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Press Release Article

July 2014

By John ChapinThe e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”These days, it’s easier than ever to create the “wow” response with customers, mostly because customer...

Magazine (News) Article

Wholesale Off Road Parts

Mike Imlay

Utility Task Vehicles By the Numbers

A Powersports Category SnapshotSEMA research indicates that more than a third of automotive accessory enthusiasts are likely to own a powersports vehicle. That means the powersports market offers great crossover potential for aftermarket businesses catering to other specialty-equipment segments. So...

Press Release Article

ETTN Takes a Field Trip to the Consumer Electronics Show

July 2014

By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other...

Press Release Article

WTC Benefits Keep Growing

July 2014

Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since...

Press Release Article

PRO to Focus on Sales and Product Development Resources

July 2014

Look to the FutureOn the morning of July 16, 2014, SEMA-member restylers, accessory manufacturers and retailers—all of whom are involved in the restyling industry—are invited to gather at the SEMA Garage–Industry Innovations Center in Diamond Bar, California, to discuss the current state of the...

Press Release Article

A Few Words With the MPMC Chairand Chair-Elect

July 2014

Following its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP...

Magazine (News) Article

SEMA Show

Aftermarket News

Aftermarket Business

Automotive Industry News

Automotive News

Automotive Business

Cars Provide the Backdrop

The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars...

Press Release Article

TORA: Connect and Engage

July 2014

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.

Press Release Article

A Year of New and Improved Programs for HRIA

July 2014

The hot-rod market is reminiscent of a time gone by, but it’s really an industry committed to giving new life to time-tested vehicles. The Hot Rod Industry Alliance (HRIA) continues to break new ground for the niche in the resources it offers and approaches it tries. While 2014 has already been a...

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