As a trade association, SEMA is governed by an elected Board of Directors—individuals who volunteer their time, talent and industry insight to guide and lead the organization. All members serve two years, with the chairman-elect automatically assuming the role of Board chairman after completing his...

They say that hindsight is 20/20. The March 2011 issue of SEMA News featured a Best Practices article on the how and why of disaster planning, calling special attention to acts of God and other sudden business interruptions (see callout box). Now, eight months later, ATC Composites COO Chris Ripper...

Following a successful SEMA Show, it’s time to catch our breath and perhaps take a moment to ponder where we go from here. Feedback following the Show suggests that the economy might not be booming, but many of our member companies are making progress. Those businesses have dug in and made the moves...

Marketers looking for an extremely robust tool to monitor social media should take a close look at offerings from Crimson Hexagon, evolve24 and NetBase, according to market research firm Forrester, a company with a longstanding reputation for objective market analysis. All three social media...

Remember the Sci-Fi television programs of the ‘50s and ‘60s in which engineers of the future could stand in front of a computer device, order up practically any space sprocket or gizmo and watch it materialize in seconds, ready for use? Believe it or not, that future is here—and has been for some...

As the automotive specialty-equipment industry moves into 2012, SEMA News put out a call to the leaders of the association’s councils and networks to seek their views about what might be in store during the coming year. Their responses are instructive and should provide helpful insights for...

Chevrolet Spark. Acura Sedan for 2013, Corvette C7, Subaru BRZ