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Council or Network Update

PRO Award Nominations Now Open

PRO members consist of outstanding companies and individuals who have made exceptional contributions to the automotive restyling industry. Whether they are a restyler, installer, shop owner, or dealer, their hard work and dedication is what drives the automotive aftermarket industry forward...
Council or Network Update

10 Weeks Until The SEMA Show: PRO Events and Updates

The 2021 SEMA Show is about 10 weeks away. Here’s a rundown of key events and programs PRO members should take note of, including SEMA Education and Show floor plans for automotive restylers. PRO Cup Challenge – LVCC West Hall, PRO Booth #51085 Check out the PRO Cup Challenge competing vehicles, and...
Council or Network Update

PRO Welcomes Three New Select Committee Members

Representing PRO and serving as leaders for the automotive aftermarket industry, the network has announced three new members who will serve on the network’s Select Committee. Courtney Pahlke, Top Coverage LTD As owner of Top Coverage LTD, Pahlke has taken everything her father taught her and her...
Council or Network Update

Mark Your Calendars: PRO Membership Meeting and Installer Training

PRO is hosting a general membership meeting and networking roundtable, along with two days of installer training at Auto Additions in Westerville, Ohio, September 16-17. Whether you're a shop manager, owner, technician or installer, this event will connect members with valuable resources and the...
Council or Network Update

How SASP Certification Helps Automotive Restylers Enhance Their Careers

One hundred ninety SEMA member company employees have obtained the SEMA Accessory Sales Professional (SASP) certification, and companies are reporting increased sales as a result. The certification is a resource developed by PRO and is designed to help restyling businesses build a more successful...
Council or Network Update

PRO Leadership Discusses Member Benefits and Future Plans

PRO Select Committee members recently met with SEMA Board members to discuss strategic priorities for the PRO council and participated in two days of networking and team building activities as part of the 2021 Select Committee Summit. “The Select Committee Summit provided a great opportunity for...
Event

ARMO Builder Series: Sitting Down with Steve Cook

In this video, Steve Cook, owner and founder of the automotive restoration shop Steve Cook Creations, sits down with Sabra Johnson of City Classic Cars to share the story of his company’s legacy. Viewers will get to know Cook’s insight on all things restoration, combining engineering with creativity...
Event

ARMO Builder Series: A Story of Heroes in the Shadows

Mentorship plays a huge role in the lives of many automotive aftermarket professionals. Many successful industry leaders will attest to having benefitted from some form of mentorship in their career along the way. The third episode of the ARMO Builder Series features a passionate automotive student...
eNews Article

17 Must-See 2021 SEMA Show Features

With an additional 600,000 sq. ft. of exhibit space due to the Las Vegas Convention Center’s West Hall expansion, the 2021 SEMA Show promises to offer attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.