Members looking for new customers are encouraged to join the Association and fellow SEMA members on a trip to Beijing to explore the sales potential in the world’s largest car market.

Interested in selling into the largest automotive market in the world? Consider joining SEMA's upcoming program in Beijing, China, September 7–10.

U.S. specialty-parts manufacturers have until June 15 to register online at www.sema.org/china to participate in three days of one-on-one meetings with Chinese buyers and networking events, as well as tour the China International Auto parts Expo (CIAPE). Hotels, meals and an interpreter are included.

For more information, contact Linda Spencer at lindas@sema.org.

SEMA members are heading to Beijing, China, September 7–10, 2011, for the SEMA CIAPE China Business Development Conference to learn about the potential for their products in the vast Chinese market. Focus groups with local media, one-on-one meetings with buyers from all regions of China and other networking events are planned for those participating in this low-cost program, which also includes hotels, meals and interpreters.

Companies have until June 15 to participate in the priority booth selection process for the SEMA China Business Development Conference taking place September 7–10 in Beijing, China.

SEMA recently interviewed a number of off-road shops throughout China—in Hangzhou, Yunnan Province, Beijing, Shanghai and Shenzhen—about the type of vehicles they are currently working on, how brand-aware are their customers and typical customizations.