By Ashley Reyes
The industry loves friendly competition—it’s what SEMA was built on. The Industry Cup Challenge makes it possible for SEMA-member companies to compete against other members, while raising money for charity.
As part of the SEMA Cares Pinewood Drags, the Industry Cup Challenge allows SEMA members to sponsor a pinewood car that will race on the track during the Installation Gala, July 30 in Las Vegas. Cars will compete against other companies in one of five divisions, based on their business category:
- Warehouse Distributors
- Media Groups
- Rep Agencies
- Service Providers
Winners in each division will have bragging rights for an entire year, during which time they can display the trophy with their company name engraved among the winners. The trophy is returned, in a Stanley Cup-style tradition, after the one-year period and is available for winners to defend their title.
Money raised allows SEMA Cares to support pediatric cancer through the Austin Hatcher Foundation, child abuse through Childhelp and children with serious medical conditions and serious illnesses through Victory Junction.
Click here to sponsor a Pinewood car.