Nominations for SEMA’s Gen-III Innovator of the Year Award are currently being accepted at Created to identify a youthful innovator whose work is substantially benefiting the automotive aftermarket, the award recognizes an individual who has made a significant breakthrough in the area of new products, new approaches to business or setting trends.

If you are, or if you know, someone who exhibits a pioneering spirit and enthusiasm for the advancement of the marketplace, submit a self-nomination or tell us about the person you think deserves to be honored and recognized by submitting your nomination by July 23.

The 2020 SEMA Gen-III Innovator of the Year award was presented to Brendan McGrath, CEO of Dyme Performance Systems Inc. As founder of Dyme PSI, McGrath developed an industry world-first product and has the opportunity to play a role in the disruption of supplying this multi-billion dollar commodity around the world in every industry, including medical, food, aerospace, oil/gas and, of course, automotive.

Information on award criteria can be found on the SEMA Industry Awards website. Questions can be directed to Lindsay Bianco, SEMA senior manager, membership projects at

Gen II Innovator of the Year