SEMA News—July 2014
Cars Provide the Backdrop
The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars provide a canvas for the best in wheels, mobile-electronics products and LED headlights, just to name a few.
These custom builds were a great way for the Show’s almost 2,500 exhibitors to showcase and display their aftermarket products. SEMA Show vehicles provided aftermarket product manufacturers with the ability to have automotive journalists from all over the world see their products in a real-world setting. This is a particularly appealing way to showcase products where they will create the most impact and have the greatest chance for publicity.
Here is what some of the great automotive enthusiast publications had to say about the cars on hand at last year’s Show:
Popular Hot Rodding
Enthusiast publication Popular Hot Rodding covered its 15 favorite musclecars from the SEMA Show. The editors noted that the Show has no equal when it comes to emerging car-building trends. Popular Hot Rodding added information for each listing, including details such as transmission, brakes, and wheels and tires. Those manufacturers that provided products for these builds were able to uniquely benefit from the exposure they received.
The editors of the niche publication European Car turned their eyes to the multitude of European-branded cars at the SEMA Show. They made no secret of their love of Porsches and BMWs, among others, noting how hard it was to choose a favorite among all the unique cars on display. They made special note of some of their favorite products, such as the Vogtland electronic lighting system and the Akrapovic exhaust.
Super Street magazine recognized that the SEMA Show is the grand finale of the year for many tuners and car builders. Being included on some of these custom vehicles allowed product manufacturers the opportunity to catch the eyes of the journalists who attended the Show. They highlighted such products as Nitto tires, Recaro seats and Bilstein coil-overs.
Performance Auto & Sound
Performance Auto & Sound magazine found much to like from a Chevy pickup, an Oracle Lighting Aston Martin and an Escort Ferarri. The magazine recognized special builds that were on display as well as some of their favorite aftermarket products, including Wilwood brakes and the Aeromotive stealth fuel system. The magazine’s editors were especially intrigued by the AppTronics SmartNav 5, a touchscreen-based heads-up display for a rearview camera.