Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

The Las Convention Center's new West Hall and the new Loop people-mover were featured attractions at the first large-scale tradeshow in Las Vegas in 15 months.

News and updates from around the motorsports industry.

Ben Mertlich passed away on early Sunday morning September 12, in a tragic accident on his prized Harley Davidson Motorcycle.

Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver.

Thousands of credentialed media attend the SEMA Show each year, including many who exhibit with a booth at annual trade show.

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.

Members of the SEMA Truck and Off-Road Alliance (TORA) and SEMA Young Executives Network (YEN) are invited to a cross-council meetup at Overland Expo West on Friday, September 24, from 5:00 p.m.–6:00 p.m. at the Oasis Food Court.