SEMA News—November 2011
10 SEMA Show Opportunities
Tips for Getting Down to Business at the 2011 SEMA Show
By Michael Imlay
The 2011 SEMA Show will concentrate products and networking opportunities under one roof, creating valuable access to new revenue streams, expanded sales and profits.
1. Hit the Ground Running
Whether you sign up online ($25) or via fax or mail ($50), pre-registration by October 18 saves you more than money. It buys you time that you won’t be spending in a registration line at the Show when you could be immediately discovering new products, making industry contacts and attending educational events instead. If you miss the October 18 deadline, you can still take advantage of online registration at on-site prices from October 19 right up to the opening of the Show. No matter how you choose to register, you’ll find it much more profitable to do it before Show opening. For details, go to www.SEMAShow.com and click on “Attend Show.”
2. Stay Smart With Travel Planners
Obviously, hassle-free hotel accommodations that are convenient to the Show will keep you rested, energized and on time for all of your planned activities. Booking your lodging through Travel Planners, the only official SEMA Show Housing Bureau, will ensure the best rates possible at quality hotels that offer quick and easy commuting to the Las Vegas Convention Center. Plus, by using Travel Planners, you’ll pay no resort fees (except for the The Signature at MGM Grand, which mandates them) and have access to exclusive hotel profiles that include descriptions, amenities, photos and maps for every official hotel. Not only can you also manage reservations (view, change or cancel) online, but you’ll also find your data delivered in real time, 24/7. For details, go to www.SEMAShow.com, click on “Attendees,” and scroll-down to select “Travel & Lodging.”
3. Enjoy Discounted Transportation
Discounted monorail tickets and complimentary shuttle busses provide quick, convenient access to the Las Vegas Convention Center, home of the 2011 SEMA Show.
In addition, complimentary shuttle bus service is available between the LVCC and most official SEMA Show hotels. Pick-up locations at the LVCC are between Central and North Halls, behind the Grand Lobby by Freight Door 10 and in the front and back of South Hall. Buses pick up every 20 to 30 minutes. For a detailed schedule, go to www.SEMAShow.com/shuttle-bus-information.
4. Power Up Your Online Marketing
Today’s businesses rise and fall on online marketing, with technology and tactics changing by the minute. The SEMA Show’s Online Marketing Conference—Powered by eBay Motors, is a can’t-miss opportunity to learn more about the most critical online trends affecting your business. Held Monday, October 31, the daylong event addresses such topics as landing-page optimization, Facebook, mobile site development, search-engine optimization and marketing, website analytics, video marketing, reputation management and more. Split into fundamental and intermediate tracks, the conference is presented by leading Internet experts. Discounted pre-registration (available online) runs until October 17, after which onsite registration is required.
5. Expand Your Business Knowledge
Attendees can hit the ground running through online pre-registration, which saves time you’d certainly rather use to see and experience the Show.
6. One-Stop Shopping for New Products
Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s number-one destination, and with good reason. There’s no better way to examine all of the industry’s hottest new products in one fell swoop. Plus, for 2011, Ideas Alive adds a Featured Products section where exhibitors also get to display their most popular products, regardless of introduction date. Located this year in the upper level, east end of South Hall, the New Products Showcase represents 25,000 sq. ft. of innovations—all barcoded so you can easily capture and download essential product information. (The data is available in several formats, including one for smartphones, with scanners also available free to buyers and media.) Best of all, the Showcase opens each morning at 8:00 a.m., prior to main Show hours, allowing you to beat the crowds.
7. New Products Award Breakfast
The SEMA Show is renowned for firsthand looks at the world’s hottest street rods, incredible musclecars, exotics, sport compacts, light trucks and more.
8. The SEMA Awards:Find Out the Hottest Vehicle Trends
In addition to displays and in-depth appraisals of the latest automotive specialty-equipment products, the 2011 SEMA Show presents firsthand looks at those products installed on the hottest street rods, musclecars, exotics, compacts, light trucks and more. In fact, you’ll want to pay special attention to the SEMA Award winners, which will be announced on the Show’s first day, Tuesday, November 1. Presented in four categories—Hottest Car, Hottest Truck, Hottest Sport Compact and Hottest 4x4-SUV—the SEMA Awards recognize the year’s top trendsetting vehicles based on exhibitors’ choice. Show organizers will survey qualified booth vehicles to identify the most prominent models in each award category and tally them all to identify which platforms enthusiasts prefer to modify. For buyers and manufacturers alike, these vehicles act as ideal barometers of trending products in the marketplace.
9. Get a Handle on the Latest Tech Advances
Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s number-one buyer destination. It’s set up to offer one-stop shopping of all the industry’s hottest new innovations, with free barcode scanners to make information acquisition quick and easy.
10. Get More From SEMA
As a trade association, SEMA is much more than its annual Show. The association also offers business insurance, freight-savings, consumer credit programs and expert research relating to both domestic and international products and markets. Plus, SEMA provides legislative advocacy, career development and training, employee recruitment, industry news, international relations and technology transfer programs that provide CAD and other design data directly from manufacturers. Members also get access to all of the organization’s networking events. Make sure to visit the Show’s Association Center in the Grand Lobby (just outside the North Hall) to learn about all of the year-round opportunities of SEMA membership.