Utility Task Vehicles By the Numbers admin Tue, 07/01/2014 - 10:05

A Powersports Category Snapshot

SEMA research indicates that more than a third of automotive accessory enthusiasts are likely to own a powersports vehicle. That means the powersports market offers great crossover potential for aftermarket businesses catering to other specialty-equipment segments. So what’s one of the hottest trends in the powersports arena?

The SEMA-commissioned report notes that approximately 670,000 UTV models were sold from 2010 to 2012. This is consistent with other market analyses that have predicted continued healthy growth of the segment through 2015.

New Products Are the Stars admin Tue, 04/01/2014 - 08:34

The SEMA Show may be well known for project vehicles and special builds, but amazing new products are the stars of the event. In fact, 60,000 buyers and 3,000 media from all over the world traveled to the Las Vegas Convention Center primarily because of the all the new products on display. Reporters were able to find products in specific categories of interest to their audiences, such as truck, SUV and off-road in the case of Truck Trend and Truckin’, or restoration and racing and performance for Modified magazine. No matter the category, reporters had access to hundreds of amazing new products.

 

Persistence Pays Off For Off-Road Enthusiasts admin Sat, 03/01/2014 - 09:30

After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California.

SEMA and the SEMA Action Network (SAN) worked closely with a number of organizations related to the off-road community to support this provision, which keeps a large portion of the area open to off-road and outdoor enthusiasts while at the same time providing for the needs of the U.S. military. One of SAN’s initiatives is to look for practical solutions to off-road use questions to preserve the rights of the nation’s enthusiast communities. SEMA is gratified that, after six years, a win-win compromise could be enacted to the benefit of all parties involved.

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