Getting the attention of reporters at the Show can be challenging, but a good media strategy, along with a well-executed trade-show plan, can generate increased product awareness and lead to profitable sales.

To raise awareness of vehicle accessorization for new-model cars and trucks, seven automotive restyling companies will debut one-of-a-kind accessory packages to be recognized and voted on by the industry at the 2021 SEMA Show.

The SEMA Garage in Diamond Bar, California, will feature six ’22 Toyota Tundra trim combinations during the Toyota Tundra Measuring Session, November 15-19.

Why the ’21 Toyota 4Runner is Crary’s dream vehicle.

Automotive aftermarket companies help raise nearly $115,000 for children’s charities.

Ant Anstead and Jenson Button are among the celebrities taking part in the event.