obama directed the EPA to withdraw its proposal to tighten the national air quality standards for ozone, the main ingredient in smog. Ozone forms when nitrogen oxide and volatile organic compound emissions from smokestacks, tailpipes and other sources combine in sunlight. Smog is created when particulates are added to the mix. The current ozone level is 75 parts per billion. The EPA was seeking to reduce the level to 60–70 parts per billion, contending that this range was necessary to address heart and respiratory illnesses associated with smog. The President cited the need to reduce regulatory burdens and uncertainty while the economy continues to recover. The standard could have cost as much as $90 billion a year to implement, with manufacturers, oil refiners and utilities bearing most of the costs.

Heavy-Duty Vehicle CAFE Standards: The National Highway Traffic Safety Administration and EPA have established fuel efficiency and carbon dioxide (CO2) standards for work trucks, buses and other medium- and heavy-duty vehicles. The first-time standards begin in model-year ’14 and cover a diverse range of vehicle types and uses. The vehicles are divided into three major categories: combination tractors (semi-trucks), heavy-duty pickup trucks and vans, and vocational vehicles (such as delivery trucks and transit buses). There are additional subcategories that are intended to provide a flexible structure for achieving specific goals. The standards are expected to achieve 10%–20% savings in fuel consumption by model-year ’18. The fuel-efficiency standards will also reduce CO2 emissions, since carbon dioxide is a direct byproduct when carbon-based fuels are burned.

Employee Rights Poster: As of November 14, 2011, businesses will be required to display a poster informing workers of their right to unionize and bargain collectively with the employer. The 11- x 17-in. notice is required under a rule issued by the National Labor Relations Board (NLRB) following an extensive rulemaking procedure. The poster can be downloaded for free from the NLRB website. The U.S. Department of Labor already requires companies to display workplace posters for federal minimum wage, polygraph protection, OSHA-job safety rules and several other federal labor laws. State agencies that regulate employers/workers may also have similar posters covering compensation, leave, job-safety and similar workplace issues. The posters are usually available at no cost from the agency or may be purchased from a commercial supplier.

Reaching Race Fans

Tue, 11/01/2011 - 10:32

REQUIRED READING

This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers about our industry’s products as well as relaying important information, such as legislation updates. We encourage the industry to support these publications and add them to your list of required reading.

Street Scene

National Dragster

Race Pages

The monthly magazine, which is published by the National Street Rod Association, is filled with articles and photos for race fans. With shorter lead times than many comparable publications, the news, coming-events listings and cars- and parts-for-sale sections are always timely and useful. In addition to featuring products from the SEMA Show, the magazine often includes legislative updates from SEMA as well as key consumer messages.

With 48 issues each year, National Dragster features timely news on race events and legislative issues. Published by the National Hot Rod Association for its members, the publication often includes one-on-one interviews and in-depth feature articles on race drivers. A monthly SEMA column brings readers noteworthy news just for consumers.

Race Pages, the official publication of the NMRA, reaches more than 69,000 serious Ford enthusiasts each month. Every issue is filled with serious tech, blue-oval news and rumors, NMRA event coverage and vehicle features. Given the publication’s coverage, it’s no surprise to see news and information from SEMA in the magazine.

SEMA News—November 2011

What to Do in Las Vegas

Best Bang for the Buck

SEMA News—November 2011

Innovation: It’s Not Just for Products Anymore

SEMA News—November 2011

Vehicles of the 2011 SEMA Show

Ford Celebrates Milestone With Special Displays

SEMA News—November 2011

Vehicles of the 2011 SEMA Show

Ford Celebrates Milestone With Special Displays

SEMA News—November 2011

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

SEMA News—November 2011

10 SEMA Show Opportunities

SEMA News—November 2011

A Message from Roy Littlefield, TIA Executive Vice President

SEMA News—November 2011

Law and Order

SEMA News—November 2011

Reaching Race Fans

Street Scene

National Dragster

Race Pages