Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.
While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.
The 2013 SEMA Show was the biggest in the event’s 47-year history, with more than 126,000 people converging on the Las Vegas Convention Center to do business at the world’s largest annual automotive trade show. We visited a few random exhibitors to ask how the Show was going from their perspective...
Getting customers is one thing. Between the challenges of escalating competition and "service-savvy" customers, if you don’t excel in sales and every single aspect of the customer's experience, they will take their buying power elsewhere.
Each year, SEMA recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.
SEMA Member News—January/February 2014 Recognition and an Eminent Partnership The premier award at the 2013 WTC reception was the induction into the WTC Hall of Fame of Corky Coker of Coker Tire. Coker has been heavily involved in the leadership of SEMA, serving 12 years on its board of directors...