Once again in May, SEMA-member companies will be communicating directly with their elected representatives about the issues that concern our industry. Only it will be different this year—and, in certain ways, better.

SEMA News—May 2021 INDUSTRY NEWS Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited. ’22 Ford Explorer King Ranch In 2020, website Ford Authority reported that Ford would launch a King Ranch Explorer for the ’21 model year. Here’s a...

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit...

The Georgia House of Representatives introduced SEMA-supported legislation that would allow the use, sale, alteration or installation of car mufflers that meet a 95-decibel noise limit. Under the current law, no person can sell, alter or install a muffler that “causes excessive or unusual noise.”...

Among the councils and professional networks that SEMA members can join (visit www.sema.org/councils-networks) is one that represents women in the automotive aftermarket industry. The SEMA Businesswomen’s Network (SBN) is comprised of a dynamic group of professionals whose mission is to provide...

Industry news from SEMA-member companies, including Jegs High Performance, Lucas Oil Products, Kelford Cams and more.

Performance Racing Industry (PRI) has announced the return of the world’s premier event for motorsports professionals—the PRI Trade Show—to the Indiana Convention Center in downtown Indianapolis on December 9—11, 2021.

California appears to be doing everything in its power to burnish its reputation as the least business-friendly state in the union. Exhibit A is California’s Proposition 65 (Prop. 65), a California law that gives consumers and attorneys the ability to sue businesses that do not include warning...

The powersports UTV market seems to get better and better each year, not just in terms of the vehicles themselves but also in terms of the increasing number of consumers flocking to the side-by-side lifestyle. It’s a phenomenon that not even a pandemic can stop.

The powersports category embraces a wide range of vehicles promising adventure, utility and thrills. Whether they’re taking the road less traveled by motorcycle, tackling desert terrain on an ATV or finding a favorite fishing hole in a UTV, millions of consumers taste outdoor freedom each year...